Business Health Check Report: Marriott Hotel Analysis and Improvement

This report conducts a business health check on the Marriott Hotel, examining its objectives, internal and external factors impacting its growth, and potential areas for improvement. It begins by defining the hotel's objectives, including survival, profit maximization, and sales growth, and then analyzes internal factors through a SWOT analysis (strengths, weaknesses, opportunities, and threats) and external factors using a PESTLE analysis (political, economic, social, technological, legal, and environmental). The report also explores improvement options using the Ansoff Growth Matrix, focusing on market penetration, product development, and market development strategies. Furthermore, the report reviews business effectiveness, including risk management, revenue generation, and cost control, and develops plans for improvement in areas such as marketing and financial planning. Finally, it assesses the current skills of management and staff, and proposes plans for skill development to enhance overall performance. The report concludes with a discussion on the importance of business planning, teamwork, and employee development in ensuring the hotel's long-term success.

BUSINESS HEALTH CHECK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1 .1 Defining objectives of business.......................................................................................1
1.2 Factors that business.........................................................................................................2
1.3 Options of improvement in business by Ansoff's Growth Matrix ...................................1
TASK 2 ...........................................................................................................................................2
2.1 Review of the Marriott hotel ...........................................................................................2
2.2 Developing plans to improve in Marriott ........................................................................2
TASK 3 ...........................................................................................................................................3
3.1 Current Skills of management and staff ..........................................................................3
3.2 Developing the plan for development of skills for management and staff.......................4
CONCLUSION ..............................................................................................................................5
REFERENCES................................................................................................................................1
.........................................................................................................3

INTRODUCTION
Business health check up means which is not related to the medical but it relates to the
business is improving or not. This shows the business is achieving the growth by attaining the
company's objectives. This report will study objectives of business. It will further discuss
factors that impact growth of business. In internal analysis firm will discuss the Swot analysis
and in the external analysis Pestle. It will tell about improvement in organisation and it will
affect business. It will discuss effectiveness of business. It will more study about the Ansoff's
Growth Matrix. It will more study about the development for skills of management and staff.
TASK 1
1 .1 Defining objectives of business
Every firm has goals and objectives of it which shows the correct path or guidelines for
business. Marriott hotel is the famous hotel of American multinational hospitality company
where various facilities are provided by to customers . It is american based company which was
founded in 1927. The revenue of company is $22.894 billion in 2017. It has more than 6500
properties in 127 countries. Numbers of employees are working in the organisation are 177000
till December . This was ranked 33 among the 100 best companies to work for .
Objectives of company
Survival - Marriott international market is earning that much, from which the hotel is surviving
in the market. This basic aim of firm is survival (Turner and Aitken 2018.). If entity maintain s
its position in market then chances of becoming successful are more.
Profit maximisation - though firm is selling its products in the market but to maximise profit, it
is implementing different sales promotion techniques which will increase sales (Verzuh 2015.).
Profit maximisation will improve position in eyes of the market as well as world.
Profit satisfying - Marriott hotel is earning the profit that much which can help to sustain in
market which contribute to face any circumstances that are prevailing in market.
Sales growth - every business tries to maximise sale. Under this, a company will be in better
position than earlier. For maximising sale of hotel , many promotional techniques are followed to
achieve targets.
The long term objectives of Marriott hotel is to make improvement in sales to earn more profit
as well as company will reach higher growth. Objectives of the hotel are meeting by following
1

Smart criteria. These are specific which is pricing strategy of the entity is penetration which is
contributing in sales. The goals set by firm are easily achievable. Attainable means company has
set the goals which are not beyond its reach. Relevance by seeing the current position of the
market. The entire tasks are achievable within time set by entity.
1.2 Factors that business
Factors which will affect the business are internal as well as external (Idries and et.al.
2015). In internal there are swot analysis is discussed and in external pestle analysis of the
business is explained. Internal factors are controllable and within the organisation but external
factors are related to outside organisation, which are uncontrollable.
For internal analysis Swot analysis are there:
Strengths - Marriott international hotel's strength is the customer service which keeps the
company strong in any situation. It has the support from the client which contributes in the
growth of the business. It makes the company independent. it's strength is to provide quality
services for the customers.
Weakness - pricing strategy is followed by the Marriott hotel is high penetration in comparison
to other hotels. It makes sale of company slow. There are some ranges of products or services
which are not sold because of less innovation in them.
Opportunities - In Marriott hotel the local engagement and media marketing of services can
grab chances of the product to cover whole market (Heizer 2016). It is the hope that by their
promotion in product can increase sale of product.
1. Threats - increase in competition can create difficulties in working style of firm. If the
firm is not following any type of rules then it will affect the working of firm. Marriott
hotel has many competitors and after that it will affect the working of it.
2

