Analysis of BBC Business Information and Communication Report

This report provides a detailed analysis of BBC's business information and communication strategies. It begins with an introduction to business resources and their importance, focusing on the BBC as a case study. The report then explores different types of business information, including verbal and written communication, and their purposes. It presents complex internal business information through financial statements (income statement, balance sheet, and cash flow statement). The report includes examples of corporate communications, both internal and external, and discusses legal, ethical, and operational issues related to the use of business information. Finally, it outlines electronic and non-electronic methods for communicating business information. The analysis covers various aspects of the BBC's operations, providing insights into its financial performance and communication practices.

Business Resources

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
P1 Different types of business information and explain their purpose.......................................1
P2 Present complex internal business information using different methods..............................2
P3 Produce corporate communications.......................................................................................4
P4 External corporate communications of an existing product or service..................................5
P5 Legal and ethical issues while using business information...................................................6
P6 Operational issues in relation use business information........................................................7
P7 Outline electronic and non-electronic methods for communicating business information. . .8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Business resources plays a vital role in growth and success of every business associations
which supports to run its activities and tasks in the best possible manner. It is known as factors of
production, consists of land and labour with capital and enterprise. It is essential for managers to
be aware while allocating resources at workplace. BBC is the chosen organisation in this present
assignment, its a British public service Broadcaster which provides broadcasting services over
the world (Brown and Seidner, 2012). There is more than 22000 employees are presently
working with BBC and the overall revenue of the firm is £4.954 billion. Apart from this, the
report is going to be described various types of business information and its purpose. There will
be defined process of corporate communications and legal, ethical and operational issues are also
discussed which can occurred while using business information. Furthermore, the report will also
enlighten electronic and non-electronic communication methods.
TASK
P1 Different types of business information and explain their purpose
Business information is one the important segment of information industry. It comes in
form of general surveys, articles, references, data, search engines and so on to which a business
can use for planning, operation as well as evaluation of working activities. Although, effective
business information helps in gaining better information of internal and external environment of
the firm so as to develop effective strategies and policies. In addition to this, it also improve
decision making process of the firm. The main objective of BBC is to deliver best information to
people as they always up to data with various activities which are occurring across the world.
Although, business information can be gathered through adequate communication at workplace
as well as external environment of the firm (Cox and Jantti, 2012).
Following is defined two main types of business information and its sources: -
Verbal communication – This kind of communication occurs while someone speaks.
Usually, verbal communication can be used in face to face conversations as well as can be done
through telephonic & webcam conversations. Communication between staff members of BBC
and customers is also come under verbal communication. The main sources of verbal
communication involves – customers' employees' meetings, presentations, briefings and tannoy
announcements; it also entails interaction with suppliers, top management and so on.
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Written - It occurs when information is presented in written form, such as – paper based
or computer. In order to make written communication, companies can use leaflets, emails,
brochures, newspapers etc. It provides an evidence to organisation what has taken place and can
be used to be referred back if required. BBC uses written communication at the time of
advertising and promoting. It also utilise while responding towards customers' complaints or
queries and employees grievances.
On-screen & multimedia – In on screen method information is presented on screens like
– television, laptops, computers and tablets. Behind this the main reason is several hackers
occupy the privacy of others and sometimes it get misused. Different large business entities, like
– BBC does not put security on their websites thus concern may relate with fraud, danger, crime
and so on; this will put a huge impact on customers.
Purpose of business information: - The main purpose of business communication is to easily
access the area to which they want to explore for instant- queries regarding access contact page
of the BBC. Another purpose is to keep up to date official website of the company and make
customers aware regrading future developments of BBC (Eriksson and Kovalainen, 2015). Apart
from this, investor page of firm on its website will describe annual reports and financial
statements which are only visible to shareholders.
