Comprehensive Business and Financial Analysis of Facebook

This essay provides a comprehensive analysis of Facebook's business and financial aspects. It begins with a brief history and outlines Facebook's vision and mission statements. The essay then delves into Porter's four-corner model to assess the competitive landscape, followed by a PESTLE and SWOT analysis to evaluate external and internal factors influencing the company. Financial ratios for 2015 and 2016 are analyzed to assess financial performance, along with stock information. The essay concludes with recommendations for future growth, including expansion into new markets and introducing new features to retain users. References are provided to support the analysis.