Food Quality Shop: Decision Making, Communication and Information

This report provides a comprehensive analysis of decision-making processes, communication strategies, and information management within the context of establishing a food quality shop, specifically targeting the German market. It explores various aspects, including the range of decisions required for a startup, the information and knowledge essential for effective decision-making, and the identification of both internal and external information sources. The report further examines the influence of stakeholders on the decision-making process, strategies for stakeholder selection, and the identification of key individuals involved in price and location strategies. Moreover, it outlines improvements in communication processes, including the role of leadership and the enhancement of information and knowledge systems. The report emphasizes the importance of effective collection, formatting, and storage procedures, alongside the implementation of suitable strategies for system improvement. The report also offers insights into the importance of the customer's taste and preferences and the role of employees and government stakeholders in decision-making.

Managing communications, Knowledge and
Information

TABLE OF CONTENTS
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Range of different decisions to be taken for food quality shop.............................................3
1.2 Examining the information and knowledge require for effective decision making for a
start-up.........................................................................................................................................4
1.3 Listing the internal and external sources of information and understanding.........................4
1.4 Modification in the existing method which one is used for the selection of information and
knowledge....................................................................................................................................5
2.1 Identify the factors which influence the business decision making process by the presence
of stakeholders.............................................................................................................................5
2.2 How effective selection of stakeholders in decision making process and develop a business
relationship with an individual....................................................................................................6
2.3 Identify the people who can take participate in the decision making of the price strategy
and location strategy....................................................................................................................7
2.4 Define the strategies for the future improvement in the process...........................................7
TASK 2............................................................................................................................................8
3.1 Define the existing process of communication in a given case study...................................8
3.2 Defines the different communication channels for the growth of the food quality business 8
3.3 Improvements in the existing communication processes......................................................9
3.4 Leader personal development plan which help in to improvement in communication skill. 9
4.1 Improvement in the information and knowledge system by the effective use of collection,
formatting and storage procedure..............................................................................................10
4.2 Appropriate changes in the existing information and knowledge system .........................10
4.3 Implementation of suitable strategy for improvement in the existing system which helps in
Conclusion ..................................................................................................................................11
REFERENCE.................................................................................................................................12
Journals..........................................................................................................................................12

INTRODUCTION
Managing communication is the most important task for an organization as it keeps
workforce informed regarding work to be done and other related aspects. It serves as the basis of
integration among human resources and support them to work with higher level of motivation.
Present report is based on scenario of opening a shop which deals in selling high quality food.
For this purpose, Germany has been selected a potential market for start up of the business. In
this regard, information and knowledge need has been understood by focusing upon internal and
external sources of information along with range of decisions to be taken. Furthermore, strategies
to increase personal network for the purpose of widening the involvement int eh decision making
process, are also created. In addition to this, communication process is development by covering
the role of leaders and focusing upon existing processes of communication. Moreover,
appropriate strategies are applied for improving the system related to knowledge and
information.
TASK 1
1.1 Range of different decisions to be taken for food quality shop
Wide range of decision should be effective in order to fulfill the start up of an
organization objective under this to identify the proper resources for the food selection, How it
can be purchase from which location which included as identify the resources needed for food
selection, purchase and storage of the food by using the highly technical skills and appropriate
equipment. Decision should be effective for producing the best results. Efficient selection
method, effective purchasing tools and highly storage of food (Rosendale, 2017). Selection of
foods is very important which one in the sense of satisfactory of many people. Decisions are
should be careful thought and planning. Decision should be under consideration of type of food
with money requirement along with nutritional needs moreover the effect of advertisements. Lot
of money is required for the the variety of food products its a very hard task to handle all these
things. Small income group people cant afford all the varieties of foods so that limited choices
are there. Likes and dislikes of the customers may also effect the business so that firstly identify
the scope and purpose of the business. Analyze the consumer preference and taste in order to get

