Business Plan for Growth: Funding, Strategies, and Exit Options

This report provides a comprehensive analysis of business growth strategies, focusing on the Foxes cafe lounge. It begins by examining key considerations for evaluating growth opportunities, including PESTLE analysis, and justifies these considerations within an organizational context. The report then delves into Ansoff's growth vector matrix, outlining market penetration, product development, market development, and diversification strategies. It explores various potential sources of funding available to businesses, such as bank loans, crowd-sourced funding, venture capital, angel investors, and peer-to-peer lending, discussing the benefits and drawbacks of each. Furthermore, the report presents a business plan for growth, including financial information and strategic objectives for scaling up the business, incorporating SWOT analysis. Finally, it assesses exit or succession options for a small business, explaining the benefits and drawbacks of each option, concluding with a summary of the key findings and recommendations for sustainable growth.

Planning for growth

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
P1 Key considerations for evaluating growth opportunities and justify these considerations..................3
P2 Ansoff’s’s growth vector matrix.............................................................................................................4
P3 The potential source of funding available to business........................................................................6
P4 Business plan for growth and its include financial information and strategic objectives for scaling up
a business................................................................................................................................................8
P5 Assess exit or succession options for a small business and explaining the benefits and drawbacks of
each options...........................................................................................................................................10
Conclusion.................................................................................................................................................12
REFERENCES..........................................................................................................................................12

INTRODUCTION
Planning for growth is important part for all business and its apply a vital role in the
Foxes cafe lounge company in the United Kingdom. Growth is essential factor for all successful
business and to achieve higher growth in their business. The Foxes cafe lounge is the small
business enterprise in the market and it is the best cafe in the world. This report includes analyze
the key considerations for the evaluations growth opportunities and justify the considerations
within an organizational context in the small business. The report will be highlighting the
opportunities and the Ansoff matrix by analyzing the various level potential sources of funding
available to businesses and discusses all benefits and drawbacks of each source. The report will
also make the inclusion of the aligning various financial information and strategies objectives for
scaling up a business in the market. At the end the report will have the asses the different
expanding the benefits and drawbacks of each potion for small businesses.
MAIN BODY
P1 Key considerations in term of evaluation of growth opportunities
The organization should have to consider various factors to evaluate their growth opportunities
such as:
Pestle analysis
It is include many factors political, economic, social, technological, legal and
environmental.
Political factor
Political factor has the factor which is effecting the cafe lounge with respect to high
standards. The cafe producing methods affect many political factors in the industry. This is
expending pressure for the business in term of the ethical, socially and economically responsible
in the market (Park and LaFrombois., 2019). This is reflected in the Foxes cafe lounge industry
by an increased demand and rising market value for suitable cafe such as certified cafe and fair
trade coffee. Many political factors affect the Foxes café lounge in the market. These factors
affect the Foxes cafe lounge.
Economics factor
The economic factor affects the Foxes cafe lounge and the effect o coffee is must
stronger. The greater difficulty of cafe production and trade so this is main factor affect this
business. The economics performance and development of all prospects of many developing
countries are largely depending on the commodity issue. The economic factor is main factor in
Foxes cafe lounge.

Social factor
The coffee market have the need to make the proper level of adoption to consumer
attitudes which can be considered as major affect the Foxes cafe lounge. People are more aware
of this social factor affect in the coffee. Consumers are becoming more health conscious which
makes coffee a less attractive choice and this are main factor fact the Foxes cafe lounge.
Technological factor
Technological innovation along with new innovation and creativity have been becoming
increasingly critical to have achievement of sustain competitive advantages. Technology is
expanding used to automate inefficient manual process in order to all contrail cost so this are
main factor is Foxes cafe lounge. Customer can take advantages of much new technology in the
market. Hi-tech equipment are using in coffee so it is easy for all customers in café market.
Technology is important factor in the Foxes cafe lounge.
Ethical factor
The environmental factor is impact on the positive and it is important that café and it sin
processing should be taken for all environmental needs. It is necessary for the economic
environment should be such as to encourage stability living standards for the population sin the
cafe so this are main factor for Foxes cafe lounge (Hollander., 2017). It is include many
financial services organizations in term of great dealing of attention to its social accountability
and the presence of environmental groups from instances these organization aware of all
responsibilities. Ethical is the main factor affect the Foxes cafe lounge.
Legal factor
The legislation is geared towards organizational behaviors and customer’s relations and
its affect the all rules and regulation is follow the Foxes cafe lounge. Many rule and regulation is
covered under this Foxes cafe lounge.
resources for café such as infrastructure, market position, budget and available
resources.
capabilities -. It makes adjustment for improve the long-term appeal of offering. Its
develop a new market strategy to increase mire people to chose all products.
core competencies. All new customers are identified by their geographical location for
new country.
innovativeness - as good supply chain is easily from adapted to suit a new geographic
market and product. This is main growth strategies in all market.

