Report on Key Business Functions and Employee Skill Requirements
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This report delves into the critical functional areas of a business, providing a detailed examination of marketing, human resource management, customer service, finance, research and development, and sales. Each section outlines the core responsibilities and objectives of these departments within an organization. Furthermore, the report emphasizes the essential skills that employees need to effectively perform in each functional area, such as communication, teamwork, analytical thinking, and problem-solving. By analyzing the different departments and their skill requirements, the report offers a comprehensive understanding of how various business functions interrelate and contribute to overall organizational success and competitive advantage. It concludes by summarizing the importance of these functions and skills for business operations.

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Table of Contents
Contents
1.0 INTRODUCTION..................................................................................................................1
2.0 What is a business?.................................................................................................................1
3.0 What is Functional areas of business......................................................................................1
4.0 What are the key functional areas of a business?...................................................................1
5.0 Description of the various functional areas in business organizations......................................2
5.1 Marketing.........................................................................................................................2
5.2 Human Resource Management.........................................................................................2
5.3 Customer Service:............................................................................................................2
5.4 Finance.............................................................................................................................3
5.5 Research and Development..............................................................................................3
5.6 Sales..................................................................................................................................3
6.0 Description of the types of skills needed by employees to be able to work effectively in these
functional areas................................................................................................................................3
6.1 Skills needed by marketing employees............................................................................3
6.2 Skills needed by Human Resource Management employees...........................................4
6.3 Skills needed by Customer Service employees................................................................4
6.4 Skills needed by Finance employees................................................................................4
6.5 Skills needed by Research and Development employees.................................................4
6.6 Skills needed by Sales employees....................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Contents
1.0 INTRODUCTION..................................................................................................................1
2.0 What is a business?.................................................................................................................1
3.0 What is Functional areas of business......................................................................................1
4.0 What are the key functional areas of a business?...................................................................1
5.0 Description of the various functional areas in business organizations......................................2
5.1 Marketing.........................................................................................................................2
5.2 Human Resource Management.........................................................................................2
5.3 Customer Service:............................................................................................................2
5.4 Finance.............................................................................................................................3
5.5 Research and Development..............................................................................................3
5.6 Sales..................................................................................................................................3
6.0 Description of the types of skills needed by employees to be able to work effectively in these
functional areas................................................................................................................................3
6.1 Skills needed by marketing employees............................................................................3
6.2 Skills needed by Human Resource Management employees...........................................4
6.3 Skills needed by Customer Service employees................................................................4
6.4 Skills needed by Finance employees................................................................................4
6.5 Skills needed by Research and Development employees.................................................4
6.6 Skills needed by Sales employees....................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

1.0INTRODUCTION
The world of work is a comprehensive form in this an organisation get explored about
different consequences with this possibility to make all possible changes to attain higher
competitive advancement is perceived in regular manner. It is also being used to empower the
working circumstances so that strength, interest and values get added up in nurture of suitable
relations as within a path to attain fruitful employment (Pérez-Luño, Bojica and Golapakrishnan,
2019). The report below is based on the measure about the key business functions and skill set
that is required to work as John a 21 year old has a lesser experience and understanding about
practice responsibilities and requirement to manage and control working consequences within
business.
2.0What is a business?
The business is an enterprise and an organisation that is engaged and encompassed with the
industrial, commercial and professional activities. In this organised efforts and activities are
required to produce effectual goods and services so that sustained amount of profit is attained by
inducing adequate amount of source. Moreover, it is also defines as the trade and purchase of
goods that is likeable by the competitive marketplace in this profit resultant is higher in terms of
sales.
3.0What is Functional areas of business
There are different areas and team of workers and it is similar with expertise and skills as by
maintaining direct focus towards attainment of standardised outcome. In support of this regular
and well-performed basis is included that is used to build and advance working efficiency and
proficiency. The functional areas are those that performed certain task and activities through
which prominent outcome is perceived as with this it is easy to accomplish long term goals and
target in successful manner.
4.0What are the key functional areas of a business?
The functional areas of business is involved with the different departments such as
marketing, sales, human resource, finance, operations, technology, equipments, information
technology and that all collectively assist to achieve profitable outcome in terms of long term
growth and sustainability (Zimmermann, Ferreira and Moreira, 2019). It is also being known as
1
The world of work is a comprehensive form in this an organisation get explored about
different consequences with this possibility to make all possible changes to attain higher
competitive advancement is perceived in regular manner. It is also being used to empower the
working circumstances so that strength, interest and values get added up in nurture of suitable
relations as within a path to attain fruitful employment (Pérez-Luño, Bojica and Golapakrishnan,
2019). The report below is based on the measure about the key business functions and skill set
that is required to work as John a 21 year old has a lesser experience and understanding about
practice responsibilities and requirement to manage and control working consequences within
business.