P2 Present complex internal business information using different methods
There are three main methods through which people can get internal information of the firm, i.e.
its profits and loss statements, cash flows, creditors and debtors of the firm. Following is defined
financial statements of BBC: -
INCOME STATEMENT OF BBC
2016 2015
Note £m £m
Licence fee income A1 3,742.8 3,735.4
Other income A1 1,084.2 1,069.7
Total income A1 4,827.0 4,805.1
Operating costs excluding restructuring costs (4,775.7) (4,903.2)
Restructuring costs C3 (21.4) (11.1)
Total operating costs A1 (4,797.1) (4,914.3)
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Group operating surplus/(deficit) 29.9 (109.2)
Gain on sale and termination of operations E3 – 115.9
Gain on disposal of non-current assets D8 96.7 7.9
Share of results of associates and joint ventures E4 39.7 33.5
Financing income F9 12.7 19.8
Financing costs F9 (119.5) (163.1)
Net financing costs F9 (106.8) (143.3)
Surplus/(deficit) before taxation 59.5 (95.2)
Taxation G2.1 (0.2) (30.0)
Surplus/(deficit) for the year 59.3 (125.2)
Attributable to:
BBC 59.3 (125.2)
Surplus/(deficit) for the year 59.3 (125.2)
BALANCE SHEET OF BBC
Note £m £m
Non-current assets
Intangible assets (including goodwill) E1 291.3 275.7
Property, plant and equipment D1 1,137.4 1,258.0
Investment properties D2 85.2 14.5
Interests in associates and joint ventures E4 171.8 148.9
Other receivables F6.1 92.6 28.3
Assets available for sale D3 7.5 4.4
Derivative financial instruments G4.2 10.1 8.3
Deferred tax assets G2.5 10.9 12.3
1,806.8 1,750.4
Current assets
Programme-related assets and other inventories B5 684.7 707.7
Trade and other receivables F6.2 975.5 947.2
Assets classified as held for sale G1 – 3.0
Derivative financial instruments G4.2 3.9 11.4
Current tax assets G2.4 26.1 20.5
Cash and cash equivalents F1 334.8 405.8
2,025.0 2,095.6
Current liabilities
Trade and other payables F7.1 (1,006.4) (1,054.4)
Borrowings F3.1 (61.6) (43.2)
Provisions F8 (64.8) (66.2)
Derivatives financial instruments G4.2 (19.3) (17.0)
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Current tax liabilities (6.3) (4.7)
(1,158.4) (1,185.5)
Non-current liabilities
Other payables F7.2 (14.5) (13.8)
Borrowings F3.2 (1,020.5) (1,022.5)
Provisions F8 (42.2) (51.6)
Derivative financial instruments G4.2 (12.8) (18.7)
Deferred tax liabilities G2.5 (21.5) (19.7)
Pension liabilities C7.1 (1,010.7) (948.2)
(2,122.2) (2,074.5)
Net assets 551.2 586.0
Attributable to the BBC:
Operating reserve 545.3 578.7
Hedging reserve (13.0) (3.0)
Translation reserve 17.5 10.3
Other reserve 1.3 –
551.1 586.0
Non-controlling interests 0.1 –
Total capital and reserves 551.2 586.0
CASH FLOW STATEMENT OF BBC
Operating activities
Cash generated from operations F5 179.9 178.0
Tax received/(paid) 2.5 (31.0)
Net cash from operations 182.4 147.0
Investing activities
Interest received F9 6.3 6.3
Dividends received from associates and joint ventures 26.6 32.0
Proceeds from sale of operations 31.6 64.5
Proceeds from disposal of property, plant and equipment 24.2 0.1
Acquisition of investments (3.1) –
Acquisition of interests in associates and joint ventures (2.9) (3.6)
Purchases of other intangible assets E1 (137.8) (182.7)
Purchases or property, plant and equipment (118.6) (121.8)
Net cash used in investing activities (173.7) (205.2)
Financing activities
Interest paid F9 (5.1) (6.6)
Proceeds from increase in borrowings 53.6 35.0
Repayments of borrowings (35.0) (0.4)
Payment of obligations under finance leases (93.7) (93.7)
Net cash used in financing activities (80.2) (65.7)
Net decrease in cash and cash equivalents (71.5) (123.9)
Cash and cash equivalents at beginning of the year F1 405.8 526.1
Effect on foreign exchange rate changes on cash and cash
equivalents
0.5 3.6
Cash and cash equivalents at the end of the year F1 334.8 405.8
P3 Produce corporate communications
To: [e-mail]
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Cc: [e-mail]
Cc: [e-mail]
Cc: [e-mail]
Subject: Implementation of technical processes
Dear All,
I would like to inform you that our organisation is growing well and for this I am thanking you
from all my heart. Now we move ahead to expand our business area and function so that top
management has decided to implement technical equipments within organisation thus to
improve our efficiency and productivity. We also decide to apply certain software which keep
eye on performance level of all employees and guide them at the same time.
