Digital Technology's Impact on Wilkinson's Business Growth

This project report examines the impact of digital technology on the business growth of Wilkinson, a British household products company. The report begins with an introduction that highlights the increasing competition in the market and the importance of digital technology for organizational success. Task 1 outlines the aims and objectives, focusing on the digitalization's influence on growth and innovation. Task 2 presents a project management plan, covering scope, risk management, quality control, cost, time, communication, and resources. Task 3 details the work breakdown structure and Gantt chart for the project. The report further discusses research methodologies (Task 4), data analysis techniques (Task 5), and provides recommendations based on the analysis (Task 6). Finally, Task 7 includes a self-reflection on the value of the research. The report emphasizes the use of digital tools and techniques to enhance efficiency, customer communication, and market share, concluding with recommendations for Wilkinson's mobile application development and overall business growth.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of report...........................................................................................1
TASK 2............................................................................................................................................2
P2 Project management plan..................................................................................................2
TASK 3............................................................................................................................................5
P3 Work breakdown structure and Gantt chart......................................................................5
TASK 4............................................................................................................................................6
P4 Research methodology......................................................................................................6
TASK 5..........................................................................................................................................10
P5 Research and data analysis by using appropriate tools and techniques..........................10
TASK 6..........................................................................................................................................13
P6 Appropriate recommendations as per the data analysis..................................................13
TASK 7..........................................................................................................................................14
P7 Self reflection on the value of undertaking the research to meet own learning and
performance..........................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
LOGBOOK....................................................................................................................................17

INTRODUCTION
In modern world, due to globalisation and high use of technology competition of market
place is continuously increasing. It has become most important task for all business enterprises to
improve their organisational performance so that they can survive in such competitive
marketplace. Company can develop their efficiency and effectiveness only by utilising their
available resources in most effective and systematic manner (Sparrow, 2012). Also, they can
take help of appropriate strategies and business plans to operate their organisational functional in
proper manner. In present time, digital technology is only factor which can lead organisation to
high level of success and growth as, it helps company in operating its functions and producing its
products in innovative way so that they can achieve competitive advantage within market place.
There are various digital tools and techniques by which business enterprise can increase their
efficiency as well as effectiveness.
This project report is based on Wilkinson which is British company and specialised in
manufacturing household products. It is also taking help of digitalisation which assist it in
producing innovative goods and services. Currently, this company wants to develop a mobile
application by which it can communicate with its customers. In this report, all the required
information has been collected regarding development of that application and impact on
digitalisation on business growth (Smith, Gonin and Besharov, 2013). In this report, project
management plan and work breakdown structure has been prepared to specify different tasks.
Various techniques and ways of data collection and analysis has been demonstrated. At last,
appropriate recommendations has been given.
TASK 1
P1 Aims and objectives of report
In present time, retailing sector is known as fast growing industry. Most of people are
attracting towards this sector because in they find various chances of their professional
development. This industry gives core attention to customer satisfaction which helps them in
increasing their client base. Business enterprises analyse each and every aspect of their product
before launching it in market place. Also, company produce their goods and services to consider
all customer needs and wants so that they can provide high customer satisfaction. Organisations
of this era, are following dual growth concept, in which they satisfy all desires and wants of
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clients and also enhance their financial profit on continuous level. Apart from this, business
enterprises create positive working environment within their work place so that their workers
will feel comfortable while operating business activities and practices. Also, companies provide
them good incentives so that it can retain them for long time period. Wilkinson is one of the
leading street retail chain company which is located in United Kingdom (Smith and et. al., 2012).
