This report provides a financial analysis of the Classic Pen Company, focusing on its production processes and profitability. It utilizes activity-based costing (ABC) to assess the costs associated with each product line, including blue, black, red, and purple pens. The analysis reveals significant differences in profitability, with blue and black pens demonstrating positive returns while red and purple pens incur losses. The report highlights the importance of ABC in accurately measuring costs and making informed business decisions. Furthermore, the report suggests strategic options for the company, such as cost reduction in the production of less profitable products, promotional activities, and better control over overhead costs. The conclusion emphasizes the value of ABC as a reliable technique for manufacturing companies to analyze product profitability and identify areas for cost reduction and improved financial performance.