This report provides a comprehensive business health check for Burger King (BK), examining its objectives, the factors influencing its performance, and potential areas for improvement. The analysis begins with an overview of BK's objectives, including financial targets, market expansion goals, and employee retention strategies. It then delves into the factors impacting BK, utilizing PESTLE and SWOT analyses to evaluate the political, economic, social, technological, legal, and environmental factors, as well as the company's strengths, weaknesses, opportunities, and threats. The report also reviews the effectiveness of BK's business operations, focusing on areas such as product quality, marketing, sales, and staffing. It proposes strategic improvements using tools like the Ansoff matrix, with a focus on market development, market penetration, and product development. The report also evaluates the skills of management and staff and suggests plans for skill development, concluding with a summary of the key findings and recommendations for BK's continued success in the fast-food industry.