Comprehensive Report: Analyzing Key Business Functions at Unilever

This business report analyzes the key business functions of Unilever, a consumer goods company. The report examines the importance of marketing, finance, operations/production, and human resources within the organization. The marketing function focuses on product promotion and customer satisfaction, while the finance function manages budgets and market shares. Operations/production focuses on product development and supply chain management, and the human resources function handles employee recruitment, training, and motivation. The report highlights how these functions contribute to Unilever's overall objectives and success. The report concludes that various business functions are essential for achieving organizational goals. The report also references several academic sources to support its findings.

Business
Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Importance of different business functions.................................................................................3
CONCLUSION................................................................................................................................4
REFRENCES ..................................................................................................................................5

INTRODUCTION
Business function is consider as activities or practices which are conduced by a
company's different department so that they can achieve their pre determined objective as well as
target successfully (Casadesus and Zhu, 2013). Organisations selected for respective report is
Unilever which is public limited company conducting business at consumer good industry. It
founded in year 1929 and its headquarter is situated at London, United Kingdom. Topics
included in this report are importance of different types of business functions such as human
resource, finance, marketing and so on.
MAIN BODY
Importance of different business functions.
Business function is a process that is adopted by a firm in order to ensure that all the
activities are conducting effectively. In a firm there are various business functions which help
them in conducting work. Explanation of different business function in respect of Unilever are
given below:-
 Marketing function: It is define as function who conduct work in order to promote
products and services offer by a company at the marketplace. There main is to fulfil
customers requirement by providing them quality products according to their need,
requirement and expectation (Rainer and et. al., 2013). In respect of Unilever company,
their marketing department conduct various activities like advertisement, promotion,
design products, ensure warehousing and so on. They adopt various method of
advertisement and promotions such as through social media, digital media, print media
and so on.
 Finance function: In a firm finance is consider as blood because without it no activity
can be performed. The main function of finance department is to develop budget by
considering requirement of other departments who are working at particular company
(Holcombe and Ipate, 2012). In respect of respective company, their finance department
take care of all market shares so that they can develop strategies accordingly. They also
develop budget according to the every department's financial requirement.
 Operations/Production function: The main function of operations and production
department is to develop products and services according to requirement as well as

expectation of customers. They also take care of supply chain of a firm so that all the
activities are conducted effectively as well as successfully. In respect of Unilever, it is a
one of the big retail company who work at international level. In this succession
respective function also plays major role because they take care of activities like
management of production, operations work, authority delegation and many others.
 Human Resources function: The main function of respective business function is to hire
employees, train them according to requirement, conduct appraisal work, motivate staffs
and so on (Hu, Lin and Chang, 2013). In respect of respective company, their human
resource management is very effective they hire highly skilled and knowledgable staff
who conduct work in effective manner. Along with this they also conduct appraisal
activities in order to enhance motivation level of employees.
CONCLUSION
By above mentioned pointy it can be summarised that business function is essential
portion of a company because by it they able to attain pre determined objectives or target
successfully. In a firm there are various business functions such as marketing, human resource
management, production/ operations, finance and many others who conduct different activities
for attaining target.

REFRENCES
Books and journals
Casadesus‐Masanell, R. and Zhu, F., 2013. Business model innovation and competitive
imitation: The case of sponsor‐based business models. Strategic management journal.
34(4). pp.464-482.
Holcombe, M. and Ipate, F., 2012. Correct systems: building a business process solution.
Springer Science & Business Media.
Hu, T. S., Lin, C. Y. and Chang, S. L., 2013. Knowledge intensive business services and client
innovation. The Service Industries Journal. 33(15-16). pp.1435-1455.
Rainer, R. K. and et. al., 2013. Introduction to information systems: Supporting and transforming
business. John Wiley & Sons.