HR1026 Business and Management Project: Macmillan Cancer Support Pitch

This presentation outlines a fundraising project for Macmillan Cancer Support, focusing on organizing a soccer tournament to raise funds. The introduction provides background information about the charity, its mission, and previous fundraising controversies. The core of the presentation details the soccer tournament idea, emphasizing its appeal as a widely popular sport. It explains how funds will be raised through ticket sales, sponsorships, and online donation platforms. The plan includes strategies for promoting the event using Google Ads, social media (Facebook, Twitter, LinkedIn), email marketing, media partnerships, press coverage, and offline promotion. The presentation also highlights the venue (university grounds), benefits for donors, and a call to action for potential project members or investors. The benefits to donors are also listed, including increased happiness, helping others in need, tax deductions, and personal fulfillment. The presentation aims to convince the audience of the project's viability and potential impact on cancer patients. The presentation is a response to a coursework brief for a Business and Management Project at UCLan, requiring a 10-minute pitch with a limited budget, focusing on corporate social responsibility.

Business and Management Project

Introduction
History
The charity was established in 1911 as the Society for the Prevention and Relief of Cancer, by
Douglas Macmillan following the passing of his dad from the infection. In 1924, the name was
changed to the National Society for Cancer Relief, which it held until 1989 when it was changed
to Cancer Relief Macmillan Fund, later changed again to Macmillan Cancer Relief.
From 5 April 2006, Macmillan Cancer Relief got known as Macmillan Cancer Support, as this
all the more precisely portrays its part in supporting individuals who have malignant growth. It
has embraced the standards of being a "wellspring of help" and a "power for change". Macmillan
Cancer Support upholds neighborhood data and backing focuses, malignancy uphold gatherings,
benefits consultants and disease uphold pros, and can help with useful, clinical, monetary and
enthusiastic help.
Cancer support
Macmillan gives data about malignant growth through its Information Standard site, free printed
and recorded materials and phone uphold line and more than 170 nearby disease data and
backing administrations across the country.
Scr- The main focus of this presentation is to raise fund for charity named “Macmillan Cancer
Support which is not-for profit organization.

Previous Controversy over fundraising methods
Macmillan faced criticism when it set adverts in Facebook and on Google partner the viral
raising money movement, the Ice Bucket Challenge with itself. In 2016, Macmillan rejected the
head of computerized job liable for the dubious gathering pledges strategy (Ice Bucket
Challenge).
Scri-It had been suggested that the point of the Macmillan promoting effort was to redirect web
traffic and hence mindfulness and gifts from more modest foundations with whom the test had
been generally related, to be specific those identifying with engine neuron infection and ALS.
Amanda Neylon, the head of advanced at Macmillan, said the foundation got behind the Ice
Bucket Challenge, which requests members to pour a can from frosted water on their heads,
since it was condemned for being too dim witted for the #nomakeupselfie online media crusade.
On passing up the #nomakeupselfie crusade, Neylon stated: "We were excessively moderate – it
was a major help to be greatly improved whenever an open door went along."
Idea for raising the fund
Organizing soccer event
Fund will be raised in the form of tickets purchased by audience or crowd
Scri – Various schools and universities will be visited to invite their under 19 soccer players to
compete against other schools and universities. The school and universities students will be
convinced to invite their parents, neighbors, relatives and friends to come as an audience and
enjoy the game. Players will play from the behalf of their school.
Why Soccer tournament
Scri- Soccer is most likeable sports around the world and maximum people enjoy this sport. We
can’t bore the audience by showing unnecessary game. It will be taken into consideration that
participant players should get good training and only best player of particular school should
participant in this event. Soccer will be the only game by which audience get a feeling of worth
to their money and will get full entertainment.

How fund will be raised
In any case, it tends to be hard to monitor all the gifts, particularly the ones made before the
games start. An incredible method to get and monitor the gifts for the kick-a-thon is through our
distributed raising money programming for kick-a-thons. On this stage, players can make
individual pages to transfer photographs and recordings and clarify their main goal, where
individuals can make secure gifts on the web. They can likewise connection to their pages by
means of online media, and convey gift bid messages.
Perhaps the greatest approaches to effortlessly raise assets for a soccer group are to enroll
sponsorships from neighborhood organizations, or even enterprises. Players, mentors, and
guardians can contact organizations where they have associations and offer group sponsorship
openings.
They will be more effective in this if there is a support enlistment bundle which incorporates a
sponsorship level framework. Organizations are searching for a shared benefit and are bound to
give in return for showcasing and limited time openings. For example, getting £250 could permit
the support's logo to be put in the group's standard, while greater gifts of £1,000 and up would
have that logo in the group regalia too. This advancement could likewise go further via having
the organizations included in the group's site or online media as immediate commercials.
The winning team will donate the monetary reward to Macmillan charity fund. This will inspire
other people watching the tournament live on TV and listening commentary on radio to give
donate cancer patients.
Promotion of fundraising event
We all know events can be expensive, and when spending plans get extended dainty, it's enticing
to invest promoting amounts of energy to the heating surface. Luckily, there are a lot of
approaches to get the message out that don't cost a penny.
1. Google Ads : The situation: Google Ad Grants, an activity that grants a great many dollars of
in-kind publicizing to not-for-profits.

