Westcliff DBA Program: Strategic Plan for Online Business Presence

This report presents a strategic plan for a small business to establish an online presence in addition to its brick and mortar system. The plan outlines tasks such as creating a content platform, implementing search engine optimization (SEO) strategies, building email marketing campaigns, utilizing social media platforms, and using online advertising through Google Adwords. The plan also includes creating mobile-friendly options for viewing the online content. The strategic initiatives are designed to enhance visibility, establish the brand, increase reach, and improve customer engagement, ultimately supporting the business's growth and competitive advantage. Desklib offers a variety of resources, including similar assignments and past papers, to aid students in their studies.

Running head: MANAGEMENT
Management
Name of the Student:
Name of the University:
Author Note:

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Question -A Need to Create an Online Presence in Addition to Brick and Mortar System
A small sized business will definitely have more benefit through creation of online
presence in addition to the brick and mortar system. Creation of an online presence will not only
help in enhancing the visibility, establish the brand and enhances its reach. Besides, the online
presence will help the business in staying in touch with customers round the clock (Halligan &
Shah, 2014). An online presence will also help the business in surviving competition (Taneja,
Pryor & Hayek, 2016). Thus, in order to achieve this, the company needs to adopt the following
strategic plan:

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Plan Task Person Responsible Time of Completion
1. Planning for a
content platform
The content platform
can be created with
the help of tools like
the Google Alerts,
Trackur, TweetDeck,
Sprout or Radian 6
Member of the
Technical Team
1 Week
2. Planning for
organic search engine
optimization (SEO)
1.Producing an
educational content
rich in keywords
2. Make the on page
elements like the
URLs, blog titles,
subtitles and the
internal links work for
the business
3. Drawing in links
from the other sites
like Slideshare and
YouTube.
SEO team 2 Weeks

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3. Planning for Email
Marketing
1. Choosing an email
service provider such
as GetResponse,
Constant Contact,
MailChimp , AWeber
or Infusionsoft
2. Building email
capture forms
3. Offering weekly
newsletter
Technical Team
Expert
1.5 weeks
4.Planning for Social
Media Marketing
1. Use of CRM tool
for managing the
social profiles of the
customers
2. Building profiles in
various social media
platforms like
Facebook, Twitter,
Google + and many
more
Technical Team
Expert
2 Weeks
5. Planning for Online
Advertising
Updating the options
for pay per click
advertising through
Technical Expert 2 Weeks

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Google Adwords
6. Planning for using
mobile devices
Creating a tablet and
mobile friendly
options for viewing
like Tekora, GoMobi
and WPTouch,
Technical Team 1.5 weeks

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References:
Halligan, B., & Shah, D. (2014). Inbound Marketing, Revised and Updated: Attract, Engage, and
Delight Customers Online. John Wiley & Sons.
Taneja, S., Pryor, M. G., & Hayek, M. (2016). Leaping innovation barriers to small business
longevity. Journal of Business Strategy, 37(3), 44-51. doi/abs/10.1108/JBS-12-2014-
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