BTEC Business Planning for Growth Report: Catering Services Analysis

This report provides a comprehensive analysis of growth strategies for Don't Look Further Catering Services. It begins with an introduction outlining the company's services and the objectives of the report, which includes evaluating key considerations for growth, analyzing growth opportunities using Ansoff's matrix, identifying potential funding sources, and developing a business plan. The report delves into Porter's generic strategies, PESTLE and McKinsey analyses to assess the business environment and internal structure. It explores market penetration, product development, market development, and diversification through the Ansoff matrix. Potential funding sources like crowdfunding, bank loans, peer-to-peer lending, and angel investors are evaluated. The report then presents a detailed business plan, including an executive summary, mission, vision, objectives, SWOT analysis, and marketing mix, focusing on product, pricing, and promotion strategies. Finally, the report explores succession options and recommends an exit strategy for the business. The analysis considers the impact of external factors, such as the COVID-19 pandemic, on the catering industry and the business's ability to adapt and grow.

Planning For Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO1..................................................................................................................................................3
P1: Key considerations for evaluating growth opportunity........................................................3
P2: Growth opportunity through Ansoff's matrix.......................................................................4
LO2:.................................................................................................................................................5
P3: Potential sources of funding.................................................................................................5
LO3:.................................................................................................................................................6
P4: Business plan for Don’t look further catering services.........................................................6
LO4:...............................................................................................................................................11
P5: Succession options for small business................................................................................11
Recommended exit method for Don't-look-further...................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning for growth is that kind of growth which makes plaining strategy developed through
efforts which increases revenue and profit within an organization. In this report the chosen
organization is Don't look further catering services. The organization is owned by the Margaret
Million and provide services like event planning and services like gourmet dinner parties.
Evaluation of key considerations for analysing the growth opportunity is done in this report and
with that analysis of growth opportunity through the implementation of Ansoff's growth vector
matrix is also done in the report. Identification of potential sources for funding with the analysis
of adjoin drawbacks and benefits is also being done in the report.
LO1
P1: Key considerations for evaluating growth opportunity
Porter generic strategy
Cost leadership- The strategy is been used within which an organization has intention of
forming new product which makes new profit margins to be formed.
Cost focus- Targeted customers makes lower approach to be formed which makes price set as
per the selected customer through which customer base is formed.
Differentiation leadership- Under this approach no selected customer base is been formed. In this
effort is made over attracting large customers from market (Monstadt and Meilinger, 2020.).
Differentiation focus- In this broader segment is been selected through targeting customers and
making efforts in order to achieve high engagement of customers formed.
PESTLE analysis
Political- Organizational working and planing is been made as per legal legislation through
which chance over penalties is been reduced.
Economical- Product prices is been formed as per external marketing condition which makes
organization attain high profit in more effective manner.
Social- Organization is required over improvising product development through changing
customers and developing latest trends within process of an organization.
Technological- By integrating technological advancements company can improvise the working
capability through which high work productivity can be achieved.

Legal- In this an organization makes development of work as per the legal legislations that has
been formed by government of an organization. In this penalties is been faced if not followed in
proper manner.
Environmental- Don't-look-further has to improvise its working in such a way that it reduces the
negative impact upon environment by this it can develop positive image for the customers.
Mckinsey metric
Structure- The organization should provide service to its customers with the help of traditional
means.
System- Organization should use the approach in relation over technological development
through traditional working process by making operations done in more effective manner.
Style- In this organizational staff makes implementation of work structure through effective
methods of solving issues within an organization (Miao, 2019).
Staff- Under it staff is been provided over effectiveness by making training provided to
employees which make collaboration developed within quality of services to customers.
Skills- Don't-look-further through providing catering services for its customers.
Strategy- Company tend to use that strategy which makes enhancement of management policies
possible.
Shared values- Don't-look-further mission, vision and working objectives helps in influencing
employees which make working collaboration achieved towards common goal formed.
P2: Growth opportunity through Ansoff's matrix
Ansoff matrix is been used within business as it is helpful in making operations
performed which makes market developed in more effective manner. In this management and
high profitability is been developed within market.
Market penetration- At this stage an organization requires over making efforts which is
concentrated and makes sales to increase within the market. In this existing product is able to
make expenditure control through improving product and services. Also organizational sales
becomes high through creative advertisement and customer count is increased.
Product development- This is another stage which makes an organization develop new product
within existing market which makes customers engagement possible within organizational
activities. It leads over engagement of customers by making organizational activities achieved. In
this customer's engagement increase customers base with organizational activities enhanced.