business effective. People generally prefer healthy and nutritional foods for an healthy life. Wide
range of decision should be taken for any startup of new venture. Germany also promotes the
small scale business venture and providing several business policies in order to gain high
profitabity.
1.2 Examining the information and knowledge require for effective decision making for a start-
up
The range of decision should be taken in a given time period. It will examine the
information and knowledge needed to ensure effective decision making. It should necessary to
assess the internal and external sources of information. There are decision made every day
without thinking about what type of decisions these are.
Three broad types of decision levels are to be for newly set up of venture.
a) Strategic level - That type of decisions are mostly taken by the senior level managers which
can affect the direction of the organization goal. Before startup of any venture set an
organizational goal and measures.
b) Tactical - These type of decision helps in to implementation of strategic decision like identify
the resources, man power and money in order to frame new business venture.
c) Operational - Its a day to day business decisions taken by the organization for executing the
activity in a precise manner to get effective outcomes. All these alternatives are the key factors
for the success of an organizational strategy.
There are several things to be consider for before taking any final decisions. It may be included
that overall benefits to the business we can achieve with the attractive cost implementation
(Gupta, Jaiswal, and Pardasani, 2014). Which kind of resources to be used and integrate all the
activities at the operational level in order to achieve competitive advantage.
1.3 Listing the internal and external sources of information and understanding
Business information comes through the both of the sources internal and external .
Internal information and knowledge can be generate from the strategic and operational level
activities and other aspects like asset planning, activities planning, and technological
advancements which create the valuables information in order to achieve effective outcomes
(Gupta, Jaiswal, and Pardasani, 2014).

External sources of business information can be valuables in helping the small business owners
also determine the appropriate course of action and plan for the future but the researcher meets
with the same kind of business community and establish the personal contact foe derving the
food related information. External information sources are survey, Articles, books and references
in order to generate the information and knowledge. we can also derives the information from the
friends, associates and vendors which helps to provide certain idea. Published sources
newspaper, trade association, magazines and governmental statistical tools and technical
manuals. Information can be used for the evaluation of market survey its helps in to identify
changing taste, preferences, attitudes and consumer buying behavior. Information should be
reliable for the purpose of analyzing the competition, new product development and individual
venture performance. Internal data basically related to personal files, trade secrets and board
meetings.
1.4 Modification in the existing method which one is used for the selection of information and
knowledge
Traditional information gathering method is not suitable for all the purpose of new set up
of business ventures. Various sources are available for information collection methods are print
information, Television and Radio media, Online information and other sources. Online
information tools is very helpful and convenient for information gathering. Internet is the most
powerful source of information for small business. It is easier way to find out all the information
regarding to the competitive business firm, Overall market trends and identify the strategy which
are more competitive. It also provides data on demographics, economics and international trade
or foreign statistics (Iles, and Feng, 2011). Print information tool are widely used for the purpose
of survey Govt. printing office are the largest publisher in the world. All the information about
the business standards can be identified and use in the strategic planning of the business. Books,
Journals and other evidence must be used for data collection, Social media marketing strategy
may be beneficial for the information because all the companies update their product and service
information and their strategic planning in order to collect all their new product launching and
their advancement of technology to be used for making process easier.

2.1 Identify the factors which influence the business decision making process by the presence of
stakeholders
Stakeholders plays an important role in the decision making process. Stakeholders may
be in form of customers, employees, govt. and business associates. Customers plays an important
role in influencing the business decisions for long term oriented. Food quality industry are totally
customer oriented where customer taste and preference makes a big contribution in the company
economy economy so that transparent and honest communication should be adopt for making
effective decision plan. Employees of an organization makes an great impact on the business
strategic planning (Schibi, 2013). Mangers treats employees fairly and receive great loyalty and
commitment. In an organization employees treat as an asset and promote cultural sensitivity and
non discrimination work place environment. Business partners and suppliers also makes an
command on the decision. Merger and acquisition from and to another business which can
affects the company image and shared valuable relationship. Communities are treated as distinct
shareholder entity. Mangers takes decisions in favor of communities under which ethics plays an
important role for managing stability and potential public support. Govt also influence the
decision in the organization by changing laws and regulations also it can buy the share of more
competitive company for profitability purpose. Involvement of stakeholders influence the
decision because there are many views arises from different stakeholders so that all of views cant
implement so the optimum and effective strategy to be used for the purpose of great
advancement in profit.
2.2 How effective selection of stakeholders in decision making process and develop a business
relationship with an individual
In the Task 2 which shows business has been established and planning to expand their
operations this could be possible by opening more outlets. Wide range of products and services
are supply by the existing firm in order to get diversified profit from various aspects. More and
more stakeholders take interest to buy the shares of that company (Bryson, 2016). According to
the nature of the decision and part of the operations are effectively correlates with the nature of
stakeholder which helps in to improvement of the efficiency of decision. Customer's are the more
reliable for taking participate in the decision making process because all over company profit are
customer oriented so they better participate in decision program in order to identify the customer

