Business Health Check Report: Analysis of Marriott Hotel Operations

This report conducts a comprehensive business health check of Marriott Hotel, a public sector business in the UK. The report begins by outlining SMART objectives, aiming to enhance the customer base and profitability. It then analyzes the impact of macro and micro environmental factors, including political, economic, social, technological, environmental, and legal factors (PESTLE analysis), along with competitive rivalry, barriers to entry, threat of substitute, bargaining power of suppliers, and bargaining power of customers (Porter's Five Forces). Ansoff matrix is used to examine market penetration, product development, market development, and diversification strategies. The report reviews the effectiveness of brand management, innovations in products and services, and record keeping, and proposes plans to improve the business, including marketing, sales, productivity, financial management, and management skills, supported by relevant literature.

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION ..........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 SMART objectives................................................................................................................1
1.2 Impact of macro and micro environmental factors...............................................................2
1.3 Ansoff matrix........................................................................................................................4
LO 2.................................................................................................................................................4
2.1 Review of effectiveness:.......................................................................................................4
2.2 Plans to improve the business, justifying their value:...........................................................5
TASK 3............................................................................................................................................6
3.1 Skills of management and staff:............................................................................................6
3.2 Justify plans for the development of skills for management and staff:.................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In order to develop effective results, it is important to focus on business analysis. With
the help of aims and objectives, every enterprise consider their tasks and activities that help to
meet with desired results. It develops business growth and improvement to focus on productivity
(Myers, Southwell and Lytle, 2016).
With this regard, present study based on Marriott hotel which is public sector business of
UK and provide different types of products and services in the market. For gaining insight
information of the present report, it covers SMART objectives that assists to meet with
innovative results and outcomes. Furthermore, it includes review of effectiveness to develop
significant results to perform functions and operations.
LO 1
1.1 SMART objectives
Marriott hotel operating their functions and operations in large context of supermarket.
They consider around 16.9% of total market share in UK. It is public limited company so that
they deal in different types of products and services. Mainly they develop operations and

functions in supermarket, bank and Argos. In partnership, the company started their functions in
1869 so that they expanded into several kinds of groceries (Manrai, Manrai and Dickerson,
2015). After this, business continuously expand in different sectors to make innovative results. In
order to implement SMART objectives, following elements implemented:
 Specific: With respect to determines specific objectives, it can be stated that Marriott
hotel wants to enhance their customer base in different areas of the world. In this way,
profitability also increasing to ascertain creative results and outcomes. Further, with the
help of objectives, they need to concentrate on generating more revenue and profitability
(Babu and Manukonda, 2018).
 Measurable: Objectives helps to increase market share and profitability with customer
increment. Around 10,000 customer increases in one year in Marriott hotel so that it help
to measure effective results. It develops platform to accomplish desired results in limited
time period (Karim, Jain and Ekpanyapong, 2018).
 Achievable: Before stating any objective, the chosen business environment need to
concentrate on effectiveness that assists to meet with aims and objectives. Furthermore,
enterprise need to concentrate on activities which implemented to focus on relevant
information. As results, it assists to develop more creativity and performance to make
targets and goals (Foster and Brindley, 2015).
 Realistic: In order to perform functions and operations, the chosen business set 10 months
objectives. Therefore, they need to assess resources availability, creditors, employees,
etc. In order to understand market share and tools of business development, it can be
stated that different operations ascertain to make creative work performances (Moro,
Cortez and Rita, 2015). In order to increase significant results, aims and objectives has
been covered.
 Time scale: In order to accomplish desired results, 10 months has been set to attain
overall growth and profitability. On the basis of aims and objectives, Marriott hotel
ascertain their cooperation regarding business growth.
1.2 Impact of macro and micro environmental factors
In order to develop effective results, following micro and macro factors implemented to
attain desired results:
Macro factors (PESTLE analysis)

 Political factors: In UK, political factors highly impact on functions and operations of
hospitality enterprise sector business. Hence, it impacts on Marriott hotel activities as
well. There are different elements exist that impact on chosen enterprise such as political
stability, tax rate, etc. (Aygün and Oeser, 2017). Economic factors: Economic factors also play important role in hospitality enterprise
sector. For instance, it considers demand, costs, prices and profitability due to which
economic conditions more impact on company. In order to focus on economic elements,
the chosen business need to expand into emerging market (Grimmer, Miles and Grimmer,
2016). Social factors: Due to changes in customer demand and requirement, Marriott hotel
affected. Hence, they need to prefer and focus on their need and requirement. Along with
this, growing demand of customers assists to increase profitability and effectiveness at
workplace. Technological factors: With the help of technological advancement, positive impact
would be generated on business operations. It creates significant advantages to make high
growth and profitability (Arnold, Landry and Reynolds, 2015). Online operations enable
to expand capacity in different areas of the world. Environmental factors: Marriott hotel have great pressure to keep environment safety.
This is because, environment create impact direct and indirect both ways. The chosen
business also need to take initiative with three R in which reduce, reuse, and recycle
approach implement.
 Legal factors: Government legislation and policies create direct impact on business
performances. Therefore, it need to be introduce new tax on advertisement of products
and services.
Micro factors (Porter five forces model) Competitive rivalry (High): In the UK market, there are several businesses exist that
produce their functions and operations in supermarket activities. Therefore, it increases
competition with combined market share. There are majorly 4 players exist such as Asda,
Marriott hotel, Tesco, etc. (Myers, Southwell and Lytle, 2016). Barriers to entry (Low): New entrants require huge amount of investment and knowledge
about the market where they want to implement their functions. As results, it creates

