Contemporary Hospitality Industry Report: Business Development

This report provides a comprehensive analysis of the contemporary hospitality industry, examining various business types such as food and beverage, travel and tourism, and entertainment. It delves into operational and functional departments, including the front office, food and beverage, marketing, and human resources, highlighting their interrelationships within The Shankly Hotel. The report explores the hospitality industry's significant contribution to the economy through national revenue, employment, and service provision. Furthermore, it discusses the importance of franchising and licensing for global development, detailing how these strategies enhance economic worth through revenue generation and employment opportunities. The report also identifies different operational roles like front desk manager, housekeeping staff, general manager, and security staff, alongside the essential skills required for each role, while addressing the impact of skill gaps on both the roles and the overall hospitality business. The report draws on information from The Shankly hotel and its operations.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION..........................................................................................................................2
MAIN BODY...................................................................................................................................2
Different types of business in hospitality industry.................................................................2
Operational and functional departments.................................................................................3
Contribution of hospitality industry to the economy..............................................................3
Interrelationship of functional and operational departments..................................................4
Importance of franchising and licensing for the development of hospitality industry globally
................................................................................................................................................5
How global development and the use of franchising and licensing agreements have made the
contribution to economic worth..............................................................................................5
Different operational roles......................................................................................................6
Skills required for the operational roles.................................................................................6
Impact of skill gaps for the roles............................................................................................7
Impact of skill gaps on the hospitality business.....................................................................7
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9
Books and Journals.................................................................................................................9
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INTRODUCTION
Hospitality industry is the largest and the biggest industry in every country. This industry offer
variety and different types of services which at a time is required by the individuals for their
enjoyment. The hospitality industry offers the services which are made for the people to spend
their free time and to spend their quality time with their family and friends(Clement and Jabbour,
2020). The industry includes different kinds of services which includes event planning, travel
and tourism, entertainment and accommodation to the people. The hospitality majorly means to
welcome the guest with respect and to behave with them courteously. The Shankly hotel is the
biggest and the luxurious hotel which is located in UK and which offers to people variety of
services. The main USP of the hotel is the organising of parties and offers the room with
different decor. This report will cover different types of business in hospitality industry,
operational and functional departments, contribution of hospitality industry, interrelationship of
operational and functional units, influence of franchising and licensing agreements, operational
roles, skills required for the roles, skills gaps within the hospitality industry and impact of skill
gaps.
MAIN BODY
Different types of business in hospitality industry
The different types of business in the hospitality industry have been explained below-
 Food and beverage- The most required and important sector of the hospitality industry is
the food and beverage which is important in today’s time(Zakieva and et. al., 2019). The
foods are provided by the restaurants and the cafes which is according to the requirement
of the place and people. The need of different types of cuisines has been increased within
which at present time the delivery of the food is done online. For example- packaged
food, soft drinks and many more.
 Travel and tourism- This is also the most important sector within which people move
from one place to another to spend their holidays, vacations of might be for the office
purpose. As in today time people are mostly engage in their work and if some holidays
are provided to them then at that time they just want to go some other place to change the
regular environment. For example- accommodation, tour operators and many more.
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 Entertainment- The entertainment is also the most important to change the mood from
the regular and boring life. Not only in this, but also in travelling if the people are visiting
the place without any entertainment then it might become boring and worthless for them.
For example- broadcasters, gaming and many more.
Operational and functional departments
The operational and functional departments of The Shankly Hotel have been discussed below-
Operational department-
 Front office department- The front office department of the hotel takes the duty of
welcoming the guest and to tackle the issues which are faced by them. They also make
the registration of people who have visited the hotel and with other necessary
requirements(Ziółkowska, 2018). The Shankly Hotel front office department conducts the
same work and helps in creating the good environment.
 Food and beverage department- The main of this department is to serve the food which
is required by the guest. The Shankly hotel serves the finest food to their guest in which
they prepare the food which covers all the cuisines. They serve to the people with the
drinks and also provides the food and the drinks in the rooms.
Functional department- Marketing department- The marketing department of The Shankly hotel is responsible
to make the promotion and advertise the name of the hotel across the country. Their main
focus is to target the customers and to judge the needs and requirements which are
required by the people from the hotel. Human resource department- They have the responsibility in employing the staff for
the positions which are vacant. They identify the needs of staff and provide them
adequate training and not just this they also manage the other work of the hotel.
Contribution of hospitality industry to the economy
The hospitality industry contributes to the economy in a larger way which is discussed below-
 Contribute to national economy- The hospitality industry is divided into different
sector sand each sector contributes to the economy in a larger way(Yi and Xiao-li, 2018) .
