Business Information System: Strategy, Objectives, and CRM Improvement

This report provides an overview of a business information system (BIS) within the transportation industry, focusing on its strategic implementation and impact on customer relationship management (CRM). It examines the roles of key personnel such as the CEO, CIO, Business Analyst, Project Manager, and Director of Marketing in leveraging BIS for strategic advantage. The report applies Porter’s generic strategies, evaluates the strategic value of drone delivery, and uses a balanced scorecard framework to measure performance. It emphasizes the importance of community network gamification, innovative delivery methods, and customer feedback mechanisms to enhance CRM and stakeholder engagement. The ultimate goal is to improve customer experiences and ensure sustainable transportation solutions, supported by appropriate IT infrastructure and strategic alignment.

Business
Information
System

Table of content
Introduction
1.CEO
2.CIO
Apply appropriate business theory to explain the business information strategy, objectives and information requirements.
3.Business Analyst
Justify the strategic, business and operational value created and delivered by the proposed game and BIS solutions
4.Project Manager
5.Director of Marketing
game and BIS will support and improve your customer relationship management (CRM) and/or stakeholder requirements.
Conclusion
References

Introduction
Business information system is explained as the sets of rules and
procedures which are linked with IT infrastructure in a business.
The chosen industry is from the transportation industry as the
world is growing and changing, the transportation industry in the
country has also increased by over 85 billion passenger-kilometers
and in recent years, it will be reaching over 770 billion passenger
kilometers (Transport industry in the United Kingdom - statistics
& facts).

CEO
For the presentation, Community Network Gamification will be used by the chosen company
because these networks will allow the company to grow significantly in the market and keep the
customers engaged in the community network activities.
Community network gamification implemented by the company will motivate the customers to
have useful experiences. The ultimate goal of the company will be to keep the customers inspired,
share and interact.

CIO
Business theory
Porter’s generic strategies –
It comprises various strategies such as that is either lower cost leadership, differentiated,
focus (low cost), and focus strategy(differentiation). As per the present case, the chosen
company can make use of the cost leadership strategy by keeping the cost of the
company as low as possible.

Information strategy
Strategic position supports the chosen company in
both present & future and the grid is divided into four
quadrants which projects the situation of the business
is factory, support, turnaround, and strategic.
Taking into consideration operational working
at Drone Delivery Ltd. managers of the firm takes into
consideration the modified strategic grid model.
Strategic
impact of
current
information
system
Low High
Low Support Turnaround
High Factory Strategic

Information requirements
Drones, Laptops, wireless routers, network
servers will be selected for the chosen
company.
Where wireless routers will help the company
to build internet for business and this will keep
the internet-connected without cables.

5 dimensions of IS model
Reliability
Assurance
Tangibles
Empathy
Responsiveness

Business analyst
Strategic value
As per the given case, the chosen company wants to deliver the packages to the
backyards of the customers.
The competitive advantage will be the drones will fly over busy streets, obstacles, and
buildings.

Business value
Due to drone delivery the purchasing
decisions of the customers will be
affected because customers know the
potential of drones and they want easy
deliveries.

Operational value
At the same time, drone delivery is said to
be the method that allows delivering a
hassle-free delivery by making use of the
aerial vehicle.
Delivery of important things or documents
such as medicines, important documents,
books, food items, and many others.

Project manager
The performance will be measured by the monitoring the level of probability and the
level of customer loyalty towards the company.
When the company understands its customers and takes care of them then, they will be
able to attract more customers.
In order to have the feedback from the customers, the company can use various options
such as sales data, social media, complaint form and many others.