Analyzing Business Functions and Their Impact on Lidl's Success

This report provides an overview of the different business functions within an organization, highlighting their roles and importance in achieving overall success and growth. The report focuses on key functions such as finance, marketing, human resources, and operations, explaining how each contributes to the organization's objectives. Using Lidl as a case study, the report details how the marketing function maintains customer relationships, the finance function manages funds and ensures accurate financial records, the human resources function develops and implements effective HR policies, and the operations function plans and implements operational plans while overseeing the supply chain. The report concludes that these functions work together in coordination to ensure smooth business processes, with the finance function providing funds to support marketing and operations activities. This document is available on Desklib, a platform offering study tools and resources for students.

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Executive Summary
There are different business functions in an organization that play an important role in the
overall success as well as growth of the company. The different business functions include
finance, operations, marketing, human resources etc. It can be said that marketing in Lidl is
important because it allows a business to maintain long-lasting relationships with the customers
as well as ensure effective engagement with them.

Contents
Executive Summary...................................................................................................................................2
INTRODUCTION.....................................................................................................................................4
CONCLUSION..........................................................................................................................................5
REFERENCES..........................................................................................................................................6

INTRODUCTION
An organization comprises of different business functions that work together in order to
help the company achieve its goals as well as objectives in an effective manner. The different
business functions within an organization include finance, marketing, human resources as well as
operations. The respective report will explain the importance of different business functions and
their roles within successful organizations. The same are explained below in context to Lidl
organization -
Marketing – Marketing can be referred to as a set of different activities such as branding,
promotions, sales etc. within the main aim of making the customers aware about the products as
well as services (Goyal and Sharma, 2021). The marketing business function plays an important
role within Lidl such as it promotes the business and serves as the face of the company,
coordinates with the different clients and undertakes market research.
Finance – This is another business function that is a part of financial management and
plays a significant role in the organization. This is because the finance function is responsible for
overlooking as well as managing the funds or finances for different activities. Not only this, it
also manages the taxes and undertakes financial reporting as well as analysis. One of the main
reasons why the finance function is important for Lidl is that it ensures that all financial records
are accurate and that they are kept up to date at all times.
Human Resources – The HR or human resources function plays an important role in the
development, reinforcement as well as change of culture within the workplace of Lidl (Ikram,
Zhang and Sroufe, 2020). The main functions of human resources include performance
management, training and development, recruitment and selection, onboarding, payroll etc. The
HR function ensures that experienced, qualified as well as skilled candidates are hired to carry
out the responsibilities of a vacant job. Besides this, the function is also responsible for
developing effective HR policies as well as implementing them in an effective manner.
Operations/Production – The operations function within the respective company, Lidl,
plays an important role within the company by planning and implementing various operational
plans. Also, the operations function is takes into account the inventory through supply chain. It
can be said that the operations function is important because it oversees the different functions of

a business (Operations Management Defined, 2021). The operations function manages the
process of creation of goods and services and ensures that they are made available to the
customers at an appropriate time.
How Business Functions Link Together
As already mentioned, different business functions within an organization work together
and in coordination with each other to ensure that the business processes are carried out
smoothly (Koonin, 2020). For instance, the finance function in Lidl provides funds to the
marketing function to conduct various marketing processes and to operations function, so that it
is able to purchase raw materials to manufacture goods as well as services.
CONCLUSION
From the above report, it can be concluded that there are different business functions
within an organization such as finance, marketing , operations, human resources etc. All of these
business functions have their own importance and play an important role for the success of the
organization.

REFERENCES
Books & Journals
Goyal, V. and Sharma, S., 2021. Employee engagement on organization commitment in
educational technologicalfirms. ZENITH International Journal of Business Economics
& Management Research, 11(4), pp.51-72.
Ikram, M., Zhang, Q. and Sroufe, R., 2020. Developing integrated management systems using an
AHP‐Fuzzy VIKOR approach. Business Strategy and the Environment, 29(6), pp.2265-
2283.
Koonin, L.M., 2020. Novel coronavirus disease (COVID-19) outbreak: Now is the time to
refresh pandemic plans. Journal of business continuity & emergency planning, 13(4),
pp.298-312.
Online
Operations Management Defined. 2021. [Online]. Available through:<
https://www.informit.com/articles/article.aspx?p=2167438>.