taste, preferences and buying behavior of the consumers. Employees of an organization should
promote the decision process process because they are the internal factors of the company
growth, They must be satisfied with the organizational process and practices. Employees of an
organization are the key factors of the growth in the position. Govt stakeholders should also
participate in the decision making process because it helps in to predict laws and duties
regarding to the decision because they are the variable factors and updated with time to predict
the loss and take competitive advantage.
2.3 Identify the people who can take participate in the decision making of the price strategy and
location strategy
Price strategy and location strategy are the critical factors of any organization to achieve
organizational goal. Price strategy are influence by the near perfect market conditions, where
products are more identical. It mainly concerned with setting prices for the first time for a new
product. It is an integral part of the market positioning decision which in turns depends to a great
extent for overall business development strategy and marketing plans. price strategy may be of
different types promotional, discriminatory, product mix and geographical pricing all are
undertaken by the management of an organization. Board of directors and other managerial
departments decides the product price and localization strategy where we can establish the
business for getting the wealth maximization and consumer convenience (Coombs, 2011).
Customer approach-ability is key factors of an any organization which must be profit oriented
and welfare of an organization. Price and location strategy are the parallel factors which are
maintain and develop by the managerial authority in order to gain competitive advantage.
2.4 Define the strategies for the future improvement in the process
Process can be formal or informal. In formal process of food quality business where
certain procedure should be followed. We can also used well established steps and documented.
The best example of receiving and submitting invoices for establishing effective relationship
with new clients. In formal process we can consider several effects like safety, legal and
financial. Informal process doesn't defines the step by step procedure for meeting actions.
Effective and efficient process are well tested there are fewer chances of error and delay, and
duplication of effort which helps in to satisfaction of staff and customers. Improvement in the
business process can be achieve through the various procedure and steps. Effectively the process

by the use of flow chart or swim lane diagram and define the organizational structure in
hierarchical format so that they known about responsibility and role. We can also evaluate the
each and every process for better efficiency (Dow, and Taylor, 2010). Analyzing the process
helps in ti investigate the problems within the process. Redesigning the process also makes the
performance of the company becomes effective and eliminate the problems. Redesigning of the
process generates the new idea it may reveal the new approaches. Risk analysis can be achieved
through the improvement in the process it provides the healthy brand image of the food quality
business . Germany also promote the business in the food sector they are more competent
towards the highly nutrition. New resources acquirement's and the effective communication
should also promote the effectiveness of performance of the business.
TASK 2
3.1 Define the existing process of communication in a given case study
Business communication is the sharing of information between people within and outside
the organization that is used for the purpose of commercial benefits. Business communication
topics may be depends on the marketing, brand management of the company products in the
sense that customer relation and advertising should help in the effective technical
communication. Media channels for business communication includes the internet, print media
and word of mouth which helps in to achievement of business goal. Business communication is
the key element of the success of any organization. Several methods are to be used for the
organization success (Blanc, and Bouillon, 2012). Wed communication and videoconferencing
are the best method for sharing the information regarding to the products and services.
Presentations and long distance communication can be done by the telephonic communication in
order to improve the communication gap between the customers, employees and other brand
competitors in order to make strategic planning.
3.2 Defines the different communication channels for the growth of the food quality business
The marketing strategy used by every organization to promote their products and services
across the largest audience we can use best communication channel like television and social
media marketing. Digital communication technology must be used in which entire bandwidth of
a medium such as wire or cable for the transmission of signal. There are different types of
communication channel available for manager use. At the large level of organization face to face