People if visits or the travelling reason to other country then it adds in the revenue of the
country as it directly comes in the form of taxation. It is also useful for the foreign
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exchange as the people of different country come which strengthens the resources of the
country in which they are coming.
 Employment- The hospitality industry on the other hand also provides employment to
the people who are unemployed(Homer, 2021). In the hotel industry there is the
requirements of staff which can manage the work and also the people have to work in
different department which The Shankly hotel have appointed.
 Food and drinks- The hospitality industry is the one which serves different types of food
and drink to the people. If this sector was not available in the hospitality industry then
people would not be eating the different types of food which helps in their satisfaction of
hunger. The Shankly hotel guests gets satisfied always when they eats the food which is
served by the food and beverage department.
Interrelationship of functional and operational departments
The relationship functional and operational department of The Shankly Hotel has been explained
below-
 Human resource department and Front Office department- The front office
department of The Shankly Hotel tell the Human resource department regarding the
requirement or need of staff in their team. They are not just provide the information about
the requirement of new staff but also tells to interview or shortlist the person. The help in
selecting the best and the required person for the front office department and the Front
office department helps the HR department regarding the training of the employees who
are selected. Not just this the Human resource department often provides the application
to the front office department to distribute it to the required person.
 Purchase department with Housekeeping department- The purchase department of
the hotel works in relation with making everything ready in stock. The housekeeping
department of The Shankly Hotel tells the requirement of the things to the purchase
department and the purchase department keeps the things ready on time(Okumus and et.
al., 2019). The main relation which makes them in contact is this only as the
housekeeping department have to contact with the purchase department on the daily basis
as this department is the most important for hotels.
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Importance of franchising and licensing for the development of hospitality industry globally
The franchising and the licensing are the two important modes of making entry in the other
market which includes to enter in the different country and in different market. The franchising
means to take the name of some renowned company or business and use the name to expand the
business in the other different market (Sriram and et. al., 2018). For example- If The Shankly
Hotel wants to expand the business in some different country then they can take the name of the
hotel which is famous there and this similar name helps in bringing more people because the
name is already famous in the market.
On the other hand, licensing means to take the right of intellectual property of some other
business and use that right in the business in which the owner wants to make expansion. This
helps in making the expansion of any business which includes the expansion of hospitality
business on the global level. The main advantage of using the facility of franchising and
licensing is that they are cost effective of the business and with that any business can take the
market entry and with that they can also get the knowledge regarding the market as they are
taking the business name on the name of others. The older ones know the market already and
with that they can make the expansion.
How global development and the use of franchising and licensing agreements have made the
contribution to economic worth
Economic worth means the value which is provided to the economy of the country which can be
made with the help of development of the business on the global level which is done with the
help of franchising and licensing. The Shankly hotel can also contribute in the economy of the
country by making the expansion in different countries. The economic worth is created in the
following ways-
 Revenue generation by the Franchises- It has been seen that business which starts with
the name of other business which is already established then the revenue generation of
the new business is also high(Elmeros and et. al., 2019). This is because when the
business starts with the same logo, name and products and services then people would
like to go in the similar places. This will go to the government of the both the country in
the form of taxation which helps in increasing the worth of the economy.
 Employment- The expansion of the business with the help of these two modes also helps
in the employment opportunities for the people who are unemployed. Thus, when the
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people will be unemployed then the business which are establishing their business in the
other countries will require people for the management of the business and this will
improves the employment rate of the country.
Different operational roles
The different operational roles which are there in The Shankly Hotel has been mentioned below-
 Front Desk manager- The front desk manager of the hotel has the hug responsibility as
they have to manger the work and at the same time have to welcome the guest
also(Scaglioni and et. al., 2018). They have to make the necessary records of the guest
about the time at which they have made the check in and the time of their check out.
 Housekeeping staff- The house keeping staff is basically indulged in doing the cleaning
of the hotel which is the most important and the required role in the hotels. They have to
work according to the requirements of the hotel and they have to make the rooms and the
area clean in which the visitors have the direct entry.
 General manager- The general manger has to look after all the departments and also the
guest. There activities include to manage the departments of the hotel, to build good guest
relations, and manage the working in the hotel in a smooth manner. For that they must
have the communication skills and should have the skill of leadership.
 Security staff- The security staff has to give the duty in the hotel both on the night and
day which is according to the rules of the hotel.
Skills required for the operational roles
The different skills which are required for doing the operational roles have been discussed
below-
 Communication skills- It does not depend that which role has been assigned to the
person what is mainly important is that the personality which has the required skills
according to the requirements of the job(Wang and et. al., 2018). The communication
skills is very important in the hospitality industry and that too in hotels. The Shankly
Hotel also looks and employees those people who are having the quality of
communicating with others.
