Business Growth Strategies for Trusted Housesitters Report

This report provides a comprehensive analysis of Trusted Housesitters, a pet-sitting company operating in over 130 countries. The report begins with an introduction to the company and its services, followed by an examination of key considerations for growth, including PESTLE analysis, Porter's Generic Strategies, Porter's Five Forces, and SWOT analysis. The report then evaluates the company's growth using the Ansoff matrix and VIRO analysis. Furthermore, the report explores potential funding sources, such as angel investors and crowdfunding, assessing their pros and cons. Finally, the report includes a business plan with financial and strategic elements, outlining the company's vision, mission, and objectives for future expansion. The report aims to provide a strategic framework for Trusted Housesitters to achieve sustainable business growth.

Planning for
Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
Key points of consideration in context to thee growth opportunity of organisation ..................3
Evaluate the growth of company with the help of Ansoff matrix and VIRO analysis...............6
TASK 2............................................................................................................................................7
Source of funding for he company and there pros and cons ......................................................7
A source of funding necessary for the business growth.............................................................7
Task 3...............................................................................................................................................9
A Business Plan with financial and strategies of business..........................................................9
TASK 4..........................................................................................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
This is a process or an act that help in carrying out plans particular by establishing such
goals and policies and the way for any social or economic unit in the city so that a owner can
plan his business. Organisation that is selected for the report is Trusted house-sitters. This
company take care of pets when there owner are out for work or when they need housesitters.
This company is operating in more than 130 countries. This company has 10 year of happy
customer services. This company has more 5 star review than any other pet sitting business. This
company this facilitated 4 million nights of pet sitting(Amri,Giyarsih,2022)
Task 1
Key points of consideration in context to thee growth opportunity of organisation
PESTLE analysis
Political Factor – these factor are usually related to political events or political policy
created by the government where the company is operating. Like Brexit, or sudden change in
factors
Economic factor- These are the factor that has the power to influence economical
growth. Like change in the tax rate.
Social culture – As there is a hype of having pets so that why people buy pets for the
society and then they require pets housesitting.
Technological factor- As there is increase in the technology and now people can book
housesitter from sitting at there house or from anywhere they want this help trusted housesitter to
grow an make more customers(Bagheri,and et.al 2018.)
Legal factors – As this company is operating in may different country the legal team of
the company must be aware of the up coming law of those country for smooth flow of there
business.
Environmental factor – this company is taking care and contributing a lot to
environment as they take care of essential part of of the ecosystem that are animals.
Strength and opportunity of pestle -
Strength -
 This aids business in understanding the wide working environment.

Opportunity -
 pestle helps an organisation to encourage development of external and strategic thinking.
Porter's generic strategies -
The cost leadership strategies – This strategy helps the company to reduce there cost of
production so that they can provide there customer with high quality and low price products.
This is best only for the company that are large in size and have a good buying power it is not
good for the company Trusted housesitters(Blázquezand et.al 2019)
Differentiation strategies – This is a strategy where company try to provide customers
with some unique and different idea of product and service. This is best suited for the company
Trusted housesitters.
Focus strategies: this focus on the narrow competitive scope where a owner of the
business choice the market segment where there is no competition and there is no narrow scope
within the company. So that owner can serve them better then other in that industry. This is not
suitable for the company Trusted housesitters as they are a big brand and they can not focus on
the narrow segments of the market.
Strength and opportunity for Porters generic strategy
Strength-
 Difference in the product will help the company to hold old customer and create new
customers
Opportunity-
 This heps in creating brand loyalty among there customers.
Porters five forces
Competition in the industry – In this type of industry there is less competition as there
are no low amount of companies that enter into the pet industry. So there is a low threat for the
people to enter in the industry.
Potential of new entrant into the industry – this is still one of the company in a great
ahead in this market and they have largely expanded into many different countries so if a
company enter in the market it will not effect the Trusted housesitters in any
way(Cobbinah,Asibey,Gyau, 2020).. . Also this industry is still pretty new for the people in
many country so level of threat is low of new entrant in the industry.

