LB170: Business and Management - Greggs Case Study Analysis Report

This report presents a comprehensive analysis of Greggs, a major bakery chain in the United Kingdom. The first part of the report focuses on the internal and external environments of Greggs, utilizing SWOT and PESTEL analyses to evaluate its strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, and environmental factors. The SWOT analysis highlights Greggs' strengths like market experience and revenue streams, while identifying weaknesses in R&D investment and threats from competitors' technologies. The PESTEL analysis provides insights into the macro-environmental challenges Greggs faces, including political risks, economic factors, and social influences. The second part of the report reflects on the learning experience, discussing the application of business communication skills, note-taking techniques, and the STEEPLE framework. The reflection also details the development of business skills, such as financial management, marketing, and problem-solving, and identifies areas for future improvement. The report concludes with recommendations for Greggs, addressing corporate risks and competence in the competitive bakery industry.

Running head: BUSINESS AND MANAGEMENT
BUSINESS AND MANAGEMENT
Name of the Student
Name of the University
Author Note:

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Table of Contents
Part 1................................................................................................................................................2
Introduction......................................................................................................................................2
Internal and External Environment..................................................................................................2
SWOT Analysis...............................................................................................................................2
PESTEL Analysis............................................................................................................................3
Conclusion.......................................................................................................................................5
Recommendation.............................................................................................................................5
Part 2................................................................................................................................................6
Reflection.........................................................................................................................................6
References........................................................................................................................................8

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Part 1
Introduction
Around 75 years back, John Gregg initiated with the notion of delivering fresh egg and
yeast to different families living in Newcastle. In the last few years, more number of stores were
opened across the country and even new looks were analyzed in order to make Greggs better
(Kukuh et al. 2019). It is claimed that the menu change the taste of the nation.
In the coming pages, an overview has been provided regarding internal and external
environment of Greggs.
Internal and External Environment
SWOT Analysis
Greggs is considered to be as one of the leading organization in the whole industry. The
organization maintains a prominent position in the current market by complete analysis and
review of SWOT analysis (Kara 2018). The tool stand out to be very much interactive process
and even require proper coordination among various department.
Strength: Being the one of the leading organization in the industry, Greggs come huge
number of strength which help in thriving in the market place. The organization comes up with
built experience for entering into the market and making success of it (Nicula and Spanu 2019).
The expansion has ultimately helped the organization to build new stream of revenue.
Weakness: Investment in R&D is completely below the fast-growing players in the
whole industry (Gürel and Tat 2017). Greggs is spends just above the industry on R&D
activities.

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Opportunities: Low rate of inflation brings much more stability in the market. As a
result, a decreasing cost for transportation due to lower shipping prices (Phadermrod, Crowder
and Wills 2019). It can easily bring down the overall cost of Gregg product followed by
productivity for the organization.
Threats: New technologies created by the competitors of Gregg can impose serious threat
to industry.
PESTEL Analysis
Greggs PESTEL analysis stand out to be tool which is required for analyzing the macro
environment of company (Ervural et al. 2018). It merely provides a great deal regarding some of
the operating challenges for Greggs.
Political Factor: Political factor play a major role in analyzing certain factor which can
impact the company in long term profit. It operates in retail for more than a dozen of countries
(Kukuh et al. 2019). The organization is exposed in various kind of political environments. Some
of the political factors are discussed below
 Risk of invasion through military
 Mandatory benefits for employee
Economic factor: Macro-environment are like inflation, saving and interest rate and
foreign exchange rate and economic cycle, which help in analyzing aggregate demand and
investment in the economy (Nicula and Spanu 2019). Greggs can make use of economic factor of
the country like rate, inflation, and industry economic condition. There is a list of economic
factors like
 Skill level of employees

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 Rate of unemployment.
Social Factor: Society culture and method of carry out things which impact the overall
culture of the firm in the environment. Both shared beliefs and attitudes from population have a
key role how marketers at Greggs can realize their customers at present market (Gürel and Tat
2017). They merely focus on how the design of marketing message for consumer at retail
industry. List of social factors are
 Culture
 Attitude.
Technological: The point should be noted that technology across the various industries in
this disruption (Phadermrod, Crowder, and Wills 2019). Greggs should not do technical analysis
on the present industry along with the rate at which technology is disrupting the industry. Some
of the technological at Greggs are discussed below
 Current technological developed by Greggs.
 Technology impact on various product offering at Greggs.
Environment: Various kind of norms or standard can easily impact the profitability of
organization. In this country there is need for state which has various law related to environment
and liability (Ervural et al. 2018). Prior to entry into the market, the organization need to
evaluate the environmental standard required for operation in market. Some of weather factor for
Greggs are discussed below
 Laws related to environment pollution
 Waste management.

