Business Information System: Strategy, Objectives, and CRM Improvement

This report provides an overview of a business information system (BIS) within the transportation industry, focusing on its strategic implementation and impact on customer relationship management (CRM). It examines the roles of key personnel such as the CEO, CIO, Business Analyst, Project Manager, and Director of Marketing in leveraging BIS for strategic advantage. The report applies Porter’s generic strategies, evaluates the strategic value of drone delivery, and uses a balanced scorecard framework to measure performance. It emphasizes the importance of community network gamification, innovative delivery methods, and customer feedback mechanisms to enhance CRM and stakeholder engagement. The ultimate goal is to improve customer experiences and ensure sustainable transportation solutions, supported by appropriate IT infrastructure and strategic alignment.

Business
Information
System

Table of content
Introduction
1.CEO
2.CIO
Apply appropriate business theory to explain the business information strategy, objectives and information requirements.
3.Business Analyst
Justify the strategic, business and operational value created and delivered by the proposed game and BIS solutions
4.Project Manager
5.Director of Marketing
game and BIS will support and improve your customer relationship management (CRM) and/or stakeholder requirements.
Conclusion
References

Introduction
Business information system is explained as the sets of rules and
procedures which are linked with IT infrastructure in a business.
The chosen industry is from the transportation industry as the
world is growing and changing, the transportation industry in the
country has also increased by over 85 billion passenger-kilometers
and in recent years, it will be reaching over 770 billion passenger
kilometers (Transport industry in the United Kingdom - statistics
& facts).

CEO
For the presentation, Community Network Gamification will be used by the chosen company
because these networks will allow the company to grow significantly in the market and keep the
customers engaged in the community network activities.
Community network gamification implemented by the company will motivate the customers to
have useful experiences. The ultimate goal of the company will be to keep the customers inspired,
share and interact.

CIO
Business theory
Porter’s generic strategies –
It comprises various strategies such as that is either lower cost leadership, differentiated,
focus (low cost), and focus strategy(differentiation). As per the present case, the chosen
company can make use of the cost leadership strategy by keeping the cost of the
company as low as possible.

Information strategy
Strategic position supports the chosen company in
both present & future and the grid is divided into four
quadrants which projects the situation of the business
is factory, support, turnaround, and strategic.
Taking into consideration operational working
at Drone Delivery Ltd. managers of the firm takes into
consideration the modified strategic grid model.
Strategic
impact of
current
information
system
Low High
Low Support Turnaround
High Factory Strategic

Information requirements
Drones, Laptops, wireless routers, network
servers will be selected for the chosen
company.
Where wireless routers will help the company
to build internet for business and this will keep
the internet-connected without cables.

5 dimensions of IS model
Reliability
Assurance
Tangibles
Empathy
Responsiveness

Business analyst
Strategic value
As per the given case, the chosen company wants to deliver the packages to the
backyards of the customers.
The competitive advantage will be the drones will fly over busy streets, obstacles, and
buildings.

Business value
Due to drone delivery the purchasing
decisions of the customers will be
affected because customers know the
potential of drones and they want easy
deliveries.

Operational value
At the same time, drone delivery is said to
be the method that allows delivering a
hassle-free delivery by making use of the
aerial vehicle.
Delivery of important things or documents
such as medicines, important documents,
books, food items, and many others.

Project manager
The performance will be measured by the monitoring the level of probability and the
level of customer loyalty towards the company.
When the company understands its customers and takes care of them then, they will be
able to attract more customers.
In order to have the feedback from the customers, the company can use various options
such as sales data, social media, complaint form and many others.

Balanced scorecard framework
Internal business: Respective company has a strong idea of business which allows and
facilitates in having a strong market share with position among various competitors
brands in the market.
For example, customer experience will increase the level of operations in the respected
business organisation for customers as well as the management.

Continue.,
To enable sustainable ways of transportation of various goods.
By implementing the concept of drones in delivery will bring more customers as
customers prefer innovative ways of delivering and it has become easy and effective.
Access to a higher customer base will bring better growth opportunities for the company
Above objectives carried out the new changes properly and efficiently, there is a
requirement for the ability of the tools and techniques for adaptability in respective
business organizations to implement the developing strategies for the same.

Continue.,
Customer: In order to ensure and make of various efforts raised towards new
techniques, the customers will be provided with new and innovative ideas as they like
new features in products or their manner of dealing.
For example, consideration of effective marketing practises with new and innovative
approach of respective organisation in order to engage customers and the employees of
the company.

Director of marketing
Customers relationship management will allow the company to have better relationships
with the existing and the new customers. Their separate forum will be made for the
respective company to assists every sector of the business that is marketing, customer
service, sales, profitability, marketing, and many others.
The forum will take care of a mixture of practices and technologies that support the
company to interact better with the customers which will provide the best services to the
customers.
.

Continue.,
The experience of the customers are crucial for the business and that is why the
company can offer 24/7 service to its customers so that they feel important and valued.
As mentioned above in the report, the company has also created forum and with
additional new features in the app or websites for the aim of bringing greater customer
experience by initiating personal touch technology.
The company should also provide the multichannel experience and they should also
consider the feedback on social media to improve better.

Conclusion
With the help of this presentation, it can be understood that there is a range of key tools
and techniques which are used in the development, valuation, and implementation of
information systems in the respective company.
The presentation outlined the idea for the respective company by applying gamification
and a business information system. There are various ways and software packages to
meet the business needs of both domestic and international organizations.

References
Dornberger, R. ed., 2018. Business information systems and technology 4.0: New trends
in the age of digital change (Vol. 141). Springer.
King, W.R., 2018. Developing strategic business advantage from information
technology. In Management Information Systems (pp. 233-249). Routledge.
Liang, T.P. and Liu, Y.H., 2018. Research landscape of business intelligence and big data
analytics: A bibliometrics study. Expert Systems with Applications, 111, pp.2-10.

Thank-You