Business Essentials: Hilton Hotel Strengths Analysis Presentation

This presentation focuses on the strengths of the Hilton Hotel, a prominent player in the hospitality industry. It begins with an introduction to the SWOT analysis framework and highlights Hilton's strong brand recognition as a key strength. The presentation then delves into Hilton's ability to retain customers, attributing this to their consistent service quality and customer loyalty. Furthermore, the presentation underscores the high level of customer satisfaction experienced by guests, emphasizing the positive impact of Hilton's service standards. Finally, the presentation touches on the significance of well-trained employees, highlighting the company's investment in training and development programs. The presentation concludes by reiterating the key strengths of Hilton Hotel, emphasizing the importance of brand recognition, customer satisfaction, and employee development in maintaining its competitive edge within the hospitality sector. The presentation is part of a business essentials course and is available on Desklib to help students with their studies.

Strengths of Hilton Hotel

Introduction
• SWOT analysis helps assessment of various elements within an
organization, which can affect their business operations.
• Hilton Hotel is a company that operates in the hospitality industry and is
one of the most famous brand of hotels and resorts.
• This presentation will discuss the strengths of Hilton Hotel.

Analysis of Hilton Hotel’s Strengths
• High brand recognition: Hilton Hotel is a very famous hospitality organization
and having a high brand recognition is one of its strengths. Individuals are
drawn towards the brand name.
• Customer Retention: Hilton Hotel is able to retain most of their customers and
have stayed loyal to this organization. They keep coming back to enjoy services
provided by them.

Cont…
• Customer Satisfaction: This is one of the strengths that Hilton Hotel has as
their clients or guests that visit their hotels and resorts are highly satisfied with
the services that are provided to them.
• Highly trained employees: The employees of Hilton Hotel are highly trained as
they are given training and development programs that have been created by
the organization.

Conclusion
• Hilton Hotel has many strengths which include brand recognition and good
customer relations as well as retention.
• They are able to train their employees, so that customers are provided with best
quality services during their visit.
• Their customers are highly satisfied with facilities provided in Hilton hotels and
resorts.

References
• Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality
marketing. Routledge.
• Penela, D., Morais, A.I. and Gregory, A., 2019. An analytical inquiry on
timeshare research: A continuously growing segment in the hospitality
industry. International Journal of Hospitality Management. 76. pp.132-151.