BMP3004 - Worlds of Work: Functional Areas in Business Report

This report examines the functional areas within a business, using IOM electronic Ltd. as a case study. It outlines the core functions, including marketing, human resource management, customer services, finance, research and development, and sales. The report details the responsibilities of each department and the skills required by employees to effectively perform their duties. For instance, marketing involves brand management and campaign execution, while HR focuses on recruitment and employee relations. The report emphasizes the interconnectedness of these functional areas and their contribution to overall business success. It also highlights the need for employees to possess skills like communication, analytical thinking, and adaptability. The conclusion stresses the importance of these functional areas and their impact on organizational performance.

BMP3004 1
Worlds of Work
Functional Areas
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Table of Contents
Introduction......................................................................................................................................3
1. What is business......................................................................................................................3
2. What is functional area of business.........................................................................................3
3. What are the key functional area of the business....................................................................3
4. Described the various functional area of the business organisations......................................3
5. Description of the types of skills needed by employees to be able to work effectively in
these functional areas..................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................8
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Introduction
To run the business there are different type of functions which are run by the owner in
order to carried out the basic objectives. They can divide the core and operational functions of
the business organisation (Boyle, 2016). The discussion is for the local company IOM electronic
Ltd. A well known regional organisation with having 400 staff and two main sites in Manchester
and Liverpool. This report include the different functional areas in different business
organisation which are needed by the owner to implement business strategies in right way.
Further it will include different type of skills which are needed by employees in order to work
effectively in the discussed functional area.
1. What is business
A business is an organisation or an entity which is engaged in the commercial, charitable
and professional and industrial activities. It can be related to profitable and not-for profit
organisation. Further they have or not have any separate identity, from the people controlling the
business (What Is Business? – Definition, Concept & Types, 2021). A business has a conceptual
idea in order to solve the basic problem of society and serve something valuable.
2. What is functional area of business
Generally,functional area are work as a team of different employees, who have similar
skills and knowledge. Just as human body perform different function by different organs,
different function of the organisation are performed and controlled by the different parts of
organisation (Burns and Dewhurst, 2016).
3. What are the key functional area of the business
There are mainly six functional area of business that involve different strategies,
marketing, finance, human resource, technology and equipment and different operations. One of
the main reason for distributing different organisational operations into functional department are
for allowing expertise efficiency and effectiveness across the whole business organisation (Hoerl
and Snee, 2020). All of the functional area are mainly related to each other and make sure about
success of company in order to make different organisational approaches within market.
4. Described the various functional area of the business organisations
 Marketing: Marketing department major is to promote the business and mission of the
company. In this IOM electronic, duties of marketing department is to define and mange
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the brand. They should have to conduct campaigns for management. They produce
marketing and promotional methods to promote the electronic items of company. There
another responsibility is to monitor and management social media handle. This
department is necessary for the company because this will helps the business in attracting
customers towards their products and services.
 Human Resource Management: Human resources department major responsibility is to
recruit new talents for the business and manage them accordingly. The duties of human
resource management is to work and manage different aims and objective for the growth
of organisation (Jiang and Chen, 2018). The HRM team main aim is to make different
organisational practices, experienced staff and figure out the rates of employees turnover
and make people organisational behaviour.
 Customer Services: All type of business organisation are related to customer and clients,
who have make completed enquiries, concern and complaints. In the new generation,
customer are expecting very high, as it will related to high promotion, polite behaviour
and knowledge which are related to different customer services. As there are two main
sites within UK which are related to different situational organisation. For example in
IOE electronic Ltd, they are working on different electronic items for consulting for
different organisation. All of these are related to different customer queries and
complaints to resolve the problems and make effective areas.
 Finance: This is the function area of the organisation which are related to planning,
obtaining and maintain for company's fund. Finance manager of the company are able to
work in short and long term financial capital that are needed to complete the impact of
borrowing on the financial position of business (Lambert and Enz, 2017). This is the
approach which is basically related to the cash flow, and make difficult situation within
an organisation and correct the planning and structure of budget. In the chosen
organisation, the finance team will help the company to make appropriate budget and
make sure about their performance and realistic approaches.
 Research and Development: The main concern of the research and development for the
improvement to make existing products and make a design as well. This department of
the organisation are generally related to innovation and improvement for make a
development and reasonable products through different sales and cost related products
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which make high competitive things within market. In the chosen organisation it is
relevant for the growth and success of company in market and promote their electrical
products to attract more and more customer.
