Marketing and Financial Strategies for Business Growth: A Case Study

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Title of Formal Document
in Initial Capital Letters
Name of Author 1
Name of Author 2
Name of Author 3
Name of Author 4
Department
Institution
Date

Summary
The understanding has obtained where the need to make proper planning has been determined.
The need to manage and plan the strategies and techniques to meet the management and market
needs has been understood. The budget is highly needed to be planned and executed effective as
with the assistance of this the firm could be managed and handled in the well and systematic
manner.
ii

Contents
Title of Formal Document in Initial Capital Letters............................................................................i
Summary..................................................................................................................................ii
1st Rollover – 02 December 2018, 23:59 pm (Sun).............................................................................4
2nd Rollover – 09 Dec 2018, 23:59 pm (Sun).......................................................................................5
3rd Rollover – 16 Dec 2018, 23:59 pm (Sun).......................................................................................9
4th Rollover – 23 Dec 2016, 23:59 pm (Sun).....................................................................................12
5th Rollover – 30 Dec 2018, 23:59 pm (Sun).....................................................................................15
6th Rollover – 06 January 2019, 23:59 pm (Sun)...............................................................................18
7th Rollover – 04 Dec 2016, 23:59 pm (Sun).....................................................................................21
8th Rollover – 04 Dec 2016, 23:59 pm (Sun).....................................................................................23
The overview of the gameplay:.........................................................................................................25
Conclusion:........................................................................................................................................29
iii

1st Rollover – 02 December 2018, 23:59 pm (Sun)
Meeting Title: Year 1 –2019 marketing and production strategy
Meeting called by Zia ur Rehman
Meeting Date: 26/11/2018 Meeting time 09:00
Meeting Location Sydney CBD
Attendees Nawaz,Mehboob | Irfan,Muhammad | Anwar,Babar | Rehman,Zia Ur | Afzal,Zeeshan
Agenda Topics: Price of product & Budgeting advertisement and PR
Discussions
There is an essential and vital role of price of product as well as the budgeting advertisement &public
relation in every business. The sales and opportunity to attain increased profits are very high therefore it is
important for the management to invest money in this area. The segmentation id the pricing strategy is
very helpful for the business to get grow and develop.
Conclusions
From the analysis, it has been understood that the pricing has to keep on a rational basis. The company
has reached to a decision as below-
Retail Price: $740
Production: 24,600
Total Product Advertising: $ 3,600,000
Total Product PR: $1,100,000
Action items Person Responsible Dead line
Product, Marketing cost & Price Zia ur Rehman 02/12/2018
Year 1 2019 Key reports
Shareholder Value (SHV)
The shareholder value set was $12.70. RE 2 the highest shareholder value 12.81.
Change in shareholder value was 14%, and the lowest change of the Firm6 was of 1.5% and the highest
was 15% for the RE 2. Firm6 has the lowest shareholder value that is of 10.97 because of which 2nd place is
getting obtained.
4

Sales and Profit
The price is $740 is set or the product. Retail sales in the year 2019 were $18,217,320 the profit after tax
was $675,723. Total available shares were 1,000,000 and earnings from each per share were $0.676.
Total product Advertising and PR
Paid amount was $3,650,000 for the expense related to advertisement (2019).
Amount paid for a total product for PR was $1,100,000.
The percentage for Product awareness was 36%, and PR was 18%.
2nd Rollover – 09 Dec 2018, 23:59 pm (Sun)
Meeting Title: Year 2 –2020 Develop strategy and Brand
Meeting called by Nawaz, Mehboob
Meeting Date: 05/12/2019 Meeting time 15:00
Meeting Location Sydney CBD
5

Attendees Nawaz,Mehboob | Irfan,Muhammad | Anwar,Babar | Rehman,Zia Ur | Afzal,Zeeshan
Agenda Topics: Marketing and Branding Expenditure
Discussions
The retail margin as well expenditure of branding is considered to be modified because of the decisions
made based on the previous year.
Conclusions
The effect of brand awareness is very high on the decision-making process of the customers. The major
concern is planned to be done on brand awareness as the advertising campaign. The consideration here is
to manage and handle the operation and to maximise the profits. The retail margin will we-
Product shop max 25%,
Sports stores max 25% and
Discount store 25%.
Retail Price: $763
Production: 26,496
Brand Advertising: $1,200,000
Brand Awareness Index: 40%
Total Product Advertising: $3,650,000
Total Product PR: $1,100,000
Action items Person Responsible Deadline
Branding and Retail margin Irfan, Muhammad 09/12/2019
Year 2 2020 Key reports
Shareholder Value (SHV)
The shareholder value is $18.19 which is ben increased from the previous year. RE 2 Company has highest
SHV that is $18.73 which is leading in the market.
Med is increasing its SHV till $17.83 so that it can beat the needs of the SHV that is $9.84.
Change in SHV from last year
6

