Business Research Project on Gender Discrimination at Workplace

This business research project investigates gender discrimination in the workplace, focusing on Costa Coffee. The report includes an introduction outlining the research aim, objectives, and questions, followed by a literature review exploring existing research on the topic. The methodology chapter details the research approach, philosophy, and methods, including data collection and analysis techniques. The data analysis chapter presents findings and discussions, leading to conclusions and recommendations regarding gender discrimination and its impact on employment. The project also includes a personal reflective statement on the research process and methods used. The report covers various aspects of gender discrimination, its effects on employees, and potential solutions for creating a more equitable workplace.

Business Research
Project

Table of Contents
Research Topic: Gender discrimination at workplace.....................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1) Overview of Research project........................................................................................1
1.2) Research aim and objectives...........................................................................................1
1.3) Reasons for choosing this research project.....................................................................1
1.4) Research questions..........................................................................................................2
1.5) Activities and timescales.................................................................................................2
Chapter 2: Literature review............................................................................................................3
2.1) Introduction.....................................................................................................................3
2.2) Literature review.............................................................................................................3
Chapter 3: Methodology..................................................................................................................5
3.1) Research Approach.........................................................................................................5
3.2) Methodologies.................................................................................................................7
Chapter 4: Data Collection and Analysis.........................................................................................8
4.1) Data collection................................................................................................................8
4.2) Data analysis, presentation and discussion...................................................................10
Chapter 5: Conclusions and Recommendations............................................................................17
5.1) Conclusions...................................................................................................................17
5.2) Recommendations.........................................................................................................18
Chapter 6: Personal Reflective Statement......................................................................................18
6.1) The refection of research methods................................................................................18
6.2) The selection of research methods................................................................................18
6.3) To conduct the area research establishment..................................................................18
REFERENCES..............................................................................................................................19

Research Topic: Gender discrimination at workplace
Chapter 1: Introduction
1.1) Overview of Research project
Gender discrimination is a major issue that is encountered by all organisation at its
workplace that hamper motivation level and overall performance of its employees that is not
good for any orgnisation. It promotes the demerits or as it can be said that not provide the
healthy working on where the employee can supposed to pursue the work effectively (Alparslan,
ÖZGÖZ and HİZMETLERİ, 2019). By presence of gender discrimination implies the
optimization of stress and depression level increases due to not getting any sense of appreciation
in the working aspects, generates the decreasing level of low productivity. Thus, current
research project is conducted t evaluate about the impact of discrimination at workplace along
with its effect on employment.
1.2) Research aim and objectives
Research Aim
The main aim of conducting this research project on Costa Coffee is, “Analyzing gender
discrimination at Costa Coffee.”
Research Objectives
The main objectives and purpose associated with current investigation on Costa Coffee
are listed as below:
 To understand impact of discrimination at workplace
 To understand the extent to which gender discrimination affect employment
1.3) Reasons for choosing this research project
The main reasons for choosing this research project consists of the fact that it lead to
enhanced professional skills to researcher through leading better understanding and knowledge
about the concept of gender discrimination and its impact on employment. Further, it also meets
the personal implications and reasons of investigator through meeting educational and academic
criteria along with leading enhanced managerial and communication skill.
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1.4) Research questions
The main research issues and questions that are evaluated with current research project on
Costa coffee are as follows:
 What impact is lead by discrimination at workplace?
 What is the level of extent to which gender discrimination affect employment?
1.5) Activities and timescales
Various activities are associated with conducting a research work thus, to bring clarity in
task and associated timescales use if following Gantt chart has been made for current
investigation.