Through customers engagement organizational activities decreases through time by making new
product and ensuring customer's loyalty maintained.
Market development- Under the section organization tends over entering in new market within
its product and services. Action that is tend over ensuring of customer diversification possible
which makes sales enhancement possible with better results. As existing product is been utilized
by an organization it is helpful in increasing customer base. Quality of products is enhanced
within existing market through which chances of failure is reduced.
Diversification- This makes an organization attain position in market while making new product
with high level of risk which makes organization and customer develop quality that is been
required trough accomplishing of desired target.
Thus making identification possible during present time of COVID – 19 that customer
travelling has been impacted which made Don't look further catering service and it can use
market penetration possible.
LO2:
P3: Potential sources of funding
Funding is one of most important part which is based over operations within which supply
over products and services to customers is been covered. Various sources used has been
explained as follows:
Crowd funding- This is one of the most easy way in which funds is been raised by an
organization. Under it contribution is made upon large number of people .(Lynch, Nel, and
Binns,, 2020.).
Advantage- In this high amount of funding is been done which makes collection possible within
short span of time. Utilization of organizational advertisement is been done.
Disadvantage- It is dependent over making investor's willingness to be developed through
inefficiency which makes organization lead over generating funds become failure.
Banks loans- In this wide method which makes high amount over capital requirement which is
been fulfilled through reliable means as well.
Advantage- In this systematic procedure is been followed that makes banks with plaining and
development done accordingly.

Disadvantage- In this investment over filling time is been fixed which deals over penalty which
is been fixed for it.
Peer to Peer- In this fund has been raised which makes pre-existing in relation over raising fund
makes organization taken for fund generation.
Advantage- In this high amount of fund is to be achieved which makes less amount of time
applied which makes goal achievement possible.
Disadvantage- Small amount capital is been helping in generating funds upon expenditure that
has been done within it.
Angel investors- Angel investors is that kind of individual which makes large amount of capital
through investment which makes early start-up attain equity debts as return.
Advantage- Capital investment provided by making investors increased through influencing
them.
Disadvantage- Personal money that is invested makes changes according to will of investment
done (Li and et. al., 2020).
Out the strategies that has been discussed the most affective strategy applied by Don't
look further catering services for its fund arrangement is bank loan which makes considering
outcome generated. As it is one of the most safe and secured method used by organization helps
in fund generation in faster and easy manner.
LO3:
P4: Business plan for Don’t look further catering services
Executive Summary
Don't look further catering services makes improvement over services possible which
increases customer satisfaction which makes organization attain brand names in relation to there
country. In this organization invests £80,000 that expands helpful through making growth
possible.
Mission- Mission of an organization makes increasing of satisfaction level within customers
possible. In this effective and efficient branding is been done.
Vision- This vision statement of Don't look further catering services provides high quality
services which makes customer highest achieved with available resources.
Objective-

