MG408: Graduate Challenge Business Functions Report - 2020-21

This report examines the vital roles of various business functions – Marketing, Finance, Operations/Production, and Human Resources – within an organization, using Asda as a contextual example. The report defines the specific responsibilities of each function, such as marketing's role in promotions and customer relations, finance's management of financial resources, operations' role in production and delivery, and human resources' role in employee management. It emphasizes the critical importance of these functions working in coordination and collaboration to achieve overall organizational objectives, highlighting how effective teamwork between these departments contributes to customer satisfaction, financial stability, efficient resource allocation, and employee effectiveness. The report concludes that the integrated operation of these functions is essential for the smooth functioning and ultimate success of any organization.

Business Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Role of different organisational functions...................................................................................3
Importance of these functions working together well.................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There are several functions carried out in an organisation and these functions together
lead to achievement of organisational objectives. This report will discuss about different
functions, their role and importance of these functions working together. Asda, British
supermarket chain will be contextualised for discussion in this report.
MAIN BODY
Role of different organisational functions
Marketing- This function in Asda is responsible for carrying out promotional and marketing
activities of organisation. Marketing function plays vital role in serving as a face of company and
has very important role in coordination and production of material for promotional and
marketing activities of Asda (Richardson, 2018). Marketing please important role in identifying
and meeting requirements of customers and along with this survival growth and building
reputation of organisation is also role of marketing.
Finance- Finance department in Asda is responsible for management of input and output of case
in organization. Role of Finance department in Asda includes bookkeeping that involves
recording of day to day transactions, management of cash flow of company and budget
allocation and forecasting of expenses in organisation (Kimanzi and Gamede, 2020). Along with
this management of investment of Asda and its taxes it is also responsibility of finance
department.
Operations/Production- Operations department in Asda responsible for carrying out activities
through which good and services are developed and provided to customers. Role of operations
department include management of inventory and management of delivery of goods to customers
on time (Spring and Unterhitzenberger, 2020). Operations department in Asda also play role in
identifying and developing ways to reduce cost and improve quality of products.
Human Resources- Human Resource Department within Asda is responsible for resourcing
organization with right kind of and rightnumber of efficient employees and management of those
employees when they are in organisation. Role of Human Resource Department within inter

include recruitment and hiring of employees on boarding of employees and their training and
development. Along with the administration of employee benefits in and management of
performance are also included in role of human resources (Dhanpat and et.al., 2020). Human
resources in Asda also has a role in which they are required to ensure that our organisation is
complying with all employment regulations and legislation.
Importance of these functions working together well
Every department or functional area has their own objectives and goals however effective
achievement of organisational objective required that all these organisations are working
together well. Working together includes effective coordination and collaboration of different
functional areas in Asda and its importance are-
 Working together well with marketing department ensure that operations department is
able to fulfill customer requirements on the basis of their needs and wants.
 Working together with his department is important for all functional areas because they
provide budget for all functional areas to operate smoothly.
 Human Resource Department is responsible for recruiting and hiring employees’
requirement of all the functional areas and this is why it is very important that functional
areas work together well with HR department (Brondoni, 2018). Having efficient
employees is very important for effective performance of functional areas as well as
organisation.
CONCLUSION
The basis of about discussion it can be concluded that Finance marketing human
resources and operations function are vital to smooth functioning of organisation. Along with
this working together of these functions is highly beneficial for success of organization.

REFERENCES
Books and Journals
Brondoni, S.M. ed., 2018. Competitive Business Management: A Global Perspective. Taylor &
Francis.
Dhanpat, N and et.al., 2020. Industry 4.0: The role of human resource professionals. SA Journal
of Human Resource Management. 18. p.11.
Kimanzi, M.K. and Gamede, V.W., 2020. Embracing the role of finance in sustainability for
SMEs. International Journal Of Economics And Finance. 12(2). pp.453-468.
Richardson, M., 2018. Identification and analysis of marketing manager competences that
determine marketing department capabilities and the underlying importance of courage
traits (Doctoral dissertation, Aston University).
Spring, M. and Unterhitzenberger, C., 2020. The role of operations managers in translating
management ideas and practices between firms. Production Planning & Control, pp.1-
16.