impact on business performances. Chosen business has positive advantage to cope up
with innovative functions and operations (Karim, Jain and Ekpanyapong, 2018). Threat of substitute (Moderate): Substitute products are also available in market so that
it impact moderately on Marriott hotel performances. As results, it is competitive for the
organisation to establish innovative results. In the market, there are different businesses
exist that competing with each other on substitute products such as Hilton, Ritz, Accor
etc. Bargaining power of suppliers (Low): Suppliers possess low bargaining power because,
hospitality enterprise have several options to produce effective results in the market.
They can purchase raw material from other suppliers. Marriott hotel can easily purchase
raw material from different suppliers at low price.
 Bargaining power of customers (High): Customer of Marriott hotel possess high
bargaining power because they have several options to purchase products ad services.
Hence, the chosen business need to consider innovative and uniqueness in their products
so that they can attain effective performance.
1.3 Ansoff matrix
In respect to implement Ansoff matrix, there are 4 elements implemented regarding
products. In this way, existing market of Marriott hotel implemented market penetration and
development strategy. Moreover, in new market development and diversification strategy
consider. They are as follows: Market penetration strategy: According to this strategy, the chosen business can make
their effective functions to keep low price on products. As results, they are able to attain
greater market share (Foster and Brindley, 2015). Furthermore, products determines to
maintain close relationship for Marriott hotel products and services. Product development strategy: This strategy determines to make growth to increase
market revenue and profitability. In order to consider more choice, it can be stated that
products and services of selected business set with high margin. In the market, business
develop their effectiveness with international strategy so that aims and objectives will be
completed. Market development strategy: The chosen business operate their functions to make
economic growth. In this way, sustainability will be accomplish to contribute successful

outcomes in the business environment. In this regard, growth and effectiveness will be
develop to make continuously success (Myers, Southwell and Lytle, 2016). It is the best
aspect in front of Marriott hotel to focus on customer satisfaction and generate more
revenue.
 Diversification strategy: Furthermore, product and development strategy also consider to
make new era of world. Therefore, the chosen business need to make success with the
fastest growth in the company. In new areas of operations, the company able to increase
their effectiveness easily. On the basis of creativeness, new operations help to make
effectiveness in the company (Karim, Jain and Ekpanyapong, 2018).
LO 2
2.1 Review of effectiveness:
In order to attain more effective work performances, there are different areas consider in
which effectiveness increasing. In addition to this, it also assists to develop more creativity and
performances to develop profitability.
 Brand management for business image: In respect to perform several functions and
operations, brand management consider important role in the enterprise. On the basis of
effectiveness, it can be stated that Marriott hotel should focus on maintain creativeness.
Furthermore, it is also helpful perspective that attain desired results to cope up with their
effective image. On the basis of brand management performances, they are able to
maintain security.
 Implement innovations in products and services: Furthermore, it is also important to
make innovations in products and services. With the help of effectiveness, it can be stated
that chosen business able to deliver innovative products and services in the market.
Marriott hotel should focus on elements that assists to make creativeness and perform
several operations in desired manner. With the help of unique characteristics, they can
easily cope up with new products and services (Foster and Brindley, 2015).
 Record keeping: Moreover, it is important to maintain proper records so that analysis of
data could be consider in effective way. On the basis of data analysis, it can be stated that
company able to compare their results with another enterprise. It assists to focus on

