Business Development Project: IBL Analysis of Tesco Plc

This project delves into the business operations of Tesco Plc, examining its strategies for employee motivation, customer retention, and the shift towards online retail. Through primary research, including surveys, the project identifies key themes such as employee satisfaction, the impact of new technologies, and challenges in management. Secondary research explores industry trends, including the increasing importance of customer loyalty, the adoption of modern marketing techniques, and the significance of internal communications. The analysis highlights the need for improved employee relations, enhanced communication, and the adoption of advanced technologies to remain competitive. Recommendations include providing superior customer service, offering additional facilities like free home delivery, and regular advertising. The project concludes that Tesco must strengthen its online presence, prioritize employee satisfaction, and maintain effective management practices to ensure continued growth and market success. The project also covers different strategies that can be used by retail stores to improve their business.

PROJECT OF IBL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Primary research..........................................................................................................................3
Secondary research......................................................................................................................7
Analysis.......................................................................................................................................8
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2

INTRODUCTION
Tesco Plc is occupied with the matter of offering food, non-food and other retailing
administrations. It works different store designs that offer items, like new produce, wines and
spirits, in-store bread kitchen, prepared suppers and sandwiches. The company's food brands
remember Tesco Finest and Tesco Value for the United Kingdom (Tennent and Mollan, 2021).
The organization's online organizations incorporate online staple and Tesco Direct, which works
in South Korea and Ireland. The organization, through its auxiliary, Tesco Bank, gives retail
banking and protection administrations, Mastercards, MasterCard and Visa Mastercard
exchanges in the United Kingdom. The Telecoms business, fundamentally worked by Tesco
Mobile organization, offers versatile handsets, including the most recent PDAs. Tesco presented
a faithfulness card, marked 'Clubcard', and later an Internet shopping administration. Tesco was
the solitary food retailer to make internet shopping beneficial. the typeface of the logo was
changed to the current rendition with stripe reflections under, while the corporate text style
utilized for store signage was transformed from the natural "typewriter" text style that had been
utilized (Monciardini, Bernaz and Andhov, 2021). This report explain about the primary and
secondary while by taking the support of the various authors. Furthermore, analysis about the
recommendation which are must be required for the company in making the organization
developed.
MAIN BODY
Primary research
Theme 1 company do you work
Particular Outcomes
Tesco 20
Sainsbury 5
Burberry 3
Wilko 2
Total 30

Interpretation
From the above graph it had been seems that most of worker or employee work in Tesco
organization. Out of 30 employee, 20 of the employee work in the Tesco for having their proper
employee retention along with this also include their development. 5 of the employee work for
the Sainsbury through which they think about their having high level of employee retention for
their future aspects. 3 employee work for the Burberry for having their high level of satisfaction
along with satisfying their needs and wants. 2 employee work in Wilko through which they have
earn their employee retention and also have their high aspects of future development.
Theme 2 the strategies that have been used by your organization for keeping motivated
Particular Outcomes
Showing appreciation 16
Culture of collaboration 9
Better communication 5
Total 30
Interpretation

From the above graph it had been seems that high employee are agreed with showing
appreciation strategies for involving their employee for their work and also make them
motivated. Out of 30 employee, 9 think about the culture of collaboration while through which
they can have their better culture at company and also make their high level of satisfaction along
with the motivation for their better future aspects. 5 think about the having better communication
through which they can themselves motivated and laso make their high strategies for working in
the organization.
Theme 3 new technology did organization used
Particular Outcomes
Telephone system 17
Accounting system 8
Networking 4
Total 30
Interpretation
From the above graph it had been seems that new technology which organization must be
used as for telephone systems while through they can have their better conversation and have
their communication. Out of 30 employee, 8 think about the accounting system for which that
could be easier for system must be easily active and make their accounts easier for various
customer. 4 staff member think about the networking should be proper so through which they
can have their better growth and also have their communication to be much better rather than
getting lack of communication and also follow the hierarchy.