2.0What is a business?
The business is an enterprise and an organisation that is engaged and encompassed with the
industrial, commercial and professional activities. In this organised efforts and activities are
required to produce effectual goods and services so that sustained amount of profit is attained by
inducing adequate amount of source. Moreover, it is also defines as the trade and purchase of
goods that is likeable by the competitive marketplace in this profit resultant is higher in terms of
sales.
3.0What is Functional areas of business
There are different areas and team of workers and it is similar with expertise and skills as by
maintaining direct focus towards attainment of standardised outcome. In support of this regular
and well-performed basis is included that is used to build and advance working efficiency and
proficiency. The functional areas are those that performed certain task and activities through
which prominent outcome is perceived as with this it is easy to accomplish long term goals and
target in successful manner.
4.0What are the key functional areas of a business?
The functional areas of business is involved with the different departments such as
marketing, sales, human resource, finance, operations, technology, equipments, information
technology and that all collectively assist to achieve profitable outcome in terms of long term
growth and sustainability (Zimmermann, Ferreira and Moreira, 2019). It is also being known as
1

the business unit as in regard of its size but different areas maintain clear focus towards
accomplishment of definitive path. It collectively advance worth of business through which
sustained change is implemented in direct basis.
5.0 Description of the various functional areas in business organizations
5.1 Marketing
It is a functional area that has worked to advance customer requirement and to gain
suitable attractiveness of potential customer. In this effectual advertising and marketing
strategies are used in which mission, vision, value, objective and target is processed as per to
promote the business. The department plays certain responsibilities such as defining and
managing brand image, serving media liaison, content creation for website, usage of social media
platforms as in order to make effective communication with marketplace. For this ability of
business to make sustained relation with potential customer is developed that induced positive
impact over development of strong customer base.
5.2 Human Resource Management
It is an area that assure to manage and control working consequences of workers and for
that all the possible range of benefits, reward, compensation, facilities get provided to the
customers so that probability and possibility both is enhanced in systematic manner (Li and et.
al., 2019). The human resource manager assist to hire and fire the suitable candidate for vacant
place and it is related to skills, educational qualification, experience, ability to fulfil basic need of
customers in balanced mode. It also comprise of recruiting and staffing in which manager make
sure to advance employee relations, organisational development and learning capability with this
overall asset of business is increases.
5.3 Customer Service:
It is the area that maintains a charge of interaction with the customer place so that
inquiry, concern, complaints of customers gets answered along with the processing of ordered. It
this customer service representative also makes first line contact with the public in this business
value and their images get considered in clear manner. It is primary responsibilities in this
sustained relations are developed under which ability to create, maintain and retain of certain
relationship for this customer concern is enhanced. It plays a considerable role in this customer
2
accomplishment of definitive path. It collectively advance worth of business through which
sustained change is implemented in direct basis.
5.0 Description of the various functional areas in business organizations
5.1 Marketing
It is a functional area that has worked to advance customer requirement and to gain
suitable attractiveness of potential customer. In this effectual advertising and marketing
strategies are used in which mission, vision, value, objective and target is processed as per to
promote the business. The department plays certain responsibilities such as defining and
managing brand image, serving media liaison, content creation for website, usage of social media
platforms as in order to make effective communication with marketplace. For this ability of
business to make sustained relation with potential customer is developed that induced positive
impact over development of strong customer base.
5.2 Human Resource Management
It is an area that assure to manage and control working consequences of workers and for
that all the possible range of benefits, reward, compensation, facilities get provided to the
customers so that probability and possibility both is enhanced in systematic manner (Li and et.
al., 2019). The human resource manager assist to hire and fire the suitable candidate for vacant
place and it is related to skills, educational qualification, experience, ability to fulfil basic need of
customers in balanced mode. It also comprise of recruiting and staffing in which manager make
sure to advance employee relations, organisational development and learning capability with this
overall asset of business is increases.
