Business Plan and Growth Strategies: KTA Group T/A Worleys Analysis

This report provides a comprehensive analysis of growth strategies for KTA Group T/A Worleys, a used car dealership. It begins with an examination of key considerations and suitable frameworks, including Porter's Generic Model and PESTLE analysis, to identify opportunities for competitive advantage. The report then evaluates growth options using the Ansoff growth matrix, recommending product development as the most appropriate strategy. Furthermore, it explores potential funding sources for business expansion and develops a detailed business plan, outlining strategies to achieve objectives. Finally, the report assesses exit options for small businesses, considering their benefits and drawbacks, and providing recommendations for implementation. The analysis covers market penetration, product development, and diversification strategies, along with an evaluation of political, economic, social, technological, legal, and environmental factors impacting the business. The report aims to provide a coherent business plan that demonstrates knowledge and achieves objectives successfully, including a critical evaluation of risk associated with each growth option and funding source.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Analyse various key considerations by justifying the growth and opportunities of suitable
frameworks..................................................................................................................................1
P2. Evaluate the growth and opportunities for business by using Ansoff growth matrix...........4
M1. Discuss prominent options in respect of growth which is useful in achieving the
competitive advantage.................................................................................................................5
D1. Critically analyse the prominent options for the growth which take into account the risk
of each option..............................................................................................................................5
TASK 2............................................................................................................................................5
P3. Determine the potential sources of funding which are available for business......................5
M2. Evaluate the suitable sources of funding and also opt effective source for the growth of
company......................................................................................................................................7
D2. Critically analyse the potential sources which are opted for the success of business..........7
TASK 3............................................................................................................................................8
P4. Develop a business plan........................................................................................................8
M3. Develop an appropriate business plan and also set out the potential strategies to achieve
objectives.....................................................................................................................................9
D3. Provide a coherent business plan to demonstrate knowledge and achieve objectives
successfully...............................................................................................................................10
TASK 4..........................................................................................................................................10
P5. Assessment of exit option for small businesses with its suitable benefits and drawbacks. 10
M4. Analyse the exit option for small business and contrast the options and make suitable
recommendations......................................................................................................................11
D4. Critically evaluate the exit option for small businesses and provide suitable
recommendations to support implementation...........................................................................12

CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Planning is considered as the strategic business activity which is enabled and developed
by business owner in order to plan and track the growth of business and its revenues. It also
allows the business activities to allocate their business functions and its limited resources in
order to describe its efforts which is useful in adapting changes and also make its suitable
difference from the competitor (Hu, 2016). At the time of doing planning, it bring many changes
with the functions of business in order to develop prominent plans and strategies. For this,
planning requires improvement and development of policies which is useful in determining the
risk factor which arises within business environment. In this report, KTA Group T/A Worleys is
considered which deals in offering used cars within its local area and provide good quality cars
and located in High Wycombe, Buckinghamshire. Moreover, this report is going to describe the
growth and opportunities of company with the help of using Ansoff model. Moreover, different
sources of funding is described for the growth and expansion of company and business plan is
developed which is useful in providing information regarding the finance and funds of company.
Lastly, exit plan is discussed with prominent benefits and drawbacks in context of business.
TASK 1
P1. Analyse various key considerations by justifying the growth and opportunities of suitable
frameworks
Business organisations use policies and plans in order to achieve desired goals and
objectives which is developed as a written document in order to provide suitable information
regarding the goals and objectives (Lambert and Oatley, 2017). Here, to attain competitive
advantage, KTA Group T/A Worleys can opt suitable strategic methods which are useful in
attaining profitability and sustainability for business. Here, two considerable approaches are used
that are Porter's Generic and PESTLE analysis which are discussed as under:
Porter's Generic Model: This framework is concerned with those activities that are
related with business and its operations which are quite narrow and wide. In order to achieve
competitive edge, it provide suitable benefits which are related with low prices to their potential
customers. Here, few strategies are discussed as under: Cost leadership: With the help of this strategy, company can become leader of their
dealing sector as opted strategy is helpful in improving the survival within the dynamic
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and frequent changing business conditions as it is useful in attracting more and more
customers (Park and LaFrombois, 2019). In regard of this, the target market of company
is quite wide as it offer their products at low market to become a leader. So, organisation
should maintain its cost as it is useful in attracting customers towards themselves and
acquire wider market. In terms of KTA Group T/A Worleys, they can opt this strategy by
reducing the prices and develop effective design as there are various methods like
innovative goods, appropriate and adequate production, outsourcing of products and
many more. Differentiation: This strategy is helpful in an innovative way as useful in attracting new
customers in order to target their competitors. So, to attain effective growth company
need suitable innovation which is useful and allows them to charge premium prices
according to themselves. As premium cost are helpful for them because it holds their
potential customers and reduces the switching criteria. In relation with KTA Group T/A
Worleys, it is quite effective for company to retain their customers and acquire new one's
also but it is also associated with risk as business surroundings are dynamic so,
organisation should have its control on the production process and actions. Focus strategy: It is divided under two categories in which first one is cost and another
one is differentiation. For this, many companies opt this strategy to acquire huge
customer base and also put emphasis on their target market which is depends on different
sections of society (Colantoni and et. al., 2016). For this KTA Group T/A Worleys,
focuses on the focus strategy which is useful in attaining competitive advantage and also
helps in gaining high customer base. Because of this, company attain growth in narrow
segment by developing wide range of products.