Power of supplier- the power of supplier is low in this type of industry as there so less
company in this industry so the power of supplier so the threat is low.
Power of buyer – the power of buyer is high in this type of industry as there are a low
level of supplier in the business who can provide best products to there customer the level of
threat is moderate for Trusted housesitters.
Threat of substitute product- the threat from this is moderate for the company Trusted
housesitters as there are company providing same service but they are not in the same level as
Trusted housesitters.
Strength and opportunity of porters five forces
Strength -
 This aids the company to know about and potential threat that they can encounter in there
growth.
Opportunity -
 This help the company know about small segments of market company can expand to.
SWOT analysis
Strength
Company has a partial control over the market
this is helpful for the growth of the company
Weakness
They have expanded into many countries and
maintain so much big staff and one mistake can
be on the reputation of the
company(Fischer,Muthoora,Sworowski,2021).
Opportunity
Trusted housesitters have a lot of opportunity
to expand in to different segments of the pet
industry to grow.
Threat
By mistake by the company in training there
pet caring employees can be a threat to there
reputation and goodwill.
Strength and opportunity of SWOT analysis
Strength -
 swot analysis assist a business in understanding its internal factors.
Opportunity –
 with the complete information about the internal factors company can work on them and
the company core strong.

Evaluate the growth of company with the help of Ansoff matrix and VIRO analysis.
Ansoff matrix
Market penetration – This help the company to grow there sales of there present
product in there present market.
Market development - This aids the company to sell there present product into fresh
markets.
Product development – This help in introducing brand new product of the company in
to already present market(Hagekhalil,and et.al 2018).
Diversification – This assist the company to enter with a new product and also in the
fresh new market.
Strength and opportunity of Ansoff matrix
Strength -
 This aids the company in understand in which market should they enter and with which
product.
Opportunity -
 This helps the company to expand into new markets with complete knowledge on how to
this makes the company profitable.
VIRO analysis
value – this is reading the service or product provided by the company that can satisfy the
needs of customers
Rarity – this is about the availability of the product or service available in the market and
the company Trusted housesitters are providing rare service.
Imitability – this is similar concept a rare this is about the competition that can imit the
services that company is providing.
Organisation – this is about how business operate in this and and also about analysing
the structure and operating the success.
Strength and Opportunity of VIRO analysis
Strength -
 company focus more on there metric and recourse that can impact the company's
competitive advantage(Harris,and et.al 2020.
Opportunities -

 This helps the business to asses there future opportunity.
TASK 2
Source of funding for he company and there pros and cons
Angel investor- These are the some rich people who like to invest in the business. These
are similar the venture capitalist). They just want to provide financial help to the starting
business in exchange for some ownership in there business these people main interest to invest in
these business is 1 for the profit that they think this business is going to earn 2 they are interested
in the product or service the company is offering and they think this can be profitable or
sustainable in the market or they are interested in the individual managing the company.
Looking for a business incubator – These are becoming more and more popular as the
people are going to start there on startup these are the organisation that helps in providing expert
knowledge, general information about startups, free networking and they also provide a cheap
office place for the new business these also helps some times by providing financial help to some
small business that need there help in different ways like by providing loans, investors, and
grants it it al depends on the business may one business get a loan for short-term and other gets a
grand of 1000 k after they finish this course.
Taking advantage of crowdfunding - As there is rise in the start up and with that
people require money to work and run there business the best ways now days is through crowd
funding as there are people all over the world who want to invest in the ideas of the people this
can help the people to run there business as now it is easy as there are sites that helps in business
owner to represent themselves and there business plan and people from all over the world. With
the help of that they can also get donor reward as they can get good recognition for there
product. But owner have to take care that even apps charge 5 -10 percent of the total revenue that
they generate from the app. They can use this money from either there pay pal account or with
transferring in there bank accounts. They need to return money to he donor as they earn(Hayat,
Ashraf2019)
A source of funding necessary for the business growth.
The best source of funding for the organisation will be the crowdfunding as this will help
Trusted housesitters to get funds as well as there company would be recognised by a lot of
people this will help the company Trusted housesitters to be advertised and there idea will be

with shared a lot of people this help them to create a virtual market for themselves this is going
to make them well know in different part of world and with there decision t grow this will a best
funding source as there is no extra interest on the money borrowed from the the people. There is
no guarantee taken against it. The money is only given on the basis of the business plan and the
owner of the business(Islam,Mithun,2022).

