A Report on Functional Business Areas and Required Employee Skills

This report provides an overview of the functional areas within a business organization, highlighting the importance of each area and the skills required by employees to perform their tasks effectively. It discusses key functions such as marketing, human resource management, customer service, finance, research and development, and sales, detailing their roles and responsibilities. The report emphasizes the necessity of specific skills for employees in each department, including communication, analytical abilities, time management, and problem-solving skills. The conclusion underscores the significance of dividing work into functional areas to ensure efficient business operations and the importance of equipping employees with the necessary skills for their respective roles.

WORLD OF WORK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business.......................................................................................................................................3
Functional areas of business........................................................................................................3
Description over various functional areas in business enterprise................................................4
Description over skills that are required by employees in different functional areas..................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business organizations is an entity that has been formulated with a purpose of carrying
commercial enterprise. They are highly concerned with the planning and administration of
dissimilar activities. This basically requires combination and collection of diversified resources
in order to produce appropriate goods and services (Olson and et.al., 2021). In order to arrange
all the efforts properly, the company requires varied functional areas in order to perform the
tasks efficiently. This report is based upon functional areas of business and will highlight the
aspects of different functional areas, dissimilar skills required by employees to work successfully
along with skills required by various department employees.
MAIN BODY
Business
Business refers to an establishment or entity that are highly engaged into the professional,
industrial as well as commercial activities. It can be arranged for profit as well as non-profit
measure which fulfils charitable aspects of the society. Businesses can be measured as sole
proprietorship to global corporations and also varied in sizes as well which has been classified
into small to large companies (Altig and et.al., 2020). It acts as a medium to improve certain
developments within the society which includes effective utilization of resources, economic
development, creation of employment opportunities, revenue generation, earning foreign
currency, etc.
Functional areas of business
Businesses needs to be classified into different functional areas which includes primary as
well as secondary functional areas in order to perform and regulate tasks in better format. This
creates an opportunity for employees to allow each and every person to operate within its
specialized area and building efficiency all across the business operations. In general, there are
certain functional areas which plays a major role includes finance, management, operations,
marketing, research and development as well as human resource management departments. The
primary and foremost reason of functional areas is to ensure that all the necessary business
actions are carried out by the company in most appropriate and efficient manner (Heines and
et.al., 2021). Functional areas in any business varied as per the nature of the market as well as the

size of the business or organization. In general, among all the others, there are three major and
highly important functional areas which play significant role includes human resource, marketing
and sales department. Thus, at the time of starting any business, the owner required to create an
appropriate business plan and divide the work into different categories as per the talent of an
individual department employees.
Description over various functional areas in business enterprise
Basically there are various functional areas that are highly important within any
organization to perform their tasks appropriately and have been explained below:
 Marketing: This is the department who are extremely responsible for generating
revenue. In this, the planners or employees are required to thoroughly identify their
potential clients and determine ways to reach them within specified time duration. They
involve promotion of goods and services, their delivery pattern as well as development of
pricing strategies while remaining competitive in nature (Gerasimova and Silka, 2019).
 Human resource management: These are the ones who are highly concerned with
recruiting, motivating and maintaining workforce within an establishment. They are the
ones who deal with issues that has been faced by the employees in different contexts
which includes motivation, compensation, hiring, management, etc. HRM people are
extremely responsible for provide satisfaction to the workforce and help them to achieve
their organizational goals.
 Customer service: Consumer service providers are the people who interact with their
consumers on behalf of the company. Basically they are the company representatives.
This happens through dissimilar channels and through which they are accountable to
resolve issues and challenges face by the users in fast and rapid manner (AlNaaji and
Qusef, 2021). The people who are addressing their role and responsibilities into this
specific field includes responding to consumer queries, handling complaints and
troubleshoot user’s problems.
 Finance: This is the most important function in any business as it is closely connected
with marketing and production of goods and services offered by the company. With the
involvement of finance, varied business activities can be continued, commenced and
expanded in future terms in appropriate manner. All decisions within any establishment

