Fly Buys Case Analysis Report - Strategies for Business Growth

This report presents a case analysis of Fly Buys, a loyalty program, exploring various growth strategies. The analysis includes an examination of the pros and cons of expanding the loyalty program, developing an app, and marketing initiatives. The report concludes that developing an app is the most suitable strategy for business growth, as it enhances user convenience and engagement. The report also provides insights into the implementation of this strategy, including app development and user notification. The report references sources to support the analysis and recommendations, providing a comprehensive overview of the business's growth potential.

Running head: MINI CASE ANALYSIS
MINI CASE ANALYSIS
Name of the Student:
Name of the University:
Author Note:

MINI CASE ANALYSIS 1
Executive Summary:
Fly Buys loyalty card has increased popularity in the market. The business can be expanded
by developing an app or by expanding the business to other regions. App development would
be the best solution that would make it easier for the consumers to use the loyalty card.
Developing an app is easier compared to other growth strategies.

MINI CASE ANALYSIS 2
Contents
Introduction:...............................................................................................................................3
Growth solutions for Fly Buys New Zealand:...........................................................................3
Pros and cons for your listed solutions:.....................................................................................3
Best suitable solution:................................................................................................................4
Conclusion:................................................................................................................................4
References:.................................................................................................................................5

MINI CASE ANALYSIS 3
Introduction:
The aim of the report is to propose the best suitable growth strategy for Fly Buys New
Zealand. The report shall also highlight the pros and cons of the proposed strategy.
Growth solutions for Fly Buys New Zealand:
The loyalty bonus card has gained much popularity in the market; below are the three
ways that can act as growth solution for Fly Buys:
i. By developing an app: In the age of smart phones and apps, availability of the
same benefits can act as a growing measure for this business. This is also an
innovative approach (Flybuys.co.nz 2017).
ii. By expanding its loyalty programs: Although it has gained much popularity in
New Zealand, it is recommended to expand its activities in other parts of the
country as well.
iii. By developing a simplified way of registering and application: By the means of
marketing and promotion, the popularity of the card can be made high when more
people can actually register for the card.
Pros and cons for your listed solutions:
Pros:
i. The availability and reaching out to the consumers will become easier and
convenient with the development of the app.
ii. Users will also find it easier to use the card or the app (Ritter and Andersen 2014,
pp. 1010).
iii. Marketing will increase the popularity of the entire loyalty program.
Cons:
i. The apps might raise question on the privacy of the users.
ii. Marketing and promotion might end up in huge cost to the company.

MINI CASE ANALYSIS 4
Best suitable solution:
From the above mentioned solutions, developing the app and making things virtual
and handy is the most desirable factor than can be applied as a part of the growth strategy of
the business.
In order to implement it, it is required to develop an app by using app developing
software. This app should be made available in the various app download stores for iStore
and Android phones (Grant 2016). Moreover, the existing consumers can be made aware of
the availability of same by sending personal messages or mails to them.
Conclusion:
With the analysis, it can be said developing the app would be the best suitable
criterion for the growth of the loyalty card.

MINI CASE ANALYSIS 5
References:
Flybuys.co.nz 2017 Welcome to Fly Buys! Available at: https://www.flybuys.co.nz/
[Accessed on: 20-8-2017]
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Ritter, T. and Andersen, H., 2014. A relationship strategy perspective on relationship
portfolios: Linking customer profitability, commitment, and growth potential to relationship
strategy. Industrial Marketing Management, 43(6), pp.1005-1011.