Business Information System Analysis: Emirates Airline Overview

This report provides a detailed analysis of Emirates Airline's business information system, focusing on the Human Resource Information System (HRIS) and its impact on the airline's operations. The report begins with an introduction and background of Emirates Airline, outlining its history, mission, and services. It then delves into the aviation industry in the UAE, examining industry trends, growth factors, and competitor analysis, with a focus on Etihad Airways and Qatar Airways. The core of the report analyzes the business information system, specifically the HRIS, detailing its processes, value generation (functional, strategic, financial, and customer perspectives), and supporting infrastructure, including system and network management. The report also addresses IT and data security measures and concludes with recommendations for enhancing the information system to maintain a competitive advantage in the aviation industry. The analysis emphasizes the use of cloud-based software and the system's role in improving employee management, financial performance, and customer satisfaction.

Analysis of Business Information System of Emirates Airline
Student Name
Professor Name
11/16/2021

Table of Content:
1. Introduction:.............................................................................................................................3
2. Background and Activity Description:.....................................................................................3
3. Description of Industry and Competition:................................................................................4
3.1 Overview of Industry:.......................................................................................................4
3.1.1 Trends and Growth in Aviation Industry of UAE:....................................................4
3.1.2 Factors Influence the Industry:..................................................................................5
3.2 Competitors Analysis:.......................................................................................................5
3.2.1 Main Competitors:.....................................................................................................5
3.2.2 Strengths and Weaknesses of Competitors:...............................................................5
4. Business Information System:..................................................................................................5
4.1 Processes Related to this System:.....................................................................................6
4.2 Value Generation for Emirates:........................................................................................6
4.2.1 Functional, Strategic, and Support Perspectives:......................................................6
4.2.2 Value Reflect on Financial, Internal Business Processes, and Customer
Perspectives:.............................................................................................................................6
5. Infrastructure Supporting the System:......................................................................................6
5.1 System Management:........................................................................................................6
5.2 Network Management:......................................................................................................7
5.3 Storage Management:.......................................................................................................7
6. IT and Data Security Measures:...............................................................................................7
7. Competitive Advantage and Recommendations:.....................................................................7
8. Conclusion:...............................................................................................................................8

1. INTRODUCTION:
The objective of this research paper is to examine the significance of business information
systems for the firms competing in this competitive business environment. For this, paper will
analyze the business information system using “Emirates Airline” and how the system is
improving the functions for company. The research paper will evaluate its efficiencies and will
determine the supporting infrastructure used for that information system. In addition, the paper
will provide certain recommendations for improving the information system and enhancing its
efficiencies that could help Emirates Airline to have competitive edge over rivals.
2. BACKGROUND AND ACTIVITY DESCRIPTION:
Emirates Airline is a leading and the largest airline of UAE. The company was founded in 1985
was regarded as the official airline of UAE. The company is serving in 158 destinations in
almost 85 states of the world. The company operates mixed air fleets that are wide-body aircraft.
Recently, the company owned 140 Air Bus and becomes the second largest aircraft in the world.
However, the company is a subsidiary of The Emirates Group which is owned by government
of Dubai i.e., Investment Corporation of Dubai with a total asset of about AED 188.46 billion
(Bloomberg, 2020).
Emirates Airline is headquartered in Dubai in the Emirates Group building in Al-Garhoud. The
building of Emirates Group is located on Airport Road across the site of Emirates Engineering
Centre. The history depicts that the company was established by Dubai’s royal family in 1985
due to the cut back of Gulf air’s services to Dubai. To meet the needs of travelling for people,
Emirates was founded, and the first flight was from Dubai to Karachi, Pakistan. Since its
establishment, the company has experienced a tremendous growth as it has purchased aircrafts
from largest companies in the globe i.e., Boeing and Air Bus (Cummins, 2019).
However, the mission of Emirates Airline is to provide best inflight experience to customers by
offering premium and innovative services. The company has a mission to become market leader
in the industry and develop more networks around the world. The company has a mission to
remain strongly committed to safeguard the needs of customers, assets, and staff against the
unlawful interference through continuous education, training, and reviews. The major products
and services of company includes freight and passenger transportation, first-class lounges, air

