Unit 42: Evaluating Growth Opportunities and Business Expansion Report

This report, prepared for Unit 42, comprehensively analyzes key considerations for evaluating business growth opportunities, focusing on the case of The Furniture Practice, a small to medium-sized enterprise. It explores various factors such as capabilities, resources, core competencies, and Porter's Generic Strategies, including cost leadership, differentiation, and focus strategies. The report also examines the impact of PESTLE analysis on growth opportunities. Furthermore, it applies Ansoff's Growth Matrix to determine strategic directions, assessing market penetration, product development, market development, and diversification. The report also includes a business plan for growth and scaling up a business and assesses potential sources of funding, including their benefits and drawbacks. Finally, it evaluates exit and succession options for small businesses, explaining the advantages and disadvantages of each, providing a well-rounded view of business expansion and strategic planning.