PESTLE Analysis: This framework is helpful in analysing the outside forces that
regulates in business environment and also examined by company to achieve success and for
this, market research is conducted for the benefits of an organisation (Daniels and Lapping,
2016). KTA Group T/A Worleys, can opt this strategy to analyse the outside forces which exist
in new market and various factors that are discussed as under: Political: This factor is helpful in analysing those policies which are influenced by
government and impacts the whole economy as it include trade, taxation and many more.
It depicts the political stability which include policies and strategies of company. For
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example, if fresh policies are strike in business environment and if government is not
stable then the revenues of KTA Group T/A Worleys gets influenced in negative manner
because of those policies. Economical: This element represents the economic performance of company which is
impacted by the profitability of company. Therefore, it is significant to analyse this
element before the contraction of business as it provide tough competition to their rivals.
By analysing the economic conditions of UK, expansion of business proves positive for
company as for this, KTA Group T/A Worleys does not face any kind of competition and
threat in their expansion which influences the purchasing actions of customers. Social: In this factor, organisation need to analyse the social factors and trends before
expanding its business and analyse new market segment, current trends, beliefs and so on
(Arzaghi and et. al., 2017). This factor is analysed with the help of suitable research and
in terms of KTA Group T/A Worleys, they need to determine buying behaviour of people
and current demand of products. Technological: This component is related with the technical factors and other
components such as R&D, innovation and many more as it impacts the operational
actions of business. For this, KTA Group T/A Worleys need to analyse various technical
factors before entering into new market area and also introduce its products according to
the innovative technologies. Legal: In this factor, organisation need to understand regarding the legal activities and
legislations that are allowed in the geographic area. In order to understand suitable laws
and legislations which impacts the entrance of company into new market area. For this,
UK government create many laws which are followed by KTA Group T/A Worleys and
company need to make that they operate their business functions under suitable
legislations.
 Environmental: This factor describe the surroundings of business environment which
relies under the environmental conditions and because of this, various environmental
protection act are developed which influences the business operations of company (Piro,
2016). For this, KTA Group T/A Worleys should follow prominent environmental acts
that are useful in developing good reputation of company in front of customers for the
success of company.
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P2. Evaluate the growth and opportunities for business by using Ansoff growth matrix
In order to determine the growth and opportunities of business, Ansoff model is used as it
is quite effective and provide suitable information regarding the market conditions. It is used and
implemented by many organisations in order to improve their reputation among their potential
customers and in respect of this, different strategies are discussed as under: Market Penetration: This strategy describe selling of current goods that are present in
the market. Here, penetration strategy is useful in developing effective opportunities in
respect of earning and gaining more profitability which is useful in acquiring more
customers from existing market (Sell and et. al., 2018). As due to this strategy, it also has
saturation point for which company need to develop specific strategies to attain desired
goals and objectives. So, to attain growth KTA Group T/A Worleys should effective
modifications in their strategies and policies which is helpful for them in achieve market
share as it put emphasis on the quality of products and concerning strategies. Market development: In this, existing products are launched at new marketplace which
describe the joy of gaining and achieving new market segment. Here, company target
various customers and their areas, which is useful in developing strategies in order to
attract large amount of customers (Gounaridis, Chorianopoulos and Koukoulas, 2018).
