INF80025: Business Information System Report Analysis, Case Study

This report analyzes the Business Information System (BIS) of Swin Public Transport, focusing on key issues such as driver turnover and training inefficiencies. The report identifies and prioritizes problems, exploring solutions through Ackoff's 4 ways of solving a problem. It differentiates between hard and soft system problems, and identifies key stakeholders. The report utilizes tools and techniques like Rich Pictures and SSM evaluation based on Blum's model to analyze the situation. The analysis includes the potential implementation of a Virtual Reality (VR) based training system to address these challenges. The conclusion emphasizes the advantages of the proposed solutions to improve efficiency and reduce costs.

4/3/2020
Running Head: BUSINESS INFORMATION SYSTEM 0
Business Information System
Report
Student name

BUSINESS INFORMATION SYSTEM 1
Introduction
Business Information System (BIS) has used for managing data and other business processes
of an organization. In addition, it is the best way to use technologies from a business
perspective (Bhagat, 2012). An organisation can improve its performance using the BIS
system. Besides, emerging technologies are helpful in the innovation processes and digital
solutions of various issues and challenges that are faced by a firm. This report will analyse
and identify business problems based on various criteria. It will consider many factors that
are important for a business as well (Blum, 1994). In this report, Swin Public Transport has
considered all the things including identification of the problem, key stakeholders, SSM
evaluation and more. This report will discuss about the hard and soft problems of the business
functions and BIS systems. It will explain the role of key stakeholders in the advancement of
technologies in a firm. Moreover, this report will provide tools and techniques to resolve such
types of problems from an organization. In this report, the Rich picture will provide for
finding solutions to problems as well as SSM evaluation.
Analyse and identify the problems
Based on the given case study, Swin Public Transport was founded in the year 1960. In
addition, the firm has provided quality services that are more efficient for its users as well.
Besides, the company has hired more than 500 employees for various business processes
including operations, sales and marketing, research and development, IT, purchasing,
accounting and finance, and human resource management.
In addition, there are many things related to the systems. There are many other systems are
available in the market that can be used for manging training and development processes.
Besides, the company can hire drivers but it is necessary to provide training to them. Thus, it
can be better with other processes (Collier, 2012).
The company has faced many issues in their HR system because of new system
implementation and many others. It makes huge impact on the business of the company as
well. Thus, the company should use proper IT strategies for resolving such types of issues
from the company in the future.

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Issue with drivers
Moreover, there are some critical problems in the firm that can be a critical issue in the future
as well. Besides, the company has faced a critical problem that their drivers do not stay with
the company for long. It has affected the cost of recruitment and training as well. Thus,
Sarah, CEO of the company has focused on this problem, as recruitment and training process
has increased cost of the company as well, which is not suitable because it is restrictive and
costly as well (Bird, 2018).
Moreover, training procedures have required various resources and time. Thus, it should be
proper for drivers and mentor using driving tests. It is a basic need of a transportation system
to provide training about the system and other safety in the whole process. Therefore, the
company has provided complete training to their drivers and it requires huge cost as well
(Campbell, 2016).
Problem with training system
Another issue is that the company has required an advance system for training, which should
be proper and less costly from a company's point of view. In addition, the CEO of the
company wants to implement a Virtual Reality (VR) based system. Thus, it should be
identified about the system that it is feasible for drivers or not (Chaffey, Dave & White,
2010).
Furthermore, the training system should be implanted in the company to provide training to
drivers with minimum cost as well. It will beneficial for the company as well. The
stakeholder should consider the role of technology and its benefits for their business as well
(Vercellis, 2011).
Approach to the
problematic
situation
Justification
Absolution: Ignore
with the hope that it
goes away or solves
itself
Driver turnover can be reducing automatically based on the various
market changes in the industry. It will depend on the various things. It
can be solved using policy changes as well.

BUSINESS INFORMATION SYSTEM 3
Resolution: Use past
experience for a
‘good enough’
outcome Short term
 Problems persist
in the long run
Provide good benefits to the drivers for stay them in the company as
well.
Solution: Discover or
create new Behavior
for ‘optimal outcomes’
- Research /
experimentation/ un-
common sense
New training system can be used for managing the issues and
challenges in the HRM department.
Dissolution: Redesign
Society / Environment
to eliminate problem
or underlying
conditions
Retention policy van be changed using various processes. It will
improve all the things.
Furthermore, most of the systems have used digital solutions for managing their business
issues. VR systems can be used for training for drivers. It can improve the efficiency and
accuracy of the drivers as well. Besides, mentors can use such types of technology to improve
the performance as well (Earnshaw, 2014).
Hard and Soft system problems
In case of driver turnover issues, the company can use traditional approaches for manging
their works and other activities. Drivers have issues with their work processes that can be
easily resoled using training and other processes. There are technical solutions of those issues
that can be used for improving the driver’s performance as well (Collier, 2012).