 Sales: Sales is one of the crucial function which are related to all business organisation
which are related to different products and services to one of different organisational. The
job of the sales team are related to different organisational function which mainly related
to selling products, promoting, influence customer to buy there products and complete the
needs which are basically related to skilled labour which make a direct link towards sales
and marketing. They get different benefits from organisation in terms of benefits and
potential customer.
5. Description of the types of skills needed by employees to be able to work effectively in these
functional areas
In order to complete basic functional area there are different skills which are needed by
the employees in order to perform functions effectively and make more functional areas.
 Marketing employees: In order to perform the function of marketing department, it is
essential to have the skills which can easily improve their basic information related to
marketing (Nawaz and Koç, 2019). The employee for the marketing department will
include interpersonal skills, good oral and written skills, creativity and imagination, team
work, organisational concept. All of the skills are mainly needed by the team members of
work which effective help them to manage functional areas.
 Human resource management employees: This is the organisation which are related to
management of human resource management employee, as their main task is to provide
better work culture within organisation. This is one of the important communication task,
hat help the employees to work and possess the skills to other employees (Wei and et.al.,
2019). They have flexibility approach, patience, Negotiation and make ethical actions.
All of these skills are related to approaches which affect the growth of organisational
employees and HRM team members to make effective work related experience.
 Customer services employees: Working in customer service functional department,
related to perfect speaking skill. As it is the main and foremost skills which are required
and needed by the employees for working and make responsible for making empathy and
adaptability within organisation. Further they have ability to make self control on their
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voice and anger. They further have the ability to be accountable for their own actions and
take the different responsibilities, related to sales and customer service department. In
addition to the skills based learner they have the people first approaches, which means
customer services team are varies from the customer to customer and make proper
guidelines. All of these are helpful for the company to work effectively and make sure
about working on track.
 Finance employees: For the finance employees it is needed that they have the ability to
make formal accountability skills and make provide qualification which are required for
interpersonal skills. Further they have financial reporting which are effective for making
relatable knowledge for IT software (O'brien, 2019). Which actually helpful in containing
management experience and make communication that help them to promote effective
approaches and growth in this sector.
 Research and development: For working in an organisational context, are mainly
related to good researcher, ability to think and innovate, make good verbal
communication skills and make strong analytical skills that are helpful for assigning good
and improving communication skills. They have the ability to think and handle large
amount of database and become a problem solver within an organisation. All of these
skills are very important in the organisation which related to customer oriented services.
 Sales employees: The employees who are working in company in sales department are
needed to make sure about different product knowledge, understanding about the
behavioural approaches which are basically related to understanding communication and
clients engagement (Rendon and Snider, 2019). Further they have the skills for active
listening and solve conflicts which occur due to having management issues. While
working in a sales department it is important for the employee to work in the hectic time
and ready to work abilities in different business environment.
Conclusion
From the above report it is concluded that, the need of business organisation is all related
to different functional areas and their development process. This report further show join to
different importance of the functional areas related to marketing, HRM, Customer services,
finance and research. Further it is concluded that internal and external factors are make an impact
on the organisation with the help of people management. On the demand of customer difference
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skills and functions are needed to be performed by company to promote their products and serve
best within market.
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References
Books and Journals
Boyle, M.B., 2016. 19. Equal Opportunity for Women Is Smart Business (pp. 173-190).
University of Pennsylvania Press.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Hoerl, R.W. and Snee, R.D., 2020. Statistical thinking: Improving business performance. John
Wiley & Sons.
Jiang, Y. and Chen, C.C., 2018. Integrating knowledge activities for team innovation: Effects of
transformational leadership. Journal of Management, 44(5), pp.1819-1847.
Lambert, D.M. and Enz, M.G., 2017. Issues in supply chain management: Progress and
potential. Industrial Marketing Management, 62, pp.1-16.
Nawaz, W. and Koç, M., 2019. Exploring organizational sustainability: Themes, functional
areas, and best practices. Sustainability, 11(16), p.4307.
O'brien, J., 2019. Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Rendon, R.G. and Snider, K.F., 2019. Management of defense acquisition projects. American
Institute of Aeronautics and Astronautics, Inc..
Wei, H.L. and et.al., 2019. Impaired functional connectivity of limbic system in migraine
without aura. Brain imaging and behavior, pp.1-10.
Online
What Is Business? – Definition, Concept & Types, 2021. [Online]. Available through:
<https://www.feedough.com/what-is-business-definition-concept-types/>.
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