catering, ticket booking, reservation, and in-flight entertainment. The services and products
offered by Emirates attract individuals who are well-travelled and wanted to embrace the
opportunity for premium services (Emirates, 2018).
Moreover, the company has an aim to expand globally and provide services in all other regions
beyond Middle East. For this, the major objectives of Emirates Airline are to provide best quality
services to customers around the world, enhance the global brand image, remain cost effective in
its operations, to be sound financially, remain profitable and stable and provide innovative and
modern air travel services to customers worldwide (Emirates, 2018).
3. DESCRIPTION OF INDUSTRY AND COMPETITION:
3.1 Overview of Industry:
Emirates Airline works under the air transport industry of UAE which is estimated to contribute
$19.3 billion of GDP in UAE. This industry of aviation mainly regarded as the most economic
sector of UAE. The spending of tourists supports the further growth of the industry and
contributes about $28.1 billion in GDP. However, every year almost 12.9 million passengers
arrived in UAE and Asia Pacific is the largest market for airline industry of UAE, 6.2 million
passengers arrive from Europe and 6 million from Middle East. It is estimated that by 2021, GDP
by the aviation industry of UAE will reach about $22 billion which will represent 15% of the
country’s total GDP (IATA, 2020).
3.1.1 Trends and Growth in Aviation Industry of UAE:
The aviation industry of UAE is regarded as the leader in the global industry of air
transportation. The major factor that contributes to the industry’s growth is the increment in
demand for air travel as the number of travelers are increasing rapidly and it is expected that
number of travelers will increase to about 98.5 million by 2021. The growth of UAE’s aviation
industry is further harnessed by high rate at which international companies are considering the
airports of UAE as several movements of aircraft in a country which has increased rapidly in last
decade. The market trends illustrate that because of Covid-19 concerns, the corporate travels will
prefer general aviation for safer transport which will increase the potential for domestic airlines
of UAE. However, aviation industry will grow 170% and will contribute $128 billion to UAE’s
economy by 2037 (Mordor Intelligence, 2020).

3.1.2 Factors Influence the Industry:
Just like many other industries, the aviation industry of UAE is highly effected or influenced by
changes in external environment which mainly includes the factors like changing policies of
government such as changing taxation policies etc., The aviation industry is also affected by the
changing fuel prices around the world as it cost high for companies to operate. The other major
factor includes the advancement in technologies and changing demands of customers. The
technologies are changing day by day and people wants companies to adopt latest technologies to
provide them ease such as online ticket booking etc., People are now more concerned for
environmental issues and demand aviation industry to adopt biofuel technology, which is safe
technically, and truly sustainable for environment (Cornwell, 2020).
3.2 Competitors Analysis:
3.2.1 Main Competitors:
One of the major competitors of Emirates Airline is Etihad Airways which is another leading
aviation company in UAE. Both companies are competing each other for more than a decade and
both are government owned companies. Just like Emirates, Etihad is offering comfortable
experience of flying to customers and is renowned for its ultra-exclusive services. Etihad has
introduced retrofit program that includes wireless streaming entertainment to tablet and
smartphones and has improved complementary dining concept that give intense competition to
Emirates (Etihad, 2019). The other major competitor of Emirates Airline is Qatar Airways
because just like Emirates, Qatar airline is also offering onboard services entertainment services
and are most popular among customers. both companies have young fleets while Emirates have
face 5 major accidents, but Qatar only has experienced 2 accidents that results in higher trust of
customers (Darwish, 2021).
3.2.2 Strengths and Weaknesses of Competitors:
Etihad airways is considered quite strengthen as it is having road expansion and is going through
a remarkable expansion by increasing the size of its fleet. While it is considered weak as
compared to Emirates as it is offering service sin 66 destinations which is lowers than Emirates.
However, Qatar airways is strengthened as they are listed 5 times as the best airline of world

while Emirates have won the award only 4 times. Similarly, the airline is weak as it only has 250
aircrafts while Emirates is having 269 fleets (Darwish, 2021).
4. BUSINESS INFORMATION SYSTEM:
The success story of Emirates Airline determines the factors which are modeled by Blue Ocean
Strategy of a company under which company use numerous information systems to enhance the
efficiency of each sector in the company specially to search for new and existing markets for
having competitive advantage. The most effective business information system using Emirates
Airline is “HRIS System” to manage procedures, people and keep the policies on track. The
company is using “Performance Management information System of HRIS” to ensure that it has
well-developed customer tracking system. They are using Open enrollment or benefit
administration HRIS which is helping company to secure its functionalities and services of
administration. Performance management IS of HR provides centralized repository of master
data of employees which is required by Emirates Airline to manage the large diversified human
resource (Zeepedia, 2017).
4.1 Processes Related to this System:
The system is mainly related to the process of Human Resource Department in Emirates Airline.
This system helps Emirates to store and collect information on workers such as their name, age,
benefits, attendance, salary, or performance reviews. This data is considered quite valuable for
Emirates as it provides input for decision making in the department of HR. however, the HR
department of Emirates Airline is using this information system in their main workability areas
such as selection and recruitment of workers and helps company to monitor all the workers
reported to their duties and evaluate their absence. This system ultimately reduces the workload
of filing manual forms. The HRM of Emirates Airline using this system to measure the
performance of employees and then grant them rewards for their services (Bateman, 2016).
4.2 Value Generation for Emirates:
4.2.1 Functional, Strategic, and Support Perspectives:
To provide functional and strategic support, this information system of human resource help
Emirates Airline to focus on supporting the workers negotiations, their planning. This system
help company to provide efficient training to employees who are not performing well by

