BAM4009 Business Environment: Impact of Digital Tech on Business

This report examines the business environment, focusing on organisational structure and functions, factors influencing business expansion (including decentralisation, customer interaction, and competition), and the impact of digital technology. It highlights how digital technology is crucial for competitiveness, streamlining processes, and increasing efficiency. The report concludes that understanding and adapting to these factors is essential for business growth and success in the global market. References to academic sources are provided to support the analysis. Desklib provides solved assignments.

BAM4009 Business
Environment

Table of
Contents
 Introduction
 Main body
 Structure of the organisation and its functions
 Organisational factors that influence in expansion of business in
current years
 Impact of digital technology on organisation
 Conclusion
 References

INTRODUCTI
ON
 Expansion of the business is the great opportunity for the business
as it provides the growth in brand value as well as it increases the
trade and its reach in global market. The business which constantly
remains passive to the relevant changes in the atmosphere, is
destined to step by step termination in obscurity. In order to be a
successful business has not only to recognize various factors of the
environment but also respect and implement or have to manage
and influence them. To have a long term sustainability in market
the company must regularly analyse and monitor the atmosphere.

Company Overview
The company was founded by William
Morrison's in 1899, they started a
business by selling eggs and butter in
Rawson market, Bradford England. After
that they opened a small shop in City
centre. It was the first self service in UK.
The company opened its first
supermarket Victoria in the Bradford.

Structure of
the
organisation
and its
functions :
 A hierarchical structure refers to a
company chain of command typically
from senior management and
executives to general employees. In
simple words the structure applies to
organization among with a sole trade a
flow of assistant underneath them. It is
hardly represented in a pyramid shape.
It is essential to analyse the pros and
cons along with that the company
needs in regards to make the most
beneficial decision for the company.
The company Morrison's, adapts a
hierarchical structure while operating
an operations in company.

Continue
 Function :
An industry and business functions is a core process
or unit of activities which is carried out within a areas and
departments of a company. Basic function considers
marketing, human resources. Information technology,
customer services, finance and warehousing many others.
Organizing is a function of management which follows
planning.
 Planning
 Organising
 Staffing
 Directing

Organisation
al factors
that
influence in
expansion of
business in
current years
-
In this section the influencing factors which is considered are among
the components described by the contingency theory and also by
incorporating factors of the strategic choice approach.
 Decentralisation of decision making
 Customer interaction
 Intensifying competition
 Liberalization of the economy

Impact of
digital
technolog
y on
organisati
on
 The digital technology of a business is
fundamental to remaining competitive
in current market. This is rapidly
changing and evolving, which turn
raising competition and the
requirements for companies to innovate
quickly. It has never been more risky
for businesses to ignore the significance
of digital technologies. Investing in
digital technology can be a highly cost
effective decision. Digital technology
can assist to streamline processes, raise
efficiency develop productivity and
save business money.

CONCLUSION
 It is concluded from above report that business is the commercial
activity which is initially work at small level after that it increases
the business after analysing the growth of business as well as
expansion in the international market is the great opportunity which
leads in increasing business profits and brand value. As been
discuss in above presentation about how organisational structure
helps business in achieving goals successfully. Also this is
discussed in above project about how organisational function
assist in making an effective functioning in company and its
operations. This is being analysed from discussion that how digital
transformation helps in business to connect the customers directly
and how it impact on business in an affirmative manner.

REFERENCES
 Fuller, J., Jacobides, M.G. and Reeves, M., 2019. The myths and
realities of business ecosystems. MIT Sloan Management Review,
60(3), pp.1-9.
 Gogokhia, T. and Berulava, G., 2021. Business environment
reforms, innovation and firm productivity in transition economies.
Eurasian Business Review, 11(2), pp.221-245.
 Kir, H. and Erdogan, N., 2021. A knowledge-intensive adaptive
business process management framework. Information Systems,
95, p.101639.
 Nudurupati, S.S., and et.,al., 2021. Impact of the changing business
environment on performance measurement and management
practices. International Journal of Production Economics, 232,
p.107942.