Analyzing ASDA's Business Functions: Their Impact on Profitability

This essay delves into the critical business functions within an organization, using ASDA, a leading retail sector company, as a case study. It highlights the significance of marketing in promoting offerings and maintaining customer relationships, the role of finance in resource allocation and smooth business operations, the importance of production in converting raw materials into finished goods, and the function of human resources in hiring suitable candidates. The essay emphasizes the importance of these functions working collaboratively to achieve business objectives and maintain coordination to prevent confusion and enhance overall performance. Ultimately, the analysis underscores how these business functions collectively contribute to the qualitative offerings and long-term success of ASDA.

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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The importance of different business functions.....................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Business organisation refers to the overall entity which is being developed with the
objective of carry forward the commercial activity that undertake manufacturing and trading. For
this, the main objective is to enhance the profitability and generate high revenues (Stopford and
Wells, 2017). There are several forms of business enterprises that undertake the sole
proprietorship, companies and so on. Further, the report is based on the Asda, which is a retail
sector that deals in the financial, services and general merchandise. This essay will deal with the
importance and role of business functions.
MAIN BODY
The importance of different business functions
The business functions can be defined as the combination of activities which are being
carried for the companies to yield the income of an organisation. For this, Asda is the leading
supermarket chain that has many units and functions to go through so that it can enhance the
overall profitability. In regard of Asda, the significance and role of different business functions
are discussed as below:
Marketing undertake the overall procedure for communicating, introducing and promoting
the significant offerings within the market to spread the awareness among the customers.
Further, the marketing department of Asda has the effective role in terms of promoting and
communicating the offerings by which they tend to deal and also about to launch more and more
customers in regard of attracting things and make proper purchase (Roberts, 2021). They also
conduct the creative marketing to stay ahead among their competitors. For this, the importance
of this unit is that it is useful in maintaining the positive and long term relationship with their
customers as due to this there is proper involvement of customer regarding the success and
survival of businesses.
Finance is the effective functional area of the business whose primary task is to raise
funds for the effective operations of the business and also work to raise funds regarding the
operations of businesses and also work to allocate them to the other units so that each department
tends to carry forward on their suitable functions in an essential manner (Cagle, Yılmaz and
Doğru, 2019). In context of Asda, the primary role of financial unit is to plan, acquire and
manage the expenses of an organisation to arrange the resources in an effective manner. It is
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important for the company because it is the lifeblood as it make sure the smooth functioning of
the business.
The production unit is involved within the process for converting the raw materials within
the finished products by several procedures. Here, the primary role of production function in
Asda is to collect the overall raw materials and convert them into the finished outcome for the
effective reach of customers (Farquhar, 2017). It is important that is helps in terms of adding the
overall value regarding the offerings so that proper relationship is developed and maintained for
the longer period of time considering the quality products.
Human resource is an another functional units as its primary role in Asda is to hire best
candidates at the right job and right job so that its functions can be carried forward on while
(Goli and et. al., 2019). As it is the important functional area where Asda helps in terms of hiring
the candidates with the right skills and knowledge as due to which its goals and objectives are
achieved on time.
Therefore, it has been analysed that the business functions need to work in the cooperative
manner to produce qualitative offerings to the customers to achieve their business objectives.
Further, all the units are required to work in the collective manner as there should be the
coordination which is being developed among them that leads to prevent from the confusion that
can disturb the overall performance of an organisation (Mosteanu, 2020). Hence, it is important
by which the business functions work in the collective manner regarding their operations.
CONCLUSION
Therefore, it has been concluded that there are several business functions which are
considered by the organisations that undertake HR, marketing, production and many more. These
are the functions who work collectively so that there should be the better coordination and
cooperation among all the factors by which it can help to achieve the objectives of company.
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REFERENCES
Books and Journals
Cagle, M.N., Yılmaz, K. and Doğru, H., 2019. Digitalization of Business Functions under
Industry 4.0. Digital Business Strategies in Blockchain Ecosystems: Transformational
Design and Future of Global Business, p.105.
Farquhar, J., 2017. Marketing financial services. Macmillan Education UK.
Goli, A., and et. al., 2019. A multi-objective invasive weed optimization algorithm for robust
aggregate production planning under uncertain seasonal demand. Computing. 101(6).
pp.499-529.
Mosteanu, N.R., 2020. Finance digitalization and its impact on labour market. Technium Soc.
Sci. J.. 8. p.598.
Roberts, J., 2021. Disturbing Business Ethics: Emmanuel Levinas and the Politics of
Organization, by Carl Rhodes. Abingdon, UK: Routledge, 2020. 148 pp. Business
Ethics Quarterly, 31(3), pp.481-484.
Stopford, J.M. and Wells, L.T., 2017. Developing an Organization for Multinational Business.
In International Business (pp. 181-203). Routledge.
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