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Problems Type of problem (hard
or soft)
justification
Driver turnover Hard VR system can be useful
for reducing driver’s
turnover
VR system
implementation
Soft It has required many
things to manage using
different technologies
and systems as well.
Retention policy Hard Driver retention policy
can be changed to reduce
the problem for short
time
Hard system problems can be sold using strong strategies and other techniques including
incentives and other benefits. Mentor can manage their drivers in a proper manner. It is hard
problem to retain drivers in the company for long time (Hočevar & Jaklič, 2010).
In addition, system thinking is a solution for problem solving. It can be used for hard system
methodology and soft system methodology (INC, 2018). Before it, identification of problems
is nectary to resolve them. Besides, soft system thinking can be better for the business, as it
has provided better solution of problems. It can be better and effective in the company as
well. Moreover, drivers can improve their talent as well (Isik, et al., 2013).
Key Stakeholders
The company has different stakeholders that can impact on the growth of the company as
well. Drivers and mentors are the part of stakeholders because logistic system has based on
them. Moreover, there are many other stakeholders of the company including employees in
different department, clients, and many more (Jansen, 2011).
Besides, stakeholders have provided support to the system using different types of solutions
of hard and soft system problems. In addition, there are many challenges have faced by the
human resource department for training and awareness (Laney, 2012). Thus, it should be
managed using stakeholder’s management (Van Der Lans, 2012). In addition, basic processes
can be managed using different types of solution that can be based on the technologies
(Laudon, & Laudon, 2016).

BUSINESS INFORMATION SYSTEM 5
Moreover, stakeholders can be managed using marketing strategies. Drivers can be more
technical and intelligence in their work, which is helpful in the management of various
processes (Moorty, 2017).
Furthermore, key stakeholders can help in the big decision-making process. It will beneficial
to implement new system in the company. However, it is a risky process to believe on the
technology. In addition, technological innovations have supported a system for better
outcomes. Thus, the company should think about that system approach (Nedelcu, 2013).
Models tools and techniques
The firm can include technological innovations for resolving both driver and training issues.
It can be better to using digital solutions for innovation in the training of drivers to resolve
difficulties in understanding of systems (O'Brien & Marakas, 2005).
In addition, there is another issue with the company that is technical advices and suggestions.
In this scenario, based on the advantages and other factors, the company should think about
the digital transformation (Sabherwal & Becerra-Fernandez, 2012).
Design thinking can be used for understanding such types of problems in front of a system.
The company can take competitive advantage in the market. Moreover, drivers will be more
secure and interested in such types of systems as well (Trieu, 2017).
Furthermore, VR systems can use for long time with minimum cost of maintenance. It is the
best way to provide training, as it has reduced chances of accidents during training time.
Thus, digital system should be upgraded in the company (Turban, et al., 2010).
Besides, driver retention policy can be changed for better outcomes including insurance and
other medical benefits to them. It will reduce driver’s turnover in the company that will
reduce the cost of training as well.
Furthermore, most of the companies have used advance systems for improving the
performance and decreasing cost of the business functions as well. In addition, it will be
better for the company to understand the role of technology in their business as well.
Rich Picture
Rich picture has used for managing all the things using a picture diagram that is used for
understanding flow and control of the as well. Besides, it is a drawing of a particular situation

BUSINESS INFORMATION SYSTEM 6
that can include the main elements and their relationship that can be helpful in the
improvement. It can consider picture, text, symbols and icons.
Source: Author
Rich picture is helpful in understanding the relationship of overall system. It can be used for
managing different types of processes in a company. it is just a blueprint of whole processing
in a firm. It can be better for revolving problem from a system as well. Besides, it is
beneficial for system thinking and problem-solving approach. Most of the companies have
used this approach (Obeidat, et al., 2015).
SSM evaluation
According to Blum (1994), software development can be based on the natural relationship of
different identifies. It can be managed using different types off theories and model. In
addition, there are many good things to manage that can better for the company as well.
Moreover, there are many good things in the system that can be managed using basic
processes (Zeng, et al., 2012).
Most of the businesses have based on the internal and external processes. Blum’s model has
provided four quadrants, which has provided a proper direction to manage all the things in a

BUSINESS INFORMATION SYSTEM 7
better way. It will be better for the company as well. Problem finding is not easy process.
Thus, it should be used a proper strategy as well.
Source: (Blum, 1994)
Besides Soft systems methodologies (SSM) have used for identification of various things that
are related with the software development. In addition, SSM have used for better
understanding of requirements and outcomes of a software as well (Bird, 2018).
Based on the Jackson SSOM model, there are many better outcomes of business processes
based on the problem identification and solving of problems (Bellinger, 2014). It has
provided dynamic system thinking as well.
Conclusion
In conclusion, the company has faced main two problem in their business process that are
drivers turn-over and new technology implementation. In addition, driver rotation policy can
be changed for better outcomes as well as including VR systems for training of drivers. It will
improve the results. This report has discussed about the problems in the company and it has
been provided techniques to manage conflicts between manganese can stakeholders. This
report has provided rich pictures for better understanding the problem with the company.
however, it has included SSM evolution based on the Blum’s models. Finally, there are many
advantages of VR systems that can reduce turnover of drivers and costs as well. Thus, the
company should implement VR system for training of drivers to grow in the market in the
future.

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BUSINESS INFORMATION SYSTEM 9
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