Sainsbury's Business Functions: Marketing, Finance, and HR

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This business report provides an analysis of Sainsbury's operations, focusing on the key business functions of marketing, finance, operations, and human resources. The report explores the roles and responsibilities of each department within the context of Sainsbury's retail environment in the UK. It examines how marketing defines and manages the brand, conducts campaigns, and promotes goods and services. The finance section discusses financial management, decision-making, and cost analysis. The operations section covers production planning, quality control, and purchasing. Finally, the human resources section explores workforce training, employee selection, and overall personnel management. The report concludes by emphasizing the importance of these integrated functions for the smooth and successful operation of the business. The report is supported by academic references to reinforce the concepts discussed.
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Business Report
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INTRODUCTION
Business refers to an organisation which performs certain activities in order to attain their
revenue by selling their goods and services in the market (Daly, 2017). This essay is discussed
about the business functions to demonstrate the core of academic skills. It majorly deals with the
role of marketing, finance, operations and Human resource with context to Sainsbury. Sainsbury
is the supermarket which is located in United Kingdom and deals with the large number of retail
grocery stores.
MAIN BODY
Role of marketing:
Marketing plays an important role in order to promote their goods and services in the
market (Lüdeke-Freund and Dembek, 2017). It faces a vital role in the functions of the company
as it coordinates with production and supply of the goods and services in order to attain the
objective of the firm. There are several roles some of which are as follows: Defining and managing the brand of the company: it involves what the brand is where it
stand and how the company has to promote their strategies to attract customers. Conducts campaign: in order to promote the products the company has to promote their
offered goods and services in a proactive manner. This helps them in focuses on the sales
cycle of the organisation.
Role of finance:
The finance departments involves the managing the monetary of the company. It use to
determine how much how much and where the company has to invest and expense and when and
from where the sources of fund can be arranged. With context to the Sainsbury there are certain
roles of finance which are as follows:
The department use to maintain the score of the activities of the company in order to
analysis the position of the organisation in the market (Koshle, Kaur and Basista, 2020). It helps in taking the decisions and analysis the cost of the decision and the cost of the
outcome from such research.
Role of Production:
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It refers to the functional area of the enterprise which are responsible to alter the raw
materials in the finished goods with the series of process of production. There certain roles of the
production department in Sainsbury which are as follows: Production and planning: this department helps in analysis the quality of goods and
services which are offered by the company(Amarilli and et. al., 2017). They use to
closely monitor it so that they can provide better quality of products to their customers. Purchasing department: they are also responsible to provide the raw material at low cost
and on the accurate quality. They also buy the equipments which are used during the
process of production.
Role of Human Resource:
Sainsbury has formed the separate department for manning the affairs related to their
functions, hiring and developing other policies for the smooth functioning of the organisation.
Some of the roles are as follows:
It provides training to the workforce in order to get the better outcomes from them.
They heirs best candidates for the company so that the firm can achieve their targets in
an effective manner (Akter and et. al., 2020).
CONCLUSION
It can be concluded from the above report that, for the smooth working of the business the
enterprise must formulate the departments of finance, marketing, human resource and other
as discussed above in order to attain the set goals of the firm in an smooth manner.
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REFERENCES
Books and Journals
Akter and et. al., 2020. The Rise of the Social Business in Emerging Economies: A New
Paradigm of Development. Journal of Social Entrepreneurship, 11(3), pp.282-299.
Amarilli and et. al., 2017. An explanatory study on the co-evolutionary mechanisms of business
IT alignment. In 38th International Conference on Information Systems: Transforming
Society with Digital Innovation, ICIS 2017 (pp. 1-22). AES Electronic Library.
Daly, P., 2017. Business apprenticeship: a viable business model in management
education. Journal of Management Development.
Koshle, H., Kaur, R. and Basista, R., 2020. Breakdown of Business and Workers in India:
Impact of Corona Virus.
Lüdeke-Freund, F. and Dembek, K., 2017. Sustainable business model research and practice:
Emerging field or passing fancy?. Journal of Cleaner Production, 168, pp.1668-1678.
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