5.3 Customer Service:
It is the area that maintains a charge of interaction with the customer place so that
inquiry, concern, complaints of customers gets answered along with the processing of ordered. It
this customer service representative also makes first line contact with the public in this business
value and their images get considered in clear manner. It is primary responsibilities in this
sustained relations are developed under which ability to create, maintain and retain of certain
relationship for this customer concern is enhanced. It plays a considerable role in this customer
2
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willing has paid with slight exchange in this excellent customer service is enhanced in clear
manner.
5.4 Finance
It is considered as a lifeblood of the business in this money matters as per in relation and
care of business processing. In this ability to make adequate ability in terms of operational basis
in this cash and sales departments make all the possible range of benefits so that success is
perceived in adequate mode (Packard and et. al., 2019). The major responsibility of this
department is to receive payable and receivables in this suitable charge of payroll and it assure to
pay accurately on timely basis. It comprise financial statement and reporting that is also be used
to maintain forecasting, budgeting and decision making so that productive changes is induced in
terms of gaining profit and adequate sale.
5.5 Research and Development
The research and development is a basis that assists the business to manage and control
market competency in this projecting growth and expansion get improvised in controlled
manner. It also includes adequate activities that undertake to make new innovation and creation
in terms of development of new product and services. The major goal of this area is to make
accurate outcome as by compensating the tools and technique that is used by other competitors.
For this possibility of business to perceive higher competitive standards as by inducing the better
strategy is developed in timely constrained.
5.6 Sales
It is a basic area of business as within this sales forecasting as by making a balanced
transaction in between two or more parties and it processed as per concern to receive both
tangible and intangible range of benefits (Rendon and Snider, 2019). It includes the activities that
are induced by the management to maintain lead in terms of selling of goods and services in
competitive marketplace. In this management also assure to grab adequate interest of
marketplace in this selling rate and profit share both get enhanced successfully.
3
manner.
5.4 Finance
It is considered as a lifeblood of the business in this money matters as per in relation and
care of business processing. In this ability to make adequate ability in terms of operational basis
in this cash and sales departments make all the possible range of benefits so that success is
perceived in adequate mode (Packard and et. al., 2019). The major responsibility of this
department is to receive payable and receivables in this suitable charge of payroll and it assure to
pay accurately on timely basis. It comprise financial statement and reporting that is also be used
to maintain forecasting, budgeting and decision making so that productive changes is induced in
terms of gaining profit and adequate sale.
5.5 Research and Development
The research and development is a basis that assists the business to manage and control
market competency in this projecting growth and expansion get improvised in controlled
manner. It also includes adequate activities that undertake to make new innovation and creation
in terms of development of new product and services. The major goal of this area is to make
accurate outcome as by compensating the tools and technique that is used by other competitors.
For this possibility of business to perceive higher competitive standards as by inducing the better
strategy is developed in timely constrained.
5.6 Sales
It is a basic area of business as within this sales forecasting as by making a balanced
transaction in between two or more parties and it processed as per concern to receive both
tangible and intangible range of benefits (Rendon and Snider, 2019). It includes the activities that
are induced by the management to maintain lead in terms of selling of goods and services in
competitive marketplace. In this management also assure to grab adequate interest of
marketplace in this selling rate and profit share both get enhanced successfully.
3

6.0 Description of the types of skills needed by employees to be able to work
effectively in these functional areas
6.1 Skills needed by marketing employees
The marketing employee need certain set of skills as effectual team work as marketing is
an activities that is resemblance of collective work in which preferred market is targeted and all
the strategies and initiative are processed accordingly. In addition communication skills are
required that assist to make advance range of network and its ability for this possible range of
benefit is perceived on regular basis. The adaptability is also be a fundamental basis with this
possibility to adapt new learning and knowledge is developed systematically so that working
proficiency and its acceptance both get developed with ordinate mode.
6.2 Skills needed by Human Resource Management employees
The human resource management required to be more logical as with this required
interpretation and optimistic change is implemented so that productive range of benefit is
processed with productiveness (Cazes, Garnero and Martin, 2019). The individual must also be
an administrative expert with this possibility to grab higher attention towards making and
inducing required change for that proactively and coaching is provided to the employees. The
HR also assure to make recruitment and selection as with this required candidate is selected so
that working proficiency is getting advanced with clarity.
6.3 Skills needed by Customer Service employees
The customer service employee required to be more persuasive speaking skills in this
thinking ability and creativity both get processed on regular basis through which a clear sort of
benefit is processed with précised manner. The employee also get worked with certain empathy
through which positive response is generated so that self control and responsible actions are
taken so that need and demand of potential customers are placed with regularity. It also comprise
of patience with this ability to make active listening is processed with perfection.