Task Name Duration Start Finish Predecessors
Identify research topic 2 wks Thu 3/12/20 Wed 3/25/20
Review of Literature 3 wks Thu 3/26/20 Wed 4/15/20 1
Drafting Methodologies 1 wk Thu 4/16/20 Wed 4/22/20 2
Complete Proposal 2 wks Thu 4/23/20 Wed 5/6/20 3
Designing questionnaire 1 wk Thu 5/7/20 Wed 5/13/20 1,4,3
Collection of data 1 wk Thu 5/14/20 Wed 5/20/20 5
Analyzing data and
interpretation 1 wk Thu 5/21/20 Wed 5/27/20 6
Discussion and Conclusion 1 day Thu 5/28/20 Thu 5/28/20 7
Submission 1 wk Fri 5/29/20 Thu 6/4/20 8
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Chapter 2: Literature review
2.1) Introduction
A business research report is forming towards scrutinize or conducting the detailed
investigation about the specific topic on which the data is collected information as in form of
importance, reasons, objectives and approaches or application which helps to framing the
compiled as in overall information converted into one individual report (Heilman and Caleo,
2018). A Literature review is the description about the detailed summary about on specific
research topic on behalf to evaluating the information which is gathered through news paper,
scholar articles, online websites etc (Krishna, Kim and Shim, 2018). It is a basic analyzing of a
topic with having motive of attaining the requirement as well as considered the current research
topic as on investigating about the gender discrimination at Costa Coffee company.
2.2) Literature review
To making the detailed understanding about the concept of Gender discrimination at
workplace.
As per the opinion of the Katrina Pouspourika, 2018. The nature of gender discrimination
is propounded as its presence in the organization which creates a sort of biasness or comparison
aspect involves in the organization. It might be create a issues related mental or other health
illness like depression where it scrutinize the gender equality implement in eth organization. As
per the consideration on Costa Coffee company, the main impact is stimulus of gender
discrimination between male and female workforce in terms of theory that male workforce are
more potential rather than female workforce which has a negative factor and it allows the job
dissatisfaction along in the organization premises, mangers and leader are there to support
employees as in treatment in equal way but by pursuing the discrimination it makes an horrible
effect into their dignity as well as their self-esteem get hurts to getting any form of appreciation
in the procedure of work. Through this managers get loose control to retain the low competencies
employees in their workplace (Galt, 2018).
On the other hand it demonstrate the environment with the perspective of genders
workforce such as female and male employees having barriers or grievances for not working
together in the company perspective (Verniers and Vala, 2018. The employees facing the
discrimination as well as it also makes them job dissatisfaction as they contributing so much of
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skills and efforts but not get appraised any kind of performance appraisal by which it
demoralized the morale of the employee as well as the inner confidence to not even accomplish
the objectives.
Through investigate about how far gender discrimination can influence the employment as in
organization perspective.
According to the estimation by the Linda Kleemann, 2016. As to making the
understanding about the gender discrimination in above descriptions and it impact in workforce
performances but it having huge influence as in negative factor in employment as it making the
reduction of inner motivation as well as the confidence loose by potential employees where it
having direct impact on the organization productivity, it will promotes more and more conflicts
and chaos in the premises where it saturated negative working environment where there would
be not having any procurement of the outcomes of work which has contributed by employees
(Tiwari, Mathur and Awasthi, 2018). As in the perspective of Costa Coffee company enhanced
the gender discrimination where they have to face many implication regarding employees
grievances and also treating the workforce in unethical way as they quitting the job and company
could not retain them as they were not provided them satisfactory working appreciation as well
as not having the positive environment in their premises.
On other factor women have to face many featured of discrimination as they not treated
equally comparison with men workforce they always get step side in terms of potential or
competencies and demotivation enhanced in their capabilities (Miller, and Katz, 2018). By
reducing the presence of gender discrimination in Costa Coffee premises they have to build the
effective source of Human resource practices where it will help to making established the
managerial aspects policies and regulation that will treat every employee in equality and
diversity format. Better coordination with healthy relationship between employees with peers
and managers will promotes the positive working environment. The consequences of gender
discrimination in employees life creates a disaster as they started get addicted by not getting
equality factor in their organization as they presumes drugs, alcohols and other illegal activities
(Harnois and Bastos, 2018).
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Chapter 3: Methodology
3.1) Research Approach
It is a method in which it generates the specific systematic approach in tools and techniques
which has been assorted through experts or researcher to investigate the optimum selection of
data which is related to the topic as in detailed analysation (Siltanen, 2020). The research
methodology designed the information aspects as in data collection as well as it interpretate to
having motive to making the goal of research should accomplished.
