MSN560 Project: Business Plan for Family Nursing Practice

This business plan details the establishment of a Family Nursing Practitioner (FNP) facility in Compton, California, addressing the community's need for primary care, particularly for individuals affected by crime, violence, and substance abuse. The plan outlines preliminary procedures, focusing on licensing and strategic planning, including the crucial requirement of a collaborating physician due to California regulations. It emphasizes the chosen location's demographics, the services to be offered (therapeutic interventions, first aid, and patient monitoring), and strategies like community engagement and affordable pricing to gain a competitive advantage. The plan also sets short-term and long-term goals, projecting market share and expansion, while focusing on a professional image through community involvement and ethical practices. Marketing strategies will leverage social media to build brand awareness and customer loyalty. The business will target a specific patient demographic, differentiating itself from competitors. The plan provides an overview of the FNP facility, focusing on providing quality care in the community.

Running head: BUSINESS PLAN 1
Business Plan for a Family Nursing Practitioner
Name
Institution

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Business Plan for a Family Nursing Practitioner
Introduction
A business plan refers to a written document that sketches and stipulates the anticipated
activities of a business. A business plan not only tells what a particular business is planning to do
in the future but also how the business will do its proposed activities. For any entrepreneur,
writing a business plan is very necessary. Like other entrepreneurs, Advanced Practice Nursing
(APN) entrepreneurs that wish to venture into independent practice, find business plans very
effective during their processes of forming start-ups. The formulation and writing of business
plans require ultimate preciseness and circumspection from the aspiring APN entrepreneur. This
paper attempts to explore the intricacies involved when formulating a function business plan for
a nursing officer. The paper will specifically analyze the components of a typical business plan
as a family nursing practitioner in California State. The paper will specify different roles;
functions and activities that I intend to carry out during my practice as a family nursing
practitioner with the assistance of my doctor colleague. This is because the California State does
not allow the formation of an independent family nursing facility without aid from California
State's physician's intervention. The various components of the plan for action are detailed
below:
Preliminary Procedures
Before opening a primary care facility in California, it is a requirement by the law to
acquire a license from the relevant authorities. Moreover, before setting up a private family
nursing facility, it is prudent for the entrepreneur to first develop clear-cut strategies that he/she
may employ to ensure a sustainable business. An entrepreneur also needs to identify the area of

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choice's need for the service he/she intend to offer. For instance, An FNP entrepreneur in
California may need to answer the question: ‘do the residents in California need primary care'?
The answer to this question would be very important for an entrepreneur before setting up a
business. Moreover, the entrepreneur needs to establish his business's consultants, customers,
and financiers. The entrepreneur is also required to be specific on the time his/her start-up will
take to reach a break-even point.
Focus of Practice
According to Joel (2017), the geographical location of a health facility is the most
important decision by any independent APN entrepreneur. The scholar attests that it is the
location of a private nursing enterprise determines the success or failure of the business.
Moreover, the scholar adds that adequate knowledge about the market place (customers) as well
as professional relationships and climate are very necessary points to consider when considering
venturing into health-care private practice. For a family nursing practitioner (FNP), identifying
the ideal location would be of absolute advantage to the business. I plan to establish my
independent FNP facility in Compton, California. The decision to start the business in the
California residential area is motivated by the less number of private FNP centers in the area.
Moreover, the population in Compton also played an important role in the decision to open up a
private facility in Compton. As aforementioned, the California-based start-up will recruit a
doctor recognized by the California State. The California State requires the nursing entrepreneurs
venturing for private practice to firstly employ the practice of a doctor recognized by the state in
their start-up (Xue, et al., 2016). The services of the physician will be of great advantage to the
operations of our family nursing activities. The doctors will function to streamline the activities

