Career Research Project: Marketing in Business Hospitality Industry

This career research project delves into the marketing industry, specifically focusing on its application within the business hospitality sector. The report begins with an introduction that highlights the significance of marketing in organizational growth and career planning. The main body explores current trends impacting the industry, such as globalization, technological advancements (AI, chatbots), and the growing emphasis on corporate social responsibility, influencing areas like health consciousness and eco-friendly practices. The report also details the key skills, knowledge, and experience needed for marketing roles, particularly for a marketing assistant position, covering academic qualifications, interpersonal skills, written and oral communication, IT proficiency, and organizational abilities. Furthermore, the report evaluates a specific job vacancy in the business hospitality industry, assessing its potential for career development and alignment with current market demands, and also provides a job description. The conclusion summarizes the findings, emphasizing the importance of adaptability and continuous learning in the evolving marketing landscape. The report references various academic sources to support its findings.

CAREER RESEARCH
PROJECT

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Trends impacting the Marketing Industry........................................................................................3
The skills, knowledge and experience required................................................................................4
Evaluation.........................................................................................................................................5
CONCLUSION..........................................................................................................................................5
REFERENCES...........................................................................................................................................6
APPENDIX 1 – JOB ADVERTISEMENT................................................................................................7

INTRODUCTION
Below prepared is a career research project that develops a report on Business Hospitality
industry. The report aims is to explore the requirements of pursuing a career in marketing industry.
Today, marketing industry can be seen as an important industry across the world as people have made
marketing and advertising as thier first aspect in order to achieve better organisational and business
growth. The report findings is going to help an individual in maintaining and understanindg better
career planning. It further contextualise and defines the employability of marketing graduates seeking
employement in marketing industry (Arogyaswamy and Hunter, 2018). Along with it, it allows an
individual to understand the importance of skills and knowledge required in marketing.
MAIN BODY
Trends impacting the Marketing Industry
Business Hospitality industry is a combination of different fields within the service industry
which includes food and drink services, transportation, travelling, cruise lines and additional fields
within the tourism industry. The improving economy has become a boom for many industries but
benefitted the travel and hospitality more.
Changes in the Business hospitality industries are going on rapidly these days. Some changes
are as like nowadays the people are becoming more health concsious, so for that the hotels need to be
well equipped with the fitness centers, pools and spas. Also the aviation industry needs to provide
healthy food and beverages at the airport's pantry and in the aircrafts. Nowadays a new concept of
corporate social responsibility is trnding globally. For this eco friendly practices are becoming the
mandatory norms. For this many hotels are installing solar panels.
For example, technological advancement in the hotel industry led to the development of a
system in which the air conditioners and lights aotumatically switches off as and when the guests
leaves the room. Another example is that a system has developed in which the guests can digitally
check- in and check- out of the hotel. Also there is a new system developing in which a robot will be
providing the services in the aircrafts instead of airhostesses. Even because of globalisation many new
industries are being established in new countries and creating opportunities of employment in new
countries (Agmon and Sjögre 2016). Due to globalisation many visitors are going to other countries,
which facilitates travel industry to grow at a fast pace.
Technological trends in the hospitality industry are the use of recognition technology like
biometrics, finger prints, facial recognitions etc are being used nowadays like Marriott China has
started using facial recognition check in system.
Globalisation refers to integration of different countries and economies as a whole. The impact
of globalisation are both positive and negative. Positive impact are larger market for selling products
and services, more job opportunuties, technological advancements, varieties of international services
available in one country only. The negative impacts are like, language and cultural barriers because of
different countries doing business together, seasonal unemployement, countries with high level of
technology doing business with developing countries etc.
Trends other than globalisation and technology are increase in use of Artificial intelligence (AI),
starting of smart rooms, focusing on data privacy and data security using organically grown food dishes
in the hotels. Use of chatbots which help hotel operators to easily interact with the audience in
conversational way. Bots are set up to respond to commonly asked questions and to interact with the
audience.
Hospitality is one of the fastest growing industry in the world today. Hotel, events, travel and