Research philosophy
It is facilitates the information about the research data for collection as in systematic
process with optimum specification which is assorted by an expertise and researcher. The two
major types of research philosophy which is useful in research are:
Positivism: As it conducting this philosophy for assuming or predicting the research
results as per the information collection (Halley and et . al., 2018). By this manner of assorting
the research data it is also known as Scientific research where it represent the specific
researcher’s nature or attributes.
Interpretivism: By evaluating this philosophy is utilised by those researcher who is
having the main focus to scrutinizing the information data in correct form which shows some
importance specification about research point of view.
For the above discussion on research philosophy the researcher is considered the use of
Positivism philosophy is approached for detailed investigation by focusing for this research is on
predicting and attaining the outcomes while Interpretivism will only represent the resercah
specification which will not be enough source to gathered.
Research approaches
By providing the systematic framework of plan and procedure which has been assorted
by experts where they enhanced various form of approach with having the effective method of
collection about the data with optimum analyzation and interpretation (Kim and Park, 2018). As
it having the two major types of research approaches that described below:
Deductive: On the basis of selective theory the data is been assorted through the
information by hypothesis criteria where the data is sorted to be detailed analyzation and
obtaining the data evaluation through allotting hypothesis (Jenkins, and Finneman, 2018).
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Inductive: The formation of inductive research is focuses toward the new generation of
theory which compiled with upgraded data where it generates more logical procedure of data
assumption in various form of process to achieve the correct form of conclusion.
Through the above summarization of research approach the researcher scrutinize the Deductive
one to it represent the data information according the hypothesis aspect which is having
existence while Inductive is not selected as it will shown the new data optimization as it would
not suitable for this research objectives (Fraser, 2019).
Research Method
By demonstrating the systematic planning and procedure to investigate and making the
fulfilment about the objective of an research. It having the two major source of research method
are:
Qualitative method: By optimising through this method it is supports to scrutinize tehb
data in detailed and subjective format as the data collected in this framework to mapped the
respondent attributes in terms of research collection data.
Quantitative Method: It is assorted by researcher to keen for making the evaluation of
data information in numeric and arithmetic progression gathered to measured the perspective of
participants as well as not much give an importance to the depth knowledge (Bartlett, 2018).
On this research point of view there is scrutinizing the Quantitative research method has
been opted by researcher to evaluating the data information in statistical framework to measured
the respondent behaviour as to making the finding and facts of research while Qualitative not
have determined as it will represent the theoretical information where researcher not focuses the
detailed procedure.
Sources of data collection:
To giving the nature of data origin perspective where the information is actually gathered.
As the source of data collection is follows:
Primary Source: The data is been utilised by researcher through self-efforts to
evaluating the researcher through interviews, surveys polls, one to one interaction within experts
for accomplish the data features in correct form of representation.
Secondary source: The data accumulated through the highlights about the data existence
in other form of document or in another words to assorting the information on the behalf of other
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researcher data (Rosette, Akinola and Ma, 2018). It is been proven that secondary source of data
is very flexible in nature to evaluating the information as in rapidly format.
Through the procurement of the above source of data collection there is a used of both
primary and secondary sources as primary would helps to making the information measured and
gathered for framing the questionnaires while secondary will optimised the respondent
information and assort the primary facts and findings through qualitative method (Daniel and et .
al., 2019).
3.2) Methodologies
Sampling method
A sampling method having a role which is determined by researcher to selects and
observation about the purpose of analysation to setting up the data as per the consideration from
the big population sampling size (Cohn, 2019). There is considerate the Simple Random
Sampling while to having collection of data information in random way of process selection of
participants.
Instrument Used: By formulating the sampling of this research there is been instrument
used for primary source to drafting Questionnaire.
Sample Size: As to taken the size of the sample is 25 managers from Costa Coffee
company to scrutinize the behaviour and attitude toward the reviewing of eth questionnaire.
