Report on Business Functions: Marketing, Finance, Production, HR

This report provides a comprehensive overview of key business functions within an organization. It delves into the roles and responsibilities of marketing, finance, production, and human resources (HR). The marketing section focuses on promotional activities, customer engagement, and the importance of market analysis. The finance section covers financial management, budgeting, and the allocation of resources. The production section highlights the manufacturing of goods and services to meet customer demands. The HR section emphasizes the role of employee management, training, and development, as well as the creation of a positive organizational culture. The report emphasizes how each department contributes to the overall success of a business by fulfilling its specific functions. The report also includes references to support the findings. Overall, this report is a valuable resource for students seeking to understand the core components of business operations.

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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business functions are the activities that are carried out by an organisation to ensure the
proper working as per the desired standards and goals (Srivastava and Mock, 2013). Each and
every organisation have specialised departments for separate area of activity. The specialist in
such department are assigned specific task and responsibilities as per their area of expertise.
There are several functions which play an important role as Marketing, Human resource,
Finance, Operations and so on.
MAIN BODY
In an organisation, several functional activities have been carried out by different
departments. All these functions have their own role in organisation that assist to ensure
sustainability of firm in its target market for long run duration. Major functional departments of a
firm are marketing, finance, HR, operation and production. These departments provide their
services separately or by functioning with different departments in order to achieve
organisational target goals and objectives easily.
Marketing: This department of an organisation works to promote the business as well as to
reach out potential customers, prospects, existing partners, investors and so on. Main objective of
marketing department is to analyse market need and requirement in order to serve quality
services as well as to promote organisational services in front of target audience with a reason to
enhance business profitability. Major marketing processes are promotion, distribution, pricing
and sales.
Finance: This department carried out some major activities in an organisation related to
funds, reserves, tax, payment processing and so on (Cui, 2017). Finance department also holds
some major responsibilities as devising budget for all business functions as well as to execute
new or innovative ideas as per business and customer’s requirement. Some other major activities
of this department is to manage wages and salaries, recording of cash flow as well as
identifications of some major areas for the instant improvements.
Production: This division play an essentials role and work some prominent functions for
manufacturing and production concern. The major objective of this department is to manufacture
and produce quality of goods as per customer’s requirement and need. Through this, organisation

satisfy demand of their potential customers. In organisation, production of goods takes place in
order to grab opportunities of business growth on the basis of quality products and services.
HR: This department play a most important role in order to provide guidance to all the
departments for the effective working (Ha and Jung, 2014). Management of an organisation have
been carried out by HR department by analysing major requirements of business as skilled
workforce, requirement of resources and so on. Other major role of this department is to conduct
training and development sessions, performance appraisal and reward system, recruitment and
selection etc. HR departments also provide its services for the development of organisational
culture in order to retain employees for a longer period in the firm.
CONCLUSION
From the above report it has been summarised that all the functioning departments of an
organisation play an essential role in order to analyse opportunities for business success. All the
departments provide its own contribution by analysing requirement in the its specific division.

REFERENCES
Books and Journals
Srivastava, R.P. and Mock, T.J. eds., 2013. Belief functions in business decisions (Vol. 88).
Physica.
Cui, L., 2017. Fuzzy approach to eco-innovation for enhancing business functions: a case study
in China. Industrial Management & Data Systems.
Ha, J. and Jung, Y., 2014. Evaluation of CM Capability based on Business Functions for
International Plant Construction. Korean Journal of Construction Engineering and
Management. 15(6). pp.3-15.