Targeted marketing efforts like Google Ads have a lot higher achievement rate. Also, Google has
implicit expository apparatuses to assist you with discovering which watchwords and portrayals
are best. Each time somebody taps on the advertisement that costs an individual up to £2. When
focus of £10,000 cap came to, the promotion will be taken out until one month from now.
2. Web-based media: The "enormous three" online media stages (Facebook, Twitter, LinkedIn)
give the ideal beginning ground to social mission.
Facebook: Before occasion, a basic philanthropic Facebook Event highlighting all the vital data
and enrollment connections will be made. At that point occasionally before the occasion (at any
rate once per week), post reports with respect to the occasion.
Twitter: A remarkable, succinct hashtag for occasion will be made (think #WinspireGala20XX)
so adherents can undoubtedly follow occasion related tweets continuously. Tweets with joined
pictures stand apart more, pictures of highlighted closeout things will be posted, a year ago's
occasion, the flyer and that's just the beginning.
LinkedIn: never again is the expert systems administration site essentially a mechanism for
computerized continues and fresh headshots. To an ever increasing extent, LinkedIn individuals
have been exploiting bunch posts and systems administration for an intuitive encounter.
3. Email Marketing: Despite the appearance of online media channels throughout the most recent
ten years, email is as yet a gathering pledges occasion's essential advancement methodology.
Messages are free or minimal effort to send, are anything but difficult to track and accumulate
moment reactions.

4. Media Partners: Work with neighborhood news sources for inclusion of soccer competition
occasion. This can be somewhat precarious for more modest not-for-profits in significant
metropolitan urban communities. There are numerous mediums to which we can present a news
delivery or commercial that will be open for the occasion.
In contrast to other corporate supporters, media sponsorships can give in-kind with promoting in
their channel. We need to highlight their logo in our special materials and at the occasion, and
consequently they'll advance occasion on their channel. While requesting media supports, they
can discount the money related likeness their gift in expenses, which can now and again energize
a touch more inclusion. Stunningly better: the more individuals that go to occasion, the more
impressions their logo and brand will get.
5. Press inclusion: Free press inclusion implies the occasion is a story all by itself. This is a
tremendous chance and gives an absolutely one of a kind point of view separated from a
commercial.
6. Offline Promotion: For Promoting offline, resident apartments will be visited to give
knowledge about event and its main objectives. Offices and small business will also be the part
of this offline promotion.
Scri – We’ll contact various TV channels, Radio channels and use social media such as
Facebook and Twitter. Email will also be sent to school coordinators and sponsors to organize
meeting with them.
Venue of the event
As the budget is limited, no stadium can be afforded to organize such event. But Our Universities
ground can be utilized for this fundraising event; our stadium has enough capacity for audience
and ground quality is also good. Ground requires some maintenance and repair to restore its
original condition.
Benefits to donors
1. Experience More Pleasure

In exploration led by the National Institutes of Health, members who decided to give a part of
£100 they were given delighted in actuated joy habitats in the cerebrum. In spite of the fact that
this test was controlled and logical, it demonstrated that giving cash essentially causes you to feel
better, which is something we would all be able to profit by.
2. Help other people in Need
We don't live ideally, and there will never be going to be an ideal chance to give—yet there are
consistently individuals out there needing assistance. Regardless of whether loan costs are rising,
the economy is crestfallen, or regardless of whether you're encountering monetary challenges of
your own, actually when you give your cash, you help other people who need it.
3. Get a Tax Deduction
On the off chance that you provide for an IRS-endorsed good cause, you can discount gifts on
your assessment form. Certain limitations do make a difference, however. To study them,
alongside whether a specific foundation has IRS endorsement, check the IRS site or The Life
You Can Save's reality sheet about duty deductibility. Giving your money is an extraordinary
method to diminish the measure of cash you ship off to Uncle Sam, and for a decent aim, for
sure.
4. Carry More Meaning to Your Life
At the point when you give cash to good cause, you make occasions to meet new individuals
who have confidence in the very causes that rouse you. That, and having a genuine effect on
those causes, can implant your regular day to day existence with additionally meaning. On the
off chance that you've been trapped in an endless cycle, regardless of whether actually or
expertly, now and again the straightforward demonstration of giving money can work and
revitalize your life.
5. Advance Generosity in Your Children
At the point when your children see you giving cash, they're substantially more prone to receive
a giving mentality as they grow up. I compose from individual experience. I've given cash to an

assortment of noble cause throughout the long term and have consistently tried to illuminate my
eight-year-old child of my endeavors. Last Christmas, when he and I were shopping at a
shopping center, he detected a stand for a cause and instead of investing a portion of his
dispensed cash on Christmas presents, he inquired as to whether we could support a ravenous
youngster abroad. We joined without even a second's pause. Do likewise with your children and
you may see comparable outcomes.
6. Motivate Friends and Family
At the point when you let your loved ones know about your beneficent gifts, they may wind up
more inspired to attempt their own endeavors to give. It takes a town to address issues, for
example, world neediness, logical progression, and youth schooling. Feeding interests in the
people around you is an exceptionally sure and unmistakable impact of your own giving.
7. Understand that Every Little Bit Helps
You needn't bother with £10,000 to have any kind of effect in somebody's life. In non-industrial
nations, even only a couple U.S. dollars could bring about seven days of dinners for a destitute
youngster, truly necessary clinical consideration, and even improved tutoring. Don't simply think
about your money gift from an American monetary viewpoint. Frequently that cash can go
significantly further somewhere else on the planet.
8. Improve Personal Money Management
In the event that you set a planned £100 gift every month for a specific cause, that can persuade
you to be more mindful to your own funds with an end goal to guarantee you don't default or fall
behind in your month to month gifts. Anything that gets you to give nearer consideration to your
ledger is something to be thankful for—particularly when it helps those out of luck.
9. Give, If You Can't Volunteer
This may not really be a constructive outcome of magnanimous giving, however in case you're
too occupied to even think about volunteering or in any case give your time, giving cash is the
ideal workaround. Never believe that you can't improve somebody's life or the world itself if

your own or expert timetable won't permit the time. Working out a check is a straightforward
method to show you're willing to help other people in any capacity you can.