Task 3
A Business Plan with financial and strategies of business.
Name or the organisation :-
The name of organisation is Trusted housesitters.
Executive summary :-
This company deals in in the care of pets as he owner of pets get out to travel the pet
sitters take care of fur friends. This company is running there operation in over 130 countries.
Facilitated more than 4 million nights of pet sitting and taking care of pets for there clients.
Background of the organisation :-
This organisation is UK based and can be operated with the help of mobile phone through
app. This is operating there operation in over 130 countries. With making all there customers
happy and satisfied with there service.
vision - the vision of the company Trusted housesitters is to expand into other countries where
there services and company is not available
mission – mission of the company is to provide satisfaction to each and every client and there
pet and also maintain there good will in the market. And improve and innovate there services.
objective - companies objective is to provide there services in countries where they are not right
now this helps increasing there customer base and also to provide a lot jobs to more animal lover
and provide everyone sitters so that they can help in keep pets healthy and
happy(Hughes,Garfinkle,2018). .
Nature product service :-
There are a lot of services that are given by the company Trusted housesitters like
unlimited pet and home care for the owner, unlimited house sits for sitters , home and accident
protection and 24*7 vet advice to keep pets healthy and happy.
Stakeholders :-
There are two types of stakeholder one internal stakeholder with are managers employees
etc and external stakeholder that are investors and government. Having the internal stakeholder
happy makes the company work properly and the external stakeholder impact the financial
backbone of the company Trusted housesitters keeps there employees and their sitters happy and
take care of them and with the job of keeping pets healthy it is good for any pet lover so there is

a job satisfaction in the workers also there is a lot company that are opened in different countries
so to company ha some strong external stakeholder as well(Jain, 2020).
Capital based :-
Trusted housesitters company has to raise ₤53k to start a new company in new country.
This is a source of funding that the organisation Trusted housesitters can use is crowdfunding as
this will help the company to get money from people who are interested in the business idea can
invest in the business(Kearney, 2019). This will not only help in getting money this will also
help in providing free advertisement to get crowd funding owner of the business has to provide a
brief about the idea of what business is people after understanding that model invest in the
business when the company Trusted housesitters shift to new country then this will be helpful for
them to establish
Sales target :-
Company Trusted housesitters is aiming to hit the turnover of ₤55k and the revenue of
the year ₤45k.
Operational plan :-
This are the operation that company has to do when they enter into new market. Then
company need to hire 70 people who are animal lover to make them sitter and it there online app
they can start getting there clients and with the starting sitters then company will have worker
and clients with whom they can start there business in a new country(Lennon,2020).
Resources :-
Company should invest into a office and create there IT team so that they can start there
operation in the new country they will require funds for the advertisement there service and
provide there clients they also need to hire a lot of volunteer ho can became good sitters and
train them and these are some resource that Trusted housesitters company will need at the time
of expanding there business.
Technology :-
Trusted housesitters company is already a way ahead of there competitor as they have a
complete working app and website through which there customers can access there service and
all the people who want to apply for that job can also apply through the app only this is why
there is everything sorted in the company(Park, LaFrombois,2019). All there worker gets there
work and there duty chart on there mobile phone. Through the technology advancement there

there are a lot of new technology that are coming in the market like Trusted housesitters are now
provide online meet with vet any user of the app can use this feature and from anywhere and
anytime contact to a vet to consult about there furry friend. They also helps in proving and
matching pet sitters with the pets in here surrounding. Even now pet owner can check there pets
health and nutrition and there fitness routines(Rienow,and et.al 2022). There are a lot of feature
like this app can solve a major problem, that occur at the time when owner is busy an the pet
want there time this is the time when this app helps this occupy the pets and let owners get time
to relax.
Risk factor :-
There are a lot of issue that a company face when it comes to pet industry Trusted
housesitters face these issues as well there is high market competition which is why there is no
chance for small companies to survive in this type of market. Companies employees need to take
care that they give correct food the pets as some foods can be harmful for them and also
improper quality control can lead to decrease in brand reputation. There is a high risk that the
wrong food or action can make the pets aggressive and can be risky for the employees which is
not good for them company so they have to train there employees.
Marketing plans :-
 Company Trusted housesitters will have contest organised in the new country at the
popular places and giveaways so that they can attract new customer.
 Company can contact few you tube content creator in the pet fields so that they can have
them to advertise about there company and gain there audience and create new
customers.
 Company can also take help of google my business promotion this will take some money
but this will make company free from promotion responsibility and they can concentrate
on the works that are important for the company.
Time line :- Company Trusted housesitters will take will take 2 year get completely establish in
the country.
Gantt chart