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Conclusion
From the report, the point can be noted that this report is all about Greggs. The
organization stand out to be largest bakery chain in whole United Kingdom. The organization is
specialized in savories, sandwiches, and other kind of bakery product. The company operates
under two names that are Greggs and bakers. Greggs focus on taking away their sales while
Baker oven offer in-store dinning. Greggs unit completely depend on large number of regional
bakeries which work like cluster for retail outlets. The company comes up with stores on various
locations of United Kingdom. The organization focus on becoming the finest bakery retailer in
the Europe.
Recommendation
There is a list of recommendation for Greggs like
Corporate Risks: Considering the nature of the business in comparison to other industry,
the demand for food is relative income realistic. So, as a result economic depression would not
harm the ongoing operation of the organization.
Corporate Competence: Five force analysis which highlights that Greggs is encountering
huge competition in the bakery industry. From the earlier financial analysis, the point can be
concluded that Greggs come up with competitive advantage by making use of its differentiation
strategy. Gregg’s contribution to increase in revenue with string cash flow generation at the time
competition with competitors.

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Part 2
Reflection
The study of Block 1 was very much easy as I have learned about various things like
importance of business communication skills. I have learned about the effective ways of making
notes on case study and by making use of language clues. In this study, I face some issues
regarding the STEEPLE framework. In the beginning, I could not understand what it was, but
slowly, I learned a lot about this. The framework is merely used for studying business needed for
developing some analytical skills. It is used by various business organization in the way to
inform strategic planning. I had a good experience in using the tutor forum as it helped me to a
large extent in improving my knowledge.
I was satisfied with the support which I have received on tutor forum. The support has
helped me a lot in completing by assignment. I have learned new and quick’s for details analysis
and completing the assignment.
From this module, that is session 1 to 7, I have learned a lot of things. In the session 1, I
have learned about the importance of business communication. In addition, I was able to find my
business skills by using examples of both effective and less-effective solution. In the session 2, I
have learned about effective notes on case study that is by making use of clues. I have learned
about the ways of organizing information. I have learned about professional communications
which make use of different kind of channels in order to present message to wide number of
audiences. The choice of medium for communication completely depends on three key aspect
that is purpose, content and lastly audience. Some of the business skills which I have developed
in this module are financial management, marketing, leadership, project management, and
problem-solving. All the gathered skills can be used in the future.

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My strength and weakness in Business skills are listed below like
Making choice of appropriate audience: I have learned regarding the importance of
choice of business skills. Making a choice of right audience for the message can be bit tricky.
Selecting the right medium: The present offices makes use of range of communication
medium which is inclusive of email, texting, and instant messaging.
Verification of facts and Information: The point should be noted that misinformation
can harm the organization to large extent.
In the near future, I am going focus on my weakness in Business communication skills. I
will try to overcome by weakness in the near future.

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References
Ervural, B.C., Zaim, S., Demirel, O.F., Aydin, Z. and Delen, D., 2018. An ANP and fuzzy
TOPSIS-based SWOT analysis for Turkey’s energy planning. Renewable and Sustainable
Energy Reviews, 82, pp.1538-1550.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Kara, E., 2018. A contemporary approach for strategic management in tourism sector: pestel
analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi, 10(2), pp.598-608.
Kukuh, S.A., Ciptomulyono, U., Putra, N.I. and Suharyo, O.S., 2019. Navy ability development
strategy using SWOT analysis-interpretative structural modeling (ISM). Strategic
Management, 24(1), pp.30-40.
Nicula, V. and Spanu, S., 2019. Pestel Analysis Applied In Tourism Evaluation In Braila
County. Revista Economică, 71(3).
Pan, W., Chen, L. and Zhan, W., 2019. PESTEL analysis of construction productivity
enhancement strategies: A case study of three economies. Journal of Management in
Engineering, 35(1), p.05018013.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, pp.194-203.
Song, J., Sun, Y. and Jin, L., 2017. PESTEL analysis of the development of the waste-to-energy
incineration industry in China. Renewable and Sustainable Energy Reviews, 80, pp.276-289.