FY021 Introduction to Business Studies Report - Analysis

This report, prepared for the Introduction to Business Studies module (FY021), analyzes the internal and external factors affecting businesses, specifically using Unilever as a case study. It employs SWOT and PESTLE frameworks to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. The report highlights the importance of understanding these factors for effective decision-making and risk mitigation in the market. It concludes by emphasizing the significance of strategic planning based on thorough analysis to ensure business success. The report also mentions the challenges posed by market competition and changing economic conditions, such as the impact of US policies and fluctuating wages. The report also emphasizes on the importance of innovation and research and development.

INTRODUCTION TO
BUSINESS STUDIES

TABLE OF CONTENT
 INTRODUCTION
 INTERNAL AND EXTERNAL FACTORS
 CONCLUSION
 REFERENCES

INTRODUCTION
 For the business to have an effective productivity and operations it is
important for the company to understand the market effectively.
 Businesses in the market have to make sure that they are analyzing the
internal and external factors before making decisions and plans.

INTERNAL AND EXTERNAL FACTORS
 To understand the internal and external factors of Unilever there is going to
be use of two frameworks which are SWOT and PESTLE so that there is
going to be higher understanding.
SWOT
Strengths
 The company is having a strong portfolio in the market which is a great
factor for the company to have since that includes a lot of experience as
well which is going to make the organization make the right decisions in
the market.

CONTINUE…
Weaknesses
 The products and services of Unilever are imitable in nature which is not a good
factor for the organization to have. The standards and reputation of the company have
to be maintained and for that there has to be good monitoring and controlling which
is required in the company so that there is going to be higher performance.
 Substitute for the products are present in the market which is going to make the
market share of the company reduce which is going to impact the performance and
that is not a good factor for a long run.

CONTINUE…
PESTLE
Political factors
Trump got in a lot of changes in the policies of the country in US which is
impacting the operations and efficiency of the company in the market which
is going to make the company’s economic stability also not be present.
For not getting the brand image and reputation be harmed in any way
possible the organization will have to follow the food and drug policies in
the country which are set.

CONTINUE…
 Economic factors
 Employment in the organization is cost saving which can be used by the
organization be invest that amount for innovation and research and
development department which is going to get in unique factors for the
company. Low wages of the company is matching the demands of the
customers which are making the economic factor be stable in the market as
well.

CONCLUSION
 From the above report it can be concluded that businesses in the market
have to understand the factors which are important so that the influence in
the market is going to be higher.
 Making decisions and planning after analyzing is also going to reduce the
risks in the company and avoid the business to have further damage which
is a very important factor.

REFERENCES

THANK YOU