Report on Human Resource, Marketing, and Product Portfolio Functions

This report examines the essential functions of human resource management and marketing within a small business context, specifically focusing on a deli restaurant's expansion strategy. It delves into the critical aspects of human resource management, including recruitment, training, and development programs designed to attract and retain skilled employees. The report also explores key marketing functions, such as general marketing and social media strategies, emphasizing their role in attracting and retaining customers. Furthermore, it highlights the benefits of a product portfolio in offering diverse choices to customers. The conclusion emphasizes the importance of effective management, strategic decision-making, employee development, and marketing efforts, including social media, for achieving business goals and objectives. The report uses academic references to support its findings.

Business
Organisations

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Human resource function............................................................................................................3
Marketing function......................................................................................................................4
Benefits of an organisation having a product portfolio...............................................................5
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................7
Books and Journals:....................................................................................................................7

INTRODUCTION
The report aims to analyse the functions of human resource management in a small business
concern. The business has main aim to focus on the expansion of the company to the broad level.
There are many uncertainties and challenges come across within the organisation environment
that require various strategies and plans. Expansion is become necessary for business in order to
cover large market areas and ascertain more profits. small businesses are growing in the recent
business environment. They have captured large market share in today’s world which will
enhance the operations of the business. Therefore, the important factor and resources for
business expansion is human resource development. The more company will have better working
people, the more they can attain objectives (Garg and Et. Al., 2021). This report is going to talk
about the strategies which can be taken by the macro in expanding its tiny Italian restaurant. The
project will assure the growth of small deli shop which Marco have decided to open in the next
door. For that instance, the report will present the human resource functions and programmes
which helps in hiring talented and skilful employees. There will be discussion about the whole
process of human resource and marketing function. It will be able to analyse the need of
workforce planning and maintain the reputation.
MAIN BODY
TASK
Human resource function
Human resource is a crucial function for every business to attain objectives and profits.
without effective workforce, it is not possible to achieve objectives without human resource.
Therefore, in order to improve the performance of the deli sandwich shop, the Marco needs to
focus on the following human resource management function which are described below:
Recruitment: It is necessary to analyse the vacant position within the restaurant; the Marco
needs to look for the need of talented individuals for different departments. Recruitment
functions must be done in proper manner by preparing all the documents, plans for hiring
individuals (Stone, Cox and Gavin, 2020). The Marco needs to first find out various ways of
recruitment like internal and external factors. Then choose the most appropriate ways through
which they could fulfil idol position in the restaurant for example, for cook, assistant manager,
helper and many more. The Marco should perform recruitment stages like providing job

applications and vacancies through newspapers and articles, conduct interview and select the
most suitable role.
Training and development: The Marco needs to put focus on providing regular training to
their existing as well as new staff. The main motive is to maintain the reputation of the restaurant
and adopt technology as per the modern requirements. Therefore, Marco should provide trainings
which will guide employees about organisational standards and policies while treating
customers, serving and making food and taking their experience. It can be done through on the
job trainings and off the job trainings method in which, the existing employees may learn from
experience and special projects (ThiHoa and Et. Al., 2021). Apart from this, the employees need
to be trained and develop in to adopt workplace environment and familiar with the organisation.
This shows that, the learning potential of the individual needs to be maintain to carry out all the
tasks and activities within the restaurant.
Marketing function
marketing is an important activity which refers to attracting and increasing customer
demand towards company products and services. This shows that, there is requirement of key
marketing functions to promote the new restaurant of Marco. It will keep the customer aware
about the services of restaurant and retain an effective image in the market. These marketing
functions are presented below:
General marketing: It is a base form of marketing in which the Marco needs to invest in
regular promotion by engaging customer through relatives, friends and family. They have to
provide good offers and discount to attract customers which comes in general marketing. Also,
The Marco can give good discount coupons of their existing customer to come in new deli shop
and have a valuable experience (Kartajaya, Setiawan and Kotler, 2021). Therefore, it is
necessary for general marketing concept to look for regular deals for the customer to maintain
their existence.
Social media: It is also an important marketing function which assure that the company
is active on social media. There is requirement of social media presence in order to reach to more
people and provide all the information related to the restaurant services. The customer may book
tables, order from online and solve their queries through social media (Deepak and Jeyakumar,
2019). The Marco could launch campaigns and social media giveaways to generate great
engagement of the customer. This shows that, the Marco could expand its firm through the social

media marketing which is a great option for the small business to grow organically in the market.
Therefore, it is crucial for the development of key potential channels like website and application
to give all the online facilities.
Benefits of an organisation having a product portfolio
product portfolio in a necessary evidence which shows the range and varieties of product
that the company provides. For the new deli restaurant of Marco, having product portfolio will
give varieties of choices to the customers in order to attract customer. Also, for one of the
product of the restaurant like sandwich, the customer will find all the details about the product
which the new restaurant will serve across the market (Tong, Luo and Xu, 2020). Therefore, in
order to understand the requirements of the customer, product portfolio must be maintain to
show how diversified the restaurant needs in fulfilling customer demands. Therefore, in order to
include the portfolio products, it will increase the growth of company and expand it into the
market. There is requirement of key potential activities which is necessary for the restaurant.
CONCLUSION
From the above report, it is concluded that there is key role of management in success of
a business organisation. there is need of analysing the situation of market and then taking
necessary decisions. There is requirement of giving suggestions as per the situation. There is key
role of hiring best employees for the restaurant so that they are able to achieve success. Along
with that training and development enhances the level of progress among the employees. There
is discussion related to the best practices that will make their business successful. The use of
marketing is important for business organisation as it helps to enhance the brand image and
attract more customers. The use of social media is necessary at today’s time and is cost effective
method. By launching right product and having balanced product portfolio a business is able to
achieve goals and objectives successfully. The business must assure that all the functions are
carried in proper manner.

REFERNCES:
Books and Journals:
Garg, S. and Et. Al., 2021. A review of machine learning applications in human resource
management. International Journal of Productivity and Performance Management.
Stone, R. J., Cox, A. and Gavin, M., 2020. Human resource management. John Wiley & Sons.
ThiHoa, N. and Et. Al., 2021. Human resource for schools of politics and for international
relation during globalization and EVFTA. Ilkogretim Online. 20(4).
Marketing
Deepak, R. K. A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Kartajaya, H., Setiawan, I. and Kotler, P., 2021. Marketing 5.0: Technology for humanity. John
Wiley & Sons.
Tong, S., Luo, X. and Xu, B., 2020. Personalized mobile marketing strategies. Journal of the
Academy of Marketing Science. 48(1). pp.64-78.
(Kartajaya, Setiawan and Kotler, 2021)(Tong, Luo and Xu, 2020)(Deepak and Jeyakumar, 2019)