Burger on Wheels: New Venture Opportunity and Financial Plan

This assignment presents a business plan for "Burger on Wheels," a movable restaurant concept targeting the London market. The project outlines the new venture opportunity, including market analysis, target customers, and competition. It assesses the industry and sector, justifying the business's feasibility. A strategic marketing approach is detailed, covering branding, USP, marketing mix, and value proposition. Financial resources are considered, with a justification for using venture capital. The assignment introduces the proposed product (burgers), potential costs, and barriers. The conclusion emphasizes the importance of strategic planning for entrepreneurial success. References to relevant academic sources are included, such as Casali et al. (2018) and Terho et al. (2017).