Due to this, company use effective frameworks in order to determine the suitable
opportunities and threats of different market. In terms of KTA Group T/A Worleys, they
need to target that area in which the services that are offered by company are not even
present. Product development: By considering this strategy, fresh products are sold in the existing
market as it is useful in achieving growth and success as because of this, it can surrogate
the operations of company. For this, effective information is collected in order to
determine the needs and taste of customers is investigation assist in saving cost for those
promotion which is not required to develop effective market image within the market. In
respect of KTA Group T/A Worleys has good image within the market area and also has
loyal customer base which is useful in terms of introducing and launching new product.
 Diversification: This strategy is associated with huge amount of risk by analysing from
all the discussed strategies as here market and products both are new. It is termed as the
expensive as it involve lot of market research and also determine the current market
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situations. It is helpful in analysing the purchasing behaviour customers before
introducing its goods in new marketplace (Baschat, 2018). For this, KTA Group T/A
Worleys can opt this strategy after conducting effective and prominent research and
analyse the need of launching of new product in fresh market area.
Therefore, from the all discussed strategies, product development is selected by KTA
Group T/A Worleys as because of this, organisation introduce its new products in existing
market to acquire that area. For this, Ansoff matrix is utilised to determine best opted strategy.
M1. Discuss prominent options in respect of growth which is useful in achieving the competitive
advantage
By considering the overall determination PESTLE, Porter's and Ansoff is conducted for
KTA Group T/A Worleys in order to understand the basic requirements of customers and make
sure the effective techniques in order to achieve competitive advantage for company. Menawhile,
these strategy carry risk factor with it as it need huge amount of investment for the launch of new
product in marketplace. Therefore, to eliminate risk factor, organisations need to organise market
research to analyse the primary requirements and needs of customers which is quite effective in
analysing the changing needs and preferences in order to continue the research for their
customers to achieve success and provide effective information concerning the new market area.
D1. Critically analyse the prominent options for the growth which take into account the risk of
each option
By determining the above opted strategy, it is analysed that product development is most
effective and prominent for company as it does not include more risk and quite free from risk
factor. For the development of products and services of company, situational analysis is
conducted which is useful in determining the effective factors in which company can regulate its
functioning and its expansion depends on that analysis (Dierwechter, 2017). Therefore, effective
strategy for company is to launch new product in existing market area in order to hold existing
customers and useful in attaining new customers.
TASK 2
P3. Determine the potential sources of funding which are available for business
Finance is considered as back bone of every organisation that is necessary for all
companies to have free flow and smooth functioning of its business operations together with
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facilitating better growth and expansion opportunity. The main sources of finance that can be
adopted by KTA group to have better planing for growth and to meet its financial requirements
are stated below together with their respective advantages and drawbacks:
Venture financing
It basically represent the form of private equity and financing that investors provide to a
new start-up company or business to promote better innovation and creativity thus, provide long
term growth potential to organisation (Perveen and et. al., 2017). Venture capital funding mainly
includes well off investors, financial institution and other investment bank. The advantages and
drawbacks lead by Venture financing in KTA group are provided below: Advantage- This method of financing provide a more easy way to KTA group secure
adequate amount of finance as identifying an investor or organisation for venture
financing is easy and less time consuming as compared with other modes. Disadvantage- The drawback of venture financing includes higher rate of interest
charges and other return as the big investment companies and financial institution
demands and charge higher return on their investment. Thus, making use of venture
financing to raise funds could limit the profit margin of KTA group.
Bank loan
It is one of the most common and widely used sources of financing as it provide most
authentic and secured source of financing for small and medium sized organisation (Grooms and
Frimpong Boamah, 2018). The main advantages and drawbacks of securing bank loan for KTA
group are stated below. Advantage- Funding through bank loan does not dilute the decision making power of an
organisation further all the conditions of loan and its repayment are properly sated in
form of a written agreement thus, provide high level of security. Further, banks also
provide moderate terms and conditions of financing as per the business capacity and
profitability of organisation. Thus, bank loan provide a more secure and authentic sources
of financing for KTA group. Disadvantage-The biggest drawback of a bank loan includes a larger number of
documentation, legal formalities and paper work that makes a it little difficult and time
consuming. Further, organisation also needs to keep some security or collateral with bank
in order to get loan that create a risk of loss of property or assets in case of any kind of
6

deficiency in timely payment of loan. Thus, procuring bank loan increase risk of loss of
property and higher paper work for KTA group.
Angel investors
These are mainly those individuals and organisation who are having spare cash and
monetary funds and are looking for a new or small business venture where they can invest their
amount in order to gain higher returns and profit (Rodríguez-Rodríguez and et. al., 2016). The
advantages and disadvantages of getting finance through angel investors in context of KTA
group are as follows: Advantages- The biggest advantage offered by angel investors is that it facilitates better
guidance in form of experienced and more professional investor that facilitate better
growth and achievement of objectives for KTA group.
