Report: Roles and Collaboration of Business Functions at Morrison's UK

This business report examines the key functions within Morrison's Supermarket, a prominent UK-based company. The report delves into the roles of marketing, finance, production, and human resource management (HRM) departments, highlighting their individual contributions to the company's success. A central theme is the importance of collaborative practices between these functions. The marketing department's role in market research and brand awareness is discussed, along with the finance department's control of financial transactions. The production team's role in transforming raw materials is also analyzed, as well as the HRM's role in talent acquisition. The report emphasizes how effective collaboration between these departments, such as marketing and finance, and marketing and HRM, enhances operational efficiency, strengthens brand management, and ultimately contributes to Morrison's competitive advantage and global leadership. The conclusion reinforces the significance of these integrated functions for the company's growth and achievement of its objectives.

Business Report
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Roles of different functions of supermarket...........................................................................3
Importance of collaborative practices between all functions.................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
Functions of business are key activities that carried out by a company to achieve set aims
and objectives. They can be distinguished into main functions and support units. The current
study will be based on Morrison’s, which falls under category of well known supermarkets in the
UK. This assignment will explain importance of chosen company business functions who work
together and their role at workplace in context of organization success.
MAIN BODY
Roles of different functions of supermarket
Marketing-
The most important role of this function in company is to conduct market research and
then develop marketing tactics & plan to generate brand awareness at global level (Cortez and
Johnston, 2019). The team of this department is able to conduct detail investigation about current
market trends and to identify buyer needs.
Finance-
Main role of this department is to control and monitor all money related transaction and
actions, which is really very essential to do in regard to Morrison. They allocate amount on the
basis of requirements, after overall inspection at workplace. It helps to analyse needs for finance.
Production-
Role of this function is quite different but important for supermarket, production team is
accountable to transform raw material into finished products that allow company to sell in target
market, where potential and new buyers are seeks to purchase a quality item. Production
department role it to deliver quality goods to customer, without any mistake.
HRM-
Human resource department role is to hire people who have right skills, abilities and
talent to perform within Morrison’s. They can help firm to give tough competition to business
rivals (M Scholz, 2017).
Importance of collaborative practices between all functions
In order to gain competitive advantages and become global leader, Morrison's need to
work effectively, which is possible when all above departments work together. For example,
marketing function can collaborate with finance department because they need amount for
developing the best marketing plan (Pasupathi and Wainryb, 2018). They coordinate with each
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other, which is important and helpful in context of creating effective promo for products launch.
Along with these functions, finance work with other as well like they allocate fund to HRM in
regard to recruit new and talented applicants who can work for company with high motivation.
Collaboration between all functions is actually very essential because it strengthen brand and
management.
Marketing department not only coordinates with finance, but also human resource
administration as well, to promote vacancies in market where job seekers seek to grab the best
job opportunities. By working together, all functions improve quality of products and enhanced
operational efficiency rather than before. Collaborative practice is significant because it help to
satisfied target market in systematic manner. Also, contribute in achieve set goals and business
objectives.
CONCLUSION
From above discussion, it has been indentified that marketing, production, finance and
human resource by working together increased productivity of Morrison’s in effective manner.
All these departments are important for growth and success of chosen organization.
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REFERENCES
Book and Journals
Cortez, R.M. and Johnston, W.J., 2019. Marketing role in B2B settings: evidence from advanced,
emerging and developing markets. Journal of Business & Industrial Marketing.
M Scholz, T., 2017. Big data in organizations and the role of human resource management (pp.
XVII-pp). Peter Lang International Academic Publishers.
Pasupathi, M. and Wainryb, C., 2018. Remembering good and bad times together: Functions of
collaborative remembering. Collaborative remembering: Theories, research, and
applications, pp.261-279.
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