Data Analysis
The data analysis is the process where it helps to eliminate the unwanted information as
well the discrimination and biasness factor from the research point of view (Brown and et. al..,
2019). As it only applies to implement the logical appearances through data information which
evaluate the important components of related data in accurate formation as in appropriate way.
Text Analysis: this is having an optimum procedure of detailed information required
within the research objectives accomplished. As to approached the theoretical assumptions which
is investigate by researcher.
Statistical Analysis: On this behalf of analysis it represent the arithmetic and numeric
data as in graphical or calculation in manner of strategies to scrttinize the data within the form of
Quantitative research method.
Cost incurred accessible:
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Throughout the overall research the enhancement of the cost analysation and accessible
in very expensive by researcher as to making the information scrutinize in numeric and by
making to convince the Costa Coffee management staffs for assorting the information related to
the gender discrimination as there is facing or not as it was more time consuming (Wiswall and
Zafar, 2018)
Ethical Consideration
On the behalf of the research report in topic of gender discrimination the researcher
making assurance about the collection of data are evaluating in ethical way there is not
participation of unethical procedure to making the requirements of research fulfilled. Also to
having a healthy conversation between manager of company to keeping this collective
information only for research purpose within their responses will be in confidential manner.
Chapter 4: Data Collection and Analysis
4.1) Data collection
For collection of data for current investigation under quantitative method of research use of
questionnaire is made. Questionnaire is framed of making the set of questions contain to related
the research topic where it simplifies the specification of data questions (Dickens and Chavez,
2018). Use of following Questionnaire is made to collect information from 25 selected
respondents for current investigation.
Questionnaire
Q1) Are you having any perception about Gender discrimination at workplace and its
impact?
a) Yes
b) No
Q2) What are the main impacts that is lead by gender discrimination at workplace of Costa
Coffee?
a) Enhanced level of stress and anxiety
b) High Employee Turnover
c) Low Productivity due to chaos at workplace
d) Damaged Morale and job satisfaction
Q3) Are you agreed with the fact that presence of gender discrimination lead to a negative
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impact on mental health and behaviour of employees that hamper there performance and
efficiency?
a) Agreed
b) Disagreed
c) Neutral
Q4) Up to What level of extent presence of gender discrimination at workplace effect
employment within an organisation?
a) High
b) Medium
c) Low
Q5) What are the main effects that is lead by Gender discrimination on employment and
behaviour of workforce?
a) Reductions in self-confidence
b) Hamper morale of workforces
c) Enhanced chances of chaos and conflicts
Q6) What implication are you having regarding the need of eliminating gender
discrimination from workplace of Costa Coffee for offerings a more fair and motivated
workplace for employees?
a) Strongly needed
b) Needed
c) Not Needed
Q7) What the strategies that could be adopted by Costa Coffee to eliminate gender
discrimination in order to create equality at workplace?
a) Leading Unbiased HR practises
b) Transparent decision making and growth opportunity
c) Fair recruitment and remuneration
d) Implication of Participative management
Q8) What are the main advantages that are lead by eliminating gender discrimination and
creation of equality at workplace of Costa Coffee?
a) Enhanced motivation level
b) Better productivity and creativity
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c) Ensures smooth workflow
Q9) Any Further recommendation for Costa coffee to eliminate gender discrimination in
order to lead equality at workplace?
4.2) Data analysis, presentation and discussion
For analysis and presentation of data collected with the help of questionnaire use of
frequency table and pie charts would have made a discussion of which is provided below:
Theme 1: Gender discrimination at workplace and its impact
Q1) Are you having any perception about Gender discrimination at
workplace and its impact?
Frequency
a) Yes 24
b) No 1
Interpretation
It can be evaluated with respect to above research work that 24 respondents from a total
of 25 are having perception about Gender discrimination at workplace and its impact where as 1
participant is not having any view point on this concept of Gender discrimination.
Theme 2: Impacts lead by gender discrimination at workplace
Q2) What are the main impacts that is lead by gender
discrimination at workplace of Costa Coffee?
Frequency
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