 Disadvantages- The drawback associated with angel investors is that they mainly
demands for share in equity that dilute and reduce control of over ownership. Thus,
financing through angel investors lead to negative influence on decision making process
of KTA group through increases involvement of third party.
M2. Evaluate the suitable sources of funding and also opt effective source for the growth of
company
By analysing the above information it is concluded that angel investor are best suited for
company as in this, they have extra cash and funds in order to invest in new and small business.
It is quite effective because it include family members and other known instincts and also does
not consider lot of risk with it (Liang and et. al., 2018). Moreover, for the success and growth of
company many other factors are also effective such as bank loan, shares and so on but in terms
of small businesses, angel investors are more effective and they also provide proper support and
guidance in expertise manner to achieve growth and success.
D2. Critically analyse the potential sources which are opted for the success of business
Funds are considered as the important part of company in order to successfully launch
and run their business in an effective manner. In relation with KTA Group T/A Worleys, angel
investors are best suited and opted for them as it has many benefits for company. Here, these
investors does not charge interest on their offered capital because these shareholders and
investors are their known and also provide them expertise guidance in order to eliminate risk
7

factor and for this, company also has many option to borrow money like loans, shares,
debentures, reserves and surplus.
TASK 3
P4. Develop a business plan
Business plan is basically a written medicament that provided information about main
objectives and financial data of a company (Zheng and Lv, 2016). Following business plan are
made by mangers of KTA group to have better planning for growth of company.
Overview of company- KTA group T/A Worleys is located at High Wycombe,
Buckinghamshire, UK and deals in offering used cars and resale of cars in its local area. In order
to enhance its business operation and have better planning for growth, KTA group is now
planning to come up with a new manufacturing unit and looking to produce and develop some
electric vehicles. Thus, to gain more competitive strength and better position in business market,
following plan is prepared by mangers of KTA group to launch its new electric car.
Vision
The Vision of KTA group is, “To fulfil the demands of customers through providing
better quality vehicles and electric cars in market.”
Mission
The mission of KTA group is, “To enhance its productivity and profitability through
providing a superior quality vehicles and cars”.
Objectives
The main objectives of KTA group behind launching this new electric car are as follows:
 To enhance its productivity and market share by 15% in next one year. To improve its overall profitability and sales margin by 10% in coming 9 months.
STP model
Use of STP model is made by KTA group to achieve its objective through having better
strategies and plans a description of which is provided below:
Segmentation- Use of this process facilities better bifurcation of market in smaller
chunks so that a more profitable group can be targeted. Use of demographic segmentation is
made by KTA group to divided its market on the basis of age group and financial status.
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Targeting- the main target consumers of KTA group for its new product are individuals
from middle class families as it is enhance number of customers and target market share.
Positioning- for effective marketing and positioning of its new electric car use of social
media together with online channels is made by KTA group.
Financial information- It is planned by KTA group that use of angel investors are made
for financing of its new product as it provide better assistance and guidance for launch of new
electric car (Gallent and Tewdwr-Jones, 2018). The bifurcation of various cost and estimated
budget for launch of its new electric car is provided in excel sheet.
M3. Develop an appropriate business plan and also set out the potential strategies to achieve
objectives
In order to analyse the effective strategies for business differentiation is considered as the
most effective and for this advertisement and promotion is required to develop its market and
also useful in acquiring more and more customers. In terms of finance and funding of company,
cash flow is developed for company. As it is a written statement which carry lot of suitable
information concerning the organisation from the starting to end year and also indulge previous
year information (Syssner and Meijer, 2017). It also consider numeric information which depicts
inflow and outflow of cash.
D3. Provide a coherent business plan to demonstrate knowledge and achieve objectives
successfully
Business plan is a document which is useful in providing effective and efficient
information regarding the working conditions and operations of business and it also include
detailed information regarding business such as overview of company, its vision and mission,
opted strategies and finance related information (Grant, 2017). For this, company has many
options to offer its financial information which is concerned with its funds and budget. For this,
budget and cash flow statement is considered as the best to provide effective information.