Theme 4 problems are you facing in organization towards management
Particular Outcomes
Decreasing performance level 12
Poor team work 10
Lack of communication 8
Total 30
Interpretation
From the above it had been seems that high range of staff member are facing in
organization with the decreasing performance level of management while through which they
cannot work properly and cannot make their organization to be well-developed. 10 staff member
think about the poor team work so that could also led for lack of goals or objective and other
planning cannot be success for organization. 8 staff members think about the lack of
communication while through they cannot communicate with other people in organization and
do not follow the hierarchy of the organization.
Theme 5 kind of strategies should be used for improving the employee relation
Particular Outcomes
Leadership skills 16
Rewards and recognition 9
Better communication 5
Total 30

Interpretation
From the above it had been seems that leadership skills can be used for improving the
employee retention in the organization while through which that could be easier for them in
having the proper relationship with the employee. 9 staff members think about the rewards and
recognition that could help for improving the employee retention and much easier for having the
better growth in organization. 5 think about the while by improving the better communication
that could also led to have the better improvement among the employee.
Secondary research
New trends in retail shops
Kunc and Križan, (2018) said that in today’s world customer is aware and want to fulfil
their demands as quick as possible. New trends are challenging and Customer also wants
innovative products. Retail shops are increasing options in regards to products so that customer
can get more choices. Consumers want exclusive products so company have to manufacture
products according to the preference of consumers. As per the views of Millington and Ntounis,
(2017) retail store operate in small shop or large departmental store which have different
products displayed in the self. Nowadays retail stores have shifted to online. As the online trends
is increasing day by day so consumers are purchasing online because it is convenient for them.
Retails are also using social media to market their products. As with the help of social media
more audience can be targeted by the company.
Solutions to the problems
Blázquez-Salom and et,al., (2019) stated that to maintain the customer base has become
biggest problem. As customers have many options to choose, so here brand loyalty plays vital
role. In order to get existing customers back or retain them retail store should provide discounts

and offers to them. As every customer gets attracted towards discounts and this will help in
increasing sales and profits. They are facing problem in marketing so retail store should opt for
modern marketing technique like social media marketing. As it is cost effective and also takes
less time as compare to traditional marketing technique. Nash, (2019) evaluated that another
problem which they are facing is of internal communications. As retail market is becoming
complex so the organisation is also having complex structures so this requires internal
communication solution. This is not the easy task but if planned then can be accomplished.
Business operations get affected if internal communications is not effective. To adopt change is
the biggest problem. But through evaluating seasonal market trends and observing changes in
customer behaviour, company can be ready themselves to serve the customer first.
Analysis
From the above it had been find out that staff member should be satisfied with their high
range of motivation and also make sure about their various strategies which are must be used for
having their more development. As the organization need to sure about their staff members
requirement and also have their rights to make about their values in organization. While by
keeping them motivated with having the proper appreciation this could also led them for having
their better results in developing and making their growth through which they can easily make
sure about their work and also have their high range of profits in organization (Wirtz and
Zimbres, 2018). In keeping the proper communication for organization and also play important
role for having their better growth and making their business to be keeping development. This
could led to have their employee relation with the various management in organization and also
make their high level of satisfaction.
The retailing shop must be have their staff members that should also educated through
that help their organization along with understand the organization and customer. This means
that they can deal over any situation and make their decision for having their rights in
organization and also led for having their working with full rights in organization. In present
time retailing department store have also shifted their business through online and they are
making their customer for working with the high level of satisfaction in products and also have
their various kinds of discount. While through which the customer can easily attracted and buy
their products and make their services to have their better opportunities in market (Gepp and
et.al., 2018). In having the business online the customer can easily give their feedback and also