measuring their performances. However, under HRIS system, the company is using performance
management information system more frequently that helps company to have productive
information regarding employee grievance matters that ultimately help Emirates to take strategic
decisions regarding promotion, termination, retainment, or termination of workers. However, to
support functions, HRIS has employee self-service, process of making master data or
organizational changes that becomes more efficient and take less time than paper-based requests
that ultimately increase the value of company (Emirates, 2019).
4.2.2 Value Reflect on Financial, Internal Business Processes, and Customer
Perspectives:
The HRIS by Emirates highly reflect the financial performance of the company. It can be best
explained by the fact that this system is a watchdog for Emirates and provide information for
making decisions by stakeholders. Emirates use this system to evaluate the performance of
workers through appropriate data which ultimately improves the financial position of the
company. Similarly, this system is enhancing the internal processes such as it streamlines the
functions such as help Emirates to identify the issues i.e., recruitment and training for employees
and help company to have better compensation plan as a performance appraisal of workers. Such
attributes ultimately increase the performance and make company most competitive in the entire
aviation industry. Lastly, the system provides enhanced satisfaction to customers because by
having appropriate training of workers results in improved performances that ultimately provide
satisfaction to customers and increase their loyalty to the firm (Appelbaum, 2018).
5. INFRASTRUCTURE SUPPORTING THE SYSTEM:
5.1 System Management:
Emirates Airline has recently announced to use cloud-based software in human resource
information system. This system is specially designed for Emirates Airline to initiate the
functions of payroll and HR and save money and time. The cloud-based software of Emirates in
HRIS helps the company to streamline the processes of HR and engage workers more accurately
and efficiently. This software is divorced from technology of database and allow Emirates
Airline to select database managemnet system according to its needs. This software help
Emirates to host the application of payroll and recruitment through single-tier computing system
(Emirates, 2019).

5.2 Network Management:
The networking mainly consists of various hardware which used to connect through various
channels to facilitate the receiving and sharing of data and information. This depict that HRIS
system of Emirates is based on wireless network through which the professionals of HR manage
the performances of the employees. The cloud based HRIS helps Emirates to handle employees
offline and help to move by automating the data heavy HR processes such as performance
reviews, timesheet submission and requests for vacations. This cloud based wireless HRIS help
HR of Emirates to focus on big picture by nit working about daily tasks (Dorel, 2018).
5.3 Storage Management:
Human resource information system deployed by Emirates has a strong storage system as the
software help company to store entire data regarding the large workforce of the company who
are engaged in operating different parts of the world. The information system stores all the
relevant data of employees such as their names, addresses, performance reviews and even their
attendance. It also stores data regarding the need of training and recruitment of employees and
contains all the details regarding payroll and compensations for each employee (SHRM, 2019).
6. IT AND DATA SECURITY MEASURES:
As explained above, Emirates Airline is a leading and most trustworthy company in the world by
customers especially with regards to its data security and privacy of customers. Emirates Airline
is committed to protect customers, assets, and staff through ceaseless commitment to
international and all other safety standards by adopting the activities that encourage safety and
security as a paramount personal responsibility of a company. Emirates Airline has recently
announced the data security policy for customers which claims that company highly keeps the
personal information of customer safe for long s it is necessary for the purpose for which it was
taken. Such as to manage the ticket booking, Emirates provide relevant services and products
according to Privacy Notice. The company highly ensure that it must be disposed of in secure
manner. The security policy of Emirates demonstrates its commitment to treat privacy of
customers with fairness, respect, and transparency by honoring the trust of customers. The
company claim that they only use personal data to provide services and fulfil legal obligations,

sending marketing messages by keeping the information secure with rights to control the
personal information shared by customers (Emirates, 2020).
7. COMPETITIVE ADVANATGE AND RECOMMENDATIONS:
Although the key purpose of deploying of HRIS by Emirates is to increase the productivity of
employees and leads to have healthier financial position because productive employees reduce
wasted time, improve communication, and stimulate engagement that results in low costs and
benefits. Similarly, improving rewarding system and recruitment is a major pillar for HRIS
system and now technology allows firms to go ahead. It would be suggested to Emirates Airline
to adopt new software packages by using social technologies to democratize and simplify the
process by allowing workers to praise their colleagues. However, the cloud-based HR software
use by Emirates help company to communicate in various ways with employees. But as the
technology is offering new possibilities, for this, Emirates should offer new range of methods to
avoid rigid communication rules such as face-to-face meetings etc., This will ultimately reduce
the fear of communication, and increase worker’s productivity and help Emirates to gain
competitive edge over rivals. Further, Emirates Airline use HRIS to focus on important issues. In
market, there are numerous HRIS available that an allow company to use free software and find
the system that bets meet the needs. Therefore, not manage the diverse workforce, Emirates
needs to look for automated HRIS such as IceHrm which have numerous HR functions
automated in single system. This software centralizes the data of employees and allow a secure
access and provide high level security (IceHrm, 2018).
8. CONCLUSION:
The paper concludes that utilization of best suitable information system becomes a need of every
organization to manage their operations. similarly, Emirates, the leading airline company of
UAE using numerous information systems for its different operations and one of the costs
significant function of Emirates Airline is managing its HR which is the largest department of
company. The company is using HRIS system i.e., performance management information system
that helps company to contain all the data of employees and their performance and the provides
them compensations. This ultimately increase the worker’s productivity and improves the
competitive advantage.

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