Business Health Check Report: Qbic Hotel Strategy and Analysis

This report provides a comprehensive business health check for Qbic Hotel, evaluating its performance and strategic position within the market. The analysis begins with an overview of the hotel's objectives and the factors influencing its operations, utilizing tools such as PESTLE, SWOT, and Porter's Five Forces to assess the external and internal environments. The report examines the effectiveness of the organization, covering aspects like product and service offerings, marketing and sales, financial management, staffing, and brand image. Furthermore, it proposes plans for business improvement, including market penetration, product development, market development, and diversification strategies. The report also assesses the current skills of management and staff, recommending development plans to enhance their capabilities. The report concludes with a summary of findings and recommendations for Qbic Hotel to sustain and improve its market position.

Business Health Check

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
1.1 Analyse the objective of business.........................................................................................3
1.2 Explain the factors that impact on the business....................................................................3
1.3 Potential improvement to the organisation..........................................................................5
LO 2.................................................................................................................................................6
2.1 Effectiveness of the organisation..........................................................................................6
2.2 Develop plans to improve the business, justifying their value..............................................7
LO 3.................................................................................................................................................8
3.1 Evaluate the current skills of management and staff............................................................8
3.2 Plans for the development of skills for management and staff.............................................9
CONCLUSION:.............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In order to sustain in the market for long time, it is very important for company to analyse
the business environment which consists with internal and external factor. On the basis of
collected information about business environment, company can develop effective strategy and
practices through which it can achieve determined objective and goal. The current report is based
on the Qbic hotel company. The performance and strength of this organisation effectively
discussed w within this report with help of Pestle model. Ansoff metric, SWOT analysis etc.
LO 1
1.1 Analyse the objective of business
Qbic hotel is situated in the city of London and it serves various high quality of
accommodation services and facilities to its customers in the market. This can be accomplished
with the assistance of aggressive costs, guaranteeing long haul feasibility and benefit of the
association (Baloglu, Henthorne and Sahin, 2014). With the assistance of its main goal of high
quality of accommodation services the brand is looking forward in giving customers the best
facility sustenance decision in an extensive variety. Organization's targets are to be the world
biggest and best facility and services of accommodation firm and to accomplish similarity with
universal deliberate models on the natural administration frameworks.
1.2 Explain the factors that impact on the business
For get by in the focused condition, the firm needs to complete nature review with the assistance
of PESTLE slant examination. It recognizes number of powers which have impact on industry
elements. Following are significant segments of business condition that influence Qbic hotel
organization execution
Political factor-It alludes to changing worldwide controls institutionalized practice and political
powers. Changing control nourishment principles and duty rates additionally influence Qbic
hotel generation and task
Economic factor-It incorporates changing purchaser spending plans, ascent of cost of item and
administrations and crude material merchandise and so on every one of these exercises
influences tasks and exercises of the business. Qbic hotel organization is very influenced by
monetary factor on the grounds that changing nation's financial development rates and pay levels
of buyers straightforwardly influence the organization's turnover (Barrick and et.al.,2015). So the
organization is required to endeavor endeavors for comprehension and investigating nation's

monetary condition which incorporates changing purchaser spending plans, rising cost of crude
material products and so forth
Social factor-Qbic hotel needs to assess the social factors by breaking down shoppers changing
demeanors towards more beneficial items in the line, changing way of life, new adjustment of
various societies and so forth (Benner and Tushman, 2015). Firm is required to center around the
shopper conduct since it is influenced by the diverse dialects, religions and culture. Furthermore,
it additionally influence the inclinations of the purchaser with respect to their item
Innovative factor-High rate of mechanical progressions enables the organization to let down its
cost of creation and upgrade net revenue.
Legitimate factor-Changing nature of direction and alteration crosswise over various worldwide
markets likewise influence the association's development (Chen, Delmas and Lieberman, 2015.)
Natural factor-It incorporates expanded consideration coordinated towards corporate social
obligation. Changing atmosphere and climate likewise influence company's development.
Porter Five force analysis
Threat of new entrants- The threat of new entrants for the Qbic hotel company is low because
Qbic hotel have strong brand image in the market because it delivers high quality of product and
services to its customers. A new firm can not develop such brand image as Qbic hotel have in the
market. At initial level new firm have to invest large amount of capital for establish effective
brand image and company in the market
Threat of substitutes- Threat of substitute is high for Qbic hotel company because there are a
lots of competitors of Qbic hotel company in the market. If cited venture makes changes in the
cost of product and service then customer can switch to another brand.
Bargaining power of supplier- Qbic hotel is well known brand and company in the market
which have strong position in the business environment. Its name is enough to sell its product
and services so it can be said that bargaining power of supplier is low within Qbic hotel
company.
Bargaining power of the customers- Bargaining power of buyer is high because there are a lots
of competitor of Qbic hotel company in the market so customers have lots of options to purchase
the same product and services from the other organisation.
Threat from rivalry-Qbic hotel is a nourishment and drink association such huge numbers of
new significant opponents has entered in the market like kraft sustenance and gathering danone.