In order to use such equipment there is going to be held training events in which all department
and their employees are allowed to learn the use of these tools and techniques. Event time and
date will be send you soon on your personal phone numbers.
Thus, I request to all of you please cooperate in this event and come on time.
Thanks and Regards
General manager of UK branch
(BBC)
P4 External corporate communications of an existing product or service
The term external corporate communication entails with transforming necessary
messages or data to people outside the organisation. It is one of common way that is adopted by
BBC in order to interact with target audiences; management make it possible through official
websites and other social media sites. Several methodologies can improve the attractiveness of
website of the company, i.e. page layouts, hyperlinks, pay per click advertising etc. so as to
communicate effectively with external environment. Posters and images are very much attractive
and enable to capture customers' eye for long run (Habtay, 2012). At this time, management of
BBC should consider certain things in mind thus to reach large group people, such as -
 Images should be related the messages which a firm want to convey to its target
audiences and leave a strong image in customers' mindset.
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 Selection of colours must be coordinated as they are not much dark as well as lighter.
Vibrant colours are being used.
Apart from this, another way of communication is packaging of a product. Basically, packaging
helps in preserving products from damages and keep them safe and fresh for long term period.
Therefore, packaging plays a vital role in serving necessary information of the firm to target
audiences as they are willing to buy it.
P5 Legal and ethical issues while using business information
In today's scenario, people usually not prefer to share any information and their personal
details on social media sites, like – Facebook and Twitter and official websites of organisations
which gets personal information of people. The reason behind this fear of leaking information
and misuse of the same.
Legal issues while using business information - Data protection act, 1998 – The law is liable to protect an individual's data or
information from hacking or misused. In addition to this, the information which is
provided on firm's websites usually lawful and fair in nature, thus it might be stole by
others and misuse that has a vast impact on market goodwill of the company (Kedia and
Englis, 2011). Therefore, it is essential for associations to keep secure their websites as
no one can see it without permission. Freedom of Information Act 2000- The law comes into existence in 2005 and states that
individuals have right to access to necessary information which are uploaded by public
authorities. In this, people can only reach to information while getting written
information through public authorities.
 Computer Misuse Act: The law was set in order to prevent adverse action of hackers
from any kind of hacking from software and PCs. BBC adhere this act by applying
several introducing security programming in its business structure thus is protect
organisation from any kind of hacking.
Ethical issues- It is essential for BBC to manage ethical issues by incorporate utilization
of messages upon the web.
 Web: The web is an important method of spreading of data and information. In some
case, adequate utilize incorporate completing examination and utilizing approved
programming and equipment for school and individual advantages. Just those with
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understanding may get to BBC processing offices. Security is kept up using individual
passwords which ought to be put away safely and changed all the time (Kesting and
Günzel-Jensen, 2015).
 E - Mail: BBC Email strategies recommend that it isn't savvy to send classified records
by email. This is on account of e – mails are not a safe arrangement of correspondence.
Moreover, e – mails can be perused by other individuals, either inner understudies or
outside.
P6 Operational issues in relation use business information
Operational issues insists with those problems which can occur while performing any
activity which links to operate a business successfully. For this, companies have to store and
manage vast range of information although information system involves two major issues, such
as- organisation is getting enough information as it is required as well as whether or not all staff
members receiving the necessary information. Therefore, different policies and procedures are
placed which concerns with security of information, health and safety, backups, business
continuance plans, organisational policies, raising sophistication and costs (O’Cass and Sok,
2014).
Along with this, security of information is an operational issue which refers to maintain
integrity of firm's information and knowledge. It is required for managers to have right
information at right time thus to take important business decisions. Due to increasing reliance
upon technology for storing information also raise the chances of risk that posses by system
failure and further malicious attacks from viruses.