P2 Ansoff’s’s growth vector matrix
Every business is needed to evaluate growth opportunities entering into the new market.
The Ansoff’s matrix is a important strategy toll for helping the determine a growth strategy for
any business
Ansoff’s matrix is also known as product/market matrix and this approach offers for
growth strategies such as market penetration, product development, market development and
diversification. It helps to identify that risk a particular growth strategy and it is main toll from
marketing strategy. This matrix is examining a company’s existing products and market. The
Ansoof matrix presents the market and product choice available to the organization.
The four growth strategies are:
 Market penetration
 Market development
 Product development
 Diversification
Market penetration
This is sell and purchase of the same products to existing customers by expanding with
the help of new ways to expand customer’s loyalty and growth for al customer lifetime values.
This is main growth strategy of market (Sell, Guo and Keyser., 2018). Its improve in all odder
process and making easier for all customers for expand there business. It makes adjustment for
improve the long-term appeal of offering. Its develop a new market strategy to increase mire
people to chose all products.
Market development
Market development is main growth strategy in market and the best approach is to attract
new customers to all existing products in market. All new customers are identified by their
geographical location for new country. All channels are understood for all market under
development of marketing strategy. It’s essential to have the determination of the untapped
demand regarding the products which can support for development of market.
Product development
Product development have been the essential marketing strategy by having the creation of
a new products or variations of all products to sell to all present customers in market (DODDS,
DIMANCHE and SADOWSKI., 2018). The organizations can look in ways to enhance the
products improve and new development may be influenced by customers feedback. The product
envelopment is main part for all marketing strategies.
Diversification

This is highest risk strategy fro its sealing a new products into the new markets. Marking
under good strategies marketing consultant can help the business for infrastructure and skills to
support in these strategies. Diversification can work is well if the business already the
foundations in place such as good supply chain is easily from adapted to suit a new geographic
market and product. This is main growth strategies in all market.
Business that uses the Ansoff’s matrix and it is determining the best strategy for
expanding the market sell (Rahman and et.al., 2018). It is determine which of this are beast for
business and it will expends on a number of variables such as infrastructure, market position,
budget and available resources. All marketing professionals are advice that the Ansoff’s matrix
is used for business needs to improve or adjust the existing offering or venture into the new
markets.
P3 The potential source of funding available to business
An organization can arrange their fund from various sources such as:
Bank loans
Banks loans are conventional business sources funding. This types of funding are
generally easier to find and meet with as bank to discuss a loan and too identifies the potential
ventures capitalists. This is essential potential sources of funding available to all organization.
Bank will needs to see detailed cash flow projections in business before a considering a loan.
Benefits
Banks offers a many range of funding amounts and payback options to fit all needs.
Drawbacks
Bank loan are very difficult to obtain (Kempenaar and et.al., 2016).
The financing options can be very difficult if the lack of knowledge or experience.
Crowd-sourced funding
This is main potential source of funding available to business. This types of funding is
crowd-sourcing and this funding from hundreds small investors. Each investor much only a mall
contribution. Crowd-sourced funding can actually run a catch video or a products idea that
strikes people as cool can be enough to get a funding campaign in gear in market. This is
important potential source of funning in business.
Benefits
It can be a fast way to raise finance and no upfront fees.
Investors can track all progress and it may help to promote in brand through their networks.