These organizations are battling persistently with Qbic hotel in the market. So it can be
expressed that risk of contender for Qbic hotel is high in the market.
SWOT analysis
Strength- It has major strength is its high quality of accommodation services and facilities. It has
strong brand image in the market which is major strength.
Weakness- It has weakness regarding the low promotional and advertisement activities. It has
weak promotional function in the market (Chettiparamb and Kokkranikal, 2012 )
Opportunity- Qbic hotel company have opportunity is to become number one hotel
organisation in the world.
Threat- Changing customer regular choice, preferences, tastes, desires and requirement
regarding the product and service is the major threat for the company. In addition to this
continuous changing technology is another major threat for company due to which performance
of business can affect.
1.3 Potential improvement to the organisation
 Market penetration- In this idea, association offer its current item and administrations in
the current market. Qbic hotel utilizes this showcasing procedure keeping in mind the end
goal to upgrade its present benefit and piece of the overall industry In this system,
organization can keep up steadiness in the market by offer its current item and
administrations in the current market.
 Product improvement In this idea, organization delivers new item and administrations in
the current market to increase viable advantages. With help of this procedure,
organization can create compelling brand picture in the market and acquire most extreme
benefit in the aggressive market. It organizations in serves new and inventive item and
administrations to its clients through which it can create noteworthy brand picture in the
current market (Knies and et.al., 2015).
 Market development-In this angle organization dispatches the current item and
administrations in the new market. This technique organizations in creating viable upper
hand and brand picture.

 Expansion-This is one of the great system for Qbic hotel by which it can create viable
upper hand and furthermore create successful brand picture in the market . In this angle,
enterprise dispatches the new item and administrations in the new market. It additionally
organizations in expanding gainfulness and piece of the overall industry on the grounds
that with help of this methodology company can increase most extreme income in the
aggressive business condition.
LO 2
2.1 Effectiveness of the organisation
Following are some effectiveness of Qbic hotel business enterprise-
Product and services- Qbic hotel company delivers the varieties of product and services. It
delivers several ranges of accommodation, bar, restaurant facilities to its customers.
Marketing and sales-This is kind of action in which association go for giving data identified
with their items and administrations. In this unique situation, Qbic hotel make utilization of TV,
daily paper, web and web based life. Vodafone conducts statistical surveying for distinguish real
needs and needs of clients and conveys item and administrations likewise. Vodafone utilizes the
web based life and other online channel for start promoting and commercial exercises for its
business and item and administrations (Costanzo and Di Domenico, 2015). It has made its own
versatile application and friends website page on the web through which it can advance and
publicize its item and administrations to its client and draw in substantial quantities of clients.
Fund- Qbic hotel have solid money related position according to the next media transmission
association in the market. In the budgetary branch of the association, monetary chief uses a few
successful programming and application that helps to complete money related exercises and
capacities.
Staffing-Under this segment incorporates enlistment and choice, preparing and improvement,
remunerate framework inside the organization. Qbic hotel have gifted and qualified work and
laborers who viably contributes inside the organization for accomplish its decided goal and
achievement (Handfield and et.al., 2015.). It gives successful preparing and improvement to its
representatives through which its workers can learn new aptitude, capacity, ability and criteria to
work at work environment.

