University of Groningen Business Idea Report: Food Waste Solution

This report outlines a business idea aimed at reducing food waste by targeting food retailers like Tesco and Lidl. The idea proposes a mobile application that allows customers to track the expiration dates of food items in their refrigerators, providing timely notifications and recipe suggestions based on available ingredients. This system not only helps consumers minimize waste but also encourages them to purchase additional products from the same retailer, increasing sales. The report emphasizes the potential for significant profit growth for the retailers through increased customer engagement and reduced waste. The author, a student at the University of Groningen, presents the idea as a practical and modern solution to a common problem, highlighting its benefits for both consumers and the business.

Running head: BUSINESS IDEA
Business Idea
Name of the Student:
Name of the University:
Author’s Note:

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To whom this may concern,
Firstly I would like to introduce myself. My name is Michael Rocke. I am an international
student at the University of Groningen, studying International Business. I have a good business
idea about reduction in food waste in UK. I have learned through experience as I live here alone.
I have seen that a huge amount of food gets wasted every year just because of negligence and
because people forget that the food has already expired. In order to solve this issue, the retailers
have to develop new business ideas so that they are able to stop this food wastage.
I would like you all to come and talk with me regarding this idea so that it can be taken forward
and can be implemented in the business. This will be very easier for the customers to use. This is
because of the fact that there will be a step by step manner. If they buy bread from market, they
will take it out from bag, scan it that is the bar code and then put in their fridge. They will
immediately get the notification from this and thus they will be able to keep a track.
Recipe me is a much diversified idea as it will help customers to cook food along with the
products kept in their fridges. If you can implement this application then all the customers will
be attracted towards you company as their work will be made much easier. This will enable them
to get additional services and also be able to make sure that they are not wasting the food items.
This shows a scope for huge benefit as this will fetch the company a huge amount of profit. The
company will be able to achieve a growth rate of about 70 percent in the coming year, which in
turn is a huge leap in terms of the growth rate. This will enable them to make a huge profit and
gain good number of buyers from all the different parts of the world. Thus they will gain a huge
expertise and also flourish in their business. As the recipe m will help with different recopies,
for an instance if the buyer has chicken in their fridge they will know that they need to buy some

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sauce and rice to make curry. Therefore the customer will reap their purchase from the same
retail firm and buy the extra needed products. Therefore this will help the company to increase
their overall number of sales.
Hope to hear from you soon,
Michael Rocke.

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