Business Functions in Morrisons: Roles, Importance, and Analysis

This report provides an analysis of the core business functions within Morrisons, a prominent UK supermarket chain. It delves into the roles and importance of marketing, finance, operations, and human resources in achieving the company's objectives. The report examines how these functions contribute to profitability and competitive advantage, emphasizing their interrelation and the significance of collaboration. Specific examples, such as Morrisons' use of promotional tools, financial management strategies, operational efficiencies, and HR recruitment methods, are discussed to illustrate the practical application of these functions. The report concludes by summarizing the critical role of each functional area in enhancing overall organizational performance, employee satisfaction, and market competitiveness. The report also includes references to relevant sources such as books, journals, and online resources.

Business report

Table of Contents
INTRODUCTION...........................................................................................................................1
Role of marketing, finance, operation, human resource within organisation ............................1
Importance of different business function in organisation .........................................................2
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Organisation is encompasses of different department such as marketing, finance,
operation, production with different set of roles and responsibilities. Along with this, each of
functional areas are interrelated with each other that help establishment to attain increased level
of productivity and profitability (Abuabara and et.al., 2018). This report is based on Morrisons
which is one of the largest supermarket chain in UK retail industry and it is incorporated in the
year of 1899. In this study, it involves roles and importance of various business function within
organisation for achieving pre determined goal in a better way.
Role of marketing, finance, operation, human resource within organisation
For obtaining sustainable profitability, Morrisons has various departments who put their
best performance in obtaining profit maximisation with an optimal utilisation of resources which
is explained below:
Marketing: This business function is mainly concerned with promoting the brand or
product by utilising different promotional tools like direct selling, advertisement, personal selling
and so on. Due to which, Morrison company can create strong relationship with customers and
can strengthen its profitability ratio (Dijkman and et.al., 2015).
Finance: In this division, it empower Morrisons to acquiring the fund for firm and also to
manage the money so that they can easily accomplish the business activities as well as ascertain
the finance in a better way. Moreover, it assist establishment to utilise the available resource at
optimum level in order to obtain profit maximisation within a competing marketplace (6 Most
Important Functions of Business, 2018).
Operation: Under this functional area, it is responsible for satisfying the customer
demand and need by producing best quality of products and service. With the help of this,
Morrisons company can maximise the profit with a proper utilisation of resources. In regard of
Morrisons, it process various checkout services solely to consumers with ten commodities and
also make use of RFID technology which help them to enhance throughput rate of checkout
process (Managing Operation in Morrisons, 2018).
Human resource: This section is related with managing and hiring skilled or talented
personnel who can put their best effort for an achievement of business objective in an amended
way. Thus, Morrisons's HR use several recruitment tools like job fare, campus recruitment, job

advertisement in newspaper and many more that enhance firm's productivity and proficiency
ratio (Ahearne, Lam and Kraus, 2014).
Henceforth, the above mentioned roles of various departments enable Morrisons to gain
competitive advantage and also acquire increased level of employee satisfaction in an effective
mode.
Importance of different business function in organisation
In order to survive within today's competitive marketplace, cooperation and collaboration
of various business function inside company is necessary. This is because, it help Morrisons to
adopt innovative or novel ideas into functional areas that lead firm to place their brand in a best
position. Moreover, every business unit are connected to each other that paves the way for
organisation to cope with all challenges and threat in an innovative and creative style without
nay hindrances (Davis, 2014). Along with this, it empowers managers to gain increased levels of
satisfaction from both employee as well as customer as it motivate them to being competitive in
existing industry. In addition to this, the business functions help Morrisons to identify the
current or emerging trend of market as well as assist them to make corrective course of action in
order to obtain sustainable profitability ratio in an improved way (The Importance/Significance
of Organising an Organisation, 2018). For example, Morrisons company make use of all
managerial and operational function of organisation so that they can execute planning,
organising, staffing, directing procedure effectively and also can accomplish their desired goal in
an efficacious and expeditious way.
CONCLUSION
From the above discussed report, it has been summarised that in an organisation every
functional areas contains equal roles which lead firm to attain increased level of productivity and
profitability. Moreover, each and every departments are interconnected with each other that aid
employee and employer to build healthy relationship which benefit firm to improve its overall
performance in an amended way.

REFERENCES
Books and Journals
Abuabara, L and et.al., 2018. A systemic framework based on Soft OR approaches to support
teamwork strategy: an aviation manufacturer Brazilian company case. Journal of the
Operational Research Society. 69(2). pp.220-234.
Ahearne, M., Lam, S. K. and Kraus, F., 2014. Performance impact of middle managers' adaptive
strategy implementation: The role of social capital. Strategic Management Journal.
35(1). pp.68-87.
Davis, K., 2014. Different stakeholder groups and their perceptions of project success.
International journal of project management. 32(2). pp.189-201.
Dijkman, R. M and et.al., 2015. Business models for the Internet of Things. International
Journal of Information Management. 35(6). pp.672-678.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International
Journal of Business Communication. 52(2). pp.164-187.
Yang, M and ety.al., 2017. Value uncaptured perspective for sustainable business model
innovation. Journal of Cleaner Production. 140. pp.1794-1804.
Yeager, D. S and et,al., 2014. Boring but important: A self-transcendent purpose for learning
fosters academic self-regulation. Journal of personality and social psychology. 107(4).
p.559.
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