Business image- Qbic hotel have solid brand picture in the market because of which its high
caliber of item and administrations.
2.2 Develop plans to improve the business, justifying their value.
Specify enterprise planning means it is the process to defining the objectives of the business by
which company can get success.
Develop business plan : It is very primary to create a business plan within an administration
because it furnishes spatial relation and direction to pull in capitalist. It considers diverse
elements such as administration concise, organisation statement, industry analysis,
administration and governance, service, gross sales and publicity, financial backing request,
fiscal program and addendum. There are different tracks considered in business plan which are
as follows :
 Research : It is the primal step in every business concern. Research is essential before
propulsion any product or service. Through investigation organisation can acquire the
data about outside factors which may impact the business(Bernstein, 2017). It can be
done in assorted ways such as primary or secondary. In investigation, organization
examine contrastive sources and gather substance and applicable data.
 Determine the objective : After conducting investigation, organisation determine their
visions and missions. Objectives should be specific, measurable, achievable, realistic and
time bounded.
 Create profile : After wind-up of above two phases, next step is to make profile of the
company. In which antithetical elements considered as above discussed components
enclosed in business plan(Chettiparamb and Kokkranikal, 2012).
Roles and responsibilities of staff and management :
There are various roles and responsibilities of staff and management. They both have to
play there acts in order to attain success. Manager of a company plays role inside the
organisation which includes Hiring and staffing, Training new employees, conducting evaluation
programs, planning and making strategies, monitoring and controlling budgets, dealing with
issues and problems and resolve them in effective manner. Apart from this it includes
responsibilities regarding to the technical experts this means they play the role of technical
experts and have to be ensure that all employees are performing in according manner. Other
responsibility is to built team work to attaining meetings, and participating in the projects of
business. Furthermore, managing the organisation and development is another core responsibility
of staff and management(Chettiparamb and Kokkranikal, 2012). .

Organisation’s financial management systems :
Financial management system helps the company to get information related to financial aspects.
Organization has to play different task which needs finance so it is essential to ensure about the
financial resources available in business(Chettiparamb and Kokkranikal, 2012). . It has
antithetical features such as safekeeping all activities and path of possession, assure the safety
and information integrity, keeping audit track, subordinating with financial gain, tax statements,
balance sheet and so on. Qbic has financial steadiness in the market due to powerful financial
management system in an administration.
LO 3
3.1 Evaluate the current skills of management and staff
Management and staff skills includes aspects such as technological, functional and
managerial. Operational Skills Curriculum is designed to set up actual skills' disparity, choice
and deliver relevant modules to leaders at all phases in the organization with the power to track
alteration affectively. However, managerial skills includes human, technical and conceptual
skills. It is the power to take determination and metal their workers. Technical skills are the
abilities and cognition to slay tasks. Qbic needs to have these abilities in order to effectively and
expeditiously transmit with workers and employees(Chen, Delmas and Lieberman, 2015).
Evaluate the current skills of management and staff :
Management skills are affiliated to five particular factors such as planning, organising,
coordinating, directing and oversight.
Planning Under planning there are applicable skills such as captious intellectual, strategical
planning and reasoning, cognition of info practical application, skills to make judgement
procedure and making the plan of enterprise in sub apart elements(Li, et al., 2016).
Coordinating It considers skills of get together, connection, graphics consensus, delicacy,
cerebral intelligence, empath, forbearance, plasticity, honestest, hearing skills, kinship building
and team building.
Oversight : It considers skills of Achieving goals, analysing improvement towards division
scores, Enterprise direction, Fiscal management, scheming finances for enterprise units, Budget
administration, Examination of candidates for jobs and Product management, Evaluating Job
appliers, Evaluating employee performance, Rendition lawful codified that utilize to business,
processing fiscal reports, Hiring, Rendering fiscal information and Generating financial
reports(Baloglu, Henthorne and Sahin, 2014).

Organising It considers skills of enterprise storytelling, analytical thinking, sentiment, proposal,
negotiating, public speaking, technological cognition and skills of assessing elements that affects
ratio of productivity in business(Joodi, International Business Machines Corp, 2015).
Directing : It considers skills of deputation, leading, motive, social, difficulty solving and
having cognition of delivering presentations.
3.2 Plans for the development of skills for management and staff.
A full fledged plan is prepared to increase skills and bring advancement in the business.
This plan of Qbic hotel is well expanded which in turn bring opportunities and set direction for
it. Emloyees' development plan should be followed with the following steps:
1. Consideration of business goals and objectives:
Long term or short term objectives are fixed up and aligned for the development and
required needs of organisation. Goals of Qbic hotel include competencies, knowledge of
employees and their skills (Bull, et at., 2016). Additional leaders are required if business is out
poured by growth jet. Leaders in this case need to know their present skills so that they can
handle their firm in core competencies and find stability among rivalries. It would create value to
the company if the internal candidates link skills of future employees and current employees
effectively. It would save time if effort and time both are imparted for development of employee
while hiring them.
2.Communication between employees:
Employees' skill level of Qbic hotel and their aspiration can only be known through perfect
communication. There should be communication between team members so that there
transferring of new and innovative ideas. It also helps in resolving conflicts among team
members and they become more clear about the mission and vision of business. These things
provide encouragement and help them find out potential in them. Through communication all
employees of Qbic hotel can work in unity and they become more transparent towards their role
they have to play in their plans as well as more opportunities are offered to them.
3. Recognize Potential vs. Readiness :
Experience, skills and encompassing desire comes under readiness of employees. It is not
necessary that every employee is ready to move in the management. So there is a difference
between potential and readiness (Li, et al., 2016). Sometimes managers make mistakes of
reasoning that if sales person is good at increasing sales of firm then he can manage that sales

