BMP3004 World of Work: Functional Areas of Business Report

This report, submitted for the BSc (Hons) Business Management program, explores the functional areas of a business. It begins with an introduction to management and the division of tasks into functional departments for efficiency. The report defines a business and its functional areas, highlighting key areas like marketing, human resource management, customer service, finance, research and development, and sales. Each area is described in detail, outlining its responsibilities and importance within an organization. The report also identifies the specific skills required for employees to work effectively in each functional area, such as interpersonal skills for marketing, communication and organization for HR, empathy and persuasive speaking for customer service, accounting qualifications and financial reporting for finance, analytical skills for R&D, and active listening and presentation skills for sales. The conclusion emphasizes the importance of functional areas and the specific skills needed for success in each, referencing books and journals.

BSc (Hons) Business Management with
Foundation
BMP3004
World of Work
Functional Areas
Submitted by:
Name:
ID:
Contents
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1.0 Introduction 3
2.0 What is a business? 3
3.0 What is Functional areas of business – Definition
3
4.0 What are the key functional areas of a business?
3
5.0 Description of the various functional areas in business
organizations 4-5
5.1 Marketing 4
5.2 Human Resource Management 4
5.3 Customer Service 5
5.4 Finance 5
5.5 Research and Development 5
5.6 Sales 5
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
6-7
6.1 Skills needed by Marketing employees 6
6.2 Skills needed by Human Resource Management employees
6
6.3 Skills needed by Customer Service employees
6
6.4 Skills needed by Finance employees 7
6.5 Skills needed by Research and Development employees
7
6.6 Skills needed by Sales employees 7
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7.0 Conclusion 7
References 8
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1.0 Introduction
Management can be played as a collection of activities which include planning organising staffing
directing and controlling. Each and every task has been controlled by the management.
Organization has divided they are all functions in the functional department so that they can
complete their all tasks in an effective and efficient manner. This report is made for the purpose of
knowing about the the business and their functional areas along with the highlighting the key
functional areas of a business organization. In addition to this it also include a small evaluation of
all functional areas of business organization. The employees working in the several organizational
function are required some special skills and knowledge which are given as under.
2.0 What is a business?
A business can be defined as an organization or Enterprise under which professional aur
commercial activities has been done. Business can be defined as the organised efforts and
activities which are performed by a person to do the manufacturing and the selling of goods
and services in order to earning the profit.
3.0 What is Functional areas of business - Definition
As a single human body have several functions and all the organs perform their function in a
well and organised form. In the same way business organization also have a lot number of
functions which has been performed and managed by different part of a business. In order to
completing all the task of an organization in an effective and efficient manner the
management of organization has divided the all operations in several functional areas. Some
of the key functional areas of a business organization are finance, accounting, marketing,
operations and Management.
4.0 What are the key functional areas of a business?
Key functional areas have been made so that they can keep the staff together of same skills. It
is very beneficial for the organization as it leads to the development of organization which
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leads to the the achievement of desired position. Various of three functional areas of a
business are given below:
Information Technology
Legal Department
Purchase
Sales
Research and Development
Finance
Customer Service
Human Resource management
Market and Advertising
5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
Having proper customer is an essential part for every organization as it leads to the growth of
business organization by giving profit. In order to attracting the customers the organization
have to make and develop effective marketing and Advertising strategies. These strategies
has been made and wala of the by the marketing and Advertising department. Along with
doing promotion of business organization they are also responsible for leading the promotion
of vision mission and values of the organization as well. Such type of business function
mainly focus on the development of pricing product packaging and creative materials for
their targeted customers. Marketing department also plays an important role in doing the
research so that they can get to know about the needs and performance of a customer.
Marketing department also have several responsibilities of marketing and Advertising which
include management of social media, marketing communication of employees, content
creation for website, monitoring all the social media, managing the brand and many more.
