Business Health Check Report: Objectives, Factors, and Improvements

This report provides a comprehensive business health check analysis of Marriott International, examining its objectives, internal and external factors influencing its performance, and potential areas for improvement. The report begins by analyzing Marriott International's business objectives, including employee orientation, sales maximization, and investment scope. It then delves into the internal and external factors impacting the business, utilizing AWOT and PESTLE analyses to identify strengths, weaknesses, opportunities, and threats. The report further explores potential improvements in the organization and its operations, focusing on market development, product development, and market penetration strategies. The report also evaluates the effectiveness of the business, focusing on the SMART objectives and the importance of employee development. Finally, the report assesses the current skills of management and staff, outlining plans for skill development to enhance business performance and achieve strategic priorities. The report concludes with a discussion of business transformation, strategic priorities, and value creation to improve the business and achieve its desired goals.

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
AC1.1 Analyse the objectives of the business........................................................................1
AC1.2 Explain factors that impact on the business................................................................2
AC1.3 potential improvements to the business organisation and/or operation......................4
TASK 2............................................................................................................................................5
AC2.1 Review the effectiveness of the business....................................................................5
AC2.2 Develop plans to improve the business, justifying their value...................................6
TASK 3............................................................................................................................................7
AC3.1 Evaluation of the current skills of management and staff...........................................7
AC3.2 plans for the development of skills for management and staff...................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Health of every business is considered as an essential concept in order to maintain and
regulate the efficiency and effectiveness. These aspects are considered as the basic root for
developing the strategies in order to improve the business. In this report it has been discussed
about the objectives of Marriott International and the analysis of factors that creates an impact
which can be internal and external. Also the potential improvement of the business activities
have been depicted which has provided them information related to their performance in the
market (Arroyo and et.al., 2017).
TASK 1
AC1.1 Analyse the objectives of the business.
Every organisation works on certain objectives which leads to provide them guidance and
motivation in order to achieve the desired aims and objectives so that the position of company in
a market is sustained and they get competitive advantage over their competitors and provide
products which are similar to them. Therefore it is very necessary to make some objectives in
order to make goods and services of Marriott International better. All these objectives are
specific which can be measured according to some decided standard and are achievable by
implementing certain methods and realistic and can be complete in a particular time period.
Some of the objectives are discussed below:
Orientation of Employees:
Every worker has certain expectations from the firm where he is working and providing
effective contribution so that it can get desirable achievements which are required for
accomplishing the goals. There is always a requirement for succession management which can
provide advantages at the time of emergency which is very important for monitoring and
measuring the important position of an organisation. Every employee prefer to work in a field
where there is a chance of development in their career therefore MI attracts, motivates and helps
to retain the workforce which has high calibre and can provide a complete transformation
resulting in the delivery of improved performance (Burgelman, 2015).
Increasing the sales:
Increase in sales leads to maximise profits which is being achieved by making certain
strategies. They work on the improvement of sales by amending the aspect of Sales per foot
which is very important in order to compete in a market where strong competitors are already
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present. Sales number determines the base of customer which has to be made huge in order to
sustain for a longer period in the same economy of marketing.
Maximising the scope of Investment
Investment is very necessary in order to get return in future but this requires a strong
financial position which is achieved by attracting various customers and stakeholders who gets
interested to invest in the plans of the company which ultimately provides benefits to both and
getting the equivalent ROI on these plans which is very essential to evaluate.
AC1.2 Explain factors that impact on the business
There are certain factors which have a great influence on the activities of business and
lead to affect decision-making process of a company. These can be internal as well as external
factors which are discussed below:
For analysing the impact of internal factors, one has to perform AWOT analysis which
determines Strengths, weaknesses, opportunities and threats for MI
Strengths
 Provides latest offerings according to
trends
 Infrastructure of e commerce is very
strong
 Corporate Social Responsibility are
highly effective
 Focus on enhancement of experience of
a customer
Weaknesses
 Average financial Performance
 Much dependent in the markets of UK
which makes it more vulnerable to the
conditions of a local markets of the
nation
 Product recalls are done frequently
which leads in losing the confidence of
all consumers.
Opportunities
 investing in other growing markets
 Strong online acquisition in market
 Reshaping the segment if their clothing
 Simplification of their operating
models
Threats
 The impacts which are caused by
BREXIT
 Strong competition in the food sector of
UK
 Change in trends for clothing space
For analysing the impact of external factors, one has to perform PESTLE analysis which
is discussed as below:
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Political
Due to BREXIT now there will occur certain problems which are needed to be focused as
there will be changes in the trade agreements and it can affect the expansion of the business
related to Marriott International
Economical
As in the retail sector, the market is very volatile and gets impacted with changes in any
interest rates. There are also certain aspects such as recession or boom in the economy affects the
financial aspect of company (Chang and et.al., 2016).