are solely based upon the available finances. And thus, the role of finance manager is also
crucial within any enterprise.
 Research and development: This function is basically referring to generating advanced
information and knowledge related to offered goods and services by any organization.
The role played by this specific department is highly critical in nature especially at the
time when it comes to company offered products innovation and development or also
include process refinement (Lankoski and Smith, 2018). Their primary goal for the
company is to make the company achieve future expansion as well as create relevance of
the organization into the chosen market.
 Sales: This is the type of department who are responsible for business success as their
activities include market research at initial stage, then advertising through taking
appropriate methods, provide appropriate services through effective packaging,
warehouse, etc. They are the ones who do proper planning, create strategies, their
implementation, take decisions accordingly and at the end division of work among team
as per their abilities.
Description over skills that are required by employees in different functional areas
Skill refers to the ability that make something better or even tasks in appropriate manner
sometimes with the help of adopting effectual training as well as practice sessions. Skills helps to
create professional network, appropriate time management, better communication and
negotiation abilities as well. There are diversified skills that has been required within dissimilar
functions among the organization includes:
 Skills required by marketing employees: This is the individual who are expected to
evaluate consumer issues and find appropriate ways of addressing their requirements with
the help of offered goods and services. Basically they are the ones who requires
communication skills, analytical abilities, ability to understand buyer requirements,
critical thinking, great teamwork, adaptability and good level of planning skills.
 Skills needed by HRM employees: Within this specific department, one should not only
have the basic knowledge of HR but also requires an array of skills to deal with different
kind of situations as well as people within the establishment. They are the ones who
requires strong time management along with great level of communication abilities

because they have to schedule the payroll, meetings and other significant tasks for the
betterment of the businesses (Almheiri and Omar, 2022). Moreover, they require
proactive skill, managing priorities strategy creation, advising, etc.
 Skills for customer service employees: They are the ones who directly have to interact
with the consumers and thus requires upbeat personality along with the ability to engage
others into conversations. Employees who are handling this specific service requires
more efforts than just create transactions. They are accountable to create an environment
which is highly consist of people having skills related to empathy, product information,
listening ability, confidence, positive language and attitude, adaptability, attentiveness,
desire to learn, etc.
 Skills required by finance employees: Companies those are working especially into the
finance sector are always tries their best to look out for highly skilled and talented
employees. Recently, it has been analysed that the finance industry is booming along
with giving birth to new and exciting career opportunities to the students but also requires
certain set of skills and abilities. Analytical skills are among the most significant and
required skill among the candidates who wants to continue their career into the finance
sector. It is always required and necessary to understand the situation while interpreting it
appropriately along with derive an intelligent as well as thoughtful responses. In addition
to this, the candidates also require accounting ability, business intelligence, financial
modelling, cash flow management along with data management activities.
 Skills needed by research and development employees: They are the people who
perform research tasks from engineers to faculty members. The primary and foremost
objective of this is to secure a competitive edge as well as enhance bottom line
profitability (Koponen and Rytsy, 2020). Few skills that are highly required by
companies within such candidates includes ability to handle large datasets along with
perform high level data analysis, must have analytical thinker as well as critical problem
solver, time manager, independent worker, teamwork abilities, leadership qualities, etc.
 Skills required by sales employees: Sales employees are the people who are the
representative of the products and services that has been offered by the company in front
of the consumers. They are the ones who highly in need of complete hard as well as soft
skills both. Hard skills include product detailed information, understanding about

common business software, client engagement, active listening power, social selling, etc.
And in context of soft skills, the company requires the candidates who are highly capable
to create relationship building, problem solving ability, critical thinking, time
management, storytelling, great level of convincing power, collaboration, etc. All such
skills make an individual highly suitable to do complete their role in most prominent
manner.
CONCLUSION
From the above report, it has been concluded that in order to run business into most
prominent manner, it is highly significant to divide the work into certain functional areas who
ensures that all the significant business actions and activities are carried out efficiently.
However, people working into diversified departments requires certain set of skills and abilities
in order to perform their tasks appropriately.

REFERENCES
Books and Journals
Almheiri, K.M.O. and Omar, R., 2022. The Relationship Between Leadership Functions and
Performance Continuity in UAE Public Organizations: Moderating Role of Technology
Business Analytics. South Asian Journal of Social Science and Humanities, 3(1), pp.86-
105.
AlNaaji, H. and Qusef, A., 2021, July. A Conceptual Framework for Representing Business
Functions and Their Role in the Quality of E-Banking Services. In 2021 International
Conference on Information Technology (ICIT) (pp. 627-633). IEEE.
Altig, D. and et.al., 2020. Surveying business uncertainty. Journal of Econometrics.
Gerasimova, L. and Silka, D., 2019. Concept of costs management with environmental
protection functions. In E3S Web of Conferences (Vol. 110, p. 02014). EDP Sciences.
Heines, R. and et.al., 2021. Need for change: Business functions affected by the use of
decentralized information systems. In Proceedings of the Forty-Second International
Conference on Information Systems. Association for Information Systems.
Koponen, J.P. and Rytsy, S., 2020. Social presence and e-commerce B2B chat
functions. European Journal of Marketing.
Lankoski, L. and Smith, N.C., 2018. Alternative objective functions for firms. Organization &
Environment, 31(3), pp.242-262.
Olson, E.M. and et.al., 2021. Business strategy and the management of digital
marketing. Business horizons, 64(2), pp.285-293.