maintain profitability and productivity. In respect to determine comparison, profits will
be develop to attain systematic results (Karim, Jain and Ekpanyapong, 2018).
2.2 Plans to improve the business, justifying their value:
Every organization have aim to improve their business and adopts those resources which
make increased their productivity and retain consumers long time. The Marriott hotel want to
improving their business and make growth of the business. The firm try to make business plan
which include to improve all the organizations functions which plays crucial roles in business
like marketing (Arroyo ,and et.al , 2017). Sales and productivity, financial management system
and the roles and responsibilities of staff and management or performance monitoring,
information handling etc. the Marriott hotel make plan to improve services towards organizations
they monitoring all the marketing service like employees post content on company website and
create marketing they also give advertisement on the television and social media from that many
customers aware form the firm service and having Marriott hotel productivity. All those
promotions' idea improve company marketing. In other world to improve marketing organization
also make plan for door to door marketing form that all customer are aware from the
organization services.
Apart from that Marriott hotel also make plan to improve sales and productivity of
company like firm try to innovate product and make changes on organization's product which
improve productivity in and also increased sales because market changes very time and
customers needs are change according to market and Marriott hotel always research about the
market and make changes in product to improver productivity and sales in organizations.
Moreover, the firm also make plan to improve financial management. This management is
covers all the cost and accounting system of management to improve this management the firm
make record each and every product and also make record all the cost of the product which is
selling to the customers this process improve organizations financial department.
Apart from that Marriott hotel covers to improve all the roles and responsibilities of the
management in the organizations. As per the Marriott hotel make plane, the management try to
handle employees working style and appoint them to their exact position (Chang and et.al.,
2016). The management also take responsibilities of all the staff work and make sure staff
performed well service in company. The Marriott hotel manager monitor each and very service
which is service the customer like product, online service and product quality and customers

complaints etc. the manager have work to make the facilities are beneficial for the Customers
and they complaints about the firm. The administration department have improved their service
to appoint new employees and gives their position according to their ability.
TASK 3
3.1 Skills of management and staff:
Skills of management and staff comprised the working personality of manager and staff.
Each employee has their different skills in organizations. And manager have skills to maintained
al employees working and motivate them to work hard in their fields. In Marriott hotel manager
have effective skills like operational skills, technical skills and managerial skills. All skills have
their own personality which reflect to the manager.
 Operational skills- The operational skills of Marriott hotel organizations covers al the
area of operational department. Like this skills help in organizations to control al the
operations in firm like marketing, sales, production, administration, information handling
etc. all the operations handle by the management in organisation these skills helps to
increased all department working and efficiency to the work like ho to do marketing and
control the area of organizations (Park and et.al., 2018).
 Technical skills- The technical skills of management in Marriott hotel helps to
understand the knowledge and ability to use different techniques to achieve many things
in organizations. Technical skills not related to the machines, production tools and other
equipments but they also required to design different types of products and services and
increased sales etc. the technical skills of Marriott hotel firm defines the responsibilities
of the all technical department in organizations like and they cover all area where
customers and employees includes.
 Managerial skills- Managerial skills in Marriott hotel firm understand the knowledge
and ability of the individuals in a managerial position to fulfil some specific management
activities or task. The managerial skills also help to understand the manger working in
company like manager have skills to order the employees to complete each task which is
given by the firm. The Marriott hotel manager have skills to manage al the employee
related working like to keep record all employee and retain them long time. Also, make
environment in organizations to each employees work positively in organizations.

Apart from that current kills of management it defines the manager have quality to
maintained the growth of the organizations and also improve the working condition of the
organizations. And the staff skills define working style, how they working organizations and
maintained the growth of the organizations (Jood and International Business Machines Corp,
2015). The experience of management and staff skills in Marriott hotel comprised the skills
towards company the staff skills to serve service to the organization and also maintained al the
all which is given by the manager and management skills comprised skill to maintained all the
staff working capabilities and their working style.
3.2 Justify plans for the development of skills for management and staff:
The development plan and skills of management and staff justify the role and
responsibilities towards the organizations the development plane define the role in Marriott hotel
to implement various things in organizations development planes helps to make new productivity
in organisation and make growth of the company, development plan also define the new
techniques products and make new environment in firm. Marriott hotel always make new
development plan which is maintained all functionality on organizations and also make new
opportunities for the company (Groenenberg and et.al., 2015). Market always changes and the
demands of customers also changes according to the market. Marriott hotel always make
develop plane according to the market requirement like. Customer demands many things in the
market and the organization develop many things and productivity according to the market.
Apart from that the management skills and staff justify the employees and manager skills
towards organisation it helps to understand the working capabilities of Marriott hotel staff and
also take responsibilities to handle the organisation reputation. The management skills are
included various skills like Technical skills, operational skills and behavioural skills its all
depends on management working capabilities like they include all operations in department. The
management and staff skills both require co-ordination in department from that the organisation
increased their working capabilities and they also improving all staff working conditions.
Marriott hotel management department cover all staff Working and manger give instruction to
improve them (Baddourah and et.al 2017). The management have also responsibilities
employees to identify their needs and their requirement to the organisation it helps to manage
department work conditions. The staff skills justify the role in organisation to define each and
very activities in organization like employees relations to their partners and teamwork etc.

CONCLUSION
In this above report, this is concluded the organization in business analysis many area
like objectives, aims and what impact on the internal and external factors on business. The
business analysis various part of company like their employees responsibilities and roles towards
organisation (Luke 2016). It report also concluded Marriott hotel focus on business objective
and their impact son the business, it also concluded the resource which improve the business
service and their department functionality. The report also concluded the development plane in
business and how to improve their value sin business and justify the managers skills and staff
skills in organizations.
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