It gives core attention to its product quality so that it can provide high satisfaction to its
customer. In present time, managers of this company are focusing more on digital technology so
that it can provide good experience to its clients and also can make business activities easy for its
employees. By developing digital application, it can easily communicate with its customer and
also can resolve their all queries as well as identify their actual needs and wants. The concept of
digital technology, can provide various future opportunities to this company. Also, it helps in
increasing market share of organisation. Current requirement of Wilkinson is mobile application
by which it can communicate with its potential customers. This research will be conducted on:
Topic: ''Impact of digital technology supports business growth''
Objectives of project: For conducting any research project it is highly important for researcher
to set some objectives which will provide him appropriate ways for achieving them (Saunders
and Lewis, 2012). The major objectives of this report are follows as under:
 To determine the impact on digital technology on organisational growth and innovation
 To evaluate the ways by which business enterprise can enhance its growth and innovation
by taking help of digital technology
 To determine the need of digitalisation in organisational growth
Research questions:
 How digitalisation influence impact on organisational growth and innovation?
 Which are different ways by which impact of digital technology can be measure?
 Which are different elements which helps company in managing its business activities by
using digitalisation?
TASK 2
P2 Project management plan
With the help of project management plan, researcher can complete his research work in
most effective and systematic manner (Rosemann and vom Brocke, 2015). Along with this, it
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also helps company in accomplishing its desired goals and objectives in appropriate manner and
limited time period. So, it is highly important for all business enterprise to give core attention to
their project management plan so that, it can mange its all business activities in proper manner
which results in high organisational growth and development. There are various factors which
should be considered by Wilkinson while making its project management plan and these are cost,
risk, scope, quality, communication, resources and some other elements (Kowalkowski,
Kindström and Brehmer, 2011). This company wants to make project management plan so that
it can accomplish its most important objective which is profit maximisation by determine future
market conditions which can affect its current as well as future market position. By taking help
of project management plan it can operate its business activities in appropriate manner which
will helps it in achieving its desired objectives, this plan involves various components which
should be consider by this organisation, and these are follows as under:
Scope: While making any research project, it is highly essential for business managers to
evaluate scope of company in global environment to determine that whether it is able for
business growth or not. By determined scope of project managers can identify growth
opportunities and also can increase their sales revenue (Gustafson, 2012). Apart from this, they
can take help of various digital tools and techniques by which they can improve their business
performance and also can lead to high level of growth. Digitalisation is that concept which helps
organisation making its business activities more easier and effective. There are various tools of
digital technology like e-commerce which is helping company in increasing their market share.
By doing business online, company can attract huge number of web users and also can make
their shopping experience more convenient. Hence, it can be said that there is huge scope of
project and can provide huge competitive advantage to company.
Risk management: It is huge responsibility of business managers to identify and manage all
potential risk which can affect business growth and innovation (Eweje, Turner and Müller,
2012). For managing risk, Wilkinson takes help of various risk management strategies so that
they can easily determine different strengths and weaknesses of their project. Managers of this
organisation makes various effective plans and procedures by which they can easily hedge risk,
also it helps them in operating their project in systematic manner. This organisation can also take
help of risk management plan which includes risk factors, potential impact, probability of
happening that risk and appropriate actions to overcome them. Along with this, they should focus
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on project activities and their effectiveness. If company will find all the current and future risks
then it can complete its project in most effective manner and also can achieve its desired results,
which will assist it in deal8ing with future problems and challenges.
Quality control: It is highly important for managers to mage quality of their project so that they
can get better results. By providing high quality products and services, company can satisfy all
needs and demands of its customer. For substance, if business enterprise will produce quality
products or services then it can provide good customer stratification and also can attract new
clients which will assist it in enhancing its market share. By giving core importance to quality
control, Wilkinson can retain its current clients for long time period. By taking help of digital
technology it can produce high quality products and also can increase its sales revenue as well as
financial profit because people like to purchase goods or services only form those stores or
company which give core attention to product quality (Eskerod and Huemann, , 2013).
Cost: For better growth and development, it is highly important for business enterprise to focus
on their project cost otherwise it can suffer from financial loss. Moreover, company should set
that pricing policy which can be afford by all people and which provides enough profit to
organisation. There are various digital cost effective techniques by which Wilkinson can
manufacture its products or services at low operational cost and can generate high financial
profit. It should also focus on its service delivery cost. So, company should acquire enough
amount of capital by which it can manage its project management activities in appropriate
manner.