Social
As the taste of the customers always keeps on changing with the trends that are being
introduced. These changes can be regarded as opportunity and also threat; as it provides a new
reach to the customers as well as an opportunity to other rivals for taking up the position.
Technical
With the advancement in technology, Marriott International has transformed their
business in to e commerce which provides instant access to all consumers. Also for larger
transactions on per day basis, company has adopted various systems that has made every task
easier
Legal
In international operations there were many legal problems which were there that has
restricted the expansion for global purposes.
Environmental
The resources which were used by the firm was eco friendly while keeping in concern all
those which are related to geographical aspects of the areas where stores has been situated.
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AC1.3 potential improvements to the business organisation and/or operation
The potential improvements which are required by Marriott International are discussed
below:
MI follows the market development strategy in which it is entering into new market with
their existing product portfolios and has aimed to cover every international market in order to
expand their business which is very necessary to sustain on the hotel industry which is very
volatile and also has strong competitors providing similar services. It is very necessary to
increase the customer base of company (Luger and et. al.,2015).
They are following the product development aspect in which are adding more features
and ranges in their clothing line by providing customers several types of choices according to the
latest trend which has not only provided the development of the existing product but has also
lead to create differentiation in the market. In addition, they are focusing on bringing some new
concepts in the current clothing line which focuses on the eco friendliness concept and also by
introducing season special clothing which has limited edition and customer can avail them for a
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certain period of time only. There it is necessary to implement on order to develop their existing
clothing range.
In addition, they are penetrating in market with their original services by adding more
features and making them better as compared to the current one.
They are focusing on the diversification of product line which includes introducing new
ideas or concepts in product line such as entering into the food sectors and foot wears which can
be implemented in their brand name (Mills and et. al., 2017).
TASK 2
AC2.1 Review the effectiveness of the business.
Effectiveness is regarded as a potential for producing result which is desirable or can be
known as ability that is being used for giving out result which was expected from desired one. A
task is known to be effective when it has produced the output which is required according to the
standards which are set for it.
The effectiveness of the entire task provides more chances for achieving desired goals
and objectives of an organisation. A firm is set to be conducting effective business when all
objectives are accomplished by applying SMART techniques within less time and producing the
desired outcome which could provide many advantages to Marriott International .
The objectives of company was discussed in above question where it has been said that
orientation of employees are needed to be developed which could be achieved by various
practices that can help to maintain efficacy of each worker who is working and providing some
contribution which is very important.
Several opportunities shall be provided which can develop careers of workers and it can
lead to provide their efficient output for the company. Every employee of MI is so motivated and
inclusiveness in his working aspect that he seeks opportunities to perform extraordinarily and
also provide quality services to customers which has made the retention of customers since many
years and has lead to increase number of loyal customers who are much preferring to avail their
services of their brand only.
In addition, according to past sales of record, it has been observed that there has been a
tremendous increase in the sales through various advertisements that has provided them an
opportunity to increase base of customers in the market which can be national as well as
international (Park and et. al., 2018).
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AC2.2 Develop plans to improve the business, justifying their value
To improve the business organisation has to form various strategies which are needed in
order to improve the activities which are related to business and provide the more efficient and
effective tasks. Some of the strategies which are followed by Marriott International is discussed
below:
Transformation of Business
It includes factors such as performance management, maximising the value of brand and
at last the risk management which is required at utmost. The employee's contribution is a very
essential aspect which affects every task and the efficiency and effectiveness of a business.
Therefore it is very necessary to evaluate the performance of workers and along with that
maintain the quality level which can affect the production and delivery of the products and
services. Therefore certain trainings are provided to enhance the skills and along with that their
skills are measured and their contribution is appreciated. Various steps are adopted to increase
the brand value among all customers and also managing the risk and already maintaining the
plans which are made for handling the scenario of a risk (Qian and et. al.,2015).
Strategic Priorities
Some of the priorities are allotted to many strategies which are growth in the sales of
food which includes making it available at every locality and along with that opening up more
stores which can provide these products in the market. Also, there is need to improve the gross
margin aspect if the business and also making old processes to be renewed and the generation of
cash is very important in order to take the initiatives of the supply chain and less expenditure is
needed to be followed.
Creating Values
There is need to create differentiation in the products which can provided them a
competitive edge in the market. The necessities of all customers had to be understood which will
provide the motivation for improving the products and services.
TASK 3
AC3.1 Evaluation of the current skills of management and staff.