Backup are stores which keeps live version of information into a separate hardware; it
also can be an operational issues cause of failure of these stores. Apart from this, another issue is
health and safety issue as several laws are associated in this sense. Healthy and safety law
(display screen equipment) 1992 that states that minimum requirements of employees should be
fulfilled by employers it laid down flexible shifts, working environment, equipments and
interface among computer and operator.
Operational issues are occurred cause of manually handling training programmes it
requires high costs, more time as well as proper attention of trainer. Raising complexity of
technology increases the need training to learn how to use equipments and software for
accomplishing specific task or activity. Beside this, many aspects of information requires costs,
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lack of capital or funds affect the process of getting relevant information. For example- if a firm
wants to expand its business in another country but before it needs to conduct research to
external environment; it takes high costs. Therefore while making operating decisions managers
are required to consider cost benefits and how much worth to ti be in future.
P7 Outline electronic and non-electronic methods for communicating business information
Electronic communication – It involves acquisition of technology in order to send a
specific message or information. In large business organisations, electronic communication is
one of best way of communicating with staff members and others as the method is cost and time
effective whilst it also helps in obtaining information quickly. Technological advancement and
computer software make easier the process of communication in daily lives.
Following is described main methods of electronic communication: -
 Email – It is a method which intend to imitate original information to receiver. With the
assistance of Emails, messages are conveyed through from one address to another. Here,
pop ups helps to alter users while coming any new message in their inbox as client can
display the content and reply for the same (Okoro, Washington and Cardon, 2011). Apart
from this, emails are not expected to read at the same time hence emails ideally befitted
for long communication among two or more people.
 Social media - These sites make easier the process of interaction between individuals of
common interest. Social networking sites, like - Facebook and LinkedIn give platform to
people as they can interact with each other and sometimes in real as well. Microblogging
administrations like Twitter, permit short printed messages of close to 140 characters to
be communicated to an extensive group of people. As same like instant messages, which
are conveyed to just little gatherings, microblog presents are proposed on be seen by the
greater part of their followers. Microblog clients can repost messages that they need to
impart to their own followers, so a microblog post can spread rapidly. A generally
reposted message is known as a viral post. Mobile devices – Making communication through mobile devices sound informal
instead of other means of communication but it is effective. In this modern era, most of
people using smartphones which easily displayed text messages and emails on their
phone screens. In which text messages is one of the strong appeal to communicate at
workplace specially while taking fast decisions. Apart from this, PDAs also changed the
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process of emailing as turns to getting in touch with managers via quick messages having
internet connection. Furthermore, not only business associates use mobile devices to
exchange information with each other but also organisations have organ begun
marketing to customers through mass text messages.
Non-electronic communication – It is the method through which individuals can gain
information direct through another person when there is lack of time and need of making instant
decisions. Methods of non-electronic communication are stated as under: -
 Face to face conversation – Its an effectual form of communication among two people
which permits them to express various ideas and what to do in future. Face to face
communication enables both people to transmit hard copies and it can be done between
any individual who work in a business organisation.
 Written documents – It is known one of the best method of formal communication and
clear with information which is provided to people. In written documents information
covers introduction and details which are linked with any business purpose. These
statements can be in form of letter and increase legal obligations for both parties, i.e.
sender and receiver. Here, audiences can be anyone who have good literacy skills. In
written documents it is essential for readers to respond effectively for all information
(Pynnönen, Hallikas and Ritala, 2012).
 Invoice – It lists the quantity of each item, service description and prices for making
payments. Invoice are legal statements that is acquired for as an evidence in respect of an
incurred debt. Here, target audiences are the customers who have outstanding pays.
 Memorandum – This type of method is commonly used for making internal;
communication within organisations and its associated departments. Here, target
audiences are the staff members of the company and acquire for delivering specific
information to them.
CONCLUSION
As per the above discussion, it get concluded that business resources plays a vital role in
completion of all activities and tasks in the best possible manner. In this modern era, firms are
tend towards implementing new and innovative technologies or equipments in their operations
thus to access relavent information regrading internal and external environment of the firm. The
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report also stated electronic and non-electronic methods of communication which supports to
managers to interact with target audiences in the best possible manner.
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