BUS12 Business Plan Assignment: Fitness Studio Queensland

This document presents a comprehensive business plan assignment for a fitness studio. It includes a detailed cover page, a concise business summary, and thorough sections on the business itself, the market, and future projections. The plan outlines the business structure, location, ownership, and the products/services offered, focusing on fitness services, gym equipment, and training. The market analysis targets youths and sports enthusiasts, detailing a marketing strategy that emphasizes low pricing to create a competitive edge. The future section outlines the vision and mission of the business, along with short, medium, and long-term goals, milestones, and an action plan. The business details cover product/service descriptions, operational aspects, and management structure. The assignment also includes financial projections, supporting documentation, and a review process involving a meeting agenda and minutes. Overall, the plan aims to establish the fitness studio as a leading brand in the industry, focusing on sustainable fitness and a healthy lifestyle for its members.