Time: For completing all activities or task of project it is highly important for company to set a
time limit for its each and every activity so that it can be complete in given time period. Also, it
helps manager in providing products and services to its customer on time so that they can satisfy
their needs and wants (Doherty, Ashurst and Peppard, 2012).
Communication: It is considered as most important component of project management plan. If
project team will communicate and cooperate with each other then they can produce better
results. With the help of communication, all people of company can share their ideas and
knowledge with each other. Also, it helps in creating good working environment which can
influence positive impact on business growth and innovation. If employees will communicate
with each other then they can share their innovative ideas which can help company in innovating
products and services which can assist, business enterprise in enhancing its profitability and
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productivity. Wilkinson wants to develop a mobile application by which it can communicate
with its customer and can identify their actual needs and wants. Along with this, they can also
take help of social media sites such as Facebook, Twitter etc. to communicate with its customer
and for making connection with them.
Resources: There are various resources which are required for completing research and these are
human, technical and financial resources. By using these resources researcher con compete his
research in appropriate manner. Also, these resources helps company in accomplishing their
desired goals and objectives.
TASK 3
P3 Work breakdown structure and Gantt chart
Work breakdown is that structure which help business enterprise in breaking down
difficult problems as well as tasks in different smaller jobs so that they can be performed or
achieve in most effective and systematic manner. In simple words, it ensures business managers
that project has been successfully prepared and will be implemented in different phases.
Wilkinson takes help of this structure so that it can divide its project task in appropriate manner
which will produce high results. Also, this concept gives importance to each and every activity
of project plan. With the help of work break down structure business enterprise can get various
benefits like it helps in measuring business performance and make tasks and responsibilities
easier for employees so that they can easily accomplish or perform them (Chang, Walters and
Wills, 2013). Also, it set time limit to all project task so that they can be completed on time and
in effective manner.
Furthermore, Gantt Chart is that tool which helps in determining time frame which has
been consumed for each and every project activity. Basically, it provide graphical presentation of
time which has been distributed in all business activities. In simple words, it is graphical method
which is used for setting milestone for all tasks of project. With the help of charts, user can get
enough knowledge about time period allotted to each and every activity of project. Success and
failure of all project depended upon their activities and their time period. By taking help of these
concepts, managers can assign time to each and every activity so that it can complete on time in
most effective and systematic manner.
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TASK 4
P4 Research methodology
The most important purpose which is related with this project and associated with study
is about different actions that has to be takes for getting success. Research methodology is that
concept which helps contextualising whole study and achieving finding in appropriate manner. It
helps business managers in getting information about product and service quality. Results of this
research will be obtained on the basis of people which has been chosen for sample size. Also,
results of research will be applicable on future project implementation policies and plans. It is
highly important for researcher to take help of appropriate research methods by which he can get
accurate information about his research work (Baiden and Price, 2011). On the basis of that,
investigator can make meaningful judgements which can help business enterprise by enhancing
its growth and innovation. Mainly, there are two methods of research which are follows as under:
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Primary research: With the help of primary data researcher can successfully complete his
research. As, it is considered as most authenticate information. In simple words, with the help of
this research technique investigator can collect information or data by which he can complete his
research in most effective and systematic manner. But this method consume much time and cost
that is why it is considered as most expansive techniques of research. For collecting primary
data, investigator can take help of various ways which are follows as under: Focus groups: It is a form of discussion in which 8 to 12 people come and give their
reviews and feedbacks on a particular topic. In this, investigator makes effort to motivate
other people so that they will discuss in depth about a topic so that he can collect required
information. Surveys: There are two types of surveys which are online and offline. It involves
questionnaire by which investigator can target a particular population (Aronson, Shenhar
and Patanakul, 2013). He can take help of telephone, mail and face to face discussion for
gathering required information. If researcher choose this method of research so its should
take large sample size of respondents. By conducting surveys investigator can get
relevant responses of people which he can use in competing his research.