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of the nurses working in the independent family nursing home. Crucial healthcare problems that
may be beyond the nurse's ability will be referred to the physicians.
Service Area’s Economy
Compton's demographics were very useful in deciding setting up an FNP facility in the
area. The area is populated by many families of African American origin that usually indulge in
crime and drug-related activities. The many youths that are victims of crime and drug abuse will
find the FNP facility to be of great use. The FNP facilitate will offer attentive care to the affected
individuals. Through effective therapeutic interventions, the FNP facility would target to help
these families to regain stability. Considering that the economic standards in Compton are
considerably good as compared to many towns in other states, an FNP facility in the area is
likely to gain a significant market share. The citizens of Compton will be willing to seek medical
and therapeutic assistance from a local FNP facility. There are only a few private FNP facilities
in Compton and thus, setting up one cost-friendly private facility is likely to be a prudent idea.
The population in Compton is the chief encouragement to start up an independent private
FNP facility in the town. The dense population in Compton presents an opportunity for any
aspiring FNP entrepreneur. The increasing population projections in the area act to guarantee
future enterprise expansion. Under proper management and effective strategies, a private FNP
start-up is likely to blossom and expand only after a short time of practice. The only requirement
for an entrepreneur is to establish a functioning brand that will attract and maintain customers.
Existing competition from bigger public and private nursing facilities would only be combated
by effective brand and pricing strategies. The local Compton citizens are likely to be supportive
of private practice nurses.

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Service Provided
Private primary carers are very effective and efficient in providing special requirements
by special categories in any area's population. For instance, the private FNP facility will mainly
aim at providing primary care to victims of drugs and substance abuse, rape, crime and violence
in Compton. Round the clock, the nurses in the California-based private FNP healthcare facility
will ensure proper services to the victims of the aforementioned cases. Therapeutic services to
the affected victims will be among the most practiced activities in the private FNP facility. The
nurses, moreover, are expected to offer first aid services to victims of rape, crime, and violence.
Other services offered by medical practitioners may include helping physicians through critical
operations. Other services by private nursing practitioners include administering drugs on
patients and regularly checking on patients. The nursing practitioners are also obligated to
regularly check on the health progress of patients as well as attend to the emergency cases within
and outside the private FNP facility. Lastly, private FNP practitioners are expected to record and
report healthcare-related registers and documents.
Strategies
Community engagement strategies will play a major role in the establishment and
expansion of my professional network. Community engagement strategies function to mobilize a
primary healthcare facility to work hand in hand with the relevant stakeholders in the industry.
Community engagement strategies ensure that the business premise engages the community
members to have an effective and effective bond between the business and the prospective
markets. For sustainability, FNP start-ups should consider using community engagement
strategies with their local community members. Community engagement ensures the community,

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which acts as the major consumer for FNP services are engaged in a repetitive and interactive
session. In the healthcare-business world, the word ‘community' can be substituted as
‘consumer’ or ‘patient’. Community engagement serves to enhance the community’s
participation in the activities of the brand. Community engagement and participation are
fundamental to the progress of any start-up. When a private primary carer involves its nearby
community members into key operations and activities of his facility, the involved parties are
likely to develop a sense of attachment to his/her FNP facility. Attachment is fruitful in
enhancing healthy customer relationships between customers and business entrepreneurs. The
construction and maintenance of community connections are very necessary objectives for any
organization (Paterson & Best, 2015). Building connections and links with the community are
ensures community-engaged brands that advantage from bigger market shares. Working bonds
and relationships act as the end result of company commitment and customer loyalty.
Community engagement is attributed to boosting customer involvement, trust, and loyalty to an
organization (Islam & Rahman, 2016). Loyalty and trust among community members are likely
to translate to increased customer bases and higher profits. When a community is engaged by an
FNP healthcare facilitator, there forms a bond between the two entities.
Affordable pricing will also be a chief strategy for the proposed FNP facility. The FNP
facility will aim at targeting the average patient in Compton. Therefore, unlike many private
primary carers, The FNP facility in Compton will charge at relatively cheaper prices for its
quality services. This strategy aims at encouraging a majority of California citizens to our
premises. This would be later translated into a busy working environment, a larger market share,
increased revenues and profits for the FNP start-up. Pricing strategies are very effective in

