B10336: Value Chain & Business Functions Report - 4IM510 Assessment

This report, part of the B10336 module assessment, analyzes key business functions within a global context. The assignment requires students to examine the purpose and value of specific business functions, such as marketing and human resources management, and how these functions link to other parts of the value chain. The report emphasizes the importance of academic underpinning, requiring students to use a minimum of three and a maximum of five academic sources to support their analysis. The first part of the report focuses on marketing, outlining its significance in placing products and services in the target market and its interrelation with other departments like HR and finance. The second part of the report analyzes IT and Logistics, focusing on its functions and its relationship with the human resource department. The report demonstrates the interconnectedness of various business functions and their impact on organizational success and growth at an international level. The report also highlights the importance of effective planning and management across all departments to achieve organizational goals.