too. Pushing an employee to different post can create destructive results. Thus, whose potential
matches with the post should be employed on that post.
4. All types of training and development should be considered:
After, considering goals employees skills should be figured out through development
programs. Programs of Qbic hotel include local networking groups, working directly with
subject matter, special projects and one-one coaching and mentoring.
5. Plan should be created at present, before and after:
Once, opportunities are cleared then a plan should be created with timely ans specific
goals. Feedback is obtained from employees by applying their new skills.
CONCLUSION:
Finally, it is concluded that Qbic hotel carry out Pestle analysis for effective approach
towards market. It has its main objectives are clear to its employees as well as to its leaders.
There is good communication between both team leaders and employees (Makos, J., 2015). To
measure its weaknesses and strength it goes through SWOT analysis too. Through SWOT
analysis Qbic hotel realises its upcoming opportunities and threats and thus get prepared for
future rivalries.

REFERENCES
Books and Journals
Baloglu, S., Henthorne, T.L. and Sahin, S., 2014. Destination image and brand personality of
Jamaica: A model of tourist behavior. Journal of Travel & Tourism Marketing. 31(8).
pp.1057-1070.
Barrick, M.R. and et.al.,2015. Collective organizational engagement: Linking motivational
antecedents, strategic implementation, and firm performance. Academy of Management
journal. 58(1). pp.111-135.
Benner, M.J. and Tushman, M.L., 2015. Reflections on the 2013 Decade Award—“Exploitation,
Exploration, and Process Management: The Productivity Dilemma Revisited” Ten Years
Later. Academy of Management Review. 40(4). pp.497-514.
Chen, C. M., Delmas, M.A. and Lieberman, M.B., 2015. Production frontier methodologies and
efficiency as a performance measure in strategic management research. Strategic
Management Journal. 36(1). pp.19-36.
Chettiparamb, A. and Kokkranikal, J., 2012. Responsible tourism and sustainability: The case of
Kumarakom in Kerala, India. Journal of Policy Research in Tourism, Leisure and
Events. 4(3). pp.302-326.
Costanzo, L.A. and Di Domenico, M., 2015. A Multi‐level Dialectical–Paradox Lens for Top
Management Team Strategic Decision‐Making in a Corporate Venture. British Journal
of Management.26(3). pp.484-506.
Handfield, R.B. and et.al., 2015. How Can Supply Management Really Improve Performance? A
Knowledge‐Based Model of Alignment Capabilities. Journal of Supply Chain
Management. 51(3). pp.3-17.
Knies, E. and et.al., 2015. Special issue of International Journal of Human Resource
Management: Strategic human resource management and public sector performance. The
International Journal of Human Resource Management. 26(3).pp.421-424.
Bull, et at., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the
ecosystem services framework. Ecosystem services. 17. pp.99-111.
Li, et al., 2016. SWOT analysis and Internet of Things-enabled platform for prefabrication
housing production in Hong Kong. Habitat International 57. pp.74-87.

Makos, J., 2015. An Overview of the PESTEL Framework. PESTLE Analysis, 18.
Arroyo and et.al., 2017. Implementing health check for optical cable attached PCIE enclosure.
U.S. Patent 9,697,166.
Bernstein, A., 2017. Undertaking legal audits to check the health of the home. Nursing And
Residential Car. 19(12). pp.700-702.
Chang , and et.al., 2016. Impact of the National Health Service Health Check on cardiovascular
disease risk: a difference-in-differences matching analysis. Canadian Medical
Association Journal. 188(10). pp.E228-E238.
Groenenberg, and et.al.,2015. ‘Check it out!’Decision-making of vulnerable groups about
participation in a two-stage cardiometabolic health check: A qualitative study. Patient
education and counseling. 98(2). pp.234-244.
Joodi, P.M., International Business Machines Corp, 2015. Method and system for analyzing
business architecture. U.S. Patent 9,202,182.