 Multitasking- The person who is employed in the hotel must be having the quality of
doing multiple works. This is because in the hotel the work load can be at higher during
the peak season and if the person is not able to do the multiple task then they will not be
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able to work in other manner. The Shankly Hotel always ask in the interview regarding
the person ability of doing the multiple task.
 Attention to detail- In accordance with the communication the person must be having
the skill of listening(Sonnenschein, 2020). This is because there must be some important
clients which requires different service. At that time managers undertakes a meeting to
tell how the work has to be conducted and what are the things required to be done infront
of them.
Impact of skill gaps for the roles
The development of the skill is important for any individual if they want to make there
career growth good. The skills provide the potential to the person to develop their personality
and the lack of skill will not help in the development of the personality (Maslaric and et. al.,
2020). The hotel industry also provides some skills which much be present to handle the roles
effectively. For the front desk officer the person needs to have the skill of patience and good
organisation of work. After all this skill will only helps them to work in the proper manner. If
these skills will not be present in the person then they would not be able to hold the role which
has been given to them and this can also hamper the position of the hotel.
For becoming the manger of the hotel the person has to manager all the work of the hotel
and have to make the rules and regulations within which the work has to be conducted. If the
person is not having good communication skills then they cannot communicate with the other
staff as to how the work has to be done. It is also seen that the skill gaps also increase the cost of
training as the people who are employed has to be provided with the required skills which
increase the cost for the organisation.
Impact of skill gaps on the hospitality business
The hospitality industry includes many different sectors which involves the Food and
beverage, travel, hotels and many other. In this different people are employed according to their
capability to handle the work (Bolden, 2020). If the people who are employed in the business are
not having the skill then they would not be able to manage the work properly. For any sector in
the hospitality business necessary skills are required which can make the position of the business
growing. Then the skill gaps would not be able to understand the requirements of the people as
the things which they require. The hospitality business would like to employ only those people
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who are having the skill which matches their job role. This thing of skill gap can impact the
number of employees which can result in shortages. If the staff will be less than proper
management in any sector or in hotel cannot be done properly and this will lead to decrease in
the revenue and success.
CONCLUSION
From the above report it can be concluded that the hospitality industry is the crucial industry for
every country as it is the main factor with which the countries can generate the revenue. This
industry is the suitable industry to spend some time with the family friends and to spend some
time with the different atmosphere. This is the only sector within which the individuals can take
time and visit some places which will help in cherishing their mood and will give them
happiness.
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References:
Books and Journals
Bolden, C., 2020. Hospitality at community wells: The life-giving waters of John 4: 7–
15. Review & Expositor. 117(4). pp.526-535.
Clement, C. and Jabbour, C.J.C., 2020. Understanding the human side of green hospitality
management. International Journal of Hospitality Management. 88.
Elmeros, M. and et. al., 2019. Exposure of non-target small mammals to anticoagulant
rodenticide during chemical rodent control operations. Environmental Science and
Pollution Research. 26(6). pp.6133-6140.
Homer, V., 2021. Domains of polarity items. Journal of Semantics. 38(1). pp.1-48.
Maslaric, M. and et. al., 2020. Understanding the importance of purchasing operations and
identification of opportunities to increase their sustainability through process mapping
6. Prosperita. 7(1). pp.43-52.
Okumus, F. and et. al., 2019. Network-level strategies. In Strategic management for hospitality
and tourism (pp. 153-173). Routledge.
Scaglioni, M.F. and et. al., 2018. Comprehensive review of vascularized lymph node transfers
for lymphedema: Outcomes and complications. Microsurgery. 38(2). pp.222-229.
Sonnenschein, K., 2020. ‘It’s Important for Us to Know How to Do Teamwork’: Perceptions of
Chinese International Hospitality Students Regarding Teamwork Skills. Journal of China
Tourism Research, pp.1-14.
Sriram, K.V. and et. al., 2018. Franchisee's perspective on factors influencing relationship
development and performance in the Indian wellness industry. International Journal of
Engineering Management and Economics. 6(2-3). pp.95-110.
Wang, Y.C. and et. al., 2018. Optimization of machining economics and energy consumption in
face milling operations. The International Journal of Advanced Manufacturing
Technology. 99(9-12). pp.2093-2100.
Yi, S. and Xiao-li, A., 2018. Application of threshold regression analysis to study the impact of
regional technological innovation level on sustainable development. Renewable and
Sustainable Energy Reviews. 89.pp.27-32.
Zakieva, R.R. and et. al., 2019. The significance of studying legal protection of rights on
innovative creations: The case of entrepreneurship education. Journal of
Entrepreneurship Education. 22(3). pp.1-11.
Ziółkowska, M., 2018. Strategia skalowania przedsiębiorstwa społecznego–rozwój
franczyzy. Studia i Materiały. 26(1). pp.95-104.
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