make sure about their products while by having the rating on their social media platforms or
while by having their rating app on their company websites. The organization must have the
better communication for their employee and customer as well.
Recommendations
Retail stores have to provide superior services because good quality of services will help
to retain customers and bring new customers. Retailers should adopt advanced technology to
remain in the market because retailers will use their old technique to sell their products as soon
as they vanish from the market. Additional facilities should be provided by retail stores like free
home delivery (Paul, 2018). As customers got attracted to such stores who provides extra benefit
to them. When free home delivery will be provided by the store then it will attract more
customers and also increase sales of the store. Store should advertise on regular basis regarding
new offers or new products of their stores. As through this customer will get aware about the
product range in the store. The organization have their better business for improving client
support. Retailers ought to create client cordial approaches, train workers to give extraordinary
client care, and figure out how to make client reliability.
One approach to keep clients getting back to shop is by offering new and energizing
items. While adding new items or extending product offerings, remember that not exclusively
ought to there be an interest for the thing, however it should likewise be beneficial and
something appreciate selling. The seller who deals a thing at the most reduced cost isn't really
the merchant need to purchase from. While choosing a provider, think about transportation,
terms of offer and different variables to decide the merchant with the best worth. These little
subtleties may dissolve a retailer's main concern. These gatherings are created to give retail
proprietors, purchasers and administrators the chance to meet existing providers, direct
conferences, network with others in retail and examine new items. Retailers all have a similar
essential way to progress (Waters, 2019). That is, we should expand deals and decrease costs to
improve benefit. The objective is something similar however how we accomplish every
achievement may differ. Investigate the accompanying approaches to better business. Winning
client unwaveringness is a game, and buyers are going to the field with more information than
any other time in recent memory. They can go through hours investigating audits and contrasting
costs prior to accompanying a choice. To change over buyers into clients, retailers should meet
them at each snapshot of their choice excursion.

CONCLUSION
From the above report it had been concluded that retailing organization have to also set
up their business through online in which they can have their high earning of profits and also
have their more customer. While by having the business online this could led for having their
better development and make growth in market. Staff member in organization must be satisfied
with strategies which organization using for employee and also make sure about the management
that they are following the proper hierarchy in organization. The company business can be well-
developed while by keeping their employee and customer to be satisfied with their motivation
and along with this also make sure about their strategic how they can deal with their customer at
time of any situation.

REFERENCES
Books and journals
Blázquez-Salom, M. and et,al., 2019. Tourist gentrification of retail shops in Palma
(Majorca). Overtourism: excesses, discontents and measures in travel and tourism,
pp.39-69.
Gepp, A. and et.al., 2018. Big data techniques in auditing research and practice: Current trends
and future opportunities. Journal of Accounting Literature. 40. pp.102-115.
Kunc, J. and Križan, F., 2018. Changing European retail landscapes: New trends and
challenges. Moravian Geographical Reports. 26(3). pp.150-159.
Millington, S. and Ntounis, N., 2017. Repositioning the high street: evidence and reflection from
the UK. Journal of Place Management and Development.
Monciardini, D., Bernaz, N. and Andhov, A., 2021. The organizational dynamics of compliance
with the UK Modern Slavery Act in the food and tobacco sector. Business &
Society. 60(2). pp.288-340.
Nash, J., 2019. Exploring how social media platforms influence fashion consumer decisions in
the UK retail sector. Journal of Fashion Marketing and Management: An International
Journal
Tennent, K.D. and Mollan, S.M., 2021. The limits of the narratives of strategy: three stories from
the history of music retail. Management & Organizational History. pp.1-22.
Wirtz, J.G. and Zimbres, T.M., 2018. A systematic analysis of research applying ‘principles of
dialogic communication’to organizational websites, blogs, and social media: Implications
for theory and practice. Journal of public relations research. 30(1-2). pp.5-34.
Online
Paul., 2018. Five Strategies Shaping The Future Of Retail [Online]. Available through:
<https://www.digitalistmag.com/customer-experience/2018/04/26/5-strategies-shaping-
future-of-retail-06116536/>
Waters, S., 2019. Easy Recommendations for Retailers to Increase Profit [Online]. Available
through: <https://www.thebalancesmb.com/ways-to-better-your-business-2890540>
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APPENDIX
1. In which company do you work?
 Sainsbury
 Tesco
 Burberry
 Wilko
2. What are the strategies that have been used by your organization for keeping motivated?
 Showing appreciation
 Culture of collaboration
 Better communication
3. What kind of new technology did organization used?
 Telephone systems
 Accounting systems
 Networking
4. What problems are you facing in organization towards management?
 Decreased performance level
 Poor team work
 Lack of communication
5. What kind of strategies should be used for improving the employee relation?
 Leadership skills
 Rewards and recognition
 Better communication
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