The management has been done to make an increase in SHV to 43.2%. RE 2 firm is attaining highest returns
as compared to last year that is 46.2% and the lowest Change made is 16.9%.
Sales and Profits
Retail sales is $21,985,082 for the year 2020
Profit after tax will be $2,726,132
Unit Sale Price
The company is providing the inexpensive and feasible items to the customers after the changes made in
the retail price that is of $763 with this the company can be able to attain the competitive benefits
effectively.
Demand Forecast Accuracy
26,496 units were the production because of the available opening stock. The forecasting made for
demand showed an accuracy of 92%
Total Product Advertising
$3,650,000 was the expenditure made for the product advertisement activity. This is one of the best action
that the company can take to draw in attention of the customer's ad to raise the profit ratios.
Total Product PR
The magazines are the best option that could be used by the company for its public relations. The
investment has made of $1,100,000 on it.
7

8

3rd Rollover – 16 Dec 2018, 23:59 pm (Sun)
Meeting Title: Year 3 –2021 developing a new product
Meeting called by Zia ur Rehman
Meeting Date: 14/12/2018 Meeting time 18:00
Meeting Location KOI Market street
Attendees Members name
Agenda Topics: Capacity, efficiency, Quality & Debt
Discussions
It is very important to make consideration of the brand advertisement process. The position of the profit of
the firm is average. Hence it is important to focus on the budgetary plan. As to launch the new product in
the market, the money reservation is ben planned and proper use of available resources is a need.
Conclusions
Retail Price: $788
Production: 30,997
Brand Advertising: 1,200,000
Brand Awareness Index: 51%
Total Product Advertising: $ 3,650,000
Total Product PR: $1,100,000
Capacity expenditure: 0
Efficiency expenditure: 1,250,000
Quality expenditure: 1,500,000
Action items Person Responsible Dead line
Managing wastage and quality Mehboob 16/12/2020
Year 3 2021 Key reports
Shareholder Value (SHV)
9

The share value will be increased to $21.89 and RE 2 firm is still leading and the highest SHV is $22.58. The
Med firm increases its value and its SHV is $21.68. it is bveating the healthy needs and requirements to
$6.37.
Change in SHV from last year
We have tried to handle the modification made in SHV as compared to the previous year that is of 20.3%.
The highest change that took place is 21.6%. Healthy needs have the lowest change ratio that is 35.3%.
Sales and Profit
Retail sales is $25,561,144
Profit after tax is $2,543,265
Retail Price
The retail price that got changed is $788; this is a very favourable amount in the respective year because of
this the competitive benefits could be able to get obtained effectively.
Demand Forecast Accuracy
The estimated production is 30,997 units in the respective year. The demand accuracy has been seen to be
96% which is a favourable sign 0% was the accuracy of healthy needs.
Total Product Advertising
The expenditure made on the television was as similar as of the previous year which is effective, and there
is a supportive outcome attain from this method.
Total Product PR
As the attained understanding it ha seen determined that the investment in magazine promotion as it has
been found to be very effective and suitable for creating awareness, the investment made $1,100,000 in
PR.
Brand Advertising
10

The launch of the new product is planned which is needed to be get done effectively. For it, there is a high
need to make the promotional act to create awareness in the market. $1,200,000 will be the amount that
will be considered and focused by the organization to consider effectively and appropriately to deal the
market benefits and other growth opportunities.
Efficiency and Quality expenditure
The strategies and plans were also made for which $2,750,000 amount has been invested; his will help in
minimising the wastage and to increase the satisfaction level of the client.
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4th Rollover – 23 Dec 2016, 23:59 pm (Sun)
Meeting Title: Year 4 –2022, launch a new product
Meeting called by Muhammad
Meeting Date: 21/12/2021 Meeting time 18:00
Meeting Location Market Street
Attendees Nawaz,Mehboob | Irfan,Muhammad | Anwar,Babar | Rehman,Zia Ur | Afzal,Zeeshan
Agenda Topics: Capacity Planner and New Product
Discussions
From the understanding and the learning attained from the previous year, it has been understood that a
new product is needed to be launched appropriately. The decision was made in the improvement of the
product which is very important and essential to be managed and handled.
Conclusions
Development expenditure: $2,000,000
Product Launch Expenditure: $1,000,000
Brand Advertising: $1,200,000
Brand Awareness Index: 57%
Total Product Advertising: $3,650,000
Total Product PR: $3,700,000
Capacity expenditure: $2,500,000
Efficiency expenditure: $1,550,000
Quality expenditure: $4,500,000
Equity Repurchase: $2,190,000
Dividend: 0
Action items Person Responsible Dead line
Development and launching a new product Anwar,Babar | Rehman,Zia 23/12/2021
Year 4 2022 Key reports
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