Secondary research: It is that method of research, in which investigator collect information from
secondary sources. It is totally different from primary research because in this, researcher do not
have to make hard efforts for gathering required data. In modern world, almost all people or
companies take help of secondary sources so that they can get accurate information. This method
helps in large research projects. Companies of present era takes help of social media channels
and various web portals through which they can collect accurate information. Different sources
of secondary research are follows as under:
 Government sources
 Newspapers
 Universities, foundations and libraries
 Balance sheets and sales figures
 Profit and loss statements of business enterprise
 Researches of other persons and so on.
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Moreover these are some most important sources of secondary research. Apart from this,
there two other methods which can also be used by investigators to collect information, and these
are follows as under:
Qualitative research: This type of research is conducted for low range of non representative
cases. In this research method, some respondents are chosen to achieve results of research.
Mainly, this type of investigation is conducted for resolving a specific issue or problem. In
qualitative research, investigator can get reviews of people which can help him in completing
his research in most effective and systematic manner. This method requires measurable data to
formulate facts and figures of investigation.
Qualitative research: It is also known as primarily exploratory research which is used to gain
understanding of inherent reasons, opinions and motivations. It helps in developing ideas and
hypotheses to resolve a particular problem. In this information is collected by unstructured or
semi structured methods.
Case study 1: Wilkinson wants to manufacture most creative and innovative products so
that it can attract huge number of people and also can accomplish its desired goals and
objectives. For that, it needs to understand significance and role of digital technology. Wilkinson
gives core attention to its brand awareness which can be possible only if it provides high quality
products and services to its customers (Too and Weaver, 2014).
Case 2: Wilkinson have huge range of products which have high quality and can satisfy
customer needs and wants in most effective manner. It is retail company that is why it gives core
attention to customer satisfaction because without satisfying clients it can not survive in market
place for long time period. In present time, this company have changed its pricing policy so that
it can offer its products and services to middle class people as well. There are some other aspects
of research which are follows as under:
Research design: It involves those strategies which provides appropriate guidelines and
directions to researcher which helps him in gathering required data or information. Also, these
strategies helps in evaluating effectiveness of data and facts (Young, 2013).
Research approach: It provides various theories by which research can be conducted in most
effective and systematic manner. Researcher should select research approach as per the topic and
requirements.
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Research sample: It is divided into two parts which are probability and non-probability. For this
research report, probability method has been chosen in which 50 respondents has bene taken for
sample size.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1 Is digital technology is beneficial for Wilkinson?
A. Yes
B. No
Q.2 Will digitalisation help Wilkinson in accomplishing its desired goals and objectives?
A. Yes
B. No
Q.3 Do digitalisation plays significant role in business enterprise?
A. Yes
B. No
Q.4 Way in which digital technology influence impact on Wilkinson?
A. By increasing number of customers
B. By increasing sales
C. By maximising market share
Q.5 Do Wilkinson needs to make changes in its current tools and techniques of production?
A. Agree
B. Moderate
C. Disagree
Q.6 Do you satisfied with the method of Wilkinson of storing information?
A. Yes
B. No
Q.7 Your opinions for further improvement in digitalisation process of Wilkinson.
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TASK 5
P5 Research and data analysis by using appropriate tools and techniques
Theme 1: Digital technology is advantageous for Wilkinson.
Q.1 Is digital technology is beneficial for Wilkinson? Frequency
A. Yes 35
B. No 15
INTERPRETATION: This diagram represents that 35 respondents out of 50 thinks that
digitalisation provides various benefits to company but remaining 15 does not thinks so.
Theme 2: Benefited of using digital technology.
Q.2 Will digitalisation help Wilkinson in accomplishing its desired goals
and objectives?
Frequency
A. Yes 45
B. No 5
10
Yes No
0
5
10
15
20
25
30
35
40 35
15 Column B