tourism, food services etc. Fall under the hospitality management. There is a bright future for
youngestrs to groe in the hospitality sector (Breznitz and Etzkowitz, 2017). There are many career
options available for the young mass like career in lodging and accomodation, foods and beverages in a
hotel, travel and tourism, aviation industry, event management, career as a hotel manager, there is
immense scope in the aviation industry at post of Customer service officer.
The skills, knowledge and experience required
Below mentioned are the key skills and experience required in the marketing industry taking in
context for a job role of marketing assistant:
Key skills and experience needed for in marketing field
Marketing field requires various type of skills which is needed for performing the marketing
jobs effectively in the company it includes Academic skills, great interpersonal skills, excellent written
and oral skills, it skills and various organisational skills. Marketing assistant is an entry level role but
employers requires some experience of working in an office.
Academic skills
it refers to those qualifications which are needed for performing the marketing assistant job. The
minimum education required for a marketing assistant is required by employer is associate degree in
the marketing and marketing job related training and internship certificates.
Great interpersonal skills
marketing assistant requires the great interpersonal skills because marketing assistant need to
building a good relationship with the wide variety of the communities (Athreye and Cantwell, 2016).
Interpersonal skills includes listening skills, problem solving skills and decision making skills. It also
requires the personal manner, team working and adaptability skills for better performance in the
organisation.
Excellent written and oral skills
marketing assistant job also requires the excellent oral and written skills because some times
marketing assistant needs to write online or hard copy content for arranging campaigns, so he will need
strong writing skills. Marketing assistant also requires the effective communication skills because they
have to regularly deal with the clients, supplier or consumers through phones or face to face
conversation (Creamer and Austin, 2017). Effective communication skills requires to maintaining good
communication and company relation with clients with excellent customer service and people skills.
IT skills
the marketing assistant job also requires various IT skills such as familiarity with Microsoft
office and excel program. It also adobe in design and Photoshop software for performing job efficiently
in the business organisation.
Organisational skills
organisational plays an important role in effective performance of the marketing assistant
because marketing assistant have to work on multiple projects, meet deadlines and maintain a high
level of the accuracy in the task.
Required knowledge for human resource assistant
for marketing assistant job two areas are important such as expertise and knowledge in the
advertising and promotion (Crawford and Jenkins, 2018).
Advertising
marketing assistant job requires the knowledge and expertise in the advertising the products of
the company. It includes various strategies for advertising about the new product of the company.
Through this advertising knowledge marketing assistant provides the various creative and innovative
idea for providing the company's product information to consumers which results in increasing the
productivity of the firm. This expertise also helps in developing the brand image of the company.

Promotion
the marketing assistant requires the expertise and knowledge in the area of the promotion. It
includes the various promotional strategy which promote the business in the market place and through
promotion strategy marketing assistant can promote goods and services of the firm effective for
achieving the high profitability and growth in the market place (Shaw, 2016). Marketing assistant job
also requires the skills which are needed to integrate marketing campaigns to promote the products and
service of the firm.
Evaluation
The chosen vacancy for this section is Marketing Assistant in a business hospitality industry.
The vacancy is chosen becuase the business industry is a growing industry and it provides an individual
with an opportunity to develop and transform in the new world scenario. The profession of marketing is
in demand across the world and in Business Hospitality. It provides an individual with new knowledge
and information of the working of the world and its environment. The opportunity is going to provide
me in developing new skills such as communication, selling and directing and gaining market
advantage by the Hospitality businesses sold products and services. It is also going to help me
understanding new trends and what are the choices of the people. I would be able to learn the choices
of the consumers and what impacts these choices simultaneously.
I prefer this job opportunity because Hospitality businesses across the world are in need for a
marketing individual that can fulfil their needs of promotion, advertising and other marketing related
activities. The future of the marketing industry is safe because of the emerging needs of technology and
because of the globalisation (Hayami and Kawagoe, 2016). It can help me to develop and transform
myself completely and overall improve myself as per the international needs and requirements for a
marketing individual.
NOTE: Below attached (in the appendices) is the job description for marketing assistant in
Business Hospitality Industry (Restaurant).
CONCLUSION
The above report explores a career research project that develops a report on. The report
provides an explanation of the requirements of an individual in pursuing a career in marketing.
Important and essential trends of marketing are explored within the report and what impacts
globalisation and technology has done to the overall marketing scenario of the world is explored
briefly. The finding provides an individual in maintaining and understanindg better career planning.
Furthermore, it contextualises and defines the employability of marketing graduates seeking
employement in marketing industry and in what way they can improve themselves to serve the need of
marketing and business industry.

REFERENCES
Books and Journals
Agmon, T. and Sjögre, S., 2016. The Future of VC Funds: The Effects of Technology and
Globalization. In Venture Capital and the Inventive Process (pp. 107-113). Palgrave Pivot,
London.
Arogyaswamy, B. and Hunter, J., 2018. The Impact of Technology and Globalization on Employment
and quity: The Need for a Vigorous Corporate Response. Proceedings of the Northeast Business
& Economics Association.
Athreye, S. and Cantwell, J., 2016. A Bigger Bangfor the Buck: Trends, Causes, and Implications of
the Globalization of Science and Technology. The Global Innovation Index 2016: Winning the
Global Innovation. p.75.
Breznitz, S.M. and Etzkowitz, H. eds., 2017. University technology transfer: the globalization of
academic innovation. Routledge.
Crawford, R. and Jenkins, L.E., 2018. Making pedagogy tangible: Developing skills and knowledge
using a team teaching and blended learning approach. Australian Journal of Teacher
Education. 43(1). p.8.
Creamer, A.M. and Austin, W., 2017. Canadian Nurse Practitioner Core Competencies Identified: An
Opportunity to Build Mental Health and Illness Skills and Knowledge. The Journal for Nurse
Practitioners. 13(5). pp.e231-e236.\
Hayami, Y. and Kawagoe, T., 2016. The agrarian origins of commerce and industry: a study of peasant
marketing in Indonesia. Springer.
Shaw, S., 2016. Airline marketing and management. Routledge.

APPENDIX 1 – JOB ADVERTISEMENT