Planning for Growth: Unit 42 Report, Nescot College, 2019/20

This report provides an evaluation of growth opportunities for Ben's Bakery, analyzing key considerations such as competitive advantage, new products, risk mitigation, technology exploitation, and collaboration. It applies Ansoff's growth vector matrix (market penetration, product/service development, market development, and diversification) to assess potential growth routes. The report also explores potential sources of funding, including bank loans, angel investors, and crowdfunding, discussing their benefits and drawbacks. The analysis incorporates the Boston Consulting Group matrix and McKinsey Matrix to assess the company's strategic position. The report also considers the impact of Brexit on the business, and the importance of innovation in the bakery. It also outlines the importance of market penetration and the advantages of this strategy for Ben's Bakery. The report concludes by emphasizing the importance of financial planning and strategic objectives for business growth.

PLANNING FOR GROWTH
Evaluation of growth opportunities
The businesses in the market must choose
their approaches effectively and improve in
the market which is going to make the
overcome the competition and the situations
which might occur in the market. Ben’s
bakery has selected a very strong strategy for
them to operate in the market. It is after
analysis with the help of McKinsey matrix,
Boston consultancy group matrix and Ansoff
growth matrix the company has made a strong
place in the market for them.

Boston consultancy group matrix
From time to time this matrix is being used whenever the company wants to get a strategic position in the
market. This is good for the portfolio and for the organizations to be able to expand themselves in the new
markets which are going to help the organization to get a competitive advantage. There are four categories
which are present in this matrix which are dogs, cash cows, question mark and stars and the further report is
going to analyse Ben’s bakery on this matrix.
McKinsey Matrix
The competition present in the market will have to be analysed so that the
organization can make the future plans accordingly which is going to
make the company have a stable economic factor and market share is
going to be strong. There are strategic and promotional methods which
are being used by businesses in the market in order to make a place for
themselves. There is a lot of attractiveness in Ben’s bakery which can get
in the right customers and make the productivity and operations of the
organization increase which is going to be profitable for the organization
in the market.

Ansoff Growth Matrix
There have to be right decisions which have to be taken by businesses in the market in order to be able to get
in the right opportunity for the business. Ben’s bakery has selected a very good model for them in order to be
able to expand in the future and have a strong base for them in the current market as well.
Various sources of funding
There are a lot of changes which the businesses in the market have to get in so that they can have a strong base
for themselves. The competition in the market is increase and so are the needs and demands of the customers
which will have to be maintained in the market. Ben’s bakery has got in a lot of innovative and inventions in
the products and services so that they can get a competitive advantage but for that the organization will need a
fund so that they can make the changes and make the customers satisfied. Promotions will have to be done for
the new products or improvement in the products which is why there has to be an effective measure which
must be analysed for raising the right fund.

NOTES
Dogs
The businesses which have a strong growth in the market come under this category which will have to be well
maintained so that the company can get a competitive advantage. It is due to Brexit that a lot of businesses have come
under this category and since Ben’s Bakery is online they have been able to have a stable customer base in the market.
Cash cows
This category is in the market to get a high profitability in the market and these businesses not even put in a lot of
investment in the organization. There have to be good products and services which have to be present in the organization
and Ben’s bakery is having a good interior in which the organization has invested a lot therefore this category does not
include Ben’s bakery.
Question mark
The rise of the businesses which fall under this category is low because they have a small market share in the market
which is not good for a long run. Brexit has made a lot of organization have limited profitability and they come under this
category which is not good for a long run.
Stars
Ben’s bakery comes under this category because they have a high growing opportunity in the market and the company has
also established right customers for themselves. These businesses will be able to grow further in the market because they
have built a strong base for themselves in the market which is a very essential factor.
Competitive strength of business unit
It is according to the competition in the market the further decisions are built so that the company can fulfil the
demands and needs of the customers and get competitive advantage. There are a lot of tools and strategies which are
present from which the company has to pick up the best one for them.
Industry attractiveness
There are a lot of products and services which are very good of Ben’s Bakery which can get in the right customers in
the organization. The trends, demands and needs of the customers are changing which have to be followed and modified in
the bakery as well so that they can have higher satisfaction level of customers and higher profitability.
 Market penetration
Existing product in existing market is not going to get in a growth opportunity for any business. There has
to be a good strategy for the portfolio and standards of the company to be able to get in loyal customers. For
new businesses this is a very effective strategy.
 Product development
There is a new product but the market is existing which is going to make the company have a strong base
for themselves. The company will be able to take the right feedbacks from the customers which can help the
company get improvement for the further expansion. There are unique ideas which can generate in the market
and the company is going to have higher opportunities.
 Market development
Existing product being launched in a new market is a very safe method and strategy which can be used by
businesses to be able to expand and get a competitive advantage in the business. There is a trust which is
present in the existing product which is why this is an advisable strategy.

 Diversification
There are a lot of risks which are involved in this strategy which is why Ben’s Bakery would not opt for this since
there is a new market and new product which is being launched. The company will have to take lesser risks and get a
strong portfolio for themselves to be able to expand themselves.
Ben’s bakery would opt for Market penetration because that would be the easiest and best method for the company to
be able to capture the market. Innovations and inventions also can come in the bakery effectively and efficiently.
Bank loans
This is a very legal way of getting the funds in the organization and these funds have to be paid back on time and also
with interest. If the loans are not paid back then the bank has the right to take away the assets and the authority over the
business. The business which is opting for this loan source will have to be very certain about their decisions and methods
they are using in the market so that they can have a stable economic factor. Ben’s bakery has been able to have a stable
economic factor for them but they will not opt for this funding source because they would not want to increase the risk in
the market and to get a balance this option is not suitable for the company. The benefit from this source is going to be that
the company will not loss their control over the organization which is a very good factor.
Angle investors
There are large organizations which are present in the market which are having high profitability which is due to long
experience and investments they have made. These businesses want to invest in businesses which can grow in the market
or getting innovation in the services and products to get a competitive advantage. The small businesses can lose their
control and monitoring to these large organizations which is not a good factor for the company. There are going to be a lot
of conflicts as well which is not at all good for performance level or standards of the organization and Ben’s Bakery has a
vision of expanding themselves. There are innovations and inventions which are being done in Ben’s bakery but the
company does not have a good experience in the market to be able to make a better performance which they can gain from
this large organization.
Crowd funding
This founding source is not going to make the company lose their control and is only done by those organizations
which have been able to successfully make their place in the market. The company will have to establish themselves for a
strong portfolio so that the customers are ready to invest in this organization. There are feasts and other events which can
be hosted by the bakery so that they can get in the right funds for further functioning and expansion in the market. The
organization will have to establish themselves a strong customer base so that this funding can be used in the organization
which Ben’s Bakery is trying to gather for themselves. This is the safety funding source which Ben’s bakery can have
because the services and products of the bakery are maintained and the organization has been able to make a strong base
for themselves in the market.
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