5.2 Human Resource Management:
Human Resource Department is responsible for doing all the tasks and functions related to
the people working in the organization. There are various responsibilities of a Human
Resource Department which include analysing the requirement of Human Assets in the
organization and then it doing the recruitment of employees having right skills and
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experience at the right place. They are also responsible for making and it was laughing
various strategies related to the human resource. It is well known that the success of every
organization is depend on the employees and employees are managed by the Human
Resource Department. They have to to make sure while doing recruitment that they should
hire the best candidate having right skills qualification and experience for their organization
so that it leads to the achieving of organizational goals and objectives in an effective and
efficient manner.
5.3 Customer Service:
Customer Service function can be said as the another functional area department in an
organization which is responsible for interacting with the customers. They are responsible for
giving the answers to the enquiry is a which are made by the customers and complaints by
processing of orders. Customer service representatives are the front face of organization as
they are in direct contact with customers. In simple words the main function of customer
service functional area can be defined as it maintain and retain the relationship of business
organization to its customers.
5.4 Finance:
Finance can be considered as the lifeblood for an organization as it is responsible for all the
transactions which take place in the organization and which are related to the money. All the
tasks which are going to perform in an organization is only possible by operating the cash in
an organization. Accounting and Finance Department is responsible mainly only for two
responsibilities which include maintaining a complete accounts of money going in and going
out Play Store another one is that they have also responsible for charge of payroll and it also
make sure that the employees are receiving accurate payment on time. They have to perform
various functions in the organization as the have responsible for forecasting the budget and
taking various decisions.
5.5 Research and Development:
Innovation is the key success of beating the competition in the market. In order to beating the
competition the organizations are required to do something new which is only possible by
doing innovation after doing research and development. Research and development function
bring all the various new technologies in the organization which leads to the improvement of
products and services by introduction new technology. It also leads to the deduction of
Expenditure as they are using advanced technology as compared to their competitors.
5.6 Sales:
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Sales department of an organization is responsible for selling the product and services to the
customer. The major role and responsibility of sales department is to sales the product and
supporting sales of business operations. In simple words it can be stated at sales department
of an organization involved a collection of various activities and processes which ends with
the sales of organization which is an and financial and effective factor in germinating the
revenue.
6.0 Description of the types of skills needed by employees
to be able to work effectively in these functional areas
6.1 Skills needed by Marketing employees:
 Interpersonal relationship skills: The marketers are responsible for communicating
and collaborating the all employees in the organization. If there is no proper
interpersonal relationship they are not able to communicate all the experience in an
effective manner.
 Content creation: In order to attracting the web visitors the marketers are required to
make effective content so that they can attract the customers towards the organization
website.
6.2 Skills needed by Human Resource Management employees:
 Communication: Human resource management have to do the proper communication
to all the employees working in the organization for resolving any conflicts for
updating handbook of employees salary negotiation and many more. And they are
required to have proper communication skills.
 Organization: It is very difficult task to manage the requirements of employees and
owner of business organization. At 6 manager have Hills overdoing proper
organization.
6.3 Skills needed by Customer Service employees:
 Empathy: If employees of customer surveys function understand the emotions of their
customers it will build a strong relationship.
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 Persuasive speaking skills: This department is responsible for making the
relationship with their customers and it is an effective relationship van they have a
good and effective speaking skills.
6.4 Skills needed by Finance employees:
 Any formal accounting qualification: For working in the Finance Department of any
organization it is necessary to have a formal qualification related to the accounting
and Finance to the candidate.
 Financial report: They should know about the importance of financial report along
with making process. It is essential for employees to have the skills of financial
reporting.
6.5 Skills needed by Research and Development employees:
 The employees of Research and Development Department should have the ability to
deal with our large database.
 Developing analytical skills and Critical problem solving skills in the employees is
also necessary.
6.6 Skills needed by Sales employees:
 Active listening: The employees of sales department have to listen first the needs of a
customer so that they can provide the product according to their requirements.
 Presentation skills: They should also have a good presentation skill as they are
responsible for presenting the product and services of Organization in in front of
customers.
Conclusion
From the above report it is concluded that the whole organization has been divided
into various functions so that they can perform the all the alliance tasks in an effective and
efficient manner. Along with this all the organizational functions have their own roles and
responsibility is which are mentioned in this report. Hence it is necessary for the employees
of every organization to have a some specific skills which are necessary for the the specific
functional area.
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References
Books and Journal
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