TASK 4
P5. Assessment of exit option for small businesses with its suitable benefits and drawbacks
Exit option: This option is useful for company in those conditions in which company
wants to give up and get lose in its business operations. After that, they try to hand over the
power and authorities of other company (Hu, 2016). This option is more effective for business
9

owner as it provide exit option if business face loss. In regard of this, if organisation face loss for
the longer period of time then it is suggested them to wind up their company. For this, probable
options are provided are as follows:
Winding up: It is a process which is helpful in liquidation of company and for this, the owner of
business should sold out all the assets of business and also dispense all the remaining finance
among their shareholders and stakeholders of an organisation (Lambert and Oatley, 2017). In
terms of this KTA Group T/A Worleys, if company does not achieve success in this expansion
then winding up become prominent option which is opted by company. Advantages: In this, the purchases of organisation gets terminate at their probable date in
order to close a company as if the company suffers from the legal actions then at the time
of liquidation, it will get stop. For this, the owner of company gets free from all the debts
and due to this, organisation will not face failure (Park and LaFrombois, 2019). Disadvantages: In regard of this, the owner of business loses its control from all the
assets of entity and also consider the overall winding process. Moreover, in winding up
company will also lose its talented subordinates and employees.
Selling in open market: This process is effective in order to sell its business and products at
open market and in regard of this, organisation need to bought its goods from all the external side
or third party (Colantoni and et. al., 2016). As this method is more effective, in terms of its
business operations which remain same and only the owner of company get change. Advantages: This process is helpful as it does not harm the image of company and
because of this, those businessmen who are image conscious will purchase or take over
the business which does not influences the operational activities of company (Daniels and
Lapping, 2016). Disadvantages: Here, the owner of company loses it talented employees and power
which impacts their motivation level, morale and beliefs of employees.
Succession options: These options are offered to company in terms of providing success options
in order to effectively run and operate their organisation which is useful in order to motivate and
encourage in order to effectively run their business. Along with this its few options are as
follows:
Mergers and acquisition: It depicts that one organisation purchase significant portion
and share of company in order to merge with them and prominently acquire assets altogether in
10

different area of the firm. Along with this, it also leads to include absorption of target firm by the
acquirer.
Benefits:
 More profit leads to enables effective research and development. Support struggling firm which is beneficial for the new management.
Drawbacks:
 It leads to increase the market share that tends to develop monopoly and higher prices for
the customers. An organisation should experience about the economies of scale which is harder to
communicate and coordinate.
Integration: It is beneficial for company as it leads to occur only when two organisations
are competing in the same industry at the same stage of production and also decide to unify for
their own benefit. Its benefits and drawbacks are as follows:
Benefits:
 It leads to reduce competition and increase synergies in marketing. It also create economies of scale and scope and also reduces the production cost.
Drawbacks:
 It stunt the economic growth for the new concept of enterprise.
 It also leads to reduce the value instead of creating it as it happens due to synergies that
never materialise.
M4. Analyse the exit option for small business and contrast the options and make suitable
recommendations
Business is a function or procedure in which various functions are performed at the
specific period of time. But sometimes businesses face various situation in which either they
achieve success or they might get fail and need to dissolve their business and stop their
functioning and operations (Arzaghi and et. al., 2017). In relation with KTA Group T/A
Worleys, exit option is helpful as it describe various ways by which company can get off from
their functioning and operational activities.
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D4. Critically evaluate the exit option for small businesses and provide suitable
recommendations to support implementation
In regard of chosen organisation, exit option is justified as it is helpful for company in
terms of offering suitable support in their working condition. Exit option is best for company
because of this, company gets free from all its debts and pay off its assets. Meanwhile, it has
drawback also as by opting or using this, company can lose its talented workforce which can
become most weak point and downfall for company. Because of this, motivation level of
employees also gets down and they no longer gets encouraged.
Excel sheet details:
The given excel sheet provide the information about the three different years and also
include budget and cash flow statement as budget include details about the production cost,
promotion, advertisement and technology cost of three different years and also describe the
prominent information regarding the cash flow statement which include suitable investments,
earnings, borrowings and other expenses for the overall promotion of company.
CONCLUSION
Therefore, it is analysed that planning plays an important role in attaining the desired
goals and objectives of company as it is useful in examining the prominent opportunities for
company. So, to identify the success of company different approaches and methods are used like
PESTLE, Porter's generic and Ansoff in order to develop suitable strategies for business. In
addition to this, to expand its business company need various sources of funding as it is helpful
for the success of business and offer effective information concerning the financial needs of
company. Lastly, exit option is opted in order to face uncertain business conditions which
influences the functioning of business and its activities.
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