Drawbacks
All failed project risk damage of the reputation of the business.
Venture capital funding
Much business that venture capital funding is the key to their business success. Ventures
capital is professional and that are all about the money. Venture capital provided for an equity
stake for gaining more level of potentially high growth business. This have the best know and
most innovative business in the United Kingdom.
Benefits
Venture capital can invest a large amount at once and it is provide expertise and it’s helping in
growing and existing in business.
Venture capital is funded brings instant all credibility in business.
Drawbacks
Venture capital are about the money and will take necessary steps to see a return on their
investment and it’s including ousting from own company (Zhou and et.al., 2017).
Angel investor
Angel investor is wealthy individuals and who will give an entrepreneurs financing in
exchange for an s sheared of equity in the business. angel often is time works in organized
groups and that deal or invest with each other so this are main potential source of funding in
business.
Benefits
Angel’s investor has experience in the all industry and it is helpful guidance to their network.
Angel is less rigid so it is more flexible business agreements.
Drawbacks
It can be focused to have degree of control in company and high risk nature of angel investing.
Peer to peer lending
Peer-to-peer lending enables to all individuals to obtain lands directory fro other
individuals. It is also known as social lending and crown landings. Peer-to-peer lending is
connects borrowers directly to all investors. Peer-to-per lending companies offer many services
online and to operate with lower overhead and provide beast survives more cheaply than

traditional finance institutions (Kumar., 2016). This is important potential source of sniffing in
business.
Benefits
Competitive interact rates for all borrower with excellent credit.
No repayment penalties.
Drawback
Loans are not available in five states.
Low loan maximum in this finance.
P4 Business plan for growth and its include financial information and strategic objectives for
scaling up a business
Vision
To increase the organization’s turnover 20% within 6 months.
Mission
To develop a unique place where visitors can comfortably socialize with each other in relaxing
environment.
To reduce our customer’s stress by allocating piece of mind thorough friendly customer service,
great ambiance, high quality products and services and convenient location.
Objectives
Become a one of the most likable and famous hotel in the United State.
Maintain a 70% gross margin.
To enhance the growth of the café a very high level.
SWOT analysis
This includes strength, weaknesses, opportunity and threats.
Strengths
The Foxes cafe lounge is much strength and it is sealing unique sealing products of café
in the market. It is the largest café in the world and the main goals of the strength section is to
highlights positive qualities relating to the café staff so this are main strength of Foxes café.
Strength could be that are ell trained staff in the café and customer keep regulates coming in the
café.

Weakness
Foxes cafe lounge is main weakness is high competition from the many café and this are
main part of Foxes café lounge. This are main weakness of Foxes café lounge are the places
where the cafe falls shorts and it is include many flaws in company culture, poor training
practices and financial limitations (Colantoni and et.al., 2016). The weakness section of a
SWOT analysis is critical eye of the Foxes café lounge and highlights the cafe shop’s
shortcoming. Much weakness is affected in the Foxes café lounge.
Opportunity
Opportunity is main point of Foxes cafe lounge and it is include many opportunities such
as high growth market and rational political scenario in the market. Opportunity is the external
factor that can allow growing Foxes café lounge. Social and financial trends related to the current
and potential café customers to create opportunities in the market.
Threats
Foxes cafe lounge is include much threat and its affect the society. Threat is the
[potentially dangerous marketplace condition stat the café has no control over so this are main
factor affect in Foxes cafe lounge. The major threat includes the unfavorable, market
conditioned and strict government policies. The three section of a Foxes café lounge is SWOT
analysis must discuss important financial and social trends the endanger the café as well as the
well-Bering of other competitors in the market.
Marketing mix for Foxes cafe lounge
Marketing mix include product, pricing, place and promotion so this are main impact on the
Foxes cafe lounge.
Products
The product is initial decision of the Foxes cafe lounge and this is main point of
marketing mix. It is offers services as well as products to all customers. This are main factor fro
Foxes cafe lounge in the market (Zhou and et.al., 2017).
Pricing
This is important factor in Foxes cafe lounge and all customers purchase decision is
affect the pricing structure of business. This strategy is to charge lower than competitors to
poses a greater market share. Price is main factor affect the Foxes cafe lounge. Pricing is a main
element of marketing mix.
Place