1. Organizational objectives increases customer count by making lunch services started
which makes brand awareness created within next 2 years.
2. Objective is to improvise organizational infrastructure like lunch services that has been
installed for implementing of customer diversity. This increases customer satisfaction
within base of customer (Lang, Deng and Li, 2020).
Situational analysis-
SWOT-
Strength- Major strength of Don't look further catering services which makes high level of brand
awareness formed and high organizational sales which makes effective economy upliftment
achieved. Also business strategies like customer sharing through empowering creative cost
within marketing. In this empowering is been done in more effective manner.
Weakness- Don't look further catering services which provides services for higher section within
society and tends over large events which makes prices set as per the middle class section of
society. In this low budget is been formed through making product available over all segment
customers. This makes limitation within organizational sales and brand switching increases. All
this leads over making an organization loose its value within market. Due to which it has to face
limitation in the organizational sales and thus chances of brand switching are increased.
Opportunity- Company tend over introducing lunch options which makes brand awareness
created while implementing of creative customer attraction scheme developed. Such innovation
makes brand switching reduced. Also provides organization to attain its customers base which
leads upon brand advancement possible. In this organization intend to increase which makes
engagement in making promotion possible to its customers. This is been achieved through online
marketing and involves less expenditure also. Also it helps in increasing of customer base by
geeing them easy accessibility of product (Kim and et. al., 2018).
Threat- As increasing marketing competition the chance of brand switching increases form
customers side. This happens due to negative impact over making economic growth possible
within an organization take place. Also changing customer preferences makes factors at high
level threat within an organization possible. In this customer preferences is changed over threats
within substitution possible.
PEST-

Political- In this political unstableness within UK makes significant impact over making
organization working. Also policies of an organization makes legal legislation provided through
working as per it. In this legal laws is been used for making penalties applied which impacts
economy growth in direct manner. Also these factors impacts and organization externally. It can
be observed that present time of COVID-19 within which operations were stopped due to lock
down which was impose by government.
Economical- Organization makes sure that all kinds of product pricing is been set which makes
profit and revenue generated in more effective manner. In this cost is not high or nether low
which makes profit generated within efficient way. It is more impactful as final product price is
been set through making effective capabilities of customers understood which makes economic
growth possible.
Social- Don't look further makes sure that services is been provided as per the trends which has
been prevailing within current market. This makes customer engagement possible through
adjusting its services with modern market. As organization provides affordable lunch products
because of which customer requirements is been fulfilled. It leads over customer attain high
satisfaction by fulfilling its demand and needs.
Technological- Technological advancement helps in improvizing of production capacity and
working procedure. This increases productivity within the services of don't look further through
increasing productivity and enhancing quality of resources. This is helpful in making services
more faster which leads over cost efficiency development. Also it makes strong customer base to
be formed by increasing customer count. Technology is one of the most important aspects which
makes don't look further develop its services as per traditional and modern market (Holdsworth,
2020).
Strategies/Tactics
Marketing mix-
Product- Organization providing product and services which is related to event plaining and
catering services. In this events like buffet, lunch and dinner parties is been done which makes
customer's requirement fulfilled. Also they provide additional services like sports events, golf
tournaments and cricket matches. Another important feature launched that is Lunch time meal
and food products with luxury products. This tend to have resale value which makes high profit
margin to be achieved.

Price- Organization makes establishment of premium pricing over products through making high
profit margin achieved. This makes strong framework to be formed through making future
growth possible. It makes high customer count developed which leads over establishing of
competitive pricing through making sales organized. New idea of providing lunch makes
effective growth possible of an organization. This is going to make strong backbone through
efficiency developed within services provided by don't look further catering. Also this new and
innovative idea makes organization develop its various aspects and attracts customer through it
profit and revenue will be enhanced in more affective manner.
Promotion- In this mixed approach is been used for making marketing for an organization like
Don't look further which make wider aspect of customer to be developed. In this traditional
marketing makes local customers attraction and online marketing uplifts customers base at
various locations that has been selected by Don't look further for its expansion.
Place- In this organization intends over providing services to its customers through selecting
point and at same time provide products within local market that helps in improving access to
reach to its customers. Further this makes showcase of organizational product and services like
New Lunch meal through online market platform. This makes access attained at high level
within an organization possible.
Competitive analysis
Porter's 5 forces-
Competition in the industry- (High)
In this existing market competition of Don't look further is high as the organization
makes implementation of product diversification in a way that it makes identification possible
through customer diversification. It makes entering of new market segment within which an
organization applies creativity within its working through it competitive edge is been achieved
with productivity. Some of the biggest market competition of the organization is UK caterer, UK
Event and caterers and many more. That is why organization cost differ through reduction over
efforts which makes competition within market attained by increasing of customer base. Also
due to creativeness within its processes makes more dynamics developed which makes better
result attained through making enhancement of market competition possible . (Cobetto, Aubin
and Parent, 2018).
Threat of new entrance- (Medium)