EXTERNAL ANALYSIS
PESTLE Analysis -Marriott is following all the type of the rules of the American government
rules of America are stricter from other countries. Economic things are at the time of recession
the company is facing many challenges like income level of the client decrease so it will affect
directly on the sale of company. Social factors are company is implementing all types of
responsibilities which have to be followed in society. Firm is moving towards the technological
growth of the company. All legal rules are followed by the company. Firm is not doing any
activity which will adversely affect the environment.
Porter five forces are: threat to new entrant, threat of substitutes, bargaining power of customer,
bargaining power of supplier. These affect the company as if substitutes of products are available
then consumer will move to the other product. If increase in bargaining by customers and
suppliers will decrease profit of entity. If there will be more competitors in market than it will
affect the high level of competition on in market.
1.3 Options of improvement in business by Ansoff's Growth Matrix
There are lots of improvement in product through which the company has chances of
growth. Marriott hotel company's growth with the help of this matrix. Ansoff matrix is
implemented by successful leaders who know that without following bit firm can't attain long-
term objectives. Business can't achieve goals until it will follow same mindset. By implementing
this in an organisation, the chances of increase in profit will maximise (Beach and Coule 2016).
This matrix first step is to analyse options for improvement in the firm. For improvement
purpose also the firm is trying to enter in new market this will help the entity to grow. Firm can
entry to make different kinds of product which will improve in market area. In this, the entire
organisation has chances to improve in customer size of firm . Product can be developed so that
more customers will come to increase market. The pricing of the product will be as much as
client of the product can buy easily. The risky decision is taken by the owner which can earn loss
as well as profit. Selection of the best option is chosen by the company whose chances to work in
better way in market becomes more. By using this matrix improvement chances are more in
every aspect of the firm. this matrix is very useful in development of the product or services. By
making regular improvement in the services will ensure the success of the business.
1

TASK 2
2.1 Review of the Marriott hotel
Business effectiveness refers to the basic problems face by organisation. These are
managing risk, increase in revenue and controlling cost. This guides the enterprise to improve its
performance, process, design, service models and outsourcing. These decisions will cover the
management of the work with the serving of the clients. Marriott is providing quality services
and under this entity is working on the improving in products and services. It is the company
which is giving services to satisfy customers (Li and et.al.2014). There is facility of food and
accommodation. It also encourages the persons to work by following the quality. In marketing
also there are various methods to sell the product. It can be sell through the online mode as well
as offline mode. Customers can reach it by social media and many more. The sales of the
company are increased by applying various promotional methods. Like offers and
advertisements, discounts. Finances of the company are arranged by the owners, assets, investors
and many more. There are the many activities like equity, preference and many more. Workers
are appointed by this company through interview basis. After selection of the organisation will
provide the training to workers so that all conditions are handle by them. All the records are kept
safe in software because any data can be used in the organisation. Image of the Marriott hotel is
very popular in America . It is very famous in the eyes of market.
2.2 Developing plans to improve in Marriott
Business planning is necessary in every organisation. It contributes in its growth. Many
complexities of business are solved by this only. There are many benefits of this like pre planned
work never creates chances of confusion. It helps in the facing all the situation which are
prevailing in the market (Verzuh 2015). Marriott is also moved ahead from the pre planning of
activities.
There are many things that can be solved through planning. Future planning is necessary
in organisation. Its foresightedness will help in taking all appropriate decisions. There are the
plans which are supporting in taking the market and productive decision. This will make the
firm to look after the decision and improvement in product.
The promotional methods will be more used by the firm to increase the sales of the
organisation. The financial system is which does the work of the money related or the transaction
2

between investors, lenders, borrowers. It can be followed in regional, local and national level.
There are the systems which provide money to the organisation. There are various roles and
responsibilities of the staff management.
Some duties are explained below:
Technical expert - role of the staff is to know well about computers. If any nominal calamity
happens in organisation then he/she can solve them. Organisation must ensure that worker is
doing the work according to the aim. It will also make work easier. The work will be faster than
he can look after the other works.
Teamwork - staff has the duty to work in the team with their superior. This will enhance the
quality of the organisation. Employee can learn the more in teams rather than in alone. In the
study shows that team study is better than any other is.
Managing business - this duty of the worker to do work which is assigned to them. They will
become perfect in process which will become expert in the particular process.
Development - staff has the responsibilities to make the progress in the organisation. Employees
are those persons who are working on the initial level and fully responsible for the growth of the
organisation.
Performance is monitored by an organisation of employees in which certain parameters are set
by them to measure. All the relevant information is provided to administration department which
can be more useful to them regarding taking decisions. Information is reached by the superior
authority related to employees. In this hotel also the performance is measured by considering
these parameters . it will help in making development plan of the hotel . If hotel is developing
then it will be growth of the employees working under this hotel.
TASK 3
3.1 Current Skills of management and staff
There are different skills that are technical, operational and managerial skills. Technical
skills refers to related knowledge that is needed to fulfil mathematical , engineering , scientific or
computer related duties that helps in doing different tasks . These persons are capable to do all
the work related to the computers, i.e. hardware and software. These persons will also help the
organisation to grow on the continuous basis. Operational skills which will help the organisation
3