Skills are the ability of an employee which makes him to perform the given task in an
effective and efficient manner. Every worker should be proficient in respective skills. There are
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mainly three types of skills which are there in order to accomplish all the activities which are
performed in a business. These skills are technical, operational and managerial skills.
Technical skills are defined as those type of skills which are involve with the aspect of
technicalities which are associated with the task such as the implementation of the software that
can be required for calculative decisions whereas the operational skills are concerned with
maintain the coordinative operations of all the process involve in the task and managerial skills
are associated with the management of all over the activities which shall be completed on time
along with keeping of focus on the optimum utilisation of resources which are available in the
surroundings.
MI uses the combination of all these three skills in the performance of the business task
which is very important because it provides them the way for increasing the efficiency of the
operations which are involved in their stores in order to deliver effective services which saves
time of every customer and make shopping hassle free (managerial skills – 3 types of skills each
manager will need,2018).
The management of the company is very coordinative and all the task are performed by
every employee in the coordinative manner so that there is no halt in the services or various
functions of the company which is needed to be implemented in the growth aspect of it.
AC3.2 plans for the development of skills for management and staff.
The plans for the development of skills for the management and staff is discussed as
below:
Developing charts which determines the financial as well as performance
It is very important to provide the visual evaluation of the financial and performance as
pect as it is very important to form the budget for various activities which are associated with
many operations and functions of Marriott International. It provides the acknowledgement to
specialist to find out what are the factors that might be considered for the development of a
budget and how it can be availed and for the performance the contribution level of each
employee is needed to be evaluated. The performance cycle is judged and certain aspects are
observed where the skills of every worker can be made more effective.
Benchmarking
It is referred to setting up a milestone which is needed to be achieved in a task which can
b relate to time efficiency or the usage of resources and the cost which is associated with it
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Therefore it is very essential to maintain the sets of standards and methods which can be used for
the evaluation of the resources so that it can be effectively maintained and also to find out the
factors where they are lacking and is needed to be measured and implemented in a practical
terms
Regular feedbacks of customers
Feedbacks of the consumers are very necessary in order to improve the aspects of various
services and products which can be related to many operations. It provides a connection and an
idea regarding what they expect from the company in order to satisfy their needs.
Assessment of skills and competency
Assessing the skills and competency of a firm is very necessary because it lead to
complete evaluation of the strengths of the firm which can be used for making strategies that can
provide a competitive edge in the market and more focus on the core qualities.
Strategies for innovation
The innovation strategies are very important in order to introduce creative ideas which
are very necessary so that one can maintain a difference in the mindset of a customer
(Burgelman, 2015).
Process for employee feedback and related evaluation
The expectations of employee are also one of the major factor which every company has
to take care in order to motivate and influence them to provide effective contribution to the
company but in return shall be provide certain benefits and development of their career.
Fulfilling these aspect can provide the extra positive energy which leads them to push more than
their capability
CONCLUSION
It has been concluded that the health is an important factor for the business in order to
determine its importance in the market which can provide the company a competitive edge which
could lead Marriott International to provide stiff completion while expanding their business all
around the world by coping up with all the factors that can affect the strategies.
REFERENCES
Books and Journals
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Arroyo, J.P. and et.al., 2017. Implementing health check for optical cable attached PCIE
enclosure. U.S. Patent 9,697,166.
Burgelman, R. A., 2015. Inside Corporate Innovation: Strategy, Structure and Managerial Skills.
M@ n@ gement.18(2).p.179.
Chang, K. C. M. And et.al., 2016. Impact of the National Health Service Health Check on
cardiovascular disease risk: a difference-in-differences matching analysis. Canadian
Medical Association Journal.188(10).pp.E228-E238.
Luger, M. and et. al.,2015. Worksite Prevalence of (un) Diagnosed Cardiovascular Risk Factors
From a Health-Check-Program in An Austrian Company. Journal of occupational and
environmental medicine.57(12).pp.1353-1359.
Mills, K. and et. al., 2017. Views of Commissioners, Managers and Healthcare Professionals on
the NHS Health Check Programme.
Park, M. and et. al., 2018, February. An IoT-aware workflow model designer for smart alarm
service about companion animal health check. In Advanced Communication Technology
(ICACT), 2018 20th International Conference on (pp. 728-731). IEEE.
Qian, M. and et. al.,2015. On the Managerial Skills of Mutual Fund Managers (Manipulation-
Proof Performance Measure).
Online
Managerial skills – 3 types of skills each manager will need.2018.[online].Available Through
<https://www.entrepreneurshipinabox.com/202/managerial-skills/>
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