The organizational market helps in fulfilling of toughest market completion by making
new entrance over reducing share of market. This makes organization use its range within market
in order to reduce new threats within market. Also this makes various organization stay ahead of
there competitors. Applying of new and effective working offers to its customers by making
market share increase for organization like Don't look further.
Power of suppliers- (Low)
Organization makes effectiveness within working process possible through large amount
of products supplier and makes switching of suppliers possible by providing products at low
pricing. So, the power of supplier is low for an organization. Also in this main focus is upon
suppliers and pricing factor which is less that makes suppliers power to be low. Don't -look-
further services uses its strong relation with its supplier which makes product at low price
achieved through making high profit margins attained within it.
Buying power of customers- (High)
Buying power over customer becomes high which make high market competition
attained. This makes ability over selecting various services through requiring them and making
an organization develop continuous efforts for fulfilment over customer's requirements. Also this
is helpful in making sure that customer needs and requirements is been fulfilled. Through this
customer ensures that they are having best over class product. This makes customer requirements
fulfilled by an organization like Don't -look-further .
Threat of substitution- (High)
Don't-look-further intends over operating of market industry that is been filled with
market competition. In this catering services over customer at low price due to which high
chance of substitution arises. An organization makes various efforts that leads over improving
customer's experiences within an organization that helps in reducing of brand switching. This
going to increase the value of services provided by an organization. In this brand switching is
deal with . (Cleave and Arku, 2020).
Budget-
The budget for this lunch time meal deal is as following,
Product Price
Employee work forces £30,000/-

Machinery £30,000/-
Marketing £20,000/-
Total £ 80,000/-
Monitoring and controlling-
There ate certain kinds of key facts which makes performance indication possible through
making goals achieved and they are as follows:
Organizational sales- In this effectiveness over organizational sales increases which makes
processes over making organizational goals achieved which is been identified. Under same time
organization. At the same time organization is been evaluated through effectiveness by
developing of working strategy through customer's engagement which improvises evaluation to
be done (Billah and Saiti, 2017).
Per customer sale- This is another factor which is related over making improvisation of progress
which is required to be identified through analysing per customer sale of an organization. In this
specific traffic over various time segment over organizational services is involved with high
level of customer engagement possible. In this improvisation is done over working through
making customer's requirement to be fulfilled and high profit accomplished. Through
expenditure organization economic growth is been affected. The cash flow of Don't look further
is given as follows:
Particular Amount
Cash inflow 20000
sales
Cash Outflow
Wages 30000
Raw material 5000
Others 17000
Total 72000

LO4:
P5: Succession options for small business
Following are different business exit methods which are as following for Don't look further.
1. Liquidation- The method upon existing business organization assets which has been sold
out and shops is closed with measuring of expenditure to be recovered (Agyemang and
Silva, 2019).
Advantage- In this advantage over measure is related with simple and fast which provides
additional revenue to be generated in better manner.
Disadvantage- Each asset which is required for selling of separate due to high complexity faced
and is an time consumption process.
2. Sell to the market- Under this measure over business is been auctioned within open
market this makes high revenue to be accomplished.
Advantage- The major advantage of this is that fast and multiple entries allows high price
achieved out of it.
Disadvantage- If the business if unprofitable which makes sole desire through pricing margin set
as often face selling is lower at price.
3. Keep family in the business- In this traditional method is been used through surpassing
future generation of family possible.
Advantage- In this main advantage is related over maintaining of continuous profitable
employment to the family involved in business.
Disadvantage- The disadvantage is based over business which is been faced with the help of
limitation over making working capability within family members developed. In relation over
exposing ever changing market through making sales increment possible at higher rate.
4. Sell business to another business- It is another business exit method is been developed
within which business sold over bigger organization through making high profitability
achieved.
Advantage- In this main advantage is based over act which makes high chances with high
revenue that is been collected by an organization (Abadi, 2020) .
Disadvantage- The disadvantage over the act which makes business face shortage which reduced
market through purchase over reducing business according to market competition developed.