Place is the important part of the Foxes cafe lounge and effective distribution channels is
sure that goods and services are delivered to an agreed location and this are essential point of
marketing mix.
Promotion
Promotion is the mean by which consumer are named aware of the available services and
product in the Foxes cafe lounge. Advertising is the important aspect of the marketing mix.
Competitive analysis
Competitive analysis is a strategy is identifies the major competitors in the market and all
research their products and marketing strategies. A competitive analysis is help from competition
work in the markets. This analysis is important for the marketing and it is affected by many
factors. It is identifying a competitors and evaluation their strategies to determine the strength
and weakness of relative services or product in the market.
STP process
Segmentation, targeting and positioning is a main strategies approach in modern
marketing and it is important for the Foxes cafe lounge (Rudolf, Kienast and Hersperger., 2018).
STP focuses on the identifying a most valuable segments and creating a marketing mix for this
positioning strategy in the market.
Segmenting
Segmenting is the breaking up the markets into smaller segments as it have the incalsuion
of strategies include lifestyle, geographic and behavioral process in the market. This is main part
for small business. Lifestyle segmenting means customers hobbies and interest towards Foxes
cafe lounge.
Targeting
Companies are focus on market segment at the time of marketing and campaigns. Market
is the most attractive form of profit and it is long term potential is usually in the market for small
business. Factor including size of market, growth potential and much opportunity in targeting in
the market.
Positioning
Positioning is the company wants the targeted market to perceive its product ion the
market. Many qualities is used to differentiate include services, unique features, safety, reliability
and low cost so this are main factor if affect the Foxes cafe lounge in the market.
finanacial performance

year 1 year
2
year 3
sales 6,492 6816 7,157
COGS 230,1 2,590 2,719
kitchen
expense
3600 40,00 4,500
total sales 10,092 9,406 14,376
expenses 1,860 1800 1,700
payroll 810 320 760
sales and
marketing
240 240 320
depriciatsion 600 660 720
kitchen
utilities
279 150 355
taxes 800 150 950
interest 400 200 850
total
expense
4,989 3,520 5,655
profit 5,103 5,886 8,721
P5 Assess exit or succession options for a small business and explaining the benefits and
drawbacks of each options
Liquidation
This is the close up business and sells the asset in exit strategy. For all small business
especially those that are dependent of the performance of a single individual. This is main exit
business exit strategy for small business.
Benefits
It is simple proceeds.
The business can be wound up very firstly and it’s depending on the sale of assets.
Drawbacks
Liquidations are type lowest return on all investments to the business owners (Gounaridis,
Chorianopoulos and Koukoulas., 2018).
Creditors have the first claim on fund from the all assign is sales.

Benefits
It may allow for you keep a hand in the business in an advisory.
Its am a smooth transition by growing a family successor.
Drawbacks
Family member may not have the new skills to take over the business so this is main
disadvantage.
Developing a family succession plan can be enormous very difficult.
Sell business to managers and employees
Business re sealing to the managers and employees and its may interested in buying
business
Benefits
It may allow for keep a share of the business and stay on in an advisory capacity.
It is arranging a long-term buyout by employees and it is increased loyalty towards staff (Lê and
et.al., 2016).
Drawbacks
Clients may not all approve of new management in business direction.
Employs nay not be suitable to take over the business.
Sell the business in the open market
This are the most important strategy options of small business and it is a certain pointy in
time, when he is ready to retire the small business owners pots the business up for a sale a certain
price.
Benefits
goodwill and assets can be incorporated when valuing the business for sale.
A profitable business should be attractive to seller and buyer (Litman., 2016).
Drawbacks
Business can be very difficult to value and the sealing price may be lower than expected.
So these are main assess exit or succession options for a small business and explaining the
benefits and drawbacks of each option.