communication is not possible at every stage (Vassilakaki, and Moniarou-Papaconstantinou,
2015). A challenge should be there what type of communication channel is effective. Different
communication may be used for different purpose it may be formal, informal and unofficial. For
example a report from lower level manger will flow upwards to upper level manger it can be
type of face to face communication, emails or interdepartmental memos. A breakdown
communication channel leads the inefficient flow of information. For example if employees are
unaware of what the organization expects from them, this could cause employees employee
demotivate and negatively affect the productivity in the workplace. Productivity decreases harms
the whole organization. Effective communication channel provides the fully awareness about the
company policies and upcoming changes so that they can eagerly prepare to accept it.
3.3 Improvements in the existing communication processes
We can use different communication channel which makes communication effective.
a) Communicate across multiple channels- Research shows that various people uses different
communication mode according to their convenience (Mandal, and Bagchi, 2016). Some team
members respond to email blast while others uses the text messages or phone calls.
b) Make message consistent - It shows the distortion of messages it means as the message is
generated in the same sense perceived by them. Sometimes message reaches to last person in line
it get distorted mostly it occurs in the word of mouth communication process because this
problem generate by the listeners mishear and speakers whispers.
c) Know what to do in an emergency condition - Mangers should careful about the planning of
message, notify people for upcoming events and check in to ensure messages are received. It also
identifies by the responsible member for sending messages, and how they will be transmitted
also come up with backup plan in a loss of internet access.
d) Communicate regularly - Communication is not always at the time of emergency. According
to the organization structure and needs to check and monitors the work on daily, weekly and
monthly basis to ensure everyone on track. Ask for and respond to feedback if organization want
people should listen and provide feedback properly.
3.4 Leader personal development plan which help in to improvement in communication skill
Leadership is an concept that is unique for each other. Leadership having an ability to
communicate and collaborate effectively with each others, while inspiring them others to achieve

organizational goal. As a leader developed a set of core values that guide towards the personal
goal. Leaders always prepared for change and try to adjust quickly in order to continue working
towards goal (Henningsson, Johanson, and Almqvist, 2015). Plan must be effective in order to
improve self awareness and describes the passionate activities through that they can achieve
successful in the personal as well as organization. Through this leader can improve their needs
this helps in to build stronger relationship within groups and employees.
4.1 Improvement in the information and knowledge system by the effective use of collection,
formatting and storage procedure
Information and knowledge system can be improve by the primary and secondary
collection techniques. In primary collection of data may be achieved by the survey,
Questionnaire, observation and interview technique. In Secondary method we can collect data
from the journals, books and previous records (Stary, 2014). Formatting to be done the
qualitative and quantitative method, which describes the nature of data and how to storage
information in effective manner for further use it may be use digital storage techniques of
manual storage according to requirement and backup purpose.
4.2 Appropriate changes in the existing information and knowledge system
Data collection technique should be appropriate which must must have digital technology
in order to help in manage all the information. After that filtration should be effective for the
available information which selects suitable data for the storage purpose (Preece,2015).
Analyzing all the selected data must be careful by setting certain criteria sometimes software to
be used for filtration purpose. Storage procedure is much convenient for easy calculation and
manageable. Storage must be appropriate for the purpose of further use. Management
information system and knowledge based information to be used for whole steps of the
procedure.
4.3 Implementation of suitable strategy for improvement in the existing system which helps in to
organization growth
Organizational strategy must be powerful its a key element for the success of any
business. Management information system and knowledge based system should be used for
effective execution of all process in order to get competitive advantage. All the strategic plan
should effectively executed at the certain time frame which makes the service efficiency.

Planning must be careful It is the road map of the business in order to get success ( Secundo,
Magnier-Watanabe, and Heisig, 2015). Execution and monitoring is continuous a process which
helps in to check the track of work performance. Eliminate the error at that which reduces the
negative cause and other harmful effects.
CONCLUSION
From the above report, it can be concluded that knowledge and information system
should be effective because the success of an organization are totally dependent on that. Its main
focus on the improvement in the decision making and effective communication the business
process. It also focuses on the feasibility of work performance by the strategic planning and
effective communication process. Use of different communication channel for the purpose of
sustainable business growth in the marketplace. What information and knowledge should be
required for effective decision making in new startup of venture by the use of internal and
external sources of information and knowledge which one helps in the start up of the food quality
venture.

REFERENCE
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Online
Jerpi. L., 2017. Goals to Increase Leadership Skills for Personal Development. [Online].
Available through: <http://smallbusiness.chron.com/goals-increase-leadership-skills-
personal-development-47595.html>. [Accessed on 01st March,2017].
Kokemuller, N., 2017. How Do Stakeholders Influence Business Activities? [Online]. Available
through:<http://smallbusiness.chron.com/stakeholders-influence-business-
activities18754.html>. [Accessed on 01st March,2017].

Goals to Increase Leadership Skills for Personal Development
Goals to Increase Leadership Skills for Personal Development
How Do Stakeholders Influence Business Activities?