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healthcare provision considering that many consumers face budget constraints when deciding
which healthcare facility to visit.
Competition
The major competition for the FNP facility in Compton is likely to arise from established
primary carers in California. The new FNP facility is likely to face stiff competition from bigger
and more established public and private family nursing agencies and caregivers in California.
Some of these established competitors include AppleCare Medical, BeverlyCare, UC Irvine
Health, St. John's Well Child & Family Centre and Anaheim Regional Medical Centre. Among
the listed competitors, only St. John's Well Child & Family Centre is located in Compton.
Although the family nursing facilities aim at improving the health standards of the California
citizens, none of them specializes in targeting patients of a specific nature. The new FNP
healthcare facility in Compton will mainly target at providing relevant healthcare services to
patients that have been subject to crime, violence or drug and substance abuse. The family
nursing facility will mainly specialize in offering the necessary medical and therapeutic
interventions to the aforementioned types of patients. Unlike its competitors that generalize their
services and provide care for all patients, regardless of their age, health implications and family
statuses, the new FNP facility will be unique as it will target a particular section of the
population.
Short-term and Long-term goals
Like other businesses, an FNP entrepreneur should list both short term and long term
goals of his proposed project in the business plan. In my FNP project, the facility is expected to
have secured a relatively sustainable market share within the first year of its operations. In one

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year, the business is expected to have already gained a good reputation among the citizens in
Compton. The facility is expected to have gained a reliable market base. In five years, the
Compton-based family nursing healthcare facility is expected to have gained a larger market
share. Other competitors in the family nursing industry are likely to have identified the firm as a
major competitor. Moreover, the company is expected to have hired more nursing and other
medical staff to satisfy the demands of the many new customers for the organization. It is
expected that within five years, the FNP will have established two more branches in other major
towns in California. Each of these branches is likely to be operated by a minimum of six
healthcare practitioners.
Professional Image of the Practice
Community engagement and corporate social responsibility strategies will be very effective in
positioning the FNP facility's brand in the market. The strategies will aim at painting a good
brand image of the new primary care company in the mind of its consumers. Nevertheless, the
medical and subordinate staff in the new FNP facility will bestow their utmost ethical and
professional services to the customers. The employees' commitment will serve to improve the
customers' loyalty and trust to the firm.
Marketing Communication Strategy
The use of social media platforms is likely to be the most utilized marketing and
communication strategy to be employed in the new FNP provider. This strategy will aim at
exploiting the advancement of technological equipment in the contemporary world's
communication and marketing activities. The FNP will optimally use social media platforms to
advertise, brand and market its services to prospective customers. Using social media platforms,

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the primary caregiver will inform and convince prospective customers on the need to utilize the
facility's efficient and quality services. The social media platforms, which include Facebook,
LinkedIn and Twitter will also communicate important events and activities of the Compton-
based facility. Moreover, the platforms will serve to answer questions from prospective
customers about the facility. The platforms will also measure the effectiveness of its practices
and strategies through feedback from customers about the facility's products and services.
Positive feedback will mean that the customers are satisfied while negative comments and
feedback will mean the contrary.
Expectations
The new FNP facility in Compton is expected to be widely received by the residents. My
ambition is to set up a facility that efficiently serves the needs of its prospective customers. It is
expected that the facility's brand will grow and command a big market share among California's
residents. Our brand marketing strategies are expected to be very effective in our mission to
become an exquisite primary caregiver soon.

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References
Islam, J., & Rahman, Z. (2016). Linking Customer Engagement to Trust and Word-of-Mouth on
Facebook Brand Communities: An Empirical Study. Journal Of Internet Commerce, 15(1),
40-58. doi: 10.1080/15332861.2015.1124008
Joel, L. A. (2017). Advanced practice nursing: Essentials for role development. FA Davis.
Paterson, C., & Best, D. (2015). Policing Vulnerability through building community
connections. Policing, 10(2), 150-157. doi: 10.1093/police/pav036
Xue, Y., Ye, Z., Brewer, C., & Spetz, J. (2016). Impact of state nurse practitioner scope-of-
practice regulation on health care delivery: Systematic review. Nursing Outlook, 64(1), 71-
85. doi: 10.1016/j.outlook.2015.08.005