to do daily work. Managerial skills refers to the knowledge of all management principles and it
also involves planning, organising, directing, controlling. The manager must possess qualities for
taking appropriate decision,s risk bearing and many more (Turner and Aitken 2018).
The current skill of management of Marriott hotel is making the good reputation of the
firm in short span of time. Marriott is using the managerial skills. It is more beneficial for an
organisation. Under managerial skills, human and conceptual skills are followed by the
company.
Every human is different and posses diverse qualities. Human Resource differentiates
one firm from another. These qualities help the organisation to work in the better way. These
skills help the organisation to move forward from the current position. From knowing the
technical skills the staff can work in easy way. Staff of the worker is working in the organised
way, it will encourage in the work to in systematic way. There different concepts which are used
in the organisation. The human skills are the most effective skill for the organisation. Different
persons who came from diverse background and having the knowledge of various fields which
are helpful in organisation. They implement different styles of working and numerous things are
also learnt from them, they have the innovative ideas which can be implemented in the entity.
The skills which are necessary in the organisation for development purpose .Proper decision
making is the also significant part of the business.
Risk is bearing the organisation which can earn profit and loss. The more risk is taken by
the company by the company the more profit it will make. Managerial skills impacts good on
the business. Through this, all the work of the organisation is organised and in proper manner
(Idries and et.al. 2015,). There are the workers who are implementing the management principles
in their work. There workmen become easier through applying these principles. The staffs of the
organisation are fully trained and this will help the organisation to grow in better way. The staffs
are following all rules and regulations to be implemented in an organisation. There are many
things which have to be followed by the company like managerial skills which the person is
having and all the work related to the organisation.
3.2 Developing the plan for development of skills for management and staff
The plan which is developed for the organisation is look after the skills for the
development of management and staff. There are number of steps used in the development of
plan. There are different steps followed for the development of employee.
4

These are as follows:
 Consider the business goals - for setting the target for the employees, make a plan
which is considering the goals of company as well as employee. First thing which is
needed to know about the employee are the skills, knowledge and their abilities to fulfil
the objectives of the company. In this set target of the employee and the potential of
employee. Marriott hotel is making the goal by considering the target and development
which is necessary for the business.
 Talk to the employees - in this all employee abilities which are known by the employer
and after that things are planned for employee looking at their potential. If they are facing
the challenges then in that case talk to them after tries to solve their issues (Holweg and
et.al. 2018.). if there is requirement of the training, in that case employer has to provide
the training. Many workers know appropriate path from where it has started but don't
know how to start.
 Decide what skills employee has needed- now all information is known about
employees and it’s time to look after what skills they require by them. Employer has to
make sure about that employee has done the work on time.
 Action plan is created - make a plan which help employer to achieve the goals of the
company. Give them work and work on the basis of the qualities them posses.
 Implementing the new skills in workplace - if the proper training is given to employees
and giving time to make them perfect in that case in return the employee will also
motivate and try to apply those skills in contributing towards the growth of workers.
Give them the new opportunity and tell them to achieve it with innovative style.
For management also their skills are needed to improve on the regular basis. It is the job of the
training staff to do something which are necessary for them (Heizer, 2016.). Give them new task
on regular not after that tell them to apply the new principles to solve that situation. These all the
above plans are already implemented by staff and management . This hotel is trying to put all the
steps which are important for the growth of staff as well as management.
CONCLUSION
From this report, it can be concluded that Marriott hotel whose objectives are discussed.
It has also discussed about the factors which are making impact on the business. The potential
5

improvement which are needed by the company to grow. It has also discussed that effectiveness
of the business for that plan is developed. For the development of skills for management and
staff which are needed.
6

REFERENCES
Books and Journals
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Holweg, M. and et.al., 2018. Process Theory: The Principles of Operations Management.
Oxford University Press.
Idries, A. and et.al., 2015, March. Challenges of developing UAV applications: a project
management view. In Industrial Engineering and Operations Management (IEOM), 2015
International Conference on (pp. 1-10). IEEE.
Turner, N. and Aitken, J., 2018. A framework for understanding managerial responses to supply
chain complexity. International Journal of Operations & Production Management.
Verzuh, E., 2015. The fast forward MBA in project management. John Wiley & Sons.
Li, S. and et.al., 2014, November. A scheduling approach for ship design project with fields
constraint in tasks and human resources. In Cognitive Infocommunications (CogInfoCom), 2014
5th IEEE Conference on (pp. 37-41). IEEE.
Beach, Y. and Coule, T., 2016. Socio-political dynamics in the pre-initiation phase of
organisational change projects: approaching projects as a contested and negotiated
space.Procedia Computer Science. 100. pp.298-304.
Online
operation and project management .2018. [online] .Available through
<https://www.snhu.edu/campus-majors/undergraduate/bs-operations-and-project-management>
<https://www.beds.ac.uk/research-ref/bmri/centres/bisc/opm>
<http://www.operationsmanager.com/operations-manager-roles-in-the-company/project-
management-in-operations-management/>
<https://pmstudycircle.com/2012/03/what-are-the-project-and-operation-difference-between-
them/>
1

2