TESCO Case Study: Globalization's Impact on Business

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Added on  2023/01/24

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AI Summary
This report explores the impact of globalization on business success, focusing on a case study of TESCO. The research aims to evaluate the positive influence of globalization on large-scale companies. The methodology includes a qualitative approach, utilizing questionnaires and secondary sources to gather data and insights. The report covers the concept of globalization, the factors that drive business success in the international market, and the use of the TESCO case study to illustrate these concepts. The findings highlight the benefits of globalization for companies and the increased business opportunities it provides. This report is a valuable resource for understanding how globalization shapes business strategies and outcomes, as well as provides insights for companies to expand internationally.
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Research Project
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Introduction
The term globalization simply states that the way in which people and
countries interact with one another. It has been analyzed that when the
communication among the people and business have been enhanced, it has
ultimately globalized numerous of things.
It can be been said that the concept is not only beneficial for the
companies but it has also improved availability of products to customers.
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Research aims and Objectives
Research Aim
The research aim for the current investigation “To evaluate positive
influence of globalization for large scale companies that leads to business
success” A case study on TESCO.
Research Objectives
To understand the concept of globalization
To evaluate different factors that drives business successful at
international scale.
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RESEARCH METHODOLOGY
In this research, qualitative method is used by the researcher in order to
collect information in an effective manner as well as to conduct the
whole research successfully.
This questionnaire will be further filled by chosen respondents. It will
also help company in reaching to authentic information. While,
secondary sources will help in gathering maximum relevant information
less period of time.
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Theme 1: Concept of globalisation
Q 1) Are you aware with the concept of
globalisation?
Frequenc
y
a) Yes 15
b) No 15
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Theme 2: Main factor that drives business
successful in international market
Q 2) As per your perception, which is the
main factor that drives business
successful in international market?
Frequenc
y
a) Hard work 8
b) Innovative idea 12
c) Huge networking 10
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Conclusion
From the above represented research, it has been analysed that
globalisation is an effective concept which have provided numerous of
benefits to the companies as well as people. It has also been seen that the
concept of global has increased number of business opportunities for the
company.
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References
Flick, U., 2015. Introducing research methodology: A beginner's guide to
doing a research project. Sage.
Hanson, D., and et. al., 2016. Strategic management: Competitiveness and
globalisation. Cengage AU.
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