6.4 Skills needed by Finance employees
The finance employee must be more attentive about to make better adjustment and
implication of asset and liability or debt or credit with this probability to make suitable change
within implementation of sale is perceived over longer period of instance. The individual must
have critical thinking skills in which collaborative range of benefits is served in collective mode.
4
effectively in these functional areas
6.1 Skills needed by marketing employees
The marketing employee need certain set of skills as effectual team work as marketing is
an activities that is resemblance of collective work in which preferred market is targeted and all
the strategies and initiative are processed accordingly. In addition communication skills are
required that assist to make advance range of network and its ability for this possible range of
benefit is perceived on regular basis. The adaptability is also be a fundamental basis with this
possibility to adapt new learning and knowledge is developed systematically so that working
proficiency and its acceptance both get developed with ordinate mode.
6.2 Skills needed by Human Resource Management employees
The human resource management required to be more logical as with this required
interpretation and optimistic change is implemented so that productive range of benefit is
processed with productiveness (Cazes, Garnero and Martin, 2019). The individual must also be
an administrative expert with this possibility to grab higher attention towards making and
inducing required change for that proactively and coaching is provided to the employees. The
HR also assure to make recruitment and selection as with this required candidate is selected so
that working proficiency is getting advanced with clarity.
6.3 Skills needed by Customer Service employees
The customer service employee required to be more persuasive speaking skills in this
thinking ability and creativity both get processed on regular basis through which a clear sort of
benefit is processed with précised manner. The employee also get worked with certain empathy
through which positive response is generated so that self control and responsible actions are
taken so that need and demand of potential customers are placed with regularity. It also comprise
of patience with this ability to make active listening is processed with perfection.
6.4 Skills needed by Finance employees
The finance employee must be more attentive about to make better adjustment and
implication of asset and liability or debt or credit with this probability to make suitable change
within implementation of sale is perceived over longer period of instance. The individual must
have critical thinking skills in which collaborative range of benefits is served in collective mode.
4

It also required the problem solving capability with this adequate amount of funds is provided to
the other entire department so that profit margin and its capability of both developed with
adequateness.
6.5 Skills needed by Research and Development employees
The research and development employee must have excellent verbal and communication
skills with this possibility to make stronger relations with other is developed in progressive
manner. The thinking and reasoning skills is required be to present within the employee so that
ability to think different from others and to make something productive and extraordinary is
perceived with continuity (Nawaz and Koç, 2019). In addition, analytical thinking skills assist
the business to analyse about all the respective changes so that possible range of solutions and
benefit is deprived on regular basis.
6.6 Skills needed by Sales employees
The sales employee must have respective skills such as communication and collaboration
with this strong market network is developed that assist the business to generated possible range
of benefits as while encompassing through active learning. For this employee also worked on
towards discovery in which social selling and storytelling both perceived with continuity. In this
business acumen and strategic prospecting is developed with this ability to attain competitive
advantage is achieved.
CONCLUSION
It has been concluded from the above report that functional areas assist the flawless
working in this management also get comprised of marketing, finance, human resource,
operational and technological, strategy and equipments control. In this management induce better
understanding about planning and implementing of concentrate towards research so that
employee skill also get advanced under which ability to work effectively is developed in
systematic manner.
5
the other entire department so that profit margin and its capability of both developed with
adequateness.
6.5 Skills needed by Research and Development employees
The research and development employee must have excellent verbal and communication
skills with this possibility to make stronger relations with other is developed in progressive
manner. The thinking and reasoning skills is required be to present within the employee so that
ability to think different from others and to make something productive and extraordinary is
perceived with continuity (Nawaz and Koç, 2019). In addition, analytical thinking skills assist
the business to analyse about all the respective changes so that possible range of solutions and
benefit is deprived on regular basis.
6.6 Skills needed by Sales employees
The sales employee must have respective skills such as communication and collaboration
with this strong market network is developed that assist the business to generated possible range
of benefits as while encompassing through active learning. For this employee also worked on
towards discovery in which social selling and storytelling both perceived with continuity. In this
business acumen and strategic prospecting is developed with this ability to attain competitive
advantage is achieved.
CONCLUSION
It has been concluded from the above report that functional areas assist the flawless
working in this management also get comprised of marketing, finance, human resource,
operational and technological, strategy and equipments control. In this management induce better
understanding about planning and implementing of concentrate towards research so that
employee